TV Advertising Wardrobe Stylist Archives - Page 14 of 15

Celebrity Fashion Stylist | Forever21 Shoot

Celebrity Fashion Stylist | Forever21

One of my favorite projects was a campaign I did with Forever21. I worked with them as a celebrity fashion stylist for a shoot in Shanghai. It was a big project as I had to work with and create looks for 20 influencers, as well as recruiting a hair and makeup team.

For the project, Forever21 gave me options on what clothes, shoes, and accessories from their collections to style. Forever21 is one of the most popular brands in the world, targeting their clothes to a trendy youth demographic.

The influencers I worked with are KOL’s, and styling them was both fun and challenging as they each have their own brand and personalities. I created different looks for each personality and a variety of looks for each model including bohemian and free-spirited, sporty but leisurely, preppy, textured casual, floral, among others. The models had that trendy, Forever21 look and wore the outfits effortlessly. Best of all, the models were very easy to work with and the shoot went very smoothly.

Since I worked with Forever21 for this project, I’d like to share a few things I love about working as a celebrity fashion stylist with such a popular brand:

Choosing the Style – Having the opportunity to choose different clothes, shoes, and accessories give me the excitement of mixing and matching many different items. I have the creative freedom of choosing the looks I want that would suit what the brand is going for in terms of the campaign’s theme.
Working with Influencers – Working with a popular brand means working with influencers. Today, influencers are everywhere from YouTube ads, to billboards, and everything in between. For this particular campaign, the photos were used as advertising materials for the brand posted all across Shanghai.
Traveling – When traveling to different locations, you get to go to beautiful places such as Shanghai, where I worked for two weeks on this campaign. Asia has a huge fashion industry and beautiful cities that work wonderfully as backdrops for fashion shoots. Working as a celebrity fashion stylist will sometimes allow you to work on projects in some of the most beautiful cities in the world.
Expanding Your Network – One of the most important ways to maintain project stability stems from creating and expanding your network. Creativity and hard work go a long way, but you should also make efforts to help your portfolio stand out from the rest, and working with a popular brand can certainly help expand your network. As they say, “it’s not what you know, it’s who you know”.

Being a celebrity fashion stylist, shooting for popular brands, and directing a team of makeup artists and hairstylists can be a great experience. This is the kind of project I really enjoy working on, and I hope to work on similar projects with Forever21, as well as other popular brands in the future.

To learn more about this project, you can find the final print images here: https://lucabuzas.com/portfolio/forever21/

I frequently post about fashion trends on my Instagram, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Forever21 please visit their website page here: https://www.forever21.com/us/shop

Professional Wardrobe Stylist In California | Green Tea TVC

As a professional wardrobe stylist in California, I had the luck of flying to the Philippines to style a TV commercial with the Shooting Gallery Asia production company team. It was a very exciting trip. We were shooting their Green tea TV commercial for three days around Manila. We worked with an advertising agency called GREY China.

As a professional wardrobe stylist, I love planning ahead. As soon as I get a brief about a project, I immediately have a vision of what the brand can use for the shoot. It helps make the actual shoot run smoothly. I prepared most of the wardrobe styling in Shanghai, China throughout my pre-production days. In Manila, I only had to source a couple of additional wardrobe choices to complete the looks. Another tip, for aspiring wardrobe stylists out there, is to always have a backup plan. Bring as many styles there as are available and is possible to use on location, especially when working in a place you are not familiar with.

Our commercial was for a green tea brand so the looks had to match with the brand’s previous advertising campaigns. Our main color was green. I loved playing around with the tones for this shoot. The art direction for this project created a really friendly, lifestyle and happy atmosphere for the camera. I love how we were able to harmonize each of the aspects of the production to create a fun commercial to watch. I personally like it when all these visions come together into one work of art.

A professional wardrobe stylist is one of the foremost trending professions within the fashion and commercial world globally. What a wardrobe stylist does is select the clothing and accessories for commercials, editorials, print or TVC advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really essential to these companies because if not for the styling and branding, the message of the commercial will not be communicated across to the audience and customers.

I also had an excellent time working with Indie Go Media and Shooting Gallery Asia production companies in the Philippines, I hope to create more projects with them in the future. Shooting Gallery Asia is a TVC and Film production company that has a wide range of clients. They are a trusted name in production with projects spanning from Singapore, China, Indonesia, Vietnam, Philippines, Malaysia, France, New Zealand, The Maldives, and Japan. They also do 3D CGI/Capture and Print, Digital Imaging and Original Content Creation.

Getting to travel across the world, is just one of the many perks of being a professional wardrobe stylist. But most of all, I get to do what I love and enjoy working with creative people!

I frequently post about fashion trends on my Instagram, please visit my professional wardrobe stylist in California page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a professional wardrobe stylist in California, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Celebrity Wardrobe Stylist Los Angeles | DTLA Photoshoot

I would like to share a fun experience I recently had working as a celebrity wardrobe stylist Los Angeles. L.A. has a great community of creatives working with each other. Tarek Reed is the fashion photographer I worked with on this campaign. I have already worked with him on a couple of projects, his works are simply stunning.

Celebrities and influences are some of my favorite people to work with because they have a certain energy that is contagious. These celebrities and influencers have a certain personal brand that they have achieved which makes each one unique to the style. This group of talent also gives me a lot of options to create the looks that they can easily pull off. Working with them is always an adventure and experimental at times.

Tarek Reed is one of my favorite fashion photographers. It was a pleasure to work with him, especially because there are a lot of people he can pick for a celebrity wardrobe stylist in Los Angeles. We did photo shoots for a few projects for clients including fashion stores, showrooms and model agencies. We got a behind the scenes videographer to shoot a video of this particular collaboration. Working with a professional like Tarek Reed is a great opportunity to cultivate my work. We are currently in the process of submitting the final images for publication. It is exciting to see the final products when you have helped produce beautiful photos. It is even more exciting to see them in publications.

During the shoot with Tarek Reed, I did my job as a celebrity wardrobe stylist. Downtown Los Angeles was our location. Many people ask what a celebrity wardrobe stylist does, so I’ll make a shortlist of the things I actually do during a project:

I select items including fashion items and props that a model can use for a shoot whether it is for magazine, billboards or other media.
Sometimes I also advise the photographer on what would look good in photos and items that are then chosen for us to promote.
I Communicate with celebrities/models, retailers, designers, brands, hairdressers, photographers, etc.
I also do makeup and hairstyling for celebrities during a photoshoot.
Generally, I advise clients about what fashion direction they should take.

A celebrity wardrobe stylist may do the things listed above, and more, but the main goal is to make the model or the celebrity look good for a shoot whether on video or in photographs. It does sound fun, right? Working with different kinds of creatives and putting together something beautiful for others to look at.

So what does it take to be a celebrity wardrobe stylist? I found out after years of working in this job, that passion for fashion and unique trends is the first and foremost thing that a wardrobe stylist must-have. Next to that, is a keen eye for beauty. What colors match the model’s tone? What items must be selected for the celebrity to wear to make the photographs stand out? These are all the things that I think about every day on the job.

I constantly post about stying trends, please visit my celebrity wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Tarek Reed website for more: https://tarek-reed.format.com/

Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

As a Los Angeles television wardrobe stylist, I principally work on TV commercials. while I lived in Shanghai, China I was hired by Fred and Farid, an international independent advertising agency to work on a project with one of their clients, Sugar Lady, on their next commercial. Moreover, the production company asked me to bring on board, a hair and makeup team for this commercial.

In this commercial, I took care of the direction we were going regarding the appearance for wardrobe and hair-makeup. The style was very elegant and minimal, I used only monochrome colors for accessories and I selected very large brim hats to keep our model mysterious. In fashion terms, hats are a very noticeable accessory because the onlooker’s attention is first drawn to the face. For this reason, I made sure the costumer’s first attention would be drawn to Sugar Lady’s newest collection.

For styling, the key things you need are creativity, communication skills, and good teamwork. With luxury brands, these things are very important as a result of the clients have really refined taste. There are some inherent and learned qualities that build a successful fashion stylist.

As a wardrobe stylist agency in Los Angeles, you need to have several wardrobes and fashion stylists in your roster to recommend for specific projects. You can represent stylists in each category, for example, luxury, sport, beauty, and fashion.

Sugar Lady has been a ladies’ fashion brand for over 30 years. Sugar Lady is a luxury brand or prestige brand for which a majority of its products are luxury fashion clothes and accessories.

I frequently post about fashion trends on my Instagram, please visit my Los Angeles television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Kid’s Wardrobe Stylist | KinderJoy China TV Commercial

I collaborated with ZORBA-Group ad agency as a kid’s wardrobe stylist on their KinderJoy China TV Commercial. ZORBA is a large agency with offices in Paris, Shanghai, and Singapore. The commercial was produced by Studio Supreme.

For this TV commercial I had 2 Chinese families to style including 6 kids. The color palette the client and agency choose was pastel. Pastels are one of the major trends this season and my favorite combinations for advertising shoots. As a kid’s wardrobe stylist, some of the brands I love to work with are ZARA, Uniqlo, Gap and H&M. These fashion brands always carry different styles and fabric options in their latest collections so I can mix and match their wardrobe. Working with kids is always exciting, they bring high energy to the set.

ZORBA-Group mix the world of artists, scientists and technologies to create the crème de la crème of storytelling and brand contents for all medias and audience. ZORBA-Group is a ad agency, a collective, a brand content company or a production company.

The story of the KINDER™ brand begins in 1968 at the heart of a small Italian town named Alba. Michele Ferrero developed KINDER CHOCOLATE and added what would become a famous brand for the Ferrero company, which remains family owned today. Ferrero couldn’t be more proud of its history and is delighted to take the strong foundation of the past and continue to bring KINDER™ into the future.

In conclusion I loved working with KINDER™ and hope we can continue collaborating on upcoming TV commercials in the near future.

I constantly post about fashion styling trends on Instagram, please visit my kid’s wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To learn more about KinderJoy please visit their website here: https://www.kinder.com/us/en/kinder-joy

Fashion Stylist in Los Angeles | Glamour Sales Commercial

One of my first commercials as fashion stylist was for Glamour Sales back in 2014 in Shanghai, China. The project was entitled “Glam Dog”, and it’s spokesdog became the brand’s community manager on Weibo, WeChat, and other digital platforms for Glamour Sales. The spokesdog was the star of the “Glam Dog Fashion Show” organized by Fred & Farid Shanghai at the Bund in Shanghai, and it went viral with 2.65 million views.

This was one of my most exciting shoots when I started to work in the advertising industry as a fashion stylist. I had 2 dogs to style so had to play very well with the brand accessories and create costumes for the dogs.

A small blurb from Jing Daily states; Shanghai has found its next big thing, and it struts on four legs and has a tail. As fashion e-commerce brands race to find the sexiest stars to be the face of their brand, Fred & Farid Shanghai, a creative agency, found the perfect solution for online luxury flash sale company Glamour Sales’ need for a glamorous ambassador—they found a “spokesdog.”

In 2014 the Fred & Farid agency received a winning award as well from the Webby Awards for this commercial.

About Glamour Sales: As the leading Luxury & Fashion Flash Sales website in Asia, Mei.com (Glamour Sales) entered into the China market in April 2010. Glamour Sales is a young luxury clothing and accessories brand in China. Their sell their stuff almost exclusively online. Glamour sales is China premier high taste and quality lifestyle online shopping platform. Inspires and satisfy China’s consumers to pursue higher taste and quality lifestyle.

I frequently post about fashion trends on my Instagram, please visit my fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a fashion stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To learn more about Glamour Sales visit their website here: http://www.mei.com/index.html

Freelance Wardrobe Stylist in Los Angeles | OPPO Print Campaign

As a freelance wardrobe stylist, I was hired onto this commercial production as the key wardrobe stylist. Amanacliq production company in Shanghai, China found me to style a shoot for OPPO smartphones.

We had 2 freelance models who flew to Shanghai from Guangzhou, China for this campaign shoot. We had different themes, one business casual, one lifestyle and sporty. Our location was StudioArk, Amanacliq‘s official studio space. I was working closely with the Amanacliq production team to get the final looks approved. As a freelance wardrobe stylist in Los Angeles I love to collaborate with new clients, agencies, brands and commercial production companies and travel for work.

This print campaign’s main theme for wardrobe was business casual. Business casual is very versatile. Wardrobe can be paired with more dressed up pieces to look more “put together” and mature, or they can be worn with much more casual pieces for a more laid-back vibe. Some examples of these items can be black blazers, button down shirts, nice flats, cool blouses and cute, easy dresses.

About OPPO, the selfie expert and leader, OPPO is ranked as the number 4 smartphone brand globally since 2016* and is
providing excellent selfie experiences to more and more young people around the world. For the last 10 years, OPPO has been focusing on selfie technology breakthroughs. OPPO innovated selfie beautification and drove the selfie trend in the smartphone industry.

I had a great time working with the Amancliq production company and OPPO, I hope to create a lasting business relationship with them for the future.

I frequently post about fashion trends on my Instagram, please visit my freelance wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a freelance wardrobe stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire OPPO print campaign, visit their website here: https://www.oppo.com/en/index.html

Children’s Wardrobe Stylist | Barbie TV Commercial

Children’s Wardrobe Stylist | Barbie “You can be anything” TV Commercial

Recently I collaborated with Barbie on their “You can be anything” campaign as a children’s wardrobe stylist. With my children’s wardrobe stylist team we had to style 16 children for this TV commercial. Our day started at Mattel studios in Los Angeles, CA where you can find an entire Barbie wardrobe closet full of clothing and fashion accessories. This commercial was produced by STORIES International and directed by Barry Norwood.

For this branded commercial we had to choose very bright and colorful wardrobe options because the concept was based on girls that can become anything they dream to be. It was a very inspirational video where our kids could achieve and empower themselves through their role models. Imagine the possibilities, see what happens when girls are free to imagine, they can be anything. Leading by example for 56 years, Barbie inspires girls to be anything. As a children’s wardrobe stylist in California I love to work with child actors, they are very self driven and talented.

“My whole philosophy with Barbie was that, through the doll, the girl can be anything she wants to be. Barbie has always represented the fact that a woman has choices. “- RUTH HANDLER, BARBIE CREATOR

Adweek wrote an article about our campaign for International Women’s Day, and brands are committing like never before to honoring women everywhere. The Mattel brand unveiled dolls based on women heroes like Amelia Earhart, Frida Kahlo, Katherine Johnson and Chloe Kim. “Barbie is committed to shining a light on empoweringrole models past and present in an effort to inspire more girls,” the brand says.

I constantly post about fashion styling trends on Instagram, please visit my children’s wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see Barbie “You can be anything” campaign please visit their website here: https://barbie.mattel.com/en-us/about/you-can-be-anything.html

Wardrobe Stylist Based In Los Angeles I New York Life Insurance Web Commercial

Recently I was hired as a wardrobe stylist by Tiger House Films production company for a New York Life Insurance Web Commercial. This web commercial production had a very fast turnaround and we are happy to say that our workflow with Plan C Agency executed the projects of a very high quality. I had to make sure all the talent had their wardrobe options so I was able to deliver the best to our client on the shoot days. As a wardrobe stylist based in Los Angeles, I was able to communicate with all the talent their wardrobe options very well.

The Tiger House Films production company was approached by Plan C Agency to produce a web commercial production for New York Life Insurance as one of three in a series. This particular web commercial production focuses on cultural diversity through different Asian families celebrating Lunar New Year in their individual households. Tiger House Films commercial production company has teamed with Plan C agency several times in the past to deliver high-quality projects for their clients.

Plan C is a multicultural marketing and communications agency with offices in Los Angeles and New York. Their mission is to guide brands on their path to growth through strategic planning, advertising, traditional & digital media, events, and PR.

As a wardrobe stylist based in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the creative team on this New York Life Insurance web commercial.

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

I constantly post about styling trends on Instagram, please visit my wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Celebrity Makeup Artist And Stylist In Los Angeles | PLAYBOY

As a celebrity makeup artist and stylist in Los Angeles, I got hired last year in 2017 to shoot for Playboy USA. The editorial was photographed by Ben Miller and I was the Los Angeles key stylist and hair-makeup artist. We were working closely together to get the looks that Playboy’s creative director had in mind.

We had a Hollywood apartment for our location where we started our day, and later continued on the rooftop to catch the sunset. The photoshoot vibe was great, our model Maurie Smith was very confident and professional. I’m really happy how the pictures turned out, our fashion photographer caught Maurie’s personality. I had an easy job to create beauty makeup because we were going for a natural look throughout the shoot. Working with celebrities as a makeup artist and stylist it is always a great experience, Maurie is an upcoming influencer in Los Angeles, CA.

Playboy is an American men’s lifestyle and entertainment magazine. Founded by Hugh M. Hefner in 1953, Playboy has been a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom for almost 60 years. Headquartered in Beverly Hills, California, PEI publishes Playboy Magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, and radio.

I had such a great time working with Playboy, hope to continue our collaboration in the near future for next editorial shoots! This shoot theme was “Through The Roof” with Maurie Smith.

I constantly post about beauty makeup trends on Instagram, please visit my Los Angeles celebrity makeup artist and stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire photoshoot please visit PLAYBOY website here: http://www.playboyenterprises.com/

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