As a makeup artist in Los Angeles, I had the luck of working with MVE in Downtown LA on a campaign photo shoot for 1 day. During this photo shoot I did hair and makeup for 3 models/dancers.

Established in fall of 2024, MVE is founded on the principle of providing elite athletic & athleisure wear for everyone. Owner Dominic Franco started the Dominate brand in May of 2021. Dominate Technique was the first of the brand that focuses on elite technical dance training all around the world. Their products designed to complement your body.

I love working with athleisure brands because I always  have a lot of fun styling the wardrobe pieces. For hair and makeup usually I go for a camera / ready natural look.

Key Points: Why Camera-Ready Makeup is the Best

1. Flawless Finish: Camera-ready makeup provides a smooth, airbrushed look that conceals imperfections, ensuring a perfect appearance on camera.
2. Long-Lasting: Special formulas and techniques are used to make the makeup last for long periods, even under bright lights or during extended shoots.
3. Adapted to Lighting: It is designed to withstand various lighting conditions (such as harsh studio lighting), preventing makeup from looking washed out or overly shiny.
4. Boosts Confidence: Knowing your makeup is tailored to look perfect under the camera’s scrutiny can help you feel more confident and poised during any media appearance.

This campaign was shot by Ian Cawley  and assisted by Perla Diaz. Perla is a Los Angeles based beauty, fashion and portrait photographer.