TV Commercial Wardrobe Stylist | Rubik’s Cube Commercial

As a TV commercial wardrobe stylist, I had the luck of working with Rubik’s Cube. We were shooting for 2 days this commercial in a studio located in Los Angeles, California.

The commercial was produced by Concrete Media. Concrete is a cinematic content studio based in the USA.

The Rubik’s Cube is a 3-D combination puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, the puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980 via businessman Tibor Laczi and Seven Towns founder Tom Kremer.

The commercial concept was a bright, colorful approach that uses the iconic colors and grid of the Cube as visual elements in a dance video-style TVC. The video shows that Rubik’s is for everyone and that it’s fun in a way that brings a YouTube/Tik-Tok-inspired style to linear TV. Each character inhabited a color-blocked, monotone world with a few key props and accents that inform the viewer of what kind of person they are. I styled 6 actors in various outfits.

When creating a timely look, there is a lot you can do with color. Once I’ve decided on a palette that works with my theme and location, finding the right clothes is easier. I look for plain, unbranded pieces in the shades I need and start building outfits. Layering is everything. It makes the look more individual, more real, and more versatile.

I had a wonderful time working with Rubik’s Cube and Concrete Media as a TV commercial wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

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You can watch here the final video of this project: