Creative Coordinator in Los Angeles | Motorcycle TV Commercial

I got hired by THF as a creative coordinator in Los Angeles to work on this commercial. The Continental GT motorcycle commercial production was the first of two international commercial productions we created for Royal Enfield in conjunction with Storytellers.in from Mumbai, India. This spot for the new Continental GT, was shot over 5 days all over California with a stellar Tiger House Films commercial production team.

This first of two motorcycle commercial productions for Royal Enfield was shot in Downtown Los Angeles with an overnight production schedule. Our commercial producers shut down 4th street bridge and shot fireworks off of it, blocked 2nd street tunnel, lower Grand Ave and many blocks of Broadway to accommodate the stunts and precision riding necessary to pull off this motorcycle commercial production.

I was not only the creative coordinator in Los Angeles on this project but also did the wardrobe styling. I had 10 main casts to style. As a TV commercial wardrobe stylist I love working with a wide range of looks and stlyes that my clients request.

Royal Enfield is a historic Indian motorcycle manufacturing brand with the tag of “the oldest global motorcycle brand in continuous production”. The first Royal Enfield motorcycle was built in 1901. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.

This international motorcycle commercial production was an extreme challenge for our production company on many levels. The end results were beautiful and made the journey worth it.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my creative coordinator in Los Angeles page here: https://www.instagram.com/lucabuzas/

To view our new motorcycle commercial productions on the brand site, visit: The Official Royal Enfield Site

CREDITS:

Client: Royal Enfield
Agency: DDB
Production Companies: Storrytellers.in (India) / Tiger House Films (USA)
Director: Arun Gopalan
DP: Matt Chuang
Creative Coordinator: Luca Buzas