Los Angeles Production Coordinator | IKARIA Resort Wear SS18

Los Angeles Production Coordinator | IKARIA Resort Wear SS18

I was involved in the project as a Los Angeles production coordinator. Tiger House Films has produced a behind the scenes brand video production for our Ikaria fashion commercial / high fashion photo shoot. The project is behind the scenes for the debut of their SS18 ready to wear collection in a gorgeous private home location in Palm Springs. Ikaria’s luxurious coverups are inspired by the jet-setting lifestyle and exotic travel destinations.

This behind the scenes brand video production captures a rare glimpse into the process of shooting our fashion video / high fashion still photo shoot productions. The technical process of the creation of these campaigns is seldom captured due to the fact that our Los Angeles production company only shows the final released and finished products for brands and agencies.

Our supermodel talent for this brand video production was Victoria’s Secret supermodel Barbara Fialho who is originally from Brazil. Our beautiful talent has incredible charisma and her experience over 15 years in the industry shined on camera . Her background as a ballerina gives her the ability be aware of her movements and balance for camera.

Tiger House Films video production team worked seamlessly with photographers Melis+Dainon to create a combination photo & video campaign for Ikaria. This is the second collaboration with Melis+Dainon and they are featured in the behind the scenes production as well.

Palm Springs is the perfect location for a high fashion video and photo production. The dramatic desert mountains provide a beautiful backdrop where nature and bright sunshine are all a part of the incredible aesthetic.

To view the new fashion video along with Melis+Dainon’s Photos on the Ikaria website, visit: https://www.ikariaresortwear.com/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my Los Angeles production coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: Ikaria Resort Wear
Agency: Tiger House Films
Production Company: Tiger House Films
Video Director: Jason Kent Carpenter
Production Coordinator: Luca Buzas
Assistant Camera: Robin Pabello
BTS Video: Ben Gabriel Shultz
Photography Team / Casting: Melis+Dainon
Model: Barbara Fialho
Makeup Artist: Carissa Ferreri
Hair Stylist:  Michael Kanyon


Los Angeles Creative Coordinator | Royal Enfield Interceptor Commercial

Los Angeles Creative Coordinator | Royal Enfield Interceptor Commercial

I have many different responsibilities as a Los Angeles creative coordinator such as coordinating the wardrobe, the looks for hair and makeup, and the styling in regards to the client’s requests.

I’ve recently lent my services as a Los Angeles creative coordinator and wardrobe stylist in two commercials for Royal Enfield and Tiger House Films led a company called Storyteller.in based in Mumbai, India. Storytellers.in was founded in 2015 under the direction of Arun Gopalan. Over the last three and half years, the company has worked on many different campaigns that have earned them some notoriety in the industry.

Tiger House Films is an award-winning commercial production located in Los Angeles founded by Jason Kent Carpenter, who also works as a freelance producer and director. The Enfield Cycle Company makes motorcycles, bicycles, lawnmowers, and stationary engines under the name Royal Enfield.

I worked on the Storytellers’ first American shoot as their Creative Coordinator on a commercial shoot in Los Angeles. We shot for five days in various locations including Downtown LA, Malibu, and Pismo Beach.

My main duties on this shoot included:

  • Contributing to the creation of creative materials
  • Handling day-to-day project tracking and management with internal cross-functional teams and agency partners.
  • Assisting in creating and developing briefings
  • Becoming familiar with details of the campaigns in order to keep the team on track
  • Asset management (workflow / timelines), transferring between internal and external departments, and ensuring timely delivery.

Since 2012, I’ve worked with many different clients from all around the world. When I had started my journey in Shanghai, I never could have imagined the immense amount of experience in fashions films, commercials, web and TV contents, and photo shoots that I’ve obtained in the last six years. Working as a Los Angeles creative coordinator may not be an easy task, but it’s a fun one nonetheless.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

To learn more about Royal Enfield please visit their website page here: https://www.royalenfield.com/


Mobile Fashion Stylist | Midol online commercial

Mobile Fashion Stylist | Midol online commercial

As a Mobile fashion stylist, my work includes lots of traveling, but mostly consists of working in the greater Los Angeles area. I’ve worked as a fashion stylist on many different short film and commercial shoots.

One of my recent gigs involved working with director, Sonia Meg on a commercial for Midol. Midol is a website sponsored by Bayer U.S and offers medical services in women’s health. Bayer’s website includes a variety of their content such as their software, graphic and fashion designs, photo shoots, artwork, artistic work, videos, music, sound, brands, and services.

Sonia Meg is a filmmaker based in Los Angeles. She’s worked on many different types of projects such as documentaries, short films, music videos, etc. We worked together for two days on an advertisement photo shoot. Midol’s gave Sonia and I the creative freedom we needed to make for a great experience.

Some of my duties on the Midol online TV commercial as a Mobile fashion stylist included:

  • Keeping up to date with current and changing trends in fashion and design according to the brand guidelines
  • Advising the client on fashion styling for visuals.
  • Selecting the most appropriate pieces from collections and ranges for the shoot.
  • Supervising the commercial shoot

Fashion stylists work for individuals, fashion houses, and clothing brands, and will sometimes require traveling to different parts of the world. Some of the main responsibilities include providing fashion advice, choosing and coordinating outfits for models in photo shoots or actors in television and film; and choosing props and accessories and preparing them for shoots. Working as a freelance Mobile fashion stylist in Los Angeles has given me the opportunity to be more creative with styling, choosing which style is better for each shoot, what works and what doesn’t, and learning something new everyday.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Mobile fashion stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Midol please visit their website page here: https://www.midol.com/


Los Angeles Production Designer | Awana TV commercial

Los Angeles Production Designer | Awana TV commercial

A few months ago, I had the pleasure of working as a Los Angeles production designer and wardrobe stylist with OX Creates and Justin Bell Productions on a commercial shoot for our client, Awana, an international Christian nonprofit organization that focuses on educating children of all ages in biblical studies, and gives them the opportunity to know, love and serve Jesus, regardless of their background. Their mission is to help “reach kids, equip leaders, and change the world for God”.

The commercial depicts the stories of three characters, Chloe, Jay, and Brent. Each of them have their own backstory and from different parts of the world. Throughout the course of the commercial, we see each of them go through their own set of trials and tribulations and how they’re able to find God in the process.

For this shoot, alongside my duties as a Los Angeles production designer, I was also in charge of the fashion/wardrobe styling and design of the costumes, as well as the set direction. Since each of the characters are from different parts of the world, I needed to ensure the set and costume designs for each character were appropriately placed in order to represent their stories in the best way possible. My experience in each of these departments, along with my ability to effectively multi-task, served as a key component to communicating with the clients and producers in the best way possible. For example, we transformed an empty office space into a child’s bedroom. This was no easy task, but we managed to pull it off in a short amount of time.

Despite the hefty load of responsibilities, I thoroughly enjoyed working with Ox Creates and Justin Bell Productions. They gave me the opportunity to channel my skills, ideas, and creativity in order to help bring Awana’s vision to life. OX Creative is a visual content and brand strategy firm that uses their platform to connect up-and-coming talent to global brands that focus on making the world a better place.

Since moving out to Los Angeles in 2017, I have continued displaying my work in commercials and advertisements. I’ve worked alongside many different brands, companies, and organizations such as The Scotch porter, Mattel, Mtailor, North Face, among many others. Now, I can happily add Ox Creates and Justin Bell Productions to the list. I’m very proud of the hard work and dedication that was put into this shoot. If you’re interested, I highly recommend you check out the commercial, which was recently uploaded on YouTube. Go check it out: https://lucabuzas.com/portfolio/awana/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post my works on Instagram, please visit my Los Angeles production designer page here: https://www.instagram.com/lucabuzas/

To learn more about Awana please visit their website page here: https://www.awana.org/


TV Commercial Wardrobe Stylist | Royal Enfield Commercial

TV Commercial Wardrobe Stylist | Royal Enfield Commercial

A few months ago, Tiger House Films hired me as a TV Commercial Wardrobe Stylist. We worked on two TV commercials for Royal Enfield’s brand new motorcycles. These commercials are created in conjunction with storytellers located in Mumbai, India.

Working as a TV Commercial Wardrobe Stylist is one of the most emerging jobs in the global world of styling. This job engages someone who selects all clothing and accessories for the publishing, TV and advertisements companies, and music, in the creation of videos, performances and public advents made by celebrities. Even these celebrities sometimes hire their wardrobe stylist for TV commercials. Working as a wardrobe stylist is not the job of an individual, but it required the efforts of all the team. A good TV commercial and the wardrobe styles use in it are the result of effective teamwork.

As a TV Commercial Wardrobe Stylist, you have to use different styles and work with your clients in order to design the costume that best fits for each character. Being able to come up with a variety of ideas that attract viewers is also very important. The main goal for wardrobe stylists in advertisements is to appeal to the client’s target demographic, which in this case, consists of young, easy-going people in the Indian market.

As a TV Commercial Wardrobe Stylist, I graft with the larger creative team hired by the clients. As a wardrobe stylist, I have to collaborate with different fashion designers, photographers, and hair and makeup artists. Working on commercials is also a great way to build up your portfolio and help attract new clients.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my TV Commercial Wardrobe Stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Royal Enfield please visit their website page here: https://www.royalenfield.com/


Minute Maid Pulpy | Professional Wardrobe Stylist Los Angeles

Minute Maid Pulpy | Professional Wardrobe Stylist Los Angeles

One of my best projects was a print campaign I did with Minute Maid Pulpy. I worked with MMP as a professional wardrobe stylist Los Angeles for a shoot. It was a very exciting project as I had to style the talents matching to the brand’s colors and identity.

For the project, I give different styling options to MMP on what clothes, shoes, and accessories will match to their campaign.

Amanacliq is a full service production house dedicated to the dynamic Asia market. Amanacliq partners, amana inc from Tokyo and Bernstein Andriulli from New York, they are able to provide complete visual solutions with a wide range of services from photography, film and illustration to facilities and equipment rental, as well as post-production work.

With the experience of working with most multinational clients and advertising agencies worldwide, Amanacliq’ve been keeping sparking fresh exciting ideas for the advertising industry and clients including some of the world’s largest brands such as Adidas, Coca-Cola, Nike, P&G, Chrysler, Pepsi and Unilever, etc.

I am very glad to be part of Amanacliq’s selected professional wardrobe stylist for this major campaign.

Minute Maid is the producer of branded juices, drinks and juice blends. There are a variety of flavours that keep you refreshed with great taste and good nutrition. Minute Maid – one of the world’s largest juice and juice drink brand.

I am enjoying my job as a professional wardrobe stylist Los Angeles and I love working with a wide range of looks and stlyes that my clients request. I get excited about working with popular brands and about what I can contribute to their project. Most of all, I love the delight of seeing my work used by clients in some of their major campaigns.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my professional wardrobe stylist Los Angeles page here: https://www.instagram.com/lucabuzas/

To learn more about Minute Maid please visit their website page here: https://www.coca-colaindia.com/minute-maid-brand


Runway Fashion Stylist | Montblanc Boheme Collection Fashion Show

Runway Fashion Stylist | Montblanc Boheme Collection Fashion Show

Montblanc Boheme collection launch is one of my projects I really enjoyed as a runway fashion stylist. It was a great project as I had to work with nine models of which falls into three different categories of the collection launch. These models were divided into three major themes which include business, creative and elegant.

I really enjoy working on fashion shows due to the fact that I cherish the speed of the show and I will be exposed to the latest designs. In addition to the direct contact and exposure to the latest designs, another personal benefit I enjoy as a runway fashion stylist in events like the Montblanc Boheme Collection Fashion Show is the access to top brands in such events.

At this event, we showcased the Montblanc Boheme watch collection in Shanghai. This was achieved through the big event which was organized by Activation group. Activation group has been a superior companion agency for luxury and top brands like Louis Vuitton, Dior and many more. The group gave a great opportunity for me to display my runway fashion stylist skills and they also provided a platform for Montblanc to showcase its great collection in Shanghai.

A celebrity contingent gathered in Shanghai to celebrate the worldwide launch of the women’s Montblanc Boheme collection in Shangai was supported by a notable group of celebrities from different industries present in the show to celebrate the achievement of Montblanc. During the show, different collections of jewel-encrusted watches and writing tools were displayed including the artists that designed the collections.

I was privileged to display my runway fashion stylist skills to Chinese clients. Artists were the introductory act of the occasion which was educative and entertaining. Distinguished celebrities such as Chris Hemsworth and wife Elsa Pataky, Kim Hee-ae who is a famous actress from South Korea and Taiwanese personality, Gwei Lun-Mei was present at the event.

I frequently post about fashion trends on my Instagram, please visit my runway fashion stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Montblanc please visit their website page here: https://www.montblanc.com/en-us/home.html


Celebrity Wardrobe Stylist In Los Angeles California I ANTA

Celebrity Wardrobe Stylist In Los Angeles California I ANTA

One of the most exciting projects I was apart of was working as a celebrity wardrobe stylist in Los Angeles, which is where I am based. But I have also worked on projects in places such as Shanghai, China, for a shoot with Kevin Garnett and Rajon Rondo for ANTA shoes. It was exciting because not only did I get to travel, but I also had the opportunity to style celebrities.

Currently, ANTA is one of the leading brands of shoes. Their models include a team of world-famous athletes who have excelled in their respective sports. They are a fantastic brand to work with, and I hope to work with them on future campaigns.

What is great about being a celebrity wardrobe stylist in Los Angeles for a sports brand is that I work with a specific set of products, and having my wardrobe choices narrowed down definitely makes styling easier. I love working with sports brands because I also get to experience their new products before they are out on the market.

I was able to work on the project because of RedPlus, which is one of the first agencies to work on fashion films in Shanghai. They provide production services from creative development, casting, location scouting, set design and post-production, with a team comprised of international photographers, stylists, creative directors, hair and makeup artists and illustrators.

Since I was able to work on so many great projects, I feel like I want to share some of the tips and tricks of the trade for those interested in entering the industry. I am a self-made wardrobe stylist and I continue to make efforts to build up my portfolio in order to show clients the years of experience I have attained, as well as skills that would be beneficial to their projects. I think the greatest advise I could give is to work on your portfolio and maintain good relationships with your clients.

I had an excellent time working with ANTA and RedPlus, and I hope to create a long lasting business relationship with them for the future. Take a look at the final print campaign here: https://lucabuzas.com/portfolio/anta-sport/

I frequently post about fashion trends on my Instagram. Please visit my celebrity wardrobe stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To learn more about ANTA please visit their website page here: http://en.anta.com/


Celebrity Fashion Stylist | Forever21

Celebrity Fashion Stylist | Forever21

One of my favorite projects was a campaign I did with Forever21. I worked with them as a celebrity fashion stylist for a shoot in Shanghai. It was a big project as I had to work with and create looks for 20 influencers, as well as recruiting a hair and makeup team.

For the project, Forever21 gave me options on what clothes, shoes, and accessories from their collections to style. Forever21 is one of the most popular brands in the world, targeting their clothes to a trendy youth demographic.

The influencers I worked with are KOL’s, and styling them was both fun and challenging as they each have their own brand and personalities. I created different looks for each personality and a variety of looks for each model including bohemian and free-spirited, sporty but leisurely, preppy, textured casual, floral, among others. The models had that trendy, Forever21 look and wore the outfits effortlessly. Best of all, the models were very easy to work with and the shoot went very smoothly.

Since I worked with Forever21 for this project, I’d like to share a few things I love about working as a celebrity fashion stylist with such a popular brand:

  • Choosing the Style – Having the opportunity to choose different clothes, shoes, and accessories gives me the excitement of mixing and matching many different items. I have the creative freedom of choosing the looks I want that would suit what the brand is going for in terms of the campaign’s theme.
  • Working with Influencers – Working with a popular brand means working with influencers. Today, influencers are everywhere from YouTube ads, to billboards, and everything in between. For this particular campaign, the photos were used as advertisement materials for the brand posted all across Shanghai.
  • Traveling – When traveling to different locations, you get to go to beautiful places such as Shanghai, where I worked for two weeks on this campaign. Asia has a huge fashion industry and beautiful cities that work wonderfully as backdrops for fashion shoots. Working as a celebrity fashion stylist will sometimes allow you to work on projects in some of the most beautiful cities in the world.
  • Expanding Your Network – One of the most important ways to maintain project stability stems from creating and expanding your network. Creativity and hard work go a long way, but you should also make efforts to help your portfolio stand out from the rest, and working with a popular brand can certainly help expand your network. As they say, “it’s not what you know, it’s who you know”.

Being a celebrity fashion stylist, shooting for popular brands, and directing a team of makeup artists and hair stylists can be a great experience. This is the kind of project I really enjoy working on, and I hope to work on similar projects with Forever21, as well as other popular brands in the future.

To learn more about this project, you can find the final print images here: https://lucabuzas.com/portfolio/forever21/

I frequently post about fashion trends on my Instagram, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Forever21 please visit their website page here: https://www.forever21.com/us/shop


Professional Wardrobe Stylist In California | Green Tea TV Commercial

Professional Wardrobe Stylist In California | Green Tea TV Commercial

As a professional wardrobe stylist in California, I had the luck of flying to the Philippines to style a TV commercial with the Shooting Gallery Asia production company team. It was a very exciting trip. We were shooting their Green tea TV commercial for three days around Manila. We worked with an advertising agency called GREY China.

As a professional wardrobe stylist, I love planning ahead. As soon as I get a brief about a project, I immediately have a vision of what the brand can use for the shoot. It helps make the actual shoot run smoothly. I prepared most of the wardrobe styling in Shanghai, China throughout my pre-production days. In Manila, I only had to source a couple of additional wardrobe choices to complete the looks. Another tip, for aspiring wardrobe stylists out there, is to always have a backup plan. Bring as many styles there as are available and is possible to use on location, especially when working in a place you are not familiar with.

Our commercial was for a green tea brand so the looks had to match with the brand’s previous advertising campaigns. Our main color was green. I loved playing around with the tones for this shoot. The art direction for this project created a really friendly, lifestyle and happy atmosphere for the camera. I love how we were able to harmonize each of the aspects of the production to create a fun commercial to watch. I personally like it when all these visions come together into one work of art.

A professional wardrobe stylist is one of the foremost trending professions within the fashion and commercial world globally. What a wardrobe stylist does is select the clothing and accessories for commercials, editorials, print or TVC advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really essential to these companies because if not for the styling and branding, the message of the commercial will not be communicated across to the audience and customers.

I also had an excellent time working with Indie Go Media and Shooting Gallery Asia production companies in the Philippines, I hope to create more projects with them in the future. Shooting Gallery Asia is a TVC and Film production company that has a wide range of clients. They are a trusted name in production with projects spanning from Singapore, China, Indonesia, Vietnam, Philippines, Malaysia, France, New Zealand, The Maldives, and Japan. They also do 3D CGI/Capture and Print, Digital Imaging and Original Content Creation.

Getting to travel across the world, is just one of the many perks of being a professional wardrobe stylist. But most of all, I get to do what I love and enjoy working with creative people!

I frequently post about fashion trends on my Instagram, please visit my professional wardrobe stylist in California page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a professional wardrobe stylist in California, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/