TV Commercial Wardrobe Stylist | Rubik’s Cube Commercial

TV Commercial Wardrobe Stylist | Rubik’s Cube Commercial

As a TV commercial wardrobe stylist, I had the luck of working with Rubik’s Cube. We were shooting for 2 days this commercial in a studio located in Los Angeles, California.

The commercial was produced by Concrete Media. Concrete is a cinematic content studio based in the USA.

The Rubik’s Cube is a 3-D combination puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, the puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980 via businessman Tibor Laczi and Seven Towns founder Tom Kremer.

The commercial concept was a bright, colorful approach that uses the iconic colors and grid of the Cube as visual elements in a dance video-style TVC. The video shows that Rubik’s is for everyone and that it’s fun in a way that brings a YouTube/Tik-Tok-inspired style to linear TV. Each character inhabited a color-blocked, monotone world with a few key props and accents that inform the viewer of what kind of person they are. I styled 6 actors in various outfits.

When creating a timely look, there is a lot you can do with color. Once I’ve decided on a palette that works with my theme and location, finding the right clothes is easier. I look for plain, unbranded pieces in the shades I need and start building outfits. Layering is everything. It makes the look more individual, more real, and more versatile.

I had a wonderful time working with Rubik’s Cube and Concrete Media as a TV commercial wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my TV commercial wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

You can watch here the final video of this project:

 


Los Angeles Wardrobe Stylist | Cadillac LYRIC

Los Angeles Wardrobe Stylist | Cadillac LYRIC

As a Los Angeles wardrobe stylist, I had the luck of working with Cadillac on a branded video shoot in Los Angeles, CA. The LYRIQ Electriq Kitchen is a unique and groundbreaking collaboration between two-star Michelin chefs Niki Nakayama of n/naka and Jordan Kahn of Vespertine. The immersive dining experience featured 5 courses designed to energize the senses and draw inspiration from the all-electric 2023 Cadillac LYRIQ. From the innovative design to the intricate details, these chefs brought a multi-journey culinary experience through dynamic environments within Vespertine.

We were shooting these videos at Vespertine and at n/naka restaurants.

About Cadillac: The Cadillac Motor Car Division is a division of the American automobile manufacturer General Motors Company that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed in 34 additional markets worldwide.

The commercial is produced by 60 Second Docs. 60 Second Docs is a web series produced by Indigenous Media of original, short documentary videos produced and distributed weekly. The series launched on 26 July 2016 with two original videos. In 2019 the series received the Webby Award for Video – Documentary.

Indigenous was founded by Jon Avnet (Black Swan, Risky Business, Fried Green Tomatoes), Rodrigo Garcia (Mother & Child, Albert Nobbs, In Treatment) and Jake Avnet (Sickhouse).

I had a wonderful time working with Cadillac , Indigenous Media and 60 Second Docs as a Los Angeles wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

You can watch here the final videos of this project:

 


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