TV Commercial Wardrobe Stylist | New York Life Insurance

TV Commercial Wardrobe Stylist I New York Life Insurance

As a TV commercial wardrobe stylist in California, I had the opportunity of working with Tiger House Films commercial production company’s team on New York Life Insurance videos multiple times during this year.

Our theme for this commercial video production was “Celebrating Milestones: Diwali”
Diwali is a Hindu festival of lights, held in the period October to November. It is particularly associated with Lakshmi, the goddess of prosperity, and marks the beginning of the fiscal year in India. In total we had approximately 15 cast members for these 3 videos for the same Diwali theme. All of our cast members were bringing multiple wardrobe choices and I prepared outfit options as well matching to New York Life Insurance previous advertisements.

A TV commercial wardrobe stylist is one of the most trending businesses within the fashion and commercial world internationally. What a wardrobe stylist does is pick the clothing and accessories for TV commercials, editorials, print or advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really an essential element in the process of creating advertising campaigns and commercials.

As a TV commercial wardrobe stylist based in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the creative team on this New York Life Insurance web commercial.

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

Wardrobe Stylist / HMUA: Luca Buzas

New York Life Insurance states as you begin the next chapter of your lives together, #Diwali can be the perfect time to start a new tradition of financial responsibility: https://nyl.co/2QqH5NR #GoodAtLife

I constantly post about my work on Instagram, please visit my TV commercial wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Creative Coordinator in Los Angeles | Motorcycle TV Commercial

Creative Coordinator in Los Angeles | Motorcycle TV Commercial

The Continental GT motorcycle commercial production was the first of two international commercial productions we created for Royal Enfield in conjunction with Storytellers.in from Mumbai, India. I got hired by THF as a creative coordinator in Los Angeles to work on this commercial. This spot for the new Continental GT, was shot over 5 days all over California with a stellar Tiger House Films commercial production team.

This first of two motorcycle commercial productions for Royal Enfield was shot in Downtown Los Angeles with an overnight production schedule. Our commercial producers shut down 4th street bridge and shot fireworks off of it, blocked 2nd street tunnel, lower Grand Ave and many blocks of Broadway to accommodate the stunts and precision riding necessary to pull off this motorcycle commercial production.

I was not only the creative coordinator in Los Angeles on this project but also did the wardrobe styling. I had 10 main casts to style. As a TV commercial wardrobe stylist I love working with a wide range of looks and stlyes that my clients request.

Royal Enfield is a historic Indian motorcycle manufacturing brand with the tag of “the oldest global motorcycle brand in continuous production”. The first Royal Enfield motorcycle was built in 1901. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.

This international motorcycle commercial production was an extreme challenge for our production company on many levels. The end results were beautiful and made the journey worth it.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my creative coordinator in Los Angeles page here: https://www.instagram.com/lucabuzas/

To view our new motorcycle commercial productions on the brand site, visit: The Official Royal Enfield Site

CREDITS:

Client: Royal Enfield
Agency: DDB
Production Companies: Storrytellers.in (India) / Tiger House Films (USA)
Director: Arun Gopalan
DP: Matt Chuang
Creative Coordinator: Luca Buzas


Los Angeles Production Designer | Awana TV commercial

Los Angeles Production Designer | Awana TV commercial

A few months ago, I had the pleasure of working as a Los Angeles production designer and wardrobe stylist with OX Creates and Justin Bell Productions on a commercial shoot for our client, Awana, an international Christian nonprofit organization that focuses on educating children of all ages in biblical studies, and gives them the opportunity to know, love and serve Jesus, regardless of their background. Their mission is to help “reach kids, equip leaders, and change the world for God”.

The commercial depicts the stories of three characters, Chloe, Jay, and Brent. Each of them have their own backstory and from different parts of the world. Throughout the course of the commercial, we see each of them go through their own set of trials and tribulations and how they’re able to find God in the process.

For this shoot, alongside my duties as a Los Angeles production designer, I was also in charge of the fashion/wardrobe styling and design of the costumes, as well as the set direction. Since each of the characters are from different parts of the world, I needed to ensure the set and costume designs for each character were appropriately placed in order to represent their stories in the best way possible. My experience in each of these departments, along with my ability to effectively multi-task, served as a key component to communicating with the clients and producers in the best way possible. For example, we transformed an empty office space into a child’s bedroom. This was no easy task, but we managed to pull it off in a short amount of time.

Despite the hefty load of responsibilities, I thoroughly enjoyed working with Ox Creates and Justin Bell Productions. They gave me the opportunity to channel my skills, ideas, and creativity in order to help bring Awana’s vision to life. OX Creative is a visual content and brand strategy firm that uses their platform to connect up-and-coming talent to global brands that focus on making the world a better place.

Since moving out to Los Angeles in 2017, I have continued displaying my work in commercials and advertisements. I’ve worked alongside many different brands, companies, and organizations such as The Scotch porter, Mattel, Mtailor, North Face, among many others. Now, I can happily add Ox Creates and Justin Bell Productions to the list. I’m very proud of the hard work and dedication that was put into this shoot. If you’re interested, I highly recommend you check out the commercial, which was recently uploaded on YouTube. Go check it out: https://lucabuzas.com/portfolio/awana/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post my works on Instagram, please visit my Los Angeles production designer page here: https://www.instagram.com/lucabuzas/

To learn more about Awana please visit their website page here: https://www.awana.org/


TV Commercial Wardrobe Stylist | Royal Enfield Commercial

TV Commercial Wardrobe Stylist | Royal Enfield Commercial

A few months ago, Tiger House Films hired me as a TV Commercial Wardrobe Stylist. We worked on two TV commercials for Royal Enfield’s brand new motorcycles. These commercials are created in conjunction with storytellers located in Mumbai, India.

Working as a TV Commercial Wardrobe Stylist is one of the most emerging jobs in the global world of styling. This job engages someone who selects all clothing and accessories for the publishing, TV and advertisements companies, and music, in the creation of videos, performances and public advents made by celebrities. Even these celebrities sometimes hire their wardrobe stylist for TV commercials. Working as a wardrobe stylist is not the job of an individual, but it required the efforts of all the team. A good TV commercial and the wardrobe styles use in it are the result of effective teamwork.

As a TV Commercial Wardrobe Stylist, you have to use different styles and work with your clients in order to design the costume that best fits for each character. Being able to come up with a variety of ideas that attract viewers is also very important. The main goal for wardrobe stylists in advertisements is to appeal to the client’s target demographic, which in this case, consists of young, easy-going people in the Indian market.

As a TV Commercial Wardrobe Stylist, I graft with the larger creative team hired by the clients. As a wardrobe stylist, I have to collaborate with different fashion designers, photographers, and hair and makeup artists. Working on commercials is also a great way to build up your portfolio and help attract new clients.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my TV Commercial Wardrobe Stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Royal Enfield please visit their website page here: https://www.royalenfield.com/