TVC wardrobe stylist Archives - Page 12 of 12

Professional Wardrobe Stylist In California | Green Tea TVC

As a professional wardrobe stylist in California, I had the luck of flying to the Philippines to style a TV commercial with the Shooting Gallery Asia production company team. It was a very exciting trip. We were shooting their Green tea TV commercial for three days around Manila. We worked with an advertising agency called GREY China.

As a professional wardrobe stylist, I love planning ahead. As soon as I get a brief about a project, I immediately have a vision of what the brand can use for the shoot. It helps make the actual shoot run smoothly. I prepared most of the wardrobe styling in Shanghai, China throughout my pre-production days. In Manila, I only had to source a couple of additional wardrobe choices to complete the looks. Another tip, for aspiring wardrobe stylists out there, is to always have a backup plan. Bring as many styles there as are available and is possible to use on location, especially when working in a place you are not familiar with.

Our commercial was for a green tea brand so the looks had to match with the brand’s previous advertising campaigns. Our main color was green. I loved playing around with the tones for this shoot. The art direction for this project created a really friendly, lifestyle and happy atmosphere for the camera. I love how we were able to harmonize each of the aspects of the production to create a fun commercial to watch. I personally like it when all these visions come together into one work of art.

A professional wardrobe stylist is one of the foremost trending professions within the fashion and commercial world globally. What a wardrobe stylist does is select the clothing and accessories for commercials, editorials, print or TVC advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really essential to these companies because if not for the styling and branding, the message of the commercial will not be communicated across to the audience and customers.

I also had an excellent time working with Indie Go Media and Shooting Gallery Asia production companies in the Philippines, I hope to create more projects with them in the future. Shooting Gallery Asia is a TVC and Film production company that has a wide range of clients. They are a trusted name in production with projects spanning from Singapore, China, Indonesia, Vietnam, Philippines, Malaysia, France, New Zealand, The Maldives, and Japan. They also do 3D CGI/Capture and Print, Digital Imaging and Original Content Creation.

Getting to travel across the world, is just one of the many perks of being a professional wardrobe stylist. But most of all, I get to do what I love and enjoy working with creative people!

I frequently post about fashion trends on my Instagram, please visit my professional wardrobe stylist in California page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a professional wardrobe stylist in California, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Celebrity Wardrobe Stylist Los Angeles | DTLA Photoshoot

I would like to share a fun experience I recently had working as a celebrity wardrobe stylist Los Angeles. L.A. has a great community of creatives working with each other. Tarek Reed is the fashion photographer I worked with on this campaign. I have already worked with him on a couple of projects, his works are simply stunning.

Celebrities and influences are some of my favorite people to work with because they have a certain energy that is contagious. These celebrities and influencers have a certain personal brand that they have achieved which makes each one unique to the style. This group of talent also gives me a lot of options to create the looks that they can easily pull off. Working with them is always an adventure and experimental at times.

Tarek Reed is one of my favorite fashion photographers. It was a pleasure to work with him, especially because there are a lot of people he can pick for a celebrity wardrobe stylist in Los Angeles. We did photo shoots for a few projects for clients including fashion stores, showrooms and model agencies. We got a behind the scenes videographer to shoot a video of this particular collaboration. Working with a professional like Tarek Reed is a great opportunity to cultivate my work. We are currently in the process of submitting the final images for publication. It is exciting to see the final products when you have helped produce beautiful photos. It is even more exciting to see them in publications.

During the shoot with Tarek Reed, I did my job as a celebrity wardrobe stylist. Downtown Los Angeles was our location. Many people ask what a celebrity wardrobe stylist does, so I’ll make a shortlist of the things I actually do during a project:

I select items including fashion items and props that a model can use for a shoot whether it is for magazine, billboards or other media.
Sometimes I also advise the photographer on what would look good in photos and items that are then chosen for us to promote.
I Communicate with celebrities/models, retailers, designers, brands, hairdressers, photographers, etc.
I also do makeup and hairstyling for celebrities during a photoshoot.
Generally, I advise clients about what fashion direction they should take.

A celebrity wardrobe stylist may do the things listed above, and more, but the main goal is to make the model or the celebrity look good for a shoot whether on video or in photographs. It does sound fun, right? Working with different kinds of creatives and putting together something beautiful for others to look at.

So what does it take to be a celebrity wardrobe stylist? I found out after years of working in this job, that passion for fashion and unique trends is the first and foremost thing that a wardrobe stylist must-have. Next to that, is a keen eye for beauty. What colors match the model’s tone? What items must be selected for the celebrity to wear to make the photographs stand out? These are all the things that I think about every day on the job.

I constantly post about stying trends, please visit my celebrity wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Tarek Reed website for more: https://tarek-reed.format.com/

Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

As a Los Angeles television wardrobe stylist, I principally work on TV commercials. while I lived in Shanghai, China I was hired by Fred and Farid, an international independent advertising agency to work on a project with one of their clients, Sugar Lady, on their next commercial. Moreover, the production company asked me to bring on board, a hair and makeup team for this commercial.

In this commercial, I took care of the direction we were going regarding the appearance for wardrobe and hair-makeup. The style was very elegant and minimal, I used only monochrome colors for accessories and I selected very large brim hats to keep our model mysterious. In fashion terms, hats are a very noticeable accessory because the onlooker’s attention is first drawn to the face. For this reason, I made sure the costumer’s first attention would be drawn to Sugar Lady’s newest collection.

For styling, the key things you need are creativity, communication skills, and good teamwork. With luxury brands, these things are very important as a result of the clients have really refined taste. There are some inherent and learned qualities that build a successful fashion stylist.

As a wardrobe stylist agency in Los Angeles, you need to have several wardrobes and fashion stylists in your roster to recommend for specific projects. You can represent stylists in each category, for example, luxury, sport, beauty, and fashion.

Sugar Lady has been a ladies’ fashion brand for over 30 years. Sugar Lady is a luxury brand or prestige brand for which a majority of its products are luxury fashion clothes and accessories.

I frequently post about fashion trends on my Instagram, please visit my Los Angeles television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Kid’s Wardrobe Stylist | KinderJoy China TV Commercial

I collaborated with ZORBA-Group ad agency as a kid’s wardrobe stylist on their KinderJoy China TV Commercial. ZORBA is a large agency with offices in Paris, Shanghai, and Singapore. The commercial was produced by Studio Supreme.

For this TV commercial I had 2 Chinese families to style including 6 kids. The color palette the client and agency choose was pastel. Pastels are one of the major trends this season and my favorite combinations for advertising shoots. As a kid’s wardrobe stylist, some of the brands I love to work with are ZARA, Uniqlo, Gap and H&M. These fashion brands always carry different styles and fabric options in their latest collections so I can mix and match their wardrobe. Working with kids is always exciting, they bring high energy to the set.

ZORBA-Group mix the world of artists, scientists and technologies to create the crème de la crème of storytelling and brand contents for all medias and audience. ZORBA-Group is a ad agency, a collective, a brand content company or a production company.

The story of the KINDER™ brand begins in 1968 at the heart of a small Italian town named Alba. Michele Ferrero developed KINDER CHOCOLATE and added what would become a famous brand for the Ferrero company, which remains family owned today. Ferrero couldn’t be more proud of its history and is delighted to take the strong foundation of the past and continue to bring KINDER™ into the future.

In conclusion I loved working with KINDER™ and hope we can continue collaborating on upcoming TV commercials in the near future.

I constantly post about fashion styling trends on Instagram, please visit my kid’s wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To learn more about KinderJoy please visit their website here: https://www.kinder.com/us/en/kinder-joy

Los Angeles Wardrobe Stylist | MTailor TV Commercial

Recently I was called in by Aris production house to collaborate on an MTailor branded TV commercial shoot. As a Los Angeles wardrobe stylist, I was hired onto this commercial production as the key wardrobe stylist.

There were 4 actors to style and to make sure their outfits fit perfectly on camera, the director and I collaborated heavily on the concept and mood of the shoot. This TV commercial was shot in 1 day on a location where an airplane was built, dressed and used as set design.

Commercials and branded videos have always been a challenge because the pressure and requirements are very high for demanding brands. As a Los Angeles wardrobe stylist the standards of the industry require that I am extremely detailed and on my game at all times.

MTailor is a custom clothing company that exclusively uses a smartphone app which takes your measurements to create custom shirts, trousers, and suits. The concept of this company is to design perfect fitting custom clothing so this made my job easier, not having to fit each actor (it was already done for me!). All their shirts, suits, jeans, chinos, and tees are made of very high quality materials, the seams are neat and even, the fabric feels durable, and all of the buttons are securely attached.

Styling is one of the most important elements of any fashion brand campaign. It governs how your clothes look in your store and helps to ensure they stand out amongst the sea of similar brands on the market. Every adult male should own a suit—just pay attention to the shade you’ve got.

From Miles, the founder of MTailor:

“At MTailor, we are bringing professional quality custom shirts into the modern era. We make it easy, convenient and fast while maintaining an amazing fit and quality shirts.”

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire collection of MTailor, visit their website here: https://www.mtailor.com

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