Women’s Sportswear Stylist in Los Angeles | Napapijri “Future-Positive” Campaign

Women’s Sportswear Stylist in Los Angeles | NapapijriFuture-Positive” Campaign

As a women’s sportswear stylist in Los Angeles, I had the luck working with Napapijri, an Italian premium casual-wear brand owned by VF Corporation. Originally a producer of alpine travel bags, Napapijri now markets upscale apparel for men, women, and children, as well as accessories, footwear, and bags. The Napapijri brand is most widely associated with its Skidoo jacket.

As a commercial production company, Tiger House Films loves to take on challenges, especially when it comes to international fashion commercial clients. We were approached by Zelda Andreoli of Brand Consulting Agency Zelda Zelda to work with Golab Agency and creative director Ced Stefan Pakusevskij of FullScream to be the on the ground production company for the new Napapijri SS19 Fashion Commercial stills and video campaign.

The new campaign for Napapijri produced by Golab Agency and Tiger House Films fashion commercial production company in Los Angeles entitled “Future-Positive”, was the new Spring/Summer 2019 campaign by Napapijri. The Milan based brand has an inclusive approach in this campaign, expressed through the casting of globally diverse and emotionally expressive models. The story artfully mixes adventure, friendship, and romance following the cast as they initiate a new member to the Napapijri Tribe.

Tiger House Films fashion commercial production spanned 2 days with locations all over Los Angeles from the LA River to The Hollywood Hills to Malibu. With a cast of young models from several agencies, the logistical challenges were often present but handled by the on the ground team of producers and stellar crew.

This fashion commercial campaign was the part of the launch of Napapijri’s SS19 Collection, which envisions an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami.

I had an excellent time working with Napapijri, Golab Agency, and Tiger House Films as a women’s sportswear stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my women’s sportswear stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

The full fashion commercial can be viewed: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator | Wardrobe Stylist Assistant: Luca Buzas


Activewear Wardrobe Stylist in Los Angeles | Higher Line Photoshoot

Activewear Wardrobe Stylist in Los Angeles | Higher Line Photoshoot

As an activewear wardrobe stylist in Los Angeles, I had the luck working with Higher Line, a premium eco-friendly yoga mat company, their mats custom-designed for mindful practice. Made to support the gentlest yoga asana to the most athletic high-intensity bodyweight training.

Being an activewear wardrobe stylist in Los Angeles, I styled Anya Shendrik and Ashok Zaman, the founders of Higher Line, and selected for them multiple wardrobe looks. I advised them which activewear brands will fit them for this photoshoot and communicate with them on trends, clothing styles, colors, and make-up matching to their brand.

Activewear and athleisure are taking over the fashion industry and more and more of us are opting to wear comfortable, stylish women’s fitness clothing as everyday casual wear. When it comes to yoga tops for women, a loose flowing yoga top is the queen. Layered over a stylish sports bra or crop top and vest, a loose yoga top will create effortless style and a cool, casual look. Don’t forget about black leggings/shorts they should be a staple of every woman’s wardrobe.

About Higher Line: With many years of experience between them as practitioners of yoga, fitness, and meditation, Higher Line began as the search for the perfect yoga mat, one that could complement all their practices. A mat that’s durable, easy to clean, and a good choice both for the health of one’s personal practice space as well as the environment as a whole. Their years of experience with substandard mats proved that this is not so easy to find.

I had a great time working with Higher Line as an activewear wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my activewear wardrobe stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Higher Line
Production Company: Studio Supreme
Wardrobe / Fashion Stylist: Luca Buzas

 

 


Personal Stylist Los Angeles | FUPIN Group – MRH Sparotica Groupe Collaboration

Personal Stylist Los Angeles | FUPIN Group – MRH Sparotica Groupe Collaboration

As a personal stylist Los Angeles, I had the luck to work with Fupin Group – MRH Sarotica Groupe, MRH SpaRotica Groupé curates an exceptional array of evocative premium fashion brands with longterm survivability that transcends global fashion trends.

We worked with 2 international models from ESEE Model Management. Founded in 2002, ESEE model management is the leading professional model agency in China. ESEE represents a diverse collection of Chinese and foreign models across Asia.

Being a personal stylist, I styled these 2 models and selected for them countless wardrobe looks. I advised them which brands will fit them and communicated with Fupin Group on new fashion trends, clothing styles, colors, and make-up.

Depending on how I’m getting hired by the client, a personal stylist job is not to be confused with a wardrobe stylist job. When I select the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and public appearances made by celebrities and models. As a personal stylist, I typically work one-on-one with the client, while when I’m doing wardrobe styling I’m often part of a larger creative team collaborating with a brand, photographer, art director and a video production team to put together a particular look or theme for the specific project.

FUPINGROUP (“FUPIN”) is a consumer-centric aspirational luxury group. Their existence is profoundly inspired by iconoclastic/evocative premium fashion brands and ardent customers that lust for them. They curate and invest in impactful brands through acquisition and licensing, and capitalize on their longterm value by financing, managing and nurturing their growth.

I had a wonderful time working with Fupin Group and ESEE Model Management as a personal stylist Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my personal stylist Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Fupin Group
Agency: Studio Supreme
Production Company: Studio Supreme
Wardrobe / Personal Stylist: Luca Buzas

 

 


Activewear Fashion Stylist | Nurture Digital x NASM Zumba Shoot

Activewear Fashion Stylist | Nurture Digital x NASM Zumba Shoot

As an activewear fashion stylist in Los Angeles, I had the luck to work with Nurture Digital, a creative content agency. Nurture is an ad agency that creates and promotes online video campaigns for brands big and small. NASM is partnering with ZUMBA to extend its network that will explore what it means to be a team.

Nurture Digital hired me for the activewear fashion stylist position on this shoot. Their team produced this 4 days commercial shoot. Nurture is a first-class digital agency. They always exceed expectations when it comes to the final product and are always on time hitting deadlines, no matter how short the turnaround time might be. It was very exciting to collaborate with Nurture Digital on this NASM advertising campaign. I had a couple of days pre-production work to select and prepare all of the talents outfits for the shoot days. I worked in conjunction with the agency and video team to organize the shot list and decide how any outfit changes talents needed in order to capture the concept the client required.

About NASM: Now in their 30th year, the National Academy of Sports Medicine has been world-renowned for the quality of their personal trainers and the scientific rigor of their program. NASM offers a Certified Personal Training program, with 4 learning packages available. And NASM specializations can take your personal training skills to a whole new level.

NASM and ZUMBA Fitness are collaborating on different personal trainer programs. ZUMBA is pretty much the most awesome workout ever. Dance to great music, with great people, and burn a ton of calories without even realizing it.

I had a wonderful time working with Nurture Digital and NASM as an activewear fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my activewear fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: NASM
Agency: Nurture Digital
Production Company: Nurture Digital
Wardrobe Stylist: Luca Buzas

 

 


Los Angeles Personal Stylist | Nike Personal Styling Experience

Los Angeles Personal Stylist | Nike Personal Styling Experience

As a Los Angeles personal stylist, I got hired by Deloitte Digital company to work on a Nike Personal Styling Experience video campaign. We worked on this shoot for 1 day in Los Angeles, California. During this Nike shoot, I styled 1 talent throughout multiple wardrobe changes, all the clothes were provided by the client.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

Let me tell you about the Nike Personal Styling Experience: live chat service that hooks you up with one of our expert Nike Personal Stylists. She’ll create a personalized look for you based on your performance needs and personal style.

As a Los Angeles personal stylist, I help clients achieve their desired looks by aiding them in the selection of personal style items, such as clothes and shoes. Same as me, many personal stylists, shoppers are self-employed consultants, usually working as freelance.

Deloitte Touche Tohmatsu Limited, commonly referred to as Deloitte, is a multinational professional services network. Deloitte is one of the “Big Four” accounting organizations and the largest professional services network in the world by revenue and number of professionals with headquarters in London, United Kingdom.

I had a great time working with Deloitte Digital and Nike‘s Personal Styling Experience team as a personal stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my Los Angeles personal stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Nike

Agency: Deloitte Digital
Wardrobe Stylist and Hair-Makeup Artist: Luca Buzas

 


Los Angeles Fashion Stylist | Happy Plugs Campaign

Los Angeles Fashion Stylist | Happy Plugs Campaign

As a Los Angeles fashion stylist I got hired by Happy Plugs company to work on an international headphone photo + video campaign. We worked on this shoot for 2 days in Los Angeles, California. I love to work with brands that have great taste in their work and ad materials.

Let me tell you a little bit about the shoot. We worked with 4 agency models from Los Angeles, our art direction was straight forward, we wanted to capture the model’s natural beauty. As a Los Angeles fashion stylist I really enjoyed our collaboration because this shoot gave me the freedom of creating exciting wardrobe looks. I prepped the wardrobe looks in prior to the shoot and my assistant, Gene helped me on the shoot days to organize everything. I brought many wardrobe options from ZARA, Urban Outfitters, All Saints, and H&M stores. I shop A lot, especially if I work on a branded content/ad. I usually shop three to four times the amount I actually need. I’m expected to have endless options for the clients.

Happy Plugs was born at the end of 2011 when the founder Andreas Vural was looking for a pair of colorful headphones for his girlfriend. When he didn’t have any luck, he finally took the matter in his own hands – and painted a pair of headphones himself. And she and her friends loved them! He then realized there was room for well-designed and affordable quality headphones that went beyond functionality within the tech space. From this belief, the brand Happy Plugs was born.

I had a great time working with the Happy Plugs team as a fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my Los Angeles fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Happy Plugs
Wardrobe Stylist: Luca Buzas and Gene Owens

 


Las Vegas Wardrobe Stylist | Adidas Fashion Show

Las Vegas Wardrobe Stylist | Adidas Fashion Show

Traveling is one of the best parts of my job as a Las Vegas wardrobe stylist, which was where I worked on a fashion show for Adidas. For this, as with every job, my goal was to match the brand identity and create the appropriate looks for the client.

Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second-largest in the world.

As a Las Vegas wardrobe stylist, I was assigned to work on fourteen models, and my goal was to create the perfect looks for each of them so they would look great in the N.H.L. hockey jerseys on the fashion show. When working with a sports brand, the style is pretty straight forward. I love it when I am able to pull off great looks, even when the available items are limited because it allows me to be creative with the colors and shapes of the outfits.

One of the things I love about my job is that it teaches me how to be flexible. Traveling for a job is a prime example of this. I love planning what to bring and checking what I need ahead of the shoot so that I can come to the location ready to take on the task.

Another thing I love about this job is that I get to work closely with brands, most of which I would personally use and recommend. Usually, the producers are very detailed when it comes to the instructions and briefs in regards to the show, and they really appreciate it when you take the time to study the client’s brand identity and ensure that the looks I create suit the brand’s image.

I frequently post about fashion trends on my Instagram, please visit my Las Vegas wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a Las Vegas wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Fashion Stylist | Vogue Italia Napapijri Publication

Los Angeles Fashion Stylist | Vogue Italia Napapijri Publication

I got hired into this commercial production as a Los Angeles fashion stylist and creative coordinator. Tiger House Films, a boutique production company in Los Angeles, the ultimate goal is to create the best project possible with creative, interesting people. For this reason, it was a dream for THF commercial production team to be working with Zelda Andreoli of Brand Consulting Agency Zelda ZeldaGolab Agency and commercial director Ced Stefan Pakusevskij of FullScream.

The Napapijri SS19 Fashion Commercial stills and video campaign that THF produced with this international crew has been featured in an article in Vogue Italia. It is always a goal for any commercial and fashion production company to be involved in projects that are well received by the international fashion community and being featured in an iconic publication such as Vogue, puts the cherry on top of what was an incredible collaboration with out production partners on this campaign.

As a Los Angeles fashion stylist and creative coordinator I was responsible of all the looks were lined up and organized for the stills and video shoot. This fashion commercial campaign is for the launch of Napapijri’s SS19 Collection, which envisions “an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami”.

Here is a link to the Vogue Italia Article on our Future Positive Campaign: https://www.vogue.it/moda/article/napapijri-presenta-la-nuova-campagna-future-positive

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

The full fashion commercial can be viewed: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator | Fashion Stylist Assistant : Luca Buzas


Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

As a celebrity stylist in Los Angeles, I had the luck to work with Magic Johnson, the legendary basketball player in conjunction with the Champion sportswear brand. Champion is partnering with sports legend Magic Johnson to support its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team. As part of the campaign, Champion will engage with teams small and large around the world to share their passion for teamwork and what it means to them to be a team.

Exposure Agency hired me for the celebrity stylist position on this shoot,.Their team flew to Los Angeles from England specifically for this commercial shoot. Exposure is an integrated, creative communication agency based in London. It was very exciting to collaborate with Exposure on this Champion advertising campaign. I had a couple of days pre-production work to select and prepare all of Magic’s outfits for the shoot day. I worked in conjunction with the photographer and video team to organize the shot list and decide how any outfit changes Magic Johnson needed in order to capture the concept the client required.

Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc., which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee.

You can read more about the collaboration on several platforms:

On Complex: https://www.complex.com/sports/2019/01/interview-magic-johnson/

On Esquire: https://www.esquire.com/style/mens-fashion/a26066633/magic-johnson-champion-anniversary-the-dream-team/

On Footwear News: https://footwearnews.com/2019/focus/athletic-outdoor/champion-100-year-anniversary-magic-johnson-1202736263/

On Sports Illustrated: https://www.si.com/nba/2019/01/30/magic-johnson-dream-team-michael-jordan-lebron-james-business-lakers-champion

On SGB Media: https://sgbonline.com/champion-recruits-magic-johnson-for-centennial-anniversary-campaign/

I had a wonderful time working with Magic Johnson and Champion as a stylist Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my celebrity stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Print Advertising Wardrobe Stylist | CONVERSE China

Print Advertising Wardrobe Stylist | CONVERSE China

I worked with Converse China as a print advertising wardrobe stylist on their campaign. I worked closely with the creative director of the company to come up with the wardrobe styling ideas for this particular advertising.

David Jumpa fashion/editorial/commercial photographer shot this campaign. David was going for lifestyle looks and kept the models in action during the whole shoot. He directed them to play with their clothing. I had 4 models to style from ESEE Model Management.  Converse has a sporty, comfy style which I mix-matched with trendy pieces from their collection. I used skirts, graphic tees and hats to make their collection stand out. We played with the female model’s makeup as well and added strong lips.

My Responsibilities as a print advertising wardrobe stylist were on this Converse shoot:

  • Direct and coordinate all styling and outfitting as needed for editorial and e-commerce
  • Work with and coordinate all aspects of this advertising campaign, to include outfitting, hair and make-up and accessorizing.
  • Support and communicate with the Creative Director on all shoot and style requests.
  • Recommend styling ideas and work with creative team to implement.
  • Manage the organization of accessories and clothing in shooting area.
  • Ensure accurate efficiency with on set shot lists.

Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003. During World War II, the company shifted its manufacturing from the public, and instead made footwear for the military.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my print advertising wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To learn more about David Jumpa’s work please visit his website page here: https://www.instagram.com/davidjumpa/


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