Los Angeles Costume Designer | Drink UbU Commercial Shoot

Los Angeles Costume Designer | Drink UbU Commercial Shoot

Lemonlight, a production company / advertising agency hired me as a Los Angeles costume designer for their UbU commercial spot a couple of months ago. I love to work with brands who have great taste in their marketing and advertising materials. We shot this commercial spot for 2 days around Venice and Santa Monica beach in Los Angeles, CA.

I styled 5 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the director was casual and lifestyle so I brought many options from ZARA and H&M stores.

About UbU: A healthy lifestyle and daily mindful choices are the first steps to a balanced mind and body. If you need vitality and focus with UbU Organic Natural Energy, or the benefits of full spectrum hemp with UbU Organic Hemp Tonic, each bottle provides an immune system boost, supports digestive health, and promotes hydration. UbU naturally empowers you to be your best, balanced self, so you can face almost anything life throws your way.

Lemonlight believes in teamwork to create and fulfill every client’s vision. They house some of the most talented crew members in the country in order to offer each client a unique production that promises success. Lemonlight instills core values and ethical standards that create professionalism and creativity within their company and for their clients. They focus on narrative storytelling to produce cinematic images that inspire an emotional response from your audience.

I had a great time working with Lemonlight and UBU as a Los Angeles costume designer and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles costume designer page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Freelance Fashion Stylist | Dear Velvet Editorial Shoot

Freelance Fashion Stylist | Dear Velvet Editorial Shoot

As a freelance fashion stylist, I love to travel for work. I had the luck of flying to the Philippines to style an editorial for Dear Velvet blog. My concept was to use only scarves as outfits. As DV said “One scarf really can do it all. Every travel article I’ve ever read advises taking a scarf to wear as a bandana, blanket, hankie and so on: it’s a camping staple. Packing just one thing seems like a revolutionary idea. Truly, just one scarf can double for almost every item in your wardrobe.”

A classic silk scarf is an investment piece in your wardrobe, that never goes out of style. Wearing a silk scarf with your outfit is a genius way to add instant, effortless chic to any look. But as with many accessories, it’s all in the styling.

Think saris and sarongs, bandanas and bralettes; experiment with twisting and make yourself a halter. Sleeveless or side layered, this is an easy way to dip into the bare shoulder trend. Headscarves, skirts and even bikinis are all there for a little artful tucking and tying. With Summer imminent and the endless hunt for holiday clothes occupying too much of our leisure browsing.

I had a great time working with Dear Velvet team as a freelance fashion stylist and hope to collaborate with him in the future. Here you can take a look on the editoral: https://dearvelvet.com/category/style/page/3/

I constantly post about fashion styling trends, please visit my freelance fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Production & Retouch : Studio Supreme

Photographer : Olivier Hero Dressen

Fashion Stylist & Makeup Artist : Luca Buzas

Model Agency : OZAR Models Philippines
Location: Philippines, Cebu / Moalboal White Sand Beach
Editorial: Dear Velvet


Image Consultant In Los Angeles | Just Cavalli Private Event

Image Consultant In Los Angeles | Just Cavalli Private Event

Working as an image consultant in Los Angeles is a very exciting job. As an image consultant, you are a specialist who improves the personal or professional image of a client. You evaluate, enhance and upgrade your client’s look, behavior and communication skills to ensure that their image is consistent with their personal or professional goals. When I lived in China I collaborated with Just Cavalli‘s PR team and they flew me to Chengdu to host a private event to their clients.

Image Consultant Responsibilities:

  • Schedule comprehensive initial meetings with clients to ascertain their personal and professional goals.
  • Assess, improve and transform the client’s image, behavior and communication skills that will distinguish them from the crowd.
  • Engage with corporate clients through professional brand coaching and projects.
  • Counsel and coach clients with purposeful advice that contributes to a positive transformation of their personal or professional image.
  • Methodically transfer image information through an environment that facilitates the most efficient and effective learning.
  • Aspire to create images that are authentic, suitable, appealing and sustainable.

The event’s theme: For the Just Cavalli Autumn/Winter 2014-15 pre-collection, Roberto Cavalli was inspired by a fascinating journey to the East, from the mysterious Persian lands to the incredible Turkish landscapes. Kilim rugs, medal embellishments, fringes, and woven accents have become the distinctive elements for both day-wear and evening-wear pieces.

Classic shapes, geometric details, and intense colors are mixed with arabesque motifs and animal-prints, to create a glamorous and contemporary look. The Just Cavalli Women’s pre-collection presents a feminine soul but with a rock’n’roll and an androgynous edge thanks to a series of iconic items such as the classic biker leather jacket, the Montgomery coat and the striped tops infused with Oriental-inspired elements.

I constantly post about image & fashion trends, please visit my image consultant in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Personal Stylist | Menswear Business Casual Look

Los Angeles Personal Stylist | Menswear Business Casual Look

As a Los Angeles personal stylist, I love to work with individuals who have an eye for luxury and trendy clothes. I styled Ashok, a Shanghai-based fashion model during our collaboration. His style is sophisticated and modern, I just had to coordinate his wardrobe looks during our photoshoot.

By definition, a menswear business casual look is a style that’s not quite as formal as traditional office wear, but nevertheless still created to render a professional or business-like impression. Naturally, that leaves plenty of room for interpretation. Not helping is the inclusion of the word “casual”, which historically imparts visions of men in Hawaiian t-shirts, shorts, and sandals. To that we would say: just go ahead and try wearing truly casual wardrobe to the office on a regular workday and see how far it gets you. In other words, business casual is still far more “business” than it is “casual”, and that’s absolutely a good thing.

As a personal stylist, I styled Ashok in 3 different looks. The first one was a formal modern man’s suit, the second was a street style and the third look a full-on jeans outfit. Personal stylists help clients achieve their desired looks by aiding them in the selection of personal style items, such as clothes, shoes, and accessories. Sometimes these services extend even further than clothing selection; personal stylists can also work with home decoration or advising hair and makeup looks.

I had a great time working with Ashok as a Los Angeles personal stylist and hope to collaborate with him in the future.

I constantly post about fashion styling trends, please visit my Los Angeles personal stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Personal Stylist in Los Angeles | Sugar Lady

Personal Stylist in Los Angeles | Sugar Lady

As a personal stylist in Los Angeles, I love to work with fashion brands who has the eye for luxury and trendy clothes. I collaborated with Sugar Lady on one of their TV commercial shooting. Fred and Farid agency come up with the creative concept and 5th avenue helped executing this fashion commercial production.

A personal stylist role is helping to mix and match the wardrobe and finding for each occasion/scene choosing the most fitting outfit.

  • Welcome customers as they enter
  • Identify clients’ needs and help them find clothing items that fit their body type
  • Create complete looks from head to toe to match clients’ style
  • Offer personalized styling tips
  • Pick and recommend shoes and accessories that complement clients’ outfits
  • Inform customers about fashion trends
  • Provide product details, including fabrics, wash care instructions, prices and discounts
  • Suggest alternative outfits and colors to create unique looks
  • Ensure proper product presentation and stock replenishment
  • Remember client’s names, sizes and preferences and maintain friendly relationships

Personal stylists in Los Angeles work for individuals, fashion houses, and clothing brands, and will sometimes require traveling to different parts of the world. Some of the main responsibilities include providing fashion advice, choosing and coordinating outfits for models in photo shoots or actors in television and film; and choosing props and accessories and preparing them for shoots. Working as a freelance fashion stylist in Los Angeles has given me the opportunity to be more creative with styling, choosing which style is better for each shoot, what works and what doesn’t, and learning something new everyday.

I had a great time working with Sugar Lady as a personal stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my personal stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

As a Los Angeles television wardrobe stylist, I principally work on TV commercials. while I lived in Shanghai, China I was hired by Fred and Farid, an international independent advertising agency to work on a project with one of their clients, Sugar Lady, on their next commercial. Moreover, the production company asked me to bring on board, a hair and makeup team for this commercial.

In this commercial, I took care of the direction we were going regarding the appearance for wardrobe and hair-makeup. The style was very elegant and minimal, I used only monochrome colors for accessories and I selected very large brim hats to keep our model mysterious. In fashion terms, hats are a very noticeable accessory because the onlooker’s attention is first drawn to the face. For this reason, I made sure the costumer’s first attention would be drawn to Sugar Lady’s newest collection.

For styling, the key things you need are creativity, communication skills, and good teamwork. With luxury brands, these things are very important as a result of the clients have really refined taste. There are some inherent and learned qualities that build a successful fashion stylist.

As a wardrobe stylist agency in Los Angeles, you need to have several wardrobes and fashion stylists in your roster to recommend for specific projects. You can represent stylists in each category, for example, luxury, sport, beauty, and fashion.

Sugar Lady has been a ladies’ fashion brand for over 30 years. Sugar Lady is a luxury brand or prestige brand for which a majority of its products are luxury fashion clothes and accessories.

I frequently post about fashion trends on my Instagram, please visit my Los Angeles television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Wardrobe Stylist Based In Los Angeles I New York Life Insurance Web Commercial

Wardrobe Stylist Based In Los Angeles I New York Life Insurance Web Commercial

Recently I was hired as a wardrobe stylist by Tiger House Films production company for a New York Life Insurance Web Commercial. This web commercial production had a very fast turnaround and we are happy to say that our workflow with Plan C Agency executed the projects of a very high quality. I had to make sure all the talent had their wardrobe options so I was able to deliver the best to our client on the shoot days. As a wardrobe stylist based in Los Angeles, I was able to communicate with all the talent their wardrobe options very well.

The Tiger House Films production company was approached by Plan C Agency to produce a web commercial production for New York Life Insurance as one of three in a series. This particular web commercial production focuses on cultural diversity through different Asian families celebrating Lunar New Year in their individual households. Tiger House Films commercial production company has teamed with Plan C agency several times in the past to deliver high-quality projects for their clients.

Plan C is a multicultural marketing and communications agency with offices in Los Angeles and New York. Their mission is to guide brands on their path to growth through strategic planning, advertising, traditional & digital media, events, and PR.

As a wardrobe stylist based in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the creative team on this New York Life Insurance web commercial.

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

I constantly post about styling trends on Instagram, please visit my wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Professional Wardrobe Stylist in Los Angeles | BRAND’S TV Commercial

Professional Wardrobe Stylist in Los Angeles | BRAND’S TV Commercial

Recently 3388 Films found me to style a BRAND’S TV commercial shoot. As a professional wardrobe stylist in Los Angeles,  I was hired onto this commercial production as the key wardrobe stylist.

We had multiple outfits for the talent to match each of the brand’s products and looks. This TV commercial took place on location in Los Angeles in a modern house in West Hollywood. This commercial / branded shoot took 2 days to capture on camera. This particular brand already has a very established style so my job was to match this commercial styling to heir previous campaigns.

As a wardrobe stylist I had been working in Shanghai, China for 5 years where I had the luck to collaborate many times with Asian clients. Through my previous experience, it was easy to understand the type of aesthetic this client was looking for. In terms of color aesthetic, their products are packaged in red a green boxes so I used pastel colors and reds to highlight and complement their branding. We had multiple wardrobe options by the time of the fitting. Everything fit perfectly on the models so during the set, all I had to adjust were the clothes to look perfect the camera. I’m very happy  about how this branded commercial turned out and it truly highlights my job as a professional wardrobe stylist.

I had a great time working with Brand’s Worldwide and hope to create a lasting business relationship with them for the future.

I frequently post about fashion trends, wardrobe and fashion styling on my Instagram, please visit my page here: https://www.instagram.com/lucabuzas/

To see more of my work as a professinal wardrobe stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire BRAND’S commercial, visit their website here: http://www.brandsworld.us/


TV Commercial Wardrobe Stylist in Los Angeles | ForwardX

TV Commercial Wardrobe Stylist in Los Angeles | ForwardX

I had the opportunity to work with ForwardX robotics luggage as a TV commercial wardrobe stylist in Los Angeles. As a commercial wardrobe stylist for photo/video shoots, I constantly need to dress models or actors for certain themes or products. This can involve planning the wardrobe, purchasing the clothing and accessories, fitting the models or actors, and staying on set to make sure the talent looks production ready. After the production days are wrapped I return the clothing and accessories.

In this corporate commercial video the production was going for a modern, business casual look. Our main talent had a very corporate dress code, his outfit had to look professional. The other cast included TSA agents, stewardesses and passenger extras for wardrobe styling. The shoot took place at an airport nearby Los Angeles. We were filming for 1 day. For this particular TV commercial we had to follow a strict dress code policy and make the wardrobe look like real TSA agent uniforms and stewardess dresses.

I love working in this industry as a TV commercial wardrobe stylist. My main focus is to bring order, organization and creativity to productions.

ForwardX is committed to deliver the most intelligent and intuitive-designed robotics, powered by the most cutting-edge computer vision and self-driving technologies. This is the first suitcase which has a robotic engine inside. Consumer robotics is currently being marketed to the public and ForwardX is one of many on the cutting edge of technology shaping the future.

I frequently post about fashion trends, wardrobe and fashion styling on my Instagram, please visit my page here: https://www.instagram.com/lucabuzas/

To see more of my work as a professional wardrobe stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To know more about ForwardX robotics luggage, visit their website here: https://www.forwardx.com/


Los Angeles Wardrobe Stylist | MTailor TV Commercial

Los Angeles Wardrobe Stylist | MTailor TV Commercial

Recently I was called in by Aris production house to collaborate on an MTailor branded TV commercial shoot. As a Los Angeles wardrobe stylist,  I was hired onto this commercial production as the key wardrobe stylist.

There were 4 actors to style and to make sure their outfits fit perfectly on camera, the director and I collaborated heavily on the concept and mood of the shoot. This TV commercial was shot in 1 day on a location where an airplane was built, dressed and used as set design.

Commercials and branded videos have always been a challenge because the pressure and requirements are very high for demanding brands. As a Los Angeles wardrobe stylist the standards of the industry require that I am extremely detailed and on my game at all times.

MTailor is a custom clothing company that exclusively uses a smartphone app which takes your measurements to create custom shirts, trousers, and suits. The concept of this company is to design perfect fitting custom clothing so this made my job easier, not having to fit each actor (it was already done for me!). All their shirts, suits, jeans, chinos, and tees are made of very high quality materials, the seams are neat and even, the fabric feels durable, and all of the buttons are securely attached.

Styling is one of the most important elements of any fashion brand campaign. It governs how your clothes look in your store and helps to ensure they stand out amongst the sea of similar brands on the market. Every adult male should own a suit—just pay attention to the shade you’ve got.

From Miles, the founder of MTailor:

“At MTailor, we are bringing professional quality custom shirts into the modern era. We make it easy, convenient and fast while maintaining an amazing fit and quality shirts.

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire collection of MTailor, visit their website here: https://www.mtailor.com


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