Los Angeles Production Coordinator | IKARIA Resort Wear SS18

Los Angeles Production Coordinator | IKARIA Resort Wear SS18

I was involved in the project as a Los Angeles production coordinator. Tiger House Films has produced a behind the scenes brand video production for our Ikaria fashion commercial / high fashion photo shoot. The project is behind the scenes for the debut of their SS18 ready to wear collection in a gorgeous private home location in Palm Springs. Ikaria’s luxurious coverups are inspired by the jet-setting lifestyle and exotic travel destinations.

This behind the scenes brand video production captures a rare glimpse into the process of shooting our fashion video / high fashion still photo shoot productions. The technical process of the creation of these campaigns is seldom captured due to the fact that our Los Angeles production company only shows the final released and finished products for brands and agencies.

Our supermodel talent for this brand video production was Victoria’s Secret supermodel Barbara Fialho who is originally from Brazil. Our beautiful talent has incredible charisma and her experience over 15 years in the industry shined on camera . Her background as a ballerina gives her the ability be aware of her movements and balance for camera.

Tiger House Films video production team worked seamlessly with photographers Melis+Dainon to create a combination photo & video campaign for Ikaria. This is the second collaboration with Melis+Dainon and they are featured in the behind the scenes production as well.

Palm Springs is the perfect location for a high fashion video and photo production. The dramatic desert mountains provide a beautiful backdrop where nature and bright sunshine are all a part of the incredible aesthetic.

To view the new fashion video along with Melis+Dainon’s Photos on the Ikaria website, visit: https://www.ikariaresortwear.com/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my Los Angeles production coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: Ikaria Resort Wear
Agency: Tiger House Films
Production Company: Tiger House Films
Video Director: Jason Kent Carpenter
Production Coordinator: Luca Buzas
Assistant Camera: Robin Pabello
BTS Video: Ben Gabriel Shultz
Photography Team / Casting: Melis+Dainon
Model: Barbara Fialho
Makeup Artist: Carissa Ferreri
Hair Stylist:  Michael Kanyon


Los Angeles Creative Coordinator | Royal Enfield Interceptor Commercial

Los Angeles Creative Coordinator | Royal Enfield Interceptor Commercial

I have many different responsibilities as a Los Angeles creative coordinator such as coordinating the wardrobe, the looks for hair and makeup, and the styling in regards to the client’s requests.

I’ve recently lent my services as a Los Angeles creative coordinator and wardrobe stylist in two commercials for Royal Enfield and Tiger House Films led a company called Storyteller.in based in Mumbai, India. Storytellers.in was founded in 2015 under the direction of Arun Gopalan. Over the last three and a half years, the company has worked on many different campaigns that have earned them some notoriety in the industry.

Tiger House Films is an award-winning commercial production located in Los Angeles founded by Jason Kent Carpenter, who also works as a freelance producer and director. The Enfield Cycle Company makes motorcycles, bicycles, lawnmowers, and stationary engines under the name Royal Enfield.

I worked on the Storytellers’ first American shoot as their Creative Coordinator on a commercial shoot in Los Angeles. We shot for five days in various locations including Downtown LA, Malibu, and Pismo Beach.

My main duties on this shoot included:

  • Contributing to the creation of creative materials
  • Handling day-to-day project tracking and management with internal cross-functional teams and agency partners.
  • Assisting in creating and developing briefings
  • Becoming familiar with details of the campaigns in order to keep the team on track
  • Asset management (workflow/timelines), transferring between internal and external departments and ensuring timely delivery.

Since 2012, I’ve worked with many different clients from all around the world. When I had started my journey in Shanghai, I never could have imagined the immense amount of experience in fashion films, commercials, web and TV contents, and photoshoots that I’ve obtained in the last six years. Working as an L.A. creative coordinator may not be an easy task, but it’s a fun one nonetheless.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

To learn more about Royal Enfield please visit their website page here: https://www.royalenfield.com/


Mobile Fashion Stylist | Midol online commercial

Mobile Fashion Stylist | Midol online commercial

As a Mobile fashion stylist, my work includes lots of traveling but mostly consists of working in the greater Los Angeles area. I’ve worked as a fashion stylist on many different short films and commercial shoots.

One of my recent gigs involved working with the director, Sonia Meg on a commercial for Midol. Midol is a website sponsored by Bayer U.S and offers medical services in women’s health. Bayer’s website includes a variety of content such as their software, graphic and fashion designs, photoshoots, artwork, artistic work, videos, music, sound, brands, and services.

Sonia Meg is a filmmaker based in Los Angeles. She’s worked on many different types of projects such as documentaries, short films, music videos, etc. We worked together for two days in an advertisement photoshoot. Midol’s gave Sonia and me the creative freedom we needed to make for a great experience.

Some of my duties on the Midol online TV commercial as a Mobile fashion stylist included:

  • Keeping up to date with current and changing trends in fashion and design according to the brand guidelines
  • Advising the client on fashion styling for visuals.
  • Selecting the most appropriate pieces from collections and ranges for the shoot.
  • Supervising the commercial shoot

Fashion stylists work for individuals, fashion houses, and clothing brands, and will sometimes require traveling to different parts of the world. Some of the main responsibilities include providing fashion advice, choosing and coordinating outfits for models in photo shoots or actors in television and film; and choosing props and accessories and preparing them for shoots. Working as a freelance Mobile fashion stylist in Los Angeles has given me the opportunity to be more creative with styling, choosing which style is better for each shoot, what works and what doesn’t, and learning something new every day.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Mobile fashion stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Midol please visit their website page here: https://www.midol.com/


Los Angeles Production Designer | Awana TV commercial

Los Angeles Production Designer | Awana TV commercial

A few months ago, I had the pleasure of working as a Los Angeles production designer and wardrobe stylist with OX Creates and Justin Bell Productions on a commercial shoot for our client, Awana, an international Christian nonprofit organization that focuses on educating children of all ages in biblical studies, and gives them the opportunity to know, love and serve Jesus, regardless of their background. Their mission is to help “reach kids, equip leaders, and change the world for God”.

The commercial depicts the stories of three characters, Chloe, Jay, and Brent. Each of them have their own backstory and from different parts of the world. Throughout the course of the commercial, we see each of them go through their own set of trials and tribulations and how they’re able to find God in the process.

For this shoot, alongside my duties as a Los Angeles production designer, I was also in charge of the fashion/wardrobe styling and design of the costumes, as well as the set direction. Since each of the characters are from different parts of the world, I needed to ensure the set and costume designs for each character were appropriately placed in order to represent their stories in the best way possible. My experience in each of these departments, along with my ability to effectively multi-task, served as a key component to communicating with the clients and producers in the best way possible. For example, we transformed an empty office space into a child’s bedroom. This was no easy task, but we managed to pull it off in a short amount of time.

Despite the hefty load of responsibilities, I thoroughly enjoyed working with Ox Creates and Justin Bell Productions. They gave me the opportunity to channel my skills, ideas, and creativity in order to help bring Awana’s vision to life. OX Creative is a visual content and brand strategy firm that uses their platform to connect up-and-coming talent to global brands that focus on making the world a better place.

Since moving out to Los Angeles in 2017, I have continued displaying my work in commercials and advertisements. I’ve worked alongside many different brands, companies, and organizations such as The Scotch porter, Mattel, Mtailor, North Face, among many others. Now, I can happily add Ox Creates and Justin Bell Productions to the list. I’m very proud of the hard work and dedication that was put into this shoot. If you’re interested, I highly recommend you check out the commercial, which was recently uploaded on YouTube. Go check it out: https://lucabuzas.com/portfolio/awana/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post my works on Instagram, please visit my Los Angeles production designer page here: https://www.instagram.com/lucabuzas/

To learn more about Awana please visit their website page here: https://www.awana.org/


TV Commercial Wardrobe Stylist | Royal Enfield Commercial

TV Commercial Wardrobe Stylist | Royal Enfield Commercial

A few months ago, Tiger House Films hired me as a TV Commercial Wardrobe Stylist. We worked on two TV commercials for Royal Enfield’s brand new motorcycles. These commercials are created in conjunction with storytellers located in Mumbai, India.

Working as a Commercial Wardrobe Stylist is one of the most emerging jobs in the global world of styling. This job engages someone who selects all clothing and accessories for the publishing, TV and advertisement companies, and music, in the creation of videos, performances and public advents made by celebrities. Even these celebrities sometimes hire their wardrobe stylist for TV commercials. Working as a wardrobe stylist is not the job of an individual, but it required the efforts of all the team. A good TV commercial and the wardrobe styles use in it are the result of effective teamwork.

As a TV Commercial Wardrobe Stylist, you have to use different styles and work with your clients in order to design the costume that best fits each character. Being able to come up with a variety of ideas that attract viewers is also very important. The main goal for wardrobe stylists in advertisements is to appeal to the client’s target demographic, which in this case, consists of young, easy-going people in the Indian market.

As a Commercial Wardrobe Stylist, I graft with the larger creative team hired by the clients. As a wardrobe stylist, I have to collaborate with different fashion designers, photographers, and hair and makeup artists. Working on commercials is also a great way to build up your portfolio and help attract new clients.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my TV Commercial Wardrobe Stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Royal Enfield please visit their website page here: https://www.royalenfield.com/


Professional Wardrobe Stylist Los Angeles | Minute Maid Pulpy

Professional Wardrobe Stylist Los AngelesMinute Maid Pulpy

One of my best projects was a print campaign I did with Minute Maid Pulpy. I worked with MMP as a professional wardrobe stylist Los Angeles for a shoot. It was a very exciting project as I had to style the talents matching to the brand’s colors and identity.

For the project, I give different styling options to MMP on what clothes, shoes, and accessories will match their campaign.

Amanacliq is a full-service production house dedicated to the dynamic Asia market. Amanacliq partners, amana inc from Tokyo and Bernstein Andriulli from New York, are able to provide complete visual solutions with a wide range of services from photography, film, and illustration to facilities and equipment rental, as well as post-production work.

With the experience of working with most multinational clients and advertising agencies worldwide, Amanacliq’ve been keeping sparking fresh exciting ideas for the advertising industry and clients including some of the world’s largest brands such as Adidas, Coca-Cola, Nike, P&G, Chrysler, Pepsi, and Unilever, etc.

I am very glad to be part of Amanacliq’s selected professional wardrobe stylist for this major campaign.

Minute Maid is the producer of branded juices, drinks and juice blends. There are a variety of flavors that keep you refreshed with great taste and good nutrition. Minute Maid – one of the world’s largest juice and juice drink brand.

I am enjoying my job as a professional wardrobe stylist Los Angeles and I love working with a wide range of looks and styles that my clients request. I get excited about working with popular brands and about what I can contribute to their project. Most of all, I love the delight of seeing my work used by clients in some of their major campaigns.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my professional wardrobe stylist Los Angeles page here: https://www.instagram.com/lucabuzas/

To learn more about Minute Maid please visit their website page here: https://www.coca-colaindia.com/minute-maid-brand


Los Angeles Wardrobe Stylist | MTailor TV Commercial

Los Angeles Wardrobe Stylist | MTailor TV Commercial

Recently I was called in by Aris production house to collaborate on an MTailor branded TV commercial shoot. As a Los Angeles wardrobe stylist,  I was hired onto this commercial production as the key wardrobe stylist.

There were 4 actors to style and to make sure their outfits fit perfectly on camera, the director and I collaborated heavily on the concept and mood of the shoot. This TV commercial was shot in 1 day on a location where an airplane was built, dressed and used as set design.

Commercials and branded videos have always been a challenge because the pressure and requirements are very high for demanding brands. As a Los Angeles wardrobe stylist the standards of the industry require that I am extremely detailed and on my game at all times.

MTailor is a custom clothing company that exclusively uses a smartphone app which takes your measurements to create custom shirts, trousers, and suits. The concept of this company is to design perfect fitting custom clothing so this made my job easier, not having to fit each actor (it was already done for me!). All their shirts, suits, jeans, chinos, and tees are made of very high quality materials, the seams are neat and even, the fabric feels durable, and all of the buttons are securely attached.

Styling is one of the most important elements of any fashion brand campaign. It governs how your clothes look in your store and helps to ensure they stand out amongst the sea of similar brands on the market. Every adult male should own a suit—just pay attention to the shade you’ve got.

From Miles, the founder of MTailor:

“At MTailor, we are bringing professional quality custom shirts into the modern era. We make it easy, convenient and fast while maintaining an amazing fit and quality shirts.

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire collection of MTailor, visit their website here: https://www.mtailor.com


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