Los Angeles Fashion Director Archives

Gain Detergent Campaign | Branding Photoshoot Wardrobe Stylist

Being a branding photoshoot wardrobe stylist, I had the luck of working with Gain Detergent and PHOTO GROUP in Los Angeles, CA. I was the key wardrobe stylist 1 day studio photo shoot.

PHOTO GROUP is a global production company based in the United States that offers seamless production services on time and on budget. Over the last twenty years, they have produced award-winning campaigns in both advertising and editorial media. Their approach is individualized for each project, large or small. They call on our expertise to find the right talent, location, and crew to work as a cohesive team that allows the photographer to do what they do best: Take pictures.

PHOTO GROUP is based in New York and Los Angeles, allowing them to move projects to where they can be best produced in terms of budget and production needs. The company is headed by Vail Palmer-White, a former photographer who also ran a NY based branding and identity company.

About Gain Laundry and Dish Detergent: Gain Detergent is a popular laundry detergent known for its strong, lingering scent and cleaning power. It’s produced by Procter & Gamble(P&G) and comes in various forms, including liquid, powder, and detergent pacs, with different scent options like Original, Apple Mango Tango, and Lavender. Gain is designed to remove dirt and odors, with some products featuring Oxi Boost and Febreze for enhanced cleaning and odor removal.

I had an amazing time collaborating with PHOTO GROUP and Gain Detergent as a branding photoshoot wardrobe stylist in Los Angeles, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my Los Angeles wardrobe and fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

BMW Commercial | Palm Springs Wardrobe Stylist

As a Palm Springs wardrobe stylist, I recently had the pleasure of working with BMW on their “Ultimate Driving Experience” launch video in Palm Springs, California. I pulled modern, desert-chic wardrobe options for the three actors to match the luxury vehicles. I did the 3 actors hair and makeup as well, I kept the actors’ HMU clean and sweat-proof to hold up under the hot California sun and high speeds.

You can view the commercial here:

https://www.instagram.com/reel/DaTdnSDSWV7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

About BMW Group:

The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. Their vehicles and products are tailored to the needs of our customers and constantly enhanced – with a clear focus on sustainability and the conservation of resources.

The commercial was produced by Mane Co:

Working in branded and original content, they develop and create films that connect with audiences worldwide. They are full service, bringing projects from ideation through delivery, seeking to go the extra mile with our ideas, the message, and the final output. Their team has been working together for years, creating a tight knit ethos that leads our collaborations with clients and partners.

Stories deserve to be told in the most visually and emotionally aesthetic way possible. They push the limits of production utilizing the best crew, talent, equipment and technology possible to make content that exceeds the expectations of the viewer.

I had an amazing time working with BMW Group and Mane Co as a Palm Springs wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my Palm Springs wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Visit Greater Palm Springs Campaign | Traveling Fashion Stylist

As a traveling fashion stylist in Los Angeles, I recently had the pleasure of working with Visit Greater Palm Springs on their photo and video campaign.

About Visit Greater Palm Springs:

Visit Greater Palm Springs (VGPS) is the official tourism marketing agency for the Coachella Valley, which comprises the nine cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella, as well as unincorporated areas of Riverside County. Founded in May 1989 by a Joint Powers Authority, VGPS was created as a public-private partnership to help grow the region’s tourism economy and now serves more than 3,000 business partners, providing sales, marketing, and PR targeted to potential leisure travelers and event, meeting, and convention group markets.

About the Agency, JNS Next: JNS Next Creative & Media Hub was founded in 2007, and is headquartered in Palm Desert, CA with a team of communications professionals that collaborate on creative, strategic ideas and execution. Their mission is to weave the epic story of our destinations, capturing their essence and sharing it with the world in a way that captivates, inspires, and drives results, all while creating a welcoming atmosphere where every visitor feels a true sense of connection to place.

This campaign was produced by Voda Films. Based in Orange County, California, Voda Films is a crew of passionate storytellers with a deep-seated sense of camaraderie created through years of shared experiences. Alongside our clients, we cultivate a culture where collaboration and creativity reign. Regardless of scale, we bring dedication and unity to every project through an agile and efficient crew, creating work that rivals top agencies. Our collaborative approach ensures seamless transitions from pre-production through post, revealing the vision to audiences with precision and heart.

I had an amazing time working with Visit Greater Palm Springs , JNS Next and Voda Films as a traveling fashion stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my traveling fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Isotoner & Totes Campaign | Professional Wardrobe Stylist in Los Angeles

As a professional wardrobe stylist in Los Angeles, I recently had the pleasure of working with Isotoner & Totes on their print campaign. This campaign was shot by Kayla Mendez.

Founded over 100 years ago by a Parisian in New York City, Isotoner honors their heritage of timeless comfort with quality products that feel distinctively made for today: unapologetic, vibrant, and classic for a reason. They connect their past to the present by reimagining comfort for every generation. Continually learning and listening to their customers, they’ve spent the last century perfecting your most comfortable fit. With unmatched quality, imaginative materials, and smart sustainability practices, Isotoner evolves and reimagines comfort with customers in mind.

Founded in 1924 in Ohio, Totes is a leading brand in weather protection, pioneering foldable umbrellas and becoming a major global supplier. Known for durability and innovation, Totes offers windproof, auto-open/close, and UV-protective umbrellas, including their signature bubble style, designed for reliable, stylish, and convenient daily use.

Kayla Mendez is a beauty & lifestyle photographer and videographer based in the heart of Los Angeles. With a love for capturing the natural textures of skin tones and the ethereal dance of natural light, Kayla’s work is a celebration of beauty in its purest form. Specializing in beauty campaigns, Kayla has an innate ability to highlight the unique and captivating essence of her subjects. Her lens tells a story of elegance and strength.

I had an amazing time working with Isotoner & Totes and Kayla Mendez as a professional wardrobe stylist in Los Angeles, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my LA wardrobe and fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Lincoln Nautilus® SUV Commercial | Los Angeles Professional Wardrobe Stylist

As a Los Angeles wardrobe stylist, I recently had the pleasure of working with HEYDAY. HEYDAY is a creative production studio based in Venice, CA. Led by seasoned producers, filmmakers, and creatives, HEYDAY is focused on making commercials, branded content, and social media for the best brands in the game. Their unique approach combines production excellence with powerful creative, delivering high quality brand work that makes the world watch.

A Lincoln car is a luxury vehicle from the Lincoln Motor Company, the high-end division of the Ford Motor Company. Known for comfort and premium features, Lincoln now exclusively sells SUVs like the Corsair, Nautilus, Aviator, and Navigator, having phased out sedans, with offerings including advanced tech, hybrid options, and the exclusive Black Label customization program. In essence, a Lincoln car offers a premium American luxury experience, primarily in the SUV segment today, with high-end materials and distinctive styling

As a professional wardrobe stylist working in the commercial space, my approach always begins with intentional keyword direction. These words help align the creative team — from director to DP to styling — and ensure the clothing enhances the vehicle rather than competes with it. I styled 2 actors in multiple looks during our 2 day shoot in Malibu, CA. It’s luxury that feels lived-in — aspirational, but attainable.

Quiet luxury. Elevated minimalism. West Coast polish. When the campaign leans into lifestyle — especially on the West Coast — wardrobe should feel sun-washed and organic.

I had an amazing time working with HEYDAY and Lincoln as a Los Angeles wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my California wardrobe and fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Divé Jewellery Collaboration | Professional Fashion Stylist

As a professional fashion stylist, I recently had the pleasure of collaborating with Divé Jewellery , a premium jewelry brand from the Netherlands.

Divé Jewellery pieces are crafted to endure, offering a polished, luxurious finish that doesn’t demand constant care. More than just accessories, Divé Jewellery pieces are expressions of effortless elegance. Each design features 14k or 18k real gold coating for that touch of luxury, while also being waterproof, wear-resistant, and hypoallergenic, ensuring comfort and longevity.

In the a world where jewelry is often treated as seasonal or accessory, Divé Jewellery is redefining what it means to wear “daily luxury.” As a Los Angeles wardrobe stylist, I’m always looking for the pieces for my projects that combine durability, aesthetics, and design integrity — and Divé delivers on all fronts.

Behind every compelling brand lies a story. Divé was founded with the intention of crafting fine jewelry that’s not only beautiful, but practical — pieces that can adapt to your lifestyle, not be sidelined for special occasions. Their mission: to make “real luxury part of your daily routine” with thoughtful design and high quality materials. Their designs today are guided by Rebeca Sá, and the brand emphasizes minimal yet bold silhouettes, structural accents, and signature closures.

Divé’s aesthetic sits at the intersection of bold minimalism and elegant edge. Some key design features, which I love as a stylist are signature closures, flexible layering and geometric / structural motifs. In a jewelry marketplace, Divé Jewellery stands out for its marriage of design consciousness and engineering durability.

I had an amazing time collaborating with Divé Jewellery as a professional fashion stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my Los Angeles fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Kalani Sunwear Collaboration | Los Angeles Wardrobe Stylist

As a Los Angeles wardrobe stylist, I recently had the pleasure of collaborating with Kalani Sunwear , a premium Swedish brand specializing in built-in sun protection apparel.

Kalani Sunwear offers innovative and stylish fashion crafted from luxurious Italian fabrics. Their clothing is wrinkle-free, incredibly soft, breathable, and quick-drying, with integrated sun protection. Their mission is to enhance outdoor experiences by combining style, comfort, and functionality, while also helping to reduce sun-related skin damage globally.

Sun protective clothing effectively blocks harmful UV rays through a combination of tight weaves, dark colors, and specialized materials like polyester or nylon, often carrying a UPF (Ultraviolet Protection Factor) rating. Unlike regular clothing with low UPF, specialized UPF 50+ garments are designed to block at least 98% of the sun’s harmful UVA and UVB radiation.

From their womenswear collection, I received the Rio UV Wrap skirt in nude with the matching Milano UV blouse and Bahamas UV hat. The brand also sent me the Palma polo shirt from their menswear line in navy and grey colors.

I am particularly impressed with Kalani Sunwear‘s commitment to using lightweight, moisture-wicking, and breathable fabrics, which are essential for comfort in hot weather conditions. The versatile and stylish designs of your clothing align perfectly with the aesthetic I envision for my upcoming beach and resort fashion shoots. I also appreciate Kalani Sunwear‘s eco-conscious approach by promoting alternatives to chemical sunscreens, which can be harmful to marine ecosystems. I believe accessorizing the pieces with a bathing suit or bikini top would create a trendy and fashionable look that would be ideal for my upcoming projects.

I had an amazing time collaborating with Kalani Sunwear as a Los Angeles wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my California wardrobe and fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Westin Anaheim Commercial | Branded Video Wardrobe Stylist

Being a branded video wardrobe stylist and makeup artist, I had the luck of working with Westin Hotels in Anaheim in Los Angeles, CA. I was the key wardrobe stylist and hair makeup artist on this 2 day commercial shoot.

The Westin Anaheim Resort is a AAA Four-Diamond hotel located directly across from Disneyland and adjacent to the Anaheim Convention Center. It offers a range of amenities, including a rooftop lounge with views of the nightly fireworks, multiple dining options, a pool with cabanas, and a fitness center. The hotel also features 618 stylish guestrooms, including suites and a Presidential Suite

Amenities include a steakhouse, a Mexican restaurant and a rooftop bar, plus a lobby bar and a poolside bar. There’s an outdoor pool and a hot tub, in addition to a gym. Breakfast and parking are available.

The commercial was produced by Tiger House Films, a Los Angeles based production company. The Los Angeles production company / ad agency has produced branded videos for The GRAMMYS, Lexus, Nylon Magazine and many major global brands.

This branded video was shot by Nick Zhang. Nick is a Director of Photography based in LA. After growing up in Guangzhou, China, his passion for cinema motivated him to come to the US at the age of 16, where he studied and graduated in film production major from UCSC. Nick’s cinematography style is deeply intertwined with his roots from both cultures. By blending narrative camera techniques and artistic styles from his origins, Nick’s work embodies a sense of organic and calm intimacy and cultural authenticity.

I had an amazing time collaborating with Westin Hotels and Tiger House Films as a branded video wardrobe stylist and makeup artist on the commercial launch, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my Los Angeles branded video wardrobe stylist and makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

McDonald’s McCrispy Strips Commercial | TV Commercial Stylist

Being a TV commercial stylist and makeup artist, I had the luck of working with McDonald’s in Los Angeles, CA. We were working with 1 celebrity actor, Tzi Ma and other SAG members.

Tzi Ma is a Hong Kong-American actor. He has appeared in television shows including The Man in the High Castle and 24, and films including Dante’s Peak, Rush Hour, Rush Hour 3, Arrival, The Farewell, Tigertail, and Mulan. From 2021 to 2023, he starred in the American martial arts television series Kung Fu on The CW.

IW Group was the creative agency for this commercial spot. IW Group is a fully integrated marketing communications and experiential marketing agency that focuses on multicultural and multi-generational markets.

McDonald’s Corporation, doing business as McDonald’s, is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

This commercial was for McDonald’s new menu item, McCrispy Strips. The fast-food giant revealed that participating restaurants across the country will have McCrispy Strips as a permanent offering by May 5. Some locations, however, are beginning to offer it to customers on Thursday.

You can watch the commercial here:

I had an amazing time collaborating with McDonald’s and IW Group as a TV commercial stylist and makeup artist on the McCrispy Strips campaign launch, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my Los Angeles stylist and makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Wardrobe Stylist in Los Angeles | Jordan Hawkins Artist Profile Shoot

As a wardrobe stylist in Los Angeles, I styled the L.A. based singer/songwriter/multi-instrumentalist Jordan Hawkins, he builds a hypnotic atmosphere with his music, inviting the listener into an alternate reality that moves at its own unhurried pace.

With his impossibly smooth vocals and powerful range, the 23-year-old North Carolina native delivers a minimalist yet potent breed of R&B, infusing each track with his one-of-a-kind guitar work: shapeshifting, meditative, endlessly expressive of the unrestrained emotion at the heart of every lyric. Now at the helm of his debut project, Jordan Hawkins is on his way to becoming one of music’s most exciting new additions. He is currently signed with ICM Partners.

ICM Partners is one of the world’s leading talent agencies, dedicated to the representation of artists, content creators, broadcasters, authors, journalists, and artisans.

I’ve worked with 2 showrooms to pull Jordan’s looks from. One of them was Mannfolk PR, Mannfolk Public Relations is a boutique public relations agency located in sunny Los Angeles. The other showroom was ETCETERA Los Angeles.

ETCETERA Los Angeles was founded by Jade Ikazoboh, a fashion industry professional who’s background includes public relations, event production, and styling. Jade noticed a void for an all-inclusive agency that combines her skillsets along with all assets needed to properly launch a brand from start to finish.

I had a great time working with Jordan Hawkins and Reeevves as a wardrobe stylist in Los Angeles and I hope to create a long-lasting relationship with them for the future.

I constantly post about fashion styling trends, please visit my wardrobe stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Photographer: Reeevves
Wardrobe Stylist: Luca Buzas
Artist: Jordan Hawkins
Location: Los Angeles, CA