Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

As a celebrity stylist in Los Angeles I had the luck to work with Magic Johnson, the legendary basketball player in conjunction with the Champion sportswear brand. Champion is partnering with sports legend Magic Johnson to support its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team. As part of the campaign, Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team.

Exposure Agency  hired me for the celebrity stylist position on this shoot,.Their team flew to Los Angeles from England specifically for this commercial shoot. Exposure is an integrated, creative communication agency based in London. It was very exciting to collaborate with Exposure on this Champion advertising campaign. I had a couple of days pre-production work to select and prepare all of Magic’s outfits for the shoot day. I worked in conjunction with the photographer and video team to organize the shot list and decide how any outfit changes Magic Johnson needed in order to capture the concept the client required.

Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc., which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee.

You can read more about the collaboration on several platforms:

On Complex: https://www.complex.com/sports/2019/01/interview-magic-johnson/

On Esquire: https://www.esquire.com/style/mens-fashion/a26066633/magic-johnson-champion-anniversary-the-dream-team/

On Footwear News: https://footwearnews.com/2019/focus/athletic-outdoor/champion-100-year-anniversary-magic-johnson-1202736263/

On Sports Illustarted: https://www.si.com/nba/2019/01/30/magic-johnson-dream-team-michael-jordan-lebron-james-business-lakers-champion

On SGB Media: https://sgbonline.com/champion-recruits-magic-johnson-for-centennial-anniversary-campaign/

I had a wonderful time working with Magic Johnson and Champion as a celebrity stylist Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my celebrity stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Print Advertising Wardrobe Stylist | CONVERSE China

Print Advertising Wardrobe Stylist | CONVERSE China

I worked with Converse China as a print advertising wardrobe stylist on their campaign. I worked closely with the creative director of the company to come up with the wardrobe styling ideas for this particular advertising.

David Jumpa fashion/editorial/commercial photographer shot this campaign. David was going for lifestyle looks and kept the models in action during the whole shoot. He directed them to play with their clothing. I had 4 models to style from ESEE Model Management.  Converse has a sporty, comfy style which I mix-matched with trendy pieces from their collection. I used skirts, graphic tees and hats to make their collection stand out. We played with the female model’s makeup as well and added strong lips.

My Responsibilities as a print advertising wardrobe stylist were on this Converse shoot:

  • Direct and coordinate all styling and outfitting as needed for editorial and e-commerce
  • Work with and coordinate all aspects of this advertising campaign, to include outfitting, hair and make-up and accessorizing.
  • Support and communicate with the Creative Director on all shoot and style requests.
  • Recommend styling ideas and work with creative team to implement.
  • Manage the organization of accessories and clothing in shooting area.
  • Ensure accurate efficiency with on set shot lists.

Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003. During World War II, the company shifted its manufacturing from the public, and instead made footwear for the military.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my print advertising wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To learn more about David Jumpa’s work please visit his website page here: https://www.instagram.com/davidjumpa/


Celebrity Wardrobe Stylist In Los Angeles California I ANTA

Celebrity Wardrobe Stylist In Los Angeles California I ANTA

One of the most exciting projects I was apart of was working as a celebrity wardrobe stylist in Los Angeles, which is where I am based. But I have also worked on projects in places such as Shanghai, China, for a shoot with Kevin Garnett and Rajon Rondo for ANTA shoes. It was exciting because not only did I get to travel, but I also had the opportunity to style celebrities.

Currently, ANTA is one of the leading brands of shoes. Their models include a team of world-famous athletes who have excelled in their respective sports. They are a fantastic brand to work with, and I hope to work with them on future campaigns.

What is great about being a celebrity wardrobe stylist in Los Angeles for a sports brand is that I work with a specific set of products, and having my wardrobe choices narrowed down definitely makes styling easier. I love working with sports brands because I also get to experience their new products before they are out on the market.

I was able to work on the project because of RedPlus, which is one of the first agencies to work on fashion films in Shanghai. They provide production services from creative development, casting, location scouting, set design and post-production, with a team comprised of international photographers, stylists, creative directors, hair and makeup artists and illustrators.

Since I was able to work on so many great projects, I feel like I want to share some of the tips and tricks of the trade for those interested in entering the industry. I am a self-made wardrobe stylist and I continue to make efforts to build up my portfolio in order to show clients the years of experience I have attained, as well as skills that would be beneficial to their projects. I think the greatest advise I could give is to work on your portfolio and maintain good relationships with your clients.

I had an excellent time working with ANTA and RedPlus, and I hope to create a long lasting business relationship with them for the future. Take a look at the final print campaign here: https://lucabuzas.com/portfolio/anta-sport/

I frequently post about fashion trends on my Instagram. Please visit my celebrity wardrobe stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To learn more about ANTA please visit their website page here: http://en.anta.com/