Professional Makeup Artist | Fundamental Coast

Professional Makeup Artist | Fundamental Coast

As a professional makeup artist, I was recently able to work with Fundamental Coast. I worked with them for the first time last year, and I hope to work on more campaigns with them. This project was shot on location around Manhattan Beach in Los Angeles. It took us two days to finish the shoot and I really loved the results.

Fundamental Coast’s brand is centered on the coastal culture including surfing, skating, action sports, etc. Most of their products reflect the lifestyle of their area. It was fun to be part of a shoot in such a good location. When doing makeup for lifestyle pictures it is essential to get to know the brand and to work around what the brand stands for.

Fundamental Coast is a lifestyle brand and as such, they wanted to create lifestyle looks. Doing makeup for lifestyle looks has become an easy job to do for me. They have a pretty relaxed yet fun feel in their products. The kind of products that you can use indoors and most especially for outdoor activities. Most of their apparel is for weekend escapades and fun trips. It was tricky at first to capture what a lifestyle look is, because it needs a degree of discipline to do the research on what matches a particular lifestyle brand, but over time if you are an experienced makeup artist, you master the techniques.

I want to share some of the practices related to being a professional makeup artist. Some of these practices have really helped me to become excellent at my job.

  1. Practice makes perfect

Makeup is also artistry, and personally, I practice a lot in order to achieve the level of skill I currently have. Despite my current experience, I still practice every day. Learning by experience will help you perfect your skill. It is worth noting how effective it is to learn from the experts as well.

2. Experiment and just go for it.

Most successful makeup artists have their own makeup style or expertise. I think if you like to experiment with makeup, then you will eventually get distinct results. There are a lot of makeup artists experimenting and going all out on creativity which push the boundaries of our industry.

  1. Stay updated with the latest trends

This is extremely important in my case. Having to work with many brands, I am expected to know what is trending. I must be current with the styles that are popular in the moment. Having basic knowledge will only get you far, but keeping your mind on trends and demands will keep you ahead of the game.

I am enjoying my job as a professional makeup artist and I love working with a wide range of looks and stlyes that my clients request. I get excited about working with brands and about what I can contribute to their project. Most of all, I love the delight of seeing my work used by clients in some of their major campaigns.

I constantly post about hair stying trends, please visit my  professional makeup artist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Fundamental Coast website for more: https://fundamentalcoast.com/


TV Commercial makeup artist and hairstylist | BRIOGEO

TV Commercial makeup artist and hairstylist | BRIOGEO

When I am not styling celebrity wardrobes, I also take projects as a TV commercial makeup artist and hairstylist. I was recently hired by an advertising agency to help them do the hair makeup for one of their clients, Briogeo. Working with hair may seem easy, but it can get tricky. But this makes it even more exciting job!

I want to also say a few things about my client Briogeo. Briogeo makes hair products which are specific to your hair’s texture. You can choose a product for repair, if you want to add volume to your hair, or you just want to enhance your curls. Their formulas are also free of harmful chemicals and irritants including sulfates, parabens, phthalates, silicones, DEA and synthetic color.

What I did for this project  as a TV commercial makeup artist was to create before and after hair and makeup looks on camera for this production. This work was fun because I got to see the actual changes happen in real time on the models before and after I styled them. Starting with the before look, I applied the hair conditioner and other hair products. After washing and drying the hair, I created simple looks for each model.

Being a TV Commercial makeup artist and hairstylist is an advantage when you want to get jobs especially for advertising campaigns. It is a plus when you have this set of skills combined. You already have a set of skills to complete a look from A to Z.  For me, these two jobs combine naturally because I love making people look beautiful, having multiple skills to apply to my job is a bonus.

I want to throw in some tips for those who want to work as a TV Commercial makeup artist and hairstylist. The most important skill is creativity. And for me, I think creativity is in every one of us. Anyone can be creative. A hairstylist also needs to be a good communicator. The job gets easier when you know how to talk to your clients, and how to make your model more comfortable. After years on the job, I got to learn to be more open to new ideas and new techniques. You have to know how to accept feedback and comments and improve your work in the process. And most of all, a skill that people do not mention often is that you have to be interested in personal grooming as well.

Hairstyling for TV commercials is a little bit different from styling for editorial and other photography centered campaigns. This was definitely the case for Briogeo because they are a brand of hair products and the hair was the focus in this TV commercial.

How I got the Briogeo job was through an advertising agency. Sometimes agencies source TV commercial makeup and hairstylists, especially if you already have a list of campaigns in your CV. I love getting jobs from production companies as well. I also have clients who contact me directly.

I constantly post about hair stying trends, please visit my TV Commercial makeup artist and hair stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Briogeo website for more: https://briogeohair.com/