Commercial advertising stylist | VoyageLA Interview

Commercial advertising stylist | VoyageLA Interview

As a commercial advertising stylist I got a chance a couple of weeks ago to give an interview to an online magazine called VoyageLA. The interview can be found as part of the Inspiring Stories series here:

http://voyagela.com/interview/meet-luca-buzas-lucabuzas-hollywood/?fbclid=IwAR0MIU9_keVXLCmTJwqo8j-LvPie0Ujxxcl7C-0tTwScBQ-JKBEbD_XSsdQ

Let me tell you a little bit about the interview. VoyageLA asked me a couple of questions via email such as how I started my career, what kind of issues I was facing along the way and about my current/future projects. They gave me about 2 weeks to get back to them which was plenty of time to put together my answers. At the end of my interview they asked me to recommend 5 people who also work in the film / advertising industry because they would like to expend their community to their readers.

I love collaborating with magazines that create interesting stories and connect people together. VoyageLA introduces creatives in different areas of LA, for example they have people in Hollywood, Beverly Hills, Santa Monica etc. so you can search and read about industry professionals in your area.

About VoyageLA: The Voyage Group of Magazines started in Los Angeles with their flagship publication VoyageLA.  After generating their first million page views in LA they knew their content was resonating with the community. They’ve since grown to a handful of other amazing cities with the help of an incredible network of friends, associates, local insiders and influencers, PR firms, local bloggers, artists, creatives, entrepreneurs and other professionals.

It was a pleasure collaborating with VoyageLA on this interview as a commercial advertising stylist and hope to create a lasting relationship with them for the future.

I constantly post about fashion styling trends, please visit my commercial advertising stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Fashion Show Coordinator | Stella Lam Runway Show

Fashion Show Coordinator | Stella Lam Runway Show

Stella Lam haute couture collection launch is one of my projects I really enjoyed as a fashion show coordinator. It was a great project as I had to work with twelve models of which falls into three different categories of the collection launch. These fashion models were divided into three major themes which include luxury, creative and elegant. As well, I coordinated matching hair and makeup looks to the stunning dresses.

With the increasing social recognition to ‘women’s independence’, ‘dress’ in Stella Lam’s interpretation is more like a fashion icon symbolizing the social civilization. Stella Lam firmly believes that a woman’s charm comes from the different sides of temperament from the inside out, while a well-dressed woman embodies a sense of confidence and the pursuit of quality of life. Therefore, Stella Lam is the embodiment of the art of living.

Derived from care and focus on women’s life, ‘magnificence out of luxury, conciseness out of simple, personality without losing the taste’ features the value of Stella Lam.

Stella Lam is mainly in the service of urban women of all social occasions and moments, paying attention to women’s needs of various body sizes in all ages with various social appearance, providing you a great variety of ready-to-wear and make-to -order dress of all product lines.

I was privileged to display my fashion show coordinator skills to Chinese clients. Artists were the introductory act of the occasion which was educative and entertaining. Distinguished celebrities and influencers were present at the event.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my fashion show coordinator page here: https://www.instagram.com/lucabuzas/

To learn more about Stella Lam please visit their website page here: http://www.shanghaifashionweek.com/?portfolio_page=stella-lam


TV Commercial wardrobe stylist | Global Leadership Network Brand Anthem Video

TV Commercial wardrobe stylist | Global Leadership Network Brand Anthem Video

As a TV Commercial wardrobe stylist I often travel for work. During this project, I collaborated with Global Leadership Network, OX Creates and Justin Bell Productions. This spot for the Global Leadership Network, was shot over 1 day in Santa Clarita, California with a stellar Justin Bell Productions commercial production team.

For this shoot, alongside my duties as a TV Commercial wardrobe stylist, I was also in charge of the production design, as well as the set design. Since each of the characters in this brand video are from different parts of the world, I needed to ensure the set and costume designs for each character were appropriately placed in order to represent their stories in the best way possible.

Global Leadership Network is a community who is committed to learning from each other and using our influence to accomplish God’s purposes on earth. Since GLN founding in 1992, they’ve held a deep-seated belief that the Church is God’s plan to redeem and restore our world. GLN initial focus on sharing ministry innovations with pioneering church leaders has evolved, and now they exclusively focus on leadership development. Today, GLN exist not just to serve church leaders, but Christians in all sectors of society to impact the world.

I had a great time working with Global Leadership Network, OX Creates and Justin Bell Productions as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my TV Commercial wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Agency / Production House: OX Creates
Producer: Justin Bell Productions
Director of Photography: Quinton Brogan
Wardrobe Stylist, Production Designer: Luca Buzas
Production Designer Assistant: Gene Owens


Los Angeles wardrobe stylist | Lane Crawford Hong Kong

Los Angeles wardrobe stylist | Lane Crawford Hong Kong

As a Los Angeles wardrobe stylist I often travel for work. During this project, I collaborated with Lane Crawford on their e-commerce photo shoot in Shanghai, China. We were shooting hundreds of outfits for 2 weeks with fashion photographer Todd Anthony Tyler. Lane Crawford has a very high-end luxury taste. With our international wardrobe stylist team we were able to work very well together and style the outfits accordingly the client’s taste. Todd Anthony Tyler brought on his photo team so sometimes we had 4 different setups to capture the outfits and the details including the flat-lays.

Todd Anthony Tyler is well recognized as a leading fashion and advertisement photographer in Asia as well as globally. Todd originally started in the fashion industry as a model and traveled extensively from Milan to Tokyo, ultimately working and experiencing over 25 different countries as a model. Todd’s international experience continued with his transition into fashion photography where he was able to take a life long passion and combine it with his knowledge of the fashion industry and creative instinct. Todd’s work from over 15 years of fashion photography have been seen on the pages of Vogue China, Harper’s Bazaar China, L’Officiel China and GQ. Todd has also photographed campaigns for celebrated fashion designer Uma Wang along with Ritz-Carlton hotels, L’Oreal, Adidas, Snickers and Ports 1961.

About Lane Crawford:

Lane Crawford is a global luxury fashion, beauty and lifestyle department store that offers the largest designer portfolio in Greater China, carefully selected by Lane Crawford’s team of experts who travel the world selecting the very best items for its customers. Based in Hong Kong and China, yet with a truly global perspective, Lane Crawford has a unique take on luxury that draws from over 160 years success. It is globally renowned for its carefully curated collections across international womenswear, menswear, shoes and accessories, jewellery, beauty and home & lifestyle.

I had a great time working with Todd Anthony Tyler and Lane Crawford  as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Wardrobe Stylist | Birdies Evergreen Video

Los Angeles Wardrobe Stylist | Birdies Evergreen Video

I would like to share a great experience I had working as a Los Angeles wardrobe stylist with Tiger House Films commercial production company. I have already worked with THF on numerous projects, as a wardrobe stylist, makeup artist or creative coordinator.

As a Los Angeles wardrobe stylist, I’ve had the opportunity to work with Birdies slippers. In this blog article, I would like to share with you a couple of useful tricks and tips on how I created the styling looks for our model, Olga for this campaign video.

1) Fit is incredibly important. Olga has a perfect shape and everything I bought for this video shooting fit to her incredibly well. I used a lot of black and white, high quality clothes. Ultimately, I really believe you should just wear what you love and what makes you feel happy.

2) I love incorporating silk and classic pieces into my styling and collection. There’s nothing cooler to me than a delicate top worn with stiff vintage jeans and Birdies flats for a day out.

3) Make sure on every take the clothes, shoes fit perfectly, specially when you have multiple models. On the monitor you can watch the video at the same time when the cinematographer is shooting so you can make sure everything looks exactly the way you want it. You need to check the details and at the same time the full image as well.

I’m a wardrobe stylist and these Birdies shoes are something I could wear all day on my feet when I’m on set.

Check out the finalized videos on Birdies Slippers website to learn more about our creative collaboration: https://birdiesslippers.com/

I constantly post about styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Client: Birdies
Birdies Creatives: Adriana Kwicinski / Jaqueline Nassar
Agency: Quickframe / Joycie Bernstein
Production / Video: Tiger House Films
Model: Olga Safari
Creative Coordinator / Stylist/ HMUA: Luca Buzas
Production Support: Kyle Huemme, Don McNeely, Gene Owens, Jamie Sutor


TV Commercial Wardrobe Stylist | New York Life Insurance

TV Commercial Wardrobe Stylist I New York Life Insurance

As a TV commercial wardrobe stylist in California, I had the opportunity of working with Tiger House Films commercial production company’s team on New York Life Insurance videos multiple times during this year.

Our theme for this commercial video production was “Celebrating Milestones: Diwali”
Diwali is a Hindu festival of lights, held in the period October to November. It is particularly associated with Lakshmi, the goddess of prosperity, and marks the beginning of the fiscal year in India. In total we had approximately 15 cast members for these 3 videos for the same Diwali theme. All of our cast members were bringing multiple wardrobe choices and I prepared outfit options as well matching to New York Life Insurance previous advertisements.

A TV commercial wardrobe stylist is one of the most trending businesses within the fashion and commercial world internationally. What a wardrobe stylist does is pick the clothing and accessories for TV commercials, editorials, print or advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really an essential element in the process of creating advertising campaigns and commercials.

As a TV commercial wardrobe stylist based in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the creative team on this New York Life Insurance web commercial.

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

Wardrobe Stylist / HMUA: Luca Buzas

New York Life Insurance states as you begin the next chapter of your lives together, #Diwali can be the perfect time to start a new tradition of financial responsibility: https://nyl.co/2QqH5NR #GoodAtLife

I constantly post about my work on Instagram, please visit my TV commercial wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


TV Advertising Wardrobe Stylist | Kevin De Leon Campaign

TV Advertising Wardrobe Stylist | Kevin De Leon Campaign

I collaborated with WIN ad agency as a TV advertising wardrobe stylist on their Kevin De Leon Campaign. WIN is a media agency that creates strategic campaigns for engaging audiences, driving action and creating change.

I had two actors to style on this TV advertising project. I would like to explain my process as part of making this campaign:

I got call from WIN’s ad agency producer who had my contact through a recommendation. He was asking my availability as a TV advertising wardrobe stylist and makeup artist for this project, which was a political campaign spot for Kevin De Leon. After that he sent me a short brief by email and explained the plan for the shoot. Luckily, I was free on those days and had time to start immediately.

I began working on the pre-production by communicating the specific style the director was going for, which included showcasing a lower-middle class family. I received talent measurements prior to starting the production wardrobe shopping and began my rounds to find just the right color scheme and overall fit for the talent. We didn’t have time for a fitting because our schedule was very tight but I was bringing wardrobe options so we could confirm talent outfits with the director on the day of the shoot.

After the shoot with WIN as a TV advertising wardrobe stylist, I had to do returns and wrap out the project. I had to take care of the accounting as well and report how much I spent from the wardrobe budget in total, to the production team.

You can find the final video and the article on Adweek : https://www.adweek.com/creativity/poignant-campaign-ad-tells-the-story-of-a-candidate-whose-family-could-have-been-separated-by-ice/

In conclusion I loved working with WIN advertising agency and hope we can continue collaborating on upcoming campaigns in the near future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my TV advertising wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To learn more about WIN Agency’s work please visit his website page here: https://www.thewincompany.com/


Creative Production Coordinator | Ikaria SS18 Commercial

Creative Production Coordinator | Ikaria SS18 Commercial

As a creative production coordinator it was a pleasure working on THF and IKARIA collaboration. This is the second time that the Tiger House Films team worked with CEO Lisa Storie and her brand Ikaria Resort Wear to produce a photo / video campaign. This fashion video production / high fashion photo shoot for Ikaria was to debut their SS18 ready to wear collection of beautiful, luxurious coverups inspired by luxury travel destinations.

Our fashion video production team partnered once again with the professional photography duo Melis+Dainon . These two talented creatives are also the casting directors on this project and brought their beauty team along for the project. Melis and Dainon took on several aspects of the pre-production as well including arranging model flights and hotel / working with the Lions Agency.

The supermodel cast by Melis and Dainon for this production was Barbara Fialho from The Lions NYC . Previous to our shoot Barbara had just finished walking the Victoria’s Secret Runway in Shanghai as a Victoria’s Secret Angel and flew from NYC to Palm Springs for our production.

Barbara is stunningly beautiful and gave the camera incredible charisma. Her ability be aware of her body and how to move for camera allowed the creative team to work seamlessly with her. The lead designer behind the new Ikaria ready to wear collection, Leah Hulon created beautiful designs for the brand that fit the location  and mood perfectly. As a creative production coordinator I loved working in conjunction with the photo and video team.

The Palm Springs location that was chosen for the fashion production was nestled at the foot of the mountains bordering the Agua Caliente Indian Reservation. The location was a triumph of modern architecture and lush landscaping set upon the natural backdrop and harsh landscape of the California desert.

Please find our fashion video along with Melis+Dainon’s Photos on the Ikaria website: https://www.ikariaresortwear.com/

To see more of my current fashion and commercial work please visit my portfolio page here:https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my creative production coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: Ikaria Resort Wear
Agency: Tiger House Films
Production Company: Tiger House Films
Video Director: Jason Kent Carpenter
Production Coordinator: Luca Buzas
Assistant Camera: Robin Pabello
BTS Video: Ben Gabriel Shultz
Photography Team / Casting: Melis+Dainon
Model: Barbara Fialho
Makeup Artist: Carissa Ferreri
Hair Stylist:  Michael Kanyon

 


Production Coordinator based in Los Angeles | Mani Jassal SS18 Fashion Video

Production Coordinator based in Los Angeles Mani Jassal SS18 Fashion Video

I was hired by Tiger House Films as a production coordinator based in Los Angeles to create Mani Jassal SS18 fashion video. Tiger House Films Los Angeles video production company teamed up with Toronto based Indian fashion designer Mani Jassal to create a fashion video production for her SS18 collection of traditional Indian designs with a modern edge.

The fashion collection was inspired by a story of an inner journey from a chaotic self-image to inner peace in the garden of desire. Our model Vita Mallela flew in from New York to showcase Mani Jassal’s designs at an Italian villa in the Hollywood Hills.

This was Tiger House Films Los Angeles video production company’s debut collection with Mani Jassal. Her large social media following and rapid growth globally proves the ever increasing demand for a brand like hers. Her aesthetic is widely recognized all across the world with her pieces being worn by celebrities and influencers like Ashanti, Nazanin Mandi, Madison Beer, Bebe Rexha, Sonam Bajwa, Gigi Gorgeous. Her clothing has also been published in international and national magazines like Vanity Fair, Vice Magazine, Playboy, Marie Claire and Stardust.

Tiger House Films Los Angeles fashion video production team was able to capture multiple looks during our one day shoot in Hollywood. My job as a production coordinator based in Los Angeles was keeping us on schedule and making sure we shot all the Mani Jassal SS18 styles we planned capturing. Staying lightweight and mobile along with a strict shooting schedule allowed us to move around the multi level location quickly and efficiently to give Mani the maximum production value for her collection’s photos and fashion video.

Tiger House Films Los Angeles video production company worked in conjunction with fashion photographer Rita Labib

You can find our fashion video along with Rita Labib’s Photos on the Mani Jassal website: https://manijassal.com/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my production coordinator based in Los Angeles page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: Mani Jassal
Agency: Tiger House Films
Production Company: Tiger House Films
Video Director: Jason Kent Carpenter
Production Coordinator: Luca Buzas
Assistant Camera: Robin Pabello
Still Photography: Rita Labib
Model: Vita Mallela


Los Angeles Production Coordinator | IKARIA Resort Wear SS18

Los Angeles Production Coordinator | IKARIA Resort Wear SS18

I was involved in the project as a Los Angeles production coordinator. Tiger House Films has produced a behind the scenes brand video production for our Ikaria fashion commercial / high fashion photo shoot. The project is behind the scenes for the debut of their SS18 ready to wear collection in a gorgeous private home location in Palm Springs. Ikaria’s luxurious coverups are inspired by the jet-setting lifestyle and exotic travel destinations.

This behind the scenes brand video production captures a rare glimpse into the process of shooting our fashion video / high fashion still photo shoot productions. The technical process of the creation of these campaigns is seldom captured due to the fact that our Los Angeles production company only shows the final released and finished products for brands and agencies.

Our supermodel talent for this brand video production was Victoria’s Secret supermodel Barbara Fialho who is originally from Brazil. Our beautiful talent has incredible charisma and her experience over 15 years in the industry shined on camera . Her background as a ballerina gives her the ability be aware of her movements and balance for camera.

Tiger House Films video production team worked seamlessly with photographers Melis+Dainon to create a combination photo & video campaign for Ikaria. This is the second collaboration with Melis+Dainon and they are featured in the behind the scenes production as well.

Palm Springs is the perfect location for a high fashion video and photo production. The dramatic desert mountains provide a beautiful backdrop where nature and bright sunshine are all a part of the incredible aesthetic.

To view the new fashion video along with Melis+Dainon’s Photos on the Ikaria website, visit: https://www.ikariaresortwear.com/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my Los Angeles production coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: Ikaria Resort Wear
Agency: Tiger House Films
Production Company: Tiger House Films
Video Director: Jason Kent Carpenter
Production Coordinator: Luca Buzas
Assistant Camera: Robin Pabello
BTS Video: Ben Gabriel Shultz
Photography Team / Casting: Melis+Dainon
Model: Barbara Fialho
Makeup Artist: Carissa Ferreri
Hair Stylist:  Michael Kanyon