Old Spice Commercial | Celebrity Stylist in New York

Old Spice Commercial | Celebrity Stylist in New York

Being a celebrity stylist in New York, I mostly work on TV commercials,  branded videos,  events and photo shoots around the world. Recently, I got a chance to work on the Old Spice commercial in New York City. We were filming this commercial for 1 day at a beautiful spa location in Brooklyn.

Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps. Procter & Gamble’s Old Spice is the quintessential grooming brand. With more than 80 years as an American icon, Old Spice is the authority on grooming experience and has leveraged this heritage to become the No. 1 selling anti-perspirant and deodorant brand for guys in the United States.

These commercials were produced by Tiger House Films, a dynamic, multi-award winning full-service commercial and brand media production company headquartered in Los Angeles, CA, known for it’s vibrant, modern aesthetic. Additional teams are in New York, San Francisco and nationwide. With over 1 billion views to date on social media and youtube, they have collaborated with brands such as Netflix, Tik Tok, the GRAMMYS, Old Spice, Canada Goose, ON Running, Nylon, Lexus, SK-II, Kérastase Paris, Warner Bros., FOX Networks and many international beauty and fashion labels.

We were working with Ronny Xin Yi Chieng he is a Malaysian comedian and actor. He is currently a senior correspondent on Comedy Central’s The Daily Show. He is also the creator and star of the ABC sitcom Ronny Chieng: International Student.

I had a wonderful time working with Tiger House Films and Old Spice as a celebrity stylist in New York and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my New York celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

You can see the final commercial spot here:

 


Professional Wardrobe Stylist in Los Angeles | NYX and The Telly Award

Professional Wardrobe Stylist in Los Angeles | NYX and The Telly Award

As a professional wardrobe stylist in Los Angeles, I had the luck to work with Ontario Airport on their Why Ever We Travel? commercial spot. Happy to be working on award winning projects, this commercial received the @nyxaward gold award in cinematography and government video categories as well as received 2 silver awards at @tellyawards in tourism and transportation categories.

The commercial was produced by Justin Bell Productions. Justin Bell is a feature film, TV, and branded entertainment producer based in Los Angeles. Currently he’s an executive producer at Tempo helping to oversee the tech fitness company’s media content, In Oct. 2020, his horror-comedy with Disney/20th Digital – “Summoned” – aired on FX, Freeform, and Hulu. He’s in post-production on a 1970’s style superhero heist movie – The Hyperions (2020), starring Cary Elwes, and in pre-production on Andrew Hyatt’s “The Nazarene” – a horror movie about the origins of possession and exorcism.

The NYX Awards is a prestigious international competition that recognizes and honors individuals, agencies, and organizations that demonstrate extraordinary caliber in marketing, communication, advertising, public relations, graphic design, print, digital, video, and audio.

The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after. With the recent evolution and rise of digital video (web series, VR, 360 and beyond), the Telly Awards today also reflects and celebrates this exciting new era of the moving image on and offline.

Ontario International Airport is an international airport two miles east of downtown Ontario, in San Bernardino County, California, United States, about 38 mi east of downtown Los Angeles and 18 mi west of downtown San Bernardino.

I had a wonderful time working with Ontario Airport and Justin Bell Productions as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my activewear fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Executive Producer: Atif Elkadi
Executive In Charge of Production: Travis Schuckert
Producer: @jbellprods
Writer/Director: Christopher Min
Director of Photography: Carissa Dorson
Production Design: @randy.kizer
Editor: Christopher Min
Sound: @soundryan
Wardrobe: @lucabuzas
Hair/Makeup: @neadune

 


SONY LinkBuds Global Campaign | Celebrity Stylist in Los Angeles

SONY LinkBuds Global Campaign | Celebrity Stylist in Los Angeles

Being a celebrity stylist in Los Angeles, I mostly work on TV commercials,  branded videos,  events and photo shoots around the world. Recently, I got a chance to work on the SONY LinkBuds Global campaign in Los Angeles, CA.

These videos were produced by STORIES International, a global branded entertainment company making unforgettable experiences that captivate people with the power of storytelling to solve your marketing challenges. They aim to produce brand experiences that will be remembered for a lifetime through the power of storytelling. With their global team of creators, they organically integrate the “value” and “philosophy” of brands into story-driven video and experiential content to resonate with consumers as audiences. They create content people want to see.

We were working with 4 influencers on this global campaign, they were @eshhpat, Mia Hayward, Sadie Mckenna and James Pendergrass.

About SONY and LinkBuds: Sony Group Corporation, commonly known as simply Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. The all-new Sony LinkBuds true wireless earbuds feature a comfortable open-ring design that naturally blends natural and digital sound. The product has many features such as open ring design, balanced high quality sound, long battery life.

I had a wonderful time working with SONY and STORIES International as a celebrity stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my Los Angeles celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Credits:

Production Company: Stories International
Exective Creative Director: Tomoya Suzuki
Producer: Ikuko Shimizu
Production Manager: Michael Chasin
Production Coordinator: Ukyo Yoshitake
Production Asst. : Yulia Nakagome

HMU/Stylist: Luca Buzas
HMU/Stylist Asst.: Nina Mofrad
HMU/Stylist Asst.: Leti Meyers

 


Shoutout LA Interview | Celebrity Stylist and Makeup Artist

Shoutout LA Interview | Celebrity Stylist and Makeup Artist

As a celebrity stylist and makeup artist in Los Angeles, I had the luck of getting interviewed by Shoutout LA Magazine.

About Shoutout LA: Shoutout LA is part of the Los Angeles based Voyage Group of Magazines and our flagship publication, VoyageLA was started in 2015.  Since then they’ve grown to almost a dozen cities, generated millions of page views and helped tens of thousands of entrepreneurs and creatives share their stories. Along the way they’ve built a vibrant and highly engaged community and Shoutout is about giving that community an opportunity to go beyond stories.  By focusing on topics that are relevant to almost everyone we hope to inspire important conversations within the community and do so in way that puts artists, creatives and local businesses at the center of these conversations.

One of my favorite question from this conversation was the following:

“What was your thought process behind starting your own business?
The motivation behind starting my own business was originally my passion to create interesting content and media. I had the drive to help models and actors look their best in front of the camera, boosting their confidence in their professions. I love to collaborate with other like minded creatives and business owners to make their visions come to life.”

You can read the full interview here to learn more about my journey:

https://shoutoutla.com/meet-luca-buzas-celebrity-stylist-makeup-artist/?fbclid=IwAR3LCJK1pm5dopV0oMxLoXZBJ0NYg0RQhcpbDU7dYkQsPghi3KYlS-nNI_0

I had a wonderful time working with Shoutout LA Magazine‘s editorial staff as a celebrity stylist and makeup artist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my Los Angeles celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

 


Sinegal Estate Winery Website Launch Campaign | Professional Wardrobe Stylist

Sinegal Estate Winery Website Launch Campaign | Professional Wardrobe Stylist

As a professional wardrobe stylist in Los Angeles, I had the luck of working with Sinegal Estate Winery on their website and campaign launch in Los Angeles, CA. The theme of the campaign was 1970s fashion,  the aesthetic was a modern period piece of 70’s house party.

The wardrobe direction that we were going for:

-Modern 70’s feeling-Boho, colorful, cocktail lounge outfits and expressive/ fun accessories to complete the looks
-Open style that embraces the authenticity and freedom of day-to-day life without constraints or rules

About Sinegal Estate Winery:

Sinegal Estate Winery produces four wines on nine and a half acres of organic vines in Napa Valley, including: Sauvignon Blanc, Cabernet Sauvignon, Cabernet Franc, and Reserve Cabernet Sauvignon. Our wines are blended by their expert winemakers from grapes grown entirely on their own estate, including: Cabernet Sauvignon, Cabernet Franc, Petit Verdot, Malbec, Semillon, Sauvignon Blanc, and Sauvignon Musqué. Purchase wine in their online shop or come visit their Napa Valley vineyard.

After acquiring the 30-acre property known as the Inglewood Estate for $7,500 in 1879, Alton Williams planted the first vines here in 1881. Production at this Napa Valley winery was continuous through many different generations of winemakers before the Sinegal family purchased the St. Helena property in 2013. A multi-million dollar expansion and modernization produced the first wines under the Sinegal label just a year later to enviable critical reviews and ratings.

I had a wonderful time working with Sinegal Estate Winery as a professional wardrobe stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

 


Smile Zemi Campaign | Wardrobe stylist in Los Angeles

Smile Zemi Campaign | Wardrobe stylist in Los Angeles

As a wardrobe stylist in Los Angeles, I had the luck of working with Smile Zemi on their US website and campaign launch in Los Angeles, CA.

Smile Zemi boosts your child’s learning. You never forget the smile on your child’s face when they reach a milestone. With Smile Zemi, your little one can reach milestones in how they learn. Their home learning system offers a flexible method for fostering the confidence and skills learners need in today’s world. Over the past decade, Smile Zemi has helped 1 million children (and counting) experience the joy of learning while improving their academic skills.

The commercial was produced by Stories International, STORIES LLC is a full-service production, commercial and literary management company based in Tokyo with its international arm.

These campaign images were shot by the talented Elena Petrova, her photography is inspired by all the art, music and culture that she has experienced. She admires mood, mystery, gestures, eyes, shadows, eye-catching lighting and beautiful wardrobe.

I love working with children, a couple of things that I pay attention to when I style them:

  1. Avoid logos
  2. I use bright colors / what feels good
  3. Prints or solid both works great as long as they are not distracting
  4. Choose what works on camera
I had a wonderful time working with Smile Zemi and Stories International as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Production company: Stories International
Production team: @ikuko_0711 @billykol @michaelchasin@ellietsutsumi
Photographer: @iamelenapetrova_
AD: @gracestralia
Wardrobe stylist and key hair/makeup: @lucabuzas
Hair and makeup artist: @neadune
Assistant stylist: @ninanmofrad

 


Hollywood Park Casino Commercial | Los Angeles wardrobe stylist

Hollywood Park Casino Commercial | Los Angeles wardrobe stylist

As a Los Angeles wardrobe stylist, I had the luck of working with Hollywood Park Casino on their TV Commercial spot in Los Angeles, CA.

Hollywood Park Casino is the premier cardroom and entertainment destination in Southern California. They are just minutes from Downtown Los Angeles and five minutes away from LAX in the city of Inglewood, California. They offer guests an enhanced gaming experience in a fun and dynamic setting.

The commercial was produced by Tiger House Films, a dynamic, multi-award winning full-service commercial and brand media production company headquartered in Los Angeles, CA, known for it’s vibrant, modern aesthetic. Additional teams are in New York, San Francisco and nationwide.

The advertising agency on this commercial was Plan C Agency. Their adventure began in 1995 when they founded a promotions and event production company in San Francisco. What began as a college endeavor to bring Asian Americans together grew into a national brand that became a staple in the Asian events and entertainment community. On their journey, they produced over 5,000 events and amassed over 3 million attendees throughout North America & Asia.

For this TV commercial spot I styled about 15 actors and models. The looks we were going for were fashion forward, business smart casual and classy. All actors provided their outfits and I selected and matched together the looks based on the clients vision and feedbacks.

I had a wonderful time working with Plan C AgencyHollywood Park Casino and Tiger House Films as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

 


Los Angeles AI Visual Stylist | AI Fashion Shoot Concept

Los Angeles AI Visual Stylist | AI Fashion Shoot Concept

As a Los Angeles AI visual stylist, I created a high end luxury fashion shoot concept digitally. Artificial intelligence (AI) has come a long way in recent years, and its impact can be seen across various industries.

The fashion industry is no exception, as AI is revolutionizing the way fashion shoots are conducted. AI fashion shoots have gained popularity due to their efficiency and precision, enabling fashion brands to produce high-quality images in less time and at lower costs.

My concept was creating a busy Manhattan city environment with beautiful top female models wearing sparkling dresses with neon lights surrounding them. New York city is a fashion capital and I love to utilize the city for any fashion shoot I’m working on. AI fashion shoots are changing the fashion industry by offering a cost-effective, efficient, and sustainable alternative to traditional fashion shoots and making it possible to create a shoot in NYC.

One of the benefits of AI fashion shoots and creating different concepts is their ability to reduce costs and save time. Traditional fashion shoots can be expensive, involving multiple staff members, equipment, and time. However, AI fashion shoots require minimal human intervention, reducing the need for staff and equipment. This makes them a cost-effective alternative for brands looking to produce high-quality images on a budget.

I had a wonderful time working with new AI Artificial intelligence programs as a Los Angeles AI visual stylist and hope to continue creating more for the future. As a remote AI fashion stylist it is important to me to stay up to date on the current trends.

I constantly post about wardrobe and fashion styling trends, please visit my Los Angeles visual stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Wardrobe Stylist | Grey Goose Cocktail Videos

Los Angeles Wardrobe Stylist | Grey Goose Cocktail Videos

As a Los Angeles wardrobe stylist, I had the luck to work with Grey Goose on their cocktail video shoot in Los Angeles, CA.

The Grey Goose cocktail videos were produced by Justin Bell Productions. Justin Bell is a feature film, TV, and branded entertainment producer based in Los Angeles. The cocktail videos were directed and shot by Jason Kent Carpenter,

About Grey Goose: Grey Goose is a brand of vodka produced in France. It was created in the 1990s by Sidney Frank, who sold it to Bacardi in 2004. The Maître de Chai for Grey Goose is François Thibault, who developed the original recipe for the vodka in Cognac, France.

I had a wonderful time working with Grey Goose and Justin Bell Productions as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: @greygoose / @bacardi
Agency: @touchstorm_ | @pennyroadd, @mattheweporter
Production Company / Producer: @jbellprods
Global Head of Mixologist: @joemccanta
Senior Grey Goose Ambassador: @marie_meyers036
1st AD: @jess23d
Production Coordinator: @yeshyeshyall
Copywriter: @rblumes
Director / DP: @jasonkentcarpenter
B Cam operator: @jeffdolen
1st AC: @dave_eaves
2nd AC: Francesca DiMarzio
Still photographer: @darinrios
DIT: @daveisadp
Teleprompter Operator: Briana Amlin
Gaffer: Mark Lopez
Key Grip / Driver: Hunter Rodgers
BBE: @bluebri777
Swing G&E: @tengaldo
Production Sound Mixer: @destinyfarrant
Wardrobe stylist / Key HMU: @lucabuzas
Drink Stylist: @siennacake
Drink Stylist Assistant: @thejeeba
Art Director : @tarobb1
Set Decorator: Susan Oneto
Set dresser/Driver: Chad Ellis
Art PA: Aryn Bomer
Set PA: Eric Sever
PA/Driver: Samuel Moyle & Jess TaylorEditor: @asherland
Color & VFX: @vanishingangle @drydock_post
Motion Graphics: gavin_buckland
Post Sound Mix: @soundryan

Celebrity Wardrobe Stylist | BUICK “See Her Greatness” Campaign

Celebrity Wardrobe Stylist | BUICK “See Her Greatness” Campaign

As a celebrity wardrobe stylist, I had the luck to work with BUICK on the See Her Greatness campaign shoot in Los Angeles, CA.

The BUICK See Her Greatness Campaign was produced by Local Boy Productions, Local Boy is a full service film and video production company in the Detroit, MI, area. They’re a group of dedicated film makers with a shared passion to see the world differently and create multifaceted content accordingly. They strive to bring an innovative creative edge to every opportunity presented. No matter the budget. No matter the scale. Local Boy is truly here to change perspectives and leave the world a little more imagined than it was.

The shot was directed by Columbia Tatone, American Film Director, Writer, Producer, and Photographer. She studied Jazz at Berklee College of Music in Boston and later received her Business degree in Southern California at Vanguard University. Columbia empowers her audience through eye-popping, thought-provoking action sequences. Columbia has been featured in industry magazines such as Flaunt Magazine for her Mike Taylor music video “Colours,” which celebrates global diversity; and Post Magazine and Billboard Magazine for her Pop Evil music video “A Crime to Remember,” standing against gun violence.

About BUICK: Buick is a division of the American automobile manufacturer General Motors. Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908.

I had a wonderful time working with BUICK and Local Boy Productions as a celebrity wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: @buickusa
Directed by @columbia_tatone
Produced by @localboydetroit
Agency @leoburnett
Behind the scenes pictures shot by @dommyo
Talent @kiki.rice

 


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