Hyundai MOBIS leveraged social media to connect the dots between mobility technology and a broader audience, particularly Millennials and Gen Z, who are less engaged with B2B marketing. Through relatable, experience-driven storytelling, we crafted and developed a visual narrative that strengthens our role beyond offering mobility innovation solutions, making our technologies tangible, memorable, and accessible. A multi-platform strategy across Instagram, X, LinkedIn, YouTube, and TikTok maximized reach, achieving 18.8M+ views, 28.1M+ impressions, and counting.

As a global auto parts vendor, Mobis focuses on autonomous driving, connectivity and electrification to be a leader in the era of smart mobility. Based on three modular auto components (i.e. chassis, cockpit and front-end), they work to make driving safer and easier and also offer service parts that can best serve the purpose.