Smile Zemi boosts your child’s learning. You never forget the smile on your child’s face when they reach a milestone. With Smile Zemi, your little one can reach milestones in how they learn. Their home learning system offers a flexible method for fostering the confidence and skills learners need in today’s world. Over the past decade, Smile Zemi has helped 1 million children (and counting) experience the joy of learning while improving their academic skills.

The commercial was produced by Stories International, STORIES LLC is a full-service production, commercial and literary management company based in Tokyo with its international arm.

These campaign images were shot by the talented Elena Petrova, her photography is inspired by all the art, music and culture that she has experienced. She admires mood, mystery, gestures, eyes, shadows, eye-catching lighting and beautiful wardrobe.

I love working with children, a couple of things that I pay attention to when I style them:

1. Avoid logos
2. I use bright colors / what feels good
3. Prints or solid both works great as long as they are not distracting
4. Choose what works on camera