High Fashion Styling Archives - Page 3 of 3

Celebrity Fashion Stylist | Forever21 Shoot

Celebrity Fashion Stylist | Forever21

One of my favorite projects was a campaign I did with Forever21. I worked with them as a celebrity fashion stylist for a shoot in Shanghai. It was a big project as I had to work with and create looks for 20 influencers, as well as recruiting a hair and makeup team.

For the project, Forever21 gave me options on what clothes, shoes, and accessories from their collections to style. Forever21 is one of the most popular brands in the world, targeting their clothes to a trendy youth demographic.

The influencers I worked with are KOL’s, and styling them was both fun and challenging as they each have their own brand and personalities. I created different looks for each personality and a variety of looks for each model including bohemian and free-spirited, sporty but leisurely, preppy, textured casual, floral, among others. The models had that trendy, Forever21 look and wore the outfits effortlessly. Best of all, the models were very easy to work with and the shoot went very smoothly.

Since I worked with Forever21 for this project, I’d like to share a few things I love about working as a celebrity fashion stylist with such a popular brand:

Choosing the Style – Having the opportunity to choose different clothes, shoes, and accessories give me the excitement of mixing and matching many different items. I have the creative freedom of choosing the looks I want that would suit what the brand is going for in terms of the campaign’s theme.
Working with Influencers – Working with a popular brand means working with influencers. Today, influencers are everywhere from YouTube ads, to billboards, and everything in between. For this particular campaign, the photos were used as advertising materials for the brand posted all across Shanghai.
Traveling – When traveling to different locations, you get to go to beautiful places such as Shanghai, where I worked for two weeks on this campaign. Asia has a huge fashion industry and beautiful cities that work wonderfully as backdrops for fashion shoots. Working as a celebrity fashion stylist will sometimes allow you to work on projects in some of the most beautiful cities in the world.
Expanding Your Network – One of the most important ways to maintain project stability stems from creating and expanding your network. Creativity and hard work go a long way, but you should also make efforts to help your portfolio stand out from the rest, and working with a popular brand can certainly help expand your network. As they say, “it’s not what you know, it’s who you know”.

Being a celebrity fashion stylist, shooting for popular brands, and directing a team of makeup artists and hairstylists can be a great experience. This is the kind of project I really enjoy working on, and I hope to work on similar projects with Forever21, as well as other popular brands in the future.

To learn more about this project, you can find the final print images here: https://lucabuzas.com/portfolio/forever21/

I frequently post about fashion trends on my Instagram, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Forever21 please visit their website page here: https://www.forever21.com/us/shop

Professional Wardrobe Stylist In California | Green Tea TVC

As a professional wardrobe stylist in California, I had the luck of flying to the Philippines to style a TV commercial with the Shooting Gallery Asia production company team. It was a very exciting trip. We were shooting their Green tea TV commercial for three days around Manila. We worked with an advertising agency called GREY China.

As a professional wardrobe stylist, I love planning ahead. As soon as I get a brief about a project, I immediately have a vision of what the brand can use for the shoot. It helps make the actual shoot run smoothly. I prepared most of the wardrobe styling in Shanghai, China throughout my pre-production days. In Manila, I only had to source a couple of additional wardrobe choices to complete the looks. Another tip, for aspiring wardrobe stylists out there, is to always have a backup plan. Bring as many styles there as are available and is possible to use on location, especially when working in a place you are not familiar with.

Our commercial was for a green tea brand so the looks had to match with the brand’s previous advertising campaigns. Our main color was green. I loved playing around with the tones for this shoot. The art direction for this project created a really friendly, lifestyle and happy atmosphere for the camera. I love how we were able to harmonize each of the aspects of the production to create a fun commercial to watch. I personally like it when all these visions come together into one work of art.

A professional wardrobe stylist is one of the foremost trending professions within the fashion and commercial world globally. What a wardrobe stylist does is select the clothing and accessories for commercials, editorials, print or TVC advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really essential to these companies because if not for the styling and branding, the message of the commercial will not be communicated across to the audience and customers.

I also had an excellent time working with Indie Go Media and Shooting Gallery Asia production companies in the Philippines, I hope to create more projects with them in the future. Shooting Gallery Asia is a TVC and Film production company that has a wide range of clients. They are a trusted name in production with projects spanning from Singapore, China, Indonesia, Vietnam, Philippines, Malaysia, France, New Zealand, The Maldives, and Japan. They also do 3D CGI/Capture and Print, Digital Imaging and Original Content Creation.

Getting to travel across the world, is just one of the many perks of being a professional wardrobe stylist. But most of all, I get to do what I love and enjoy working with creative people!

I frequently post about fashion trends on my Instagram, please visit my professional wardrobe stylist in California page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a professional wardrobe stylist in California, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Celebrity Wardrobe Stylist Los Angeles | DTLA Photoshoot

I would like to share a fun experience I recently had working as a celebrity wardrobe stylist Los Angeles. L.A. has a great community of creatives working with each other. Tarek Reed is the fashion photographer I worked with on this campaign. I have already worked with him on a couple of projects, his works are simply stunning.

Celebrities and influences are some of my favorite people to work with because they have a certain energy that is contagious. These celebrities and influencers have a certain personal brand that they have achieved which makes each one unique to the style. This group of talent also gives me a lot of options to create the looks that they can easily pull off. Working with them is always an adventure and experimental at times.

Tarek Reed is one of my favorite fashion photographers. It was a pleasure to work with him, especially because there are a lot of people he can pick for a celebrity wardrobe stylist in Los Angeles. We did photo shoots for a few projects for clients including fashion stores, showrooms and model agencies. We got a behind the scenes videographer to shoot a video of this particular collaboration. Working with a professional like Tarek Reed is a great opportunity to cultivate my work. We are currently in the process of submitting the final images for publication. It is exciting to see the final products when you have helped produce beautiful photos. It is even more exciting to see them in publications.

During the shoot with Tarek Reed, I did my job as a celebrity wardrobe stylist. Downtown Los Angeles was our location. Many people ask what a celebrity wardrobe stylist does, so I’ll make a shortlist of the things I actually do during a project:

I select items including fashion items and props that a model can use for a shoot whether it is for magazine, billboards or other media.
Sometimes I also advise the photographer on what would look good in photos and items that are then chosen for us to promote.
I Communicate with celebrities/models, retailers, designers, brands, hairdressers, photographers, etc.
I also do makeup and hairstyling for celebrities during a photoshoot.
Generally, I advise clients about what fashion direction they should take.

A celebrity wardrobe stylist may do the things listed above, and more, but the main goal is to make the model or the celebrity look good for a shoot whether on video or in photographs. It does sound fun, right? Working with different kinds of creatives and putting together something beautiful for others to look at.

So what does it take to be a celebrity wardrobe stylist? I found out after years of working in this job, that passion for fashion and unique trends is the first and foremost thing that a wardrobe stylist must-have. Next to that, is a keen eye for beauty. What colors match the model’s tone? What items must be selected for the celebrity to wear to make the photographs stand out? These are all the things that I think about every day on the job.

I constantly post about stying trends, please visit my celebrity wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Tarek Reed website for more: https://tarek-reed.format.com/

Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

As a Los Angeles television wardrobe stylist, I principally work on TV commercials. while I lived in Shanghai, China I was hired by Fred and Farid, an international independent advertising agency to work on a project with one of their clients, Sugar Lady, on their next commercial. Moreover, the production company asked me to bring on board, a hair and makeup team for this commercial.

In this commercial, I took care of the direction we were going regarding the appearance for wardrobe and hair-makeup. The style was very elegant and minimal, I used only monochrome colors for accessories and I selected very large brim hats to keep our model mysterious. In fashion terms, hats are a very noticeable accessory because the onlooker’s attention is first drawn to the face. For this reason, I made sure the costumer’s first attention would be drawn to Sugar Lady’s newest collection.

For styling, the key things you need are creativity, communication skills, and good teamwork. With luxury brands, these things are very important as a result of the clients have really refined taste. There are some inherent and learned qualities that build a successful fashion stylist.

As a wardrobe stylist agency in Los Angeles, you need to have several wardrobes and fashion stylists in your roster to recommend for specific projects. You can represent stylists in each category, for example, luxury, sport, beauty, and fashion.

Sugar Lady has been a ladies’ fashion brand for over 30 years. Sugar Lady is a luxury brand or prestige brand for which a majority of its products are luxury fashion clothes and accessories.

I frequently post about fashion trends on my Instagram, please visit my Los Angeles television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Fashion Stylist in Los Angeles | Glamour Sales Commercial

One of my first commercials as fashion stylist was for Glamour Sales back in 2014 in Shanghai, China. The project was entitled “Glam Dog”, and it’s spokesdog became the brand’s community manager on Weibo, WeChat, and other digital platforms for Glamour Sales. The spokesdog was the star of the “Glam Dog Fashion Show” organized by Fred & Farid Shanghai at the Bund in Shanghai, and it went viral with 2.65 million views.

This was one of my most exciting shoots when I started to work in the advertising industry as a fashion stylist. I had 2 dogs to style so had to play very well with the brand accessories and create costumes for the dogs.

A small blurb from Jing Daily states; Shanghai has found its next big thing, and it struts on four legs and has a tail. As fashion e-commerce brands race to find the sexiest stars to be the face of their brand, Fred & Farid Shanghai, a creative agency, found the perfect solution for online luxury flash sale company Glamour Sales’ need for a glamorous ambassador—they found a “spokesdog.”

In 2014 the Fred & Farid agency received a winning award as well from the Webby Awards for this commercial.

About Glamour Sales: As the leading Luxury & Fashion Flash Sales website in Asia, Mei.com (Glamour Sales) entered into the China market in April 2010. Glamour Sales is a young luxury clothing and accessories brand in China. Their sell their stuff almost exclusively online. Glamour sales is China premier high taste and quality lifestyle online shopping platform. Inspires and satisfy China’s consumers to pursue higher taste and quality lifestyle.

I frequently post about fashion trends on my Instagram, please visit my fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a fashion stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To learn more about Glamour Sales visit their website here: http://www.mei.com/index.html

Freelance Wardrobe Stylist in Los Angeles | OPPO Print Campaign

As a freelance wardrobe stylist, I was hired onto this commercial production as the key wardrobe stylist. Amanacliq production company in Shanghai, China found me to style a shoot for OPPO smartphones.

We had 2 freelance models who flew to Shanghai from Guangzhou, China for this campaign shoot. We had different themes, one business casual, one lifestyle and sporty. Our location was StudioArk, Amanacliq‘s official studio space. I was working closely with the Amanacliq production team to get the final looks approved. As a freelance wardrobe stylist in Los Angeles I love to collaborate with new clients, agencies, brands and commercial production companies and travel for work.

This print campaign’s main theme for wardrobe was business casual. Business casual is very versatile. Wardrobe can be paired with more dressed up pieces to look more “put together” and mature, or they can be worn with much more casual pieces for a more laid-back vibe. Some examples of these items can be black blazers, button down shirts, nice flats, cool blouses and cute, easy dresses.

About OPPO, the selfie expert and leader, OPPO is ranked as the number 4 smartphone brand globally since 2016* and is
providing excellent selfie experiences to more and more young people around the world. For the last 10 years, OPPO has been focusing on selfie technology breakthroughs. OPPO innovated selfie beautification and drove the selfie trend in the smartphone industry.

I had a great time working with the Amancliq production company and OPPO, I hope to create a lasting business relationship with them for the future.

I frequently post about fashion trends on my Instagram, please visit my freelance wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a freelance wardrobe stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire OPPO print campaign, visit their website here: https://www.oppo.com/en/index.html

Professional Wardrobe Stylist in Los Angeles | BRAND’S TV Commercial

Recently 3388 Films found me to style a BRAND’S TV commercial shoot. As a professional wardrobe stylist in Los Angeles, I was hired onto this commercial production as the key wardrobe stylist.

We had multiple outfits for the talent to match each of the brand’s products and looks. This TV commercial took place on location in Los Angeles in a modern house in West Hollywood. This commercial / branded shoot took 2 days to capture on camera. This particular brand already has a very established style so my job was to match this commercial styling to heir previous campaigns.

As a wardrobe stylist I had been working in Shanghai, China for 5 years where I had the luck to collaborate many times with Asian clients. Through my previous experience, it was easy to understand the type of aesthetic this client was looking for. In terms of color aesthetic, their products are packaged in red a green boxes so I used pastel colors and reds to highlight and complement their branding. We had multiple wardrobe options by the time of the fitting. Everything fit perfectly on the models so during the set, all I had to adjust were the clothes to look perfect the camera. I’m very happy about how this branded commercial turned out and it truly highlights my job as a professional wardrobe stylist.

I had a great time working with Brand’s Worldwide and hope to create a lasting business relationship with them for the future.

I frequently post about fashion trends, wardrobe and fashion styling on my Instagram, please visit my page here: https://www.instagram.com/lucabuzas/

To see more of my work as a professinal wardrobe stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire BRAND’S commercial, visit their website here: http://www.brandsworld.us/

TV Commercial Wardrobe Stylist in Los Angeles | ForwardX

I had the opportunity to work with ForwardX robotics luggage as a TV commercial wardrobe stylist in Los Angeles. As a commercial wardrobe stylist for photo/video shoots, I constantly need to dress models or actors for certain themes or products. This can involve planning the wardrobe, purchasing the clothing and accessories, fitting the models or actors, and staying on set to make sure the talent looks production ready. After the production days are wrapped I return the clothing and accessories.

In this corporate commercial video the production was going for a modern, business casual look. Our main talent had a very corporate dress code, his outfit had to look professional. The other cast included TSA agents, stewardesses and passenger extras for wardrobe styling. The shoot took place at an airport nearby Los Angeles. We were filming for 1 day. For this particular TV commercial we had to follow a strict dress code policy and make the wardrobe look like real TSA agent uniforms and stewardess dresses.

I love working in this industry as a TV commercial wardrobe stylist. My main focus is to bring order, organization and creativity to productions.

ForwardX is committed to deliver the most intelligent and intuitive-designed robotics, powered by the most cutting-edge computer vision and self-driving technologies. This is the first suitcase which has a robotic engine inside. Consumer robotics is currently being marketed to the public and ForwardX is one of many on the cutting edge of technology shaping the future.

I frequently post about fashion trends, wardrobe and fashion styling on my Instagram, please visit my page here: https://www.instagram.com/lucabuzas/

To see more of my work as a professional wardrobe stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To know more about ForwardX robotics luggage, visit their website here: https://www.forwardx.com/

Los Angeles Wardrobe Stylist | MTailor TV Commercial

Recently I was called in by Aris production house to collaborate on an MTailor branded TV commercial shoot. As a Los Angeles wardrobe stylist, I was hired onto this commercial production as the key wardrobe stylist.

There were 4 actors to style and to make sure their outfits fit perfectly on camera, the director and I collaborated heavily on the concept and mood of the shoot. This TV commercial was shot in 1 day on a location where an airplane was built, dressed and used as set design.

Commercials and branded videos have always been a challenge because the pressure and requirements are very high for demanding brands. As a Los Angeles wardrobe stylist the standards of the industry require that I am extremely detailed and on my game at all times.

MTailor is a custom clothing company that exclusively uses a smartphone app which takes your measurements to create custom shirts, trousers, and suits. The concept of this company is to design perfect fitting custom clothing so this made my job easier, not having to fit each actor (it was already done for me!). All their shirts, suits, jeans, chinos, and tees are made of very high quality materials, the seams are neat and even, the fabric feels durable, and all of the buttons are securely attached.

Styling is one of the most important elements of any fashion brand campaign. It governs how your clothes look in your store and helps to ensure they stand out amongst the sea of similar brands on the market. Every adult male should own a suit—just pay attention to the shade you’ve got.

From Miles, the founder of MTailor:

“At MTailor, we are bringing professional quality custom shirts into the modern era. We make it easy, convenient and fast while maintaining an amazing fit and quality shirts.”

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire collection of MTailor, visit their website here: https://www.mtailor.com

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