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Television Wardrobe Stylist | Cathay Bank Commercial

Television Wardrobe Stylist| Cathay Bank Commercial

As a television wardrobe stylist, I got a chance a couple of months ago to work with Tiger House Films production company for a Cathay Bank commercial spot. Tiger House Films was contacted by Plan C Agency located in Downtown Los Angeles to produce several social media videos for Cathay Bank.

I styled about 10 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the client and director was business and business casual so I brought many options from ZARA and H&M stores.

The target audience for this project was the Chinese American demographic here in the United States. By getting social media video content marketed to this particular group about the benefits of banking with Cathay, the wide reach of internet marketing has allowed for Cathay Bank to see immediate results and benefits regarding exposure of their brand.

Because Cathay Bank first opened in 1962 in Los Angeles’ Chinatown as the first Chinese-American bank in Southern California, our goal was to teach the history of this brand to new customers, bringing in the next generation of Chinese-American consumers. In 1979 Cathay Bank opened its first branch office in Monterey Park. Its first overseas representative office in Hong Kong was opened in 1985.

I had a great time working with Cathay Bank and Tiger House Films team as a television wardrobe stylist and hope to create a lasting business relationship with them for the future. As a stylist, I mostly work on TV commercials, branded videos, and fashion shoots.

I constantly post about fashion styling trends, please visit my television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Cathay Bank
Production Company: Tiger House Films
Director: Tony Au
DP: Martin Moody
Creative Coordinator / Wardrobe stylist: Luca Buzas

TV Commercial Stylist | New York Life Insurance Commercial

I was hired as a TV commercial stylist multiple times by Tiger House Films production company for a New York Life Insurance Commercial. This TV commercial production had a very fast turnaround and we are happy to say that our workflow with Plan C Agency executed the projects of very high quality. I had to make sure all the talent had their wardrobe options so I was able to deliver the best to our client on the shoot days. As a wardrobe stylist based in Los Angeles, I was able to communicate with all the talent their wardrobe options very well.

We shot this commercial for 2 days, one day in an ice skating rink and in the client’s Los Angeles office. The second day was a beautiful house located in Beverly Hills. Not only did wardrobe styling on this job but I was also the hair and makeup artist. The commercial turned out great, it is very dynamic. Our schedule for this creative commercial was a bit difficult as we had to do an overnight due to the Pasadena Ice Skating Center’s schedule. Tiger House Films crew made the difficult situation into a very smooth and precise shoot that went off without any problem.

The plot of this branded media revolves around an affluent Asian American family who wants the best for their daughter. She tries activities such as piano and violin (very popular culturally relevant activities in Asian American communities across the country) but can’t quite find her niche. She finally tries something more athletic, ice skating, and realizes her passion for the sport.

Plan C is a multicultural marketing and communications agency with offices in Los Angeles and New York. Their mission is to guide brands on their path to growth through strategic planning, advertising, traditional & digital media, events, and PR.

I had a great time working with New York Life Insurance and Tiger House Films team as a TV commercial stylist and hope to create a lasting business relationship with them for the future. As a stylist, I mostly work on TV commercials, branded videos, and campaigns with THF production team.

I constantly post about fashion styling trends, please visit my TV commercial stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Director: Tony Au

Agency: Plan C Agency

Production Company: Tiger House Films
Creative Coordinator and Stylist: Luca Buzas

Los Angeles Wardrobe Stylist | Ember Commercial

Ember, a design-led temperature control brand hired me as a Los Angeles wardrobe stylist for their commercial spot in July 2019. I love to work with creatives who have great taste in their work and advertising materials. We shot this video campaign during 1 day in Los Angeles, CA.

I styled 2 talents through multiple wardrobe changes during this photo campaign production. The wardrobe direction given from the client and director was casual and lifestyle so I brought many options from ZARA and H&M stores. In advertising I usually shop new clothes from a variety of brands. I shop A lot, especially if I work on a video campaign with multiple models. I usually shop three to four times the amount I actually need.

About Ember: The Ember Ceramic Mug is beautifully designed to be used in your home or at your desk, and keeps your beverages at the perfect temperature from the first sip to the last drop.

Ember was created to solve a simple, yet universal problem for coffee and tea drinkers. Using their patented temperature control technology, Ember invented a way to extend the moment of perfection with your favorite hot beverage.

We shot this commercial spot at Ember’s office and at a home location. Designed for home or office, the new Ember Mug does more than simply keep your coffee hot. Their smart mug allows you to set an exact drinking temperature, so your coffee is never too hot, or too cold.

I had a great time working with Ember’s Team as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Director: Dori Oskowitz
HMUA and Wardrobe Stylist: Luca Buzas

Celebrity Makeup Artist Los Angeles | Essentia Billboard

Being a celebrity makeup artist Los Angeles has some totally fun perks. The other day I was at the Grove, and the advertisement I worked on appeared on the billboard! This is one of the projects I had fun working on, and what I am proud of, is that this particular campaign I did with Essentia called the Overachievers Nation was marketed heavily throughout the United States. We shot with the celebrity singer and songwriter, Arlissa, who flew all the way from London. She looked gorgeous in the advertisement.

My goal is to keep the consistent work I am getting as a celebrity stylist and makeup artist in Los Angeles who works with video shoots for big brands. For this campaign, I worked with STORIES International which is a trusted agency and commercial production company from Los Angeles. They have handled campaigns for well-known companies such as Sony, Subaru, KFC, IKEA, etc. STORIES International has a long list of clients on its website. The Overachievers Nations is directed by the talented Austin Will, who has done works for Puma, Nike, and other active lifestyle-related campaigns.

The campaign took us one day to shoot. We did the production at Hotel Cafe which is a Hollywood club. I was excited to get my hands on the job to shoot on that day. I did the celebrity stylist tasks first and we started choosing pieces for Arlissa’s wardrobe. She was fun to style because she got the unique, fit and gorgeous look perfect for the Essentia brand.

After taking care of her wardrobe, we immediately proceeded to Arlissa’s makeup. For her makeup, we chose the natural look. The concept of the video is centered on what she does, that is why we want her to look as natural and comfortable as she regularly does. I really liked working on the look because she seemed effortlessly stunning in the photos, especially when I saw the ad on the billboard.

The advertisement was also shown on different platforms all over the United States. It was seen in print, online and billboard, including that one in the premium location at the Grove, Los Angeles. I always feel delighted when I see a campaign I worked on, especially this Overachievers Nation project. Essentia was a great company to work with. It was a pleasure to complete this beautiful advertisement. If you want to have a peek of the advertisement, you can also see the video on their website.

Essentia currently provides smooth tasting alkaline bottled water and has been popular with athletes who play physically demanding sports or go through lots of energy and demanding tasks every day. These people need to replenish and refresh after their arduous workouts. Arlissa was indeed a perfect person for this ad as she performs and burns through energy very quickly on stage.

Overall, it was a memorable experience and seeing the billboard made me realize how rewarding it is to be a celebrity stylist or celebrity makeup artist. Los Angeles is a great place for this profession. You get to meet amazing people and brands, and you get to see your work shown and admired by strangers as well as the general public.

I constantly post about beauty makeup trends on Instagram, please visit my celebrity makeup artist Los Angeles Instagram page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the branded video with Arlissa please visit Essentia website here: https://www.essentiawater.com/overachiever/arlissa/

Celebrity Makeup Artist In Los Angeles, CA | ESSENTIA

Celebrity Makeup Artist In Los Angeles | ESSENTIA

As a celebrity makeup artist in Los Angeles, CA I got hired recently to work with ESSENTIA on a new campaign called Overachievers Nation with celebrity singer/songwriter Arlissa. Arlissa flew in from London to Los Angeles to work with us on this branded video and photo shoot.

The agency and commercial production company was STORIES International, their headquarters are based in Los Angeles, CA. The commercial was directed by Austin Will. We were shooting one day at a Hollywood club called the Hotel Cafe. We started our day selecting Arlissa’s wardrobe, then right after I started to work on her makeup. She loves natural makeup, on this specific commercial shoot, the video and photo campaign was about her and her work. For this production we were going for a look where she felt most comfortable. As a freelance makeup artist and hair stylist I love to work on branded commercials.

The video turned out great, It has been advertised all across the US on billboards, online and in print versions as well. It was a pleasure to work with ESSENTIA on this commercial.

About ESSENTIA:

The result is supercharged ionized alkaline water that has been clinically shown to be more effective at rehydrating. We believe proper hydration increases human potential. Essentia‘s proprietary ionization process creates a clean and smooth tasting 9.5pH or higher alkaline water that’s better at rehydrating. We have backed it up with solid science*. Essentia was included in the first ever hydration study of its kind.

I constantly post about beauty makeup trends on Instagram, please visit my celebrity makeup artist in Los Angeles Instagram page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the branded video with Arlissa please visit Essentia website here: https://www.essentiawater.com/overachiever/arlissa/

Celebrity Makeup Artist And Stylist In Los Angeles | PLAYBOY

As a celebrity makeup artist and stylist in Los Angeles, I got hired last year in 2017 to shoot for Playboy USA. The editorial was photographed by Ben Miller and I was the Los Angeles key stylist and hair-makeup artist. We were working closely together to get the looks that Playboy’s creative director had in mind.

We had a Hollywood apartment for our location where we started our day, and later continued on the rooftop to catch the sunset. The photoshoot vibe was great, our model Maurie Smith was very confident and professional. I’m really happy how the pictures turned out, our fashion photographer caught Maurie’s personality. I had an easy job to create beauty makeup because we were going for a natural look throughout the shoot. Working with celebrities as a makeup artist and stylist it is always a great experience, Maurie is an upcoming influencer in Los Angeles, CA.

Playboy is an American men’s lifestyle and entertainment magazine. Founded by Hugh M. Hefner in 1953, Playboy has been a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom for almost 60 years. Headquartered in Beverly Hills, California, PEI publishes Playboy Magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, and radio.

I had such a great time working with Playboy, hope to continue our collaboration in the near future for next editorial shoots! This shoot theme was “Through The Roof” with Maurie Smith.

I constantly post about beauty makeup trends on Instagram, please visit my Los Angeles celebrity makeup artist and stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire photoshoot please visit PLAYBOY website here: http://www.playboyenterprises.com/

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