Los Angeles Creative Coordinator | Napapijri Fashion Commercial

Los Angeles Creative Coordinator | Napapijri Fashion Commercial

I got hired by THF as a Los Angeles creative coordinator to work on this commercial. Tiger House Films was approached by Zelda Andreoli of Brand Consulting Agency Zelda Zelda to work with Golab Agency and creative director Ced stefan pakusevskij of FullScream to be the on the ground production company for the new Napapijri SS19 Fashion Commercial stills and video campaign.

The new campaign for Napapijri produced by Tiger House Films fashion commercial production company in Los Angeles entitled “Future-Positive”, is the new Spring/Summer 2019 campaign by Napapijri. The Italian, Milan based brand has an inclusive approach in this campaign, expressed through the casting of globally diverse and emotionally expressive models. The story artfully mixes friendship, adventure, and romance following the cast as they initiate a new member to the Napapijri Tribe.

Tiger House Films fashion commercial production spanned 2 days with locations all over Los Angeles from the LA River to The Hollywood Hills to Malibu. With a cast of young models from several agencies, the logistical challenges were often present but handled by the on the ground team of producers and stellar crew. Eli Arenson was our DP and he chose to use Panavision as our camera vendor for the project. We were also supported by our aerial collaborators Drone Dudes as we captured some incredible shots from both the air and on the ground.

As a Los Angeles creative coordinator I was responsible of the wardrobe styling, hair / makeup looks and generally the film creative appearance during this fashion commercial production. This fashion commercial campaign will be a part of the launch of Napapijri’s SS19 Collection, which envisions an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami.

We hope to work with this international team in the near future as it was a stellar experience the first time around!

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

The full fashion commercial can be viewed: HERE

On Vogue Italia: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator: Luca Buzas


Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

As a celebrity stylist in Los Angeles, I had the luck to work with Magic Johnson, the legendary basketball player in conjunction with the Champion sportswear brand. Champion is partnering with sports legend Magic Johnson to support its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team. As part of the campaign, Champion will engage with teams small and large around the world to share their passion for teamwork and what it means to them to be a team.

Exposure Agency hired me for the celebrity stylist position on this shoot,.Their team flew to Los Angeles from England specifically for this commercial shoot. Exposure is an integrated, creative communication agency based in London. It was very exciting to collaborate with Exposure on this Champion advertising campaign. I had a couple of days pre-production work to select and prepare all of Magic’s outfits for the shoot day. I worked in conjunction with the photographer and video team to organize the shot list and decide how any outfit changes Magic Johnson needed in order to capture the concept the client required.

Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc., which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee.

You can read more about the collaboration on several platforms:

On Complex: https://www.complex.com/sports/2019/01/interview-magic-johnson/

On Esquire: https://www.esquire.com/style/mens-fashion/a26066633/magic-johnson-champion-anniversary-the-dream-team/

On Footwear News: https://footwearnews.com/2019/focus/athletic-outdoor/champion-100-year-anniversary-magic-johnson-1202736263/

On Sports Illustrated: https://www.si.com/nba/2019/01/30/magic-johnson-dream-team-michael-jordan-lebron-james-business-lakers-champion

On SGB Media: https://sgbonline.com/champion-recruits-magic-johnson-for-centennial-anniversary-campaign/

I had a wonderful time working with Magic Johnson and Champion as a stylist Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my celebrity stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles wardrobe stylist | Lane Crawford Hong Kong

Los Angeles wardrobe stylist | Lane Crawford Hong Kong

As a Los Angeles wardrobe stylist I often travel for work. During this project, I collaborated with Lane Crawford on their e-commerce photo shoot in Shanghai, China. We were shooting hundreds of outfits for 2 weeks with fashion photographer Todd Anthony Tyler. Lane Crawford has a very high-end luxury taste. With our international wardrobe stylist team we were able to work very well together and style the outfits accordingly the client’s taste. Todd Anthony Tyler brought on his photo team so sometimes we had 4 different setups to capture the outfits and the details including the flat-lays.

Todd Anthony Tyler is well recognized as a leading fashion and advertisement photographer in Asia as well as globally. Todd originally started in the fashion industry as a model and traveled extensively from Milan to Tokyo, ultimately working and experiencing over 25 different countries as a model. Todd’s international experience continued with his transition into fashion photography where he was able to take a life long passion and combine it with his knowledge of the fashion industry and creative instinct. Todd’s work from over 15 years of fashion photography have been seen on the pages of Vogue China, Harper’s Bazaar China, L’Officiel China and GQ. Todd has also photographed campaigns for celebrated fashion designer Uma Wang along with Ritz-Carlton hotels, L’Oreal, Adidas, Snickers and Ports 1961.

About Lane Crawford:

Lane Crawford is a global luxury fashion, beauty and lifestyle department store that offers the largest designer portfolio in Greater China, carefully selected by Lane Crawford’s team of experts who travel the world selecting the very best items for its customers. Based in Hong Kong and China, yet with a truly global perspective, Lane Crawford has a unique take on luxury that draws from over 160 years success. It is globally renowned for its carefully curated collections across international womenswear, menswear, shoes and accessories, jewellery, beauty and home & lifestyle.

I had a great time working with Todd Anthony Tyler and Lane Crawford  as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Stylist and image consultant | MONCLER Collaboration

Stylist and image consultant | MONCLER Collaboration

As a stylist and image consultant, during my graduation year in Hungary, Budapest in 2012 I collaborated with Moncler to create a collection from their fabrics. I was inspired by the Japanese culture and I love the shape / style of the kimonos so I wanted to produce those looks from Moncler fabrics. I teamed up with a factory in Hungary who showed me how to sew those fabrics and form the designs I had in mind.

For the graduation collection I used very bold colors and interesting patterns, the coats now come in every size, shape, color, and even material. Being a Los Angeles stylist and image consultant I always check what is their newest designs and I love everything what they create at Moncler. Recently seen on runways and beloved by street style stars, there’s an unexpected level of cool associated with such outerwear.

Vivienne Balla, fashion photographer shoot this collection in a Japanese restaurant in the heart of Budapest. She is based in Berlin, but splits her time traveling between London, Paris and Milan. She specialized in editorial and beauty photography. She also shoots for magazines now such as VOGUE, Harper’s Bazaar and Elle.

About Moncler: Founded in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler is now located in Italy. Over the course of the years the brand has merged style with ongoing technological research, which harnesses the knowledge of mountaineering experts. Moncler collections combine extreme needs with day-to-day city life. Beginning in 2003, when Remo Ruffini entered in the Group, a process of repositioning of the brand was initiated through which Moncler products take on an ever more distinctive and exclusive aspect.

I constantly post about fashion styling trends, please visit my Los Angeles stylist and image consultant page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Hair Stylist | Glam Seamless Online Advertising

Los Angeles Hair Stylist | Glam Seamless Online Advertising

As a Los Angeles hair stylist I had the luck of working with Glam Seamless, a hair extension company inspired by glamour & beauty. The highest quality hair extensions in the world with a headquarter in New York City. MuteSix Agency hiered me directly to work on this online advertising and showcase Glam Seamless products. We had 4 models and we applied on them the hair extensions and as well makeup.

MuteSix was started in 2014 by Steve Weiss and Daniel Rutberg with one core mission — to provide companies with a highly effective customer acquisition assistance that focuses on giving trackable revenue for their customers, transparently and profitably. Understanding the immense opportunity the platform provided, Steve and Dan focused principally on Facebook and grew the company to be the “go-to” Facebook ad agency in LA.

As a Los Angeles ahir stylist I loved working with Glam Seamless products, they offer to their customers

  • – Innovative hair extension
  • – Superior Quality
  • – Damage free hair extension

Glam Seamless provides premium seamless “tape-in” hair extensions made with a unique process which ensures high quality hair extensions.The tape-in method is the latest and most innovative hair extension process currently available on the market and is the excellent solution to long-lasting semi-permanent hair extensions.

You can find the company Instagram page here: https://www.instagram.com/glamseamless/?hl=en

Being a Los Angeles hair stylist often means being in high demand, so you can expect your agenda to be packed and traveling to become a way of life. Los Angeles hairstylist work a lot with celebrities, movie stars, influencers, political figures, artists and others in the public eye.

I constantly post about hair and makeup trends, please visit my Los Angeles hair stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles celebrity makeup artist | How to become one?

Los Angeles celebrity makeup artist | How to become one?

All Los Angeles celebrity makeup artist and hairstylist began careers the same way, but stand out by working with well-known clientele due to the level of work and detail the artist puts forth. Hustle every day.

First of all go to a makeup school and try to learn as much as you can before practicing on others. The principal thing that any celebrity makeup artist needs is the right training and education.

Build your book and assist smaller artists before going on to assist some of the greats in the industry. This experience led to high-profile campaigns, and larger opportunities which would eventually result in a decade-long collaboration. Keeping a portfolio of your successes will allow you to showcase your skills the way you want them showcased – with professional photos that use proper lighting techniques. Also take snapshots of your work so that you have a working diary of your career.

As a Los Angeles celebrity makeup artists and hairstylist, it’s also essential to build great relationships with both clients and brands — you never know where your next campaign could come from or how you’ll connect with your next big client. Great relationships can also lead to your very own collaboration with the brands directly. For example, I often collaborate with Anastasia Beverly Hills because I love their products and they have such a great team behind the brand.

Being a celebrity makeup artist often means being in high demand, so you can expect your schedule to be packed and traveling to become a way of life. Los Angeles celebrity makeup artists work exclusively with movie stars, political figures, artists and others in the public eye.

I constantly post about hair and makeup trends, please visit my Los Angeles celebrity makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Kid’s Stylist | Kidsdream US 2019 SS Collection

Los Angeles Kid’s Stylist | Kidsdream US 2019 SS Collection

I collaborated with Kidsdream US for the third time as a Los Angeles kid’s stylist on their 2019 SS Collection photoshoot in a Downtown LA studio. I had 3 little girls to style and do hair and makeup for. Our theme was easter so we had 6 live bunnies on set. The kids absolutely loved the shoot, they were playing with the bunnies during the shoot.

The kid’s styling and hair makeup were matching to the shoot theme, they were wearing bunny ears and the designs of the dresses were very summery and light. I matched their hair and makeup looks according to the style so I curled their hairs and applied light makeup. When I’m styling kids my number 1 rule is they have to feel natural and comfortable in their looks.

We had pastel color backdrops matching to the dresses and the producer Chewy brought a lot of flowers, balloons, stuffed animals and Easter baskets to set in order to create the 2019SS easter vibes. As a Los Angeles kid’s stylist, I loved working on this set and can’t wait to receive the final images from the brand.

As a Los Angeles stylist in my opinion from the colors to the styles to even the shoes, their dresses really are perfect for those special occasions. They truly have a wonderful selection of gorgeous dresses that are great for all the little princesses out there. In conclusion, I loved working with Kidsdream US and hope we can continue collaborating on upcoming photoshoots in the near future.

I constantly post about fashion styling trends on Instagram, please visit my Los Angeles kid’s stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To learn more about Kidsdream US please visit their website here: https://kidsdreamus.com/


Freelance wardrobe stylist | Birdies Slippers Campaign Video

Freelance wardrobe stylist | Birdies Slippers Campaign Video

As a freelance wardrobe stylist, I collaborated with Tiger House Films, commercial and branded content production company on video campaign for Birdies slippers. THF has the privilege of producing many fashion and luxury brand campaigns in both the video and still photography.

Our branded content production with San Francisco based company Birdies Slippers consisted of four separate videos for social media, hi-lighting different styles from their current diverse and colorful collection.

Birdies, is a footwear company founded by former Facebook and Ross Stores executives, Bianca Gates and Marisa Sharkey. The brand markets their products to busy, on the go women. The brand designs stylish house slippers that combine a seven layer sole for comfort and, a hard sole so that they are wearable outdoors like sneakers, the slippers sell for around $140.

The themes our branded content production company formulated with the Birdies team consisted of videos named the holiday, travel and evergreen spots, each telling a unique story surrounding one model. As a freelance wardrobe stylist, I had to change our model, Olga multiple times throughout the 2 shooting days and match her outfits to the different themes.

The holiday branded content production was appropriately marketed for the Thanksgiving and Christmas seasons, consisting of holiday decor, baking, shopping and table setting.

Our other branded content videos had our model making travel plans, going to the bakery, playing with her puppy and other fun activities all while wearing her birdies slippers. I had a great time working with Birdies and THF commercial production company as a freelance wardrobe stylist and hope to create a lasting business relationship with them for the future.

Tiger House Films production company worked in conjunction with the birdies creatives to implement a tight schedule with various location moves.

I constantly post about fashion styling trends, please visit my freelance wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Birdies Slippers
Agency: Quickframe
Production Company: Tiger House Films
Director: Jason Kent Carpenter
Creative Coordinator: Luca Buzas


Los Angeles celebrity stylist | How to become a successful stylist?

Los Angeles celebrity stylist | How to become a successful stylist?

As a Los Angeles celebrity stylist, your job can be very exciting and you can jump from one project to the next. In this blog article, I will give a couple of tips on how to become a successful Los Angeles celebrity stylist.

First of all, you will need to build your network and nurture relationships. As you start working, you’ll meet so many people that can help you along the way including brands, individuals, production companies or agencies.

As a celebrity stylist, you need to create your portfolio and figure out your style and what you are good at. For example, I started my career as a fashion designer but then quickly realized I’m better at styling so I pursued this career. There are many different categories of fashion styling as well, like celebrity styling, wardrobe styling, editorial styling, etc. Find out what kind of work really speaks to you, and pursue that.

Do your research. For every project or event, you will need to spend hours working on your laptop and develop your lookbook which you going to showcase to your clients. Always bring a lot of backup options for dresses, shoes, and accessories. On the day of the shoot or event, everything can change.

As a Los Angeles stylist, you will need to compete with other stylists for the most wanted dresses. In Hollywood the level for a stylist is very high, all of the celebrities want to be the best dressed for their events so you will need to make sure you are the one who styled them. For red carpet events, like the Oscars you have to be really well-planned and organized.

I constantly post about fashion styling trends, please visit my Los Angeles celebrity stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

 


Los Angeles Makeup Artist | Birdies Campaign Video

Los Angeles Makeup Artist | Birdies Campaign Video

As a Los Angeles makeup artist, I’ve had the opportunity to work with Tiger House Films commercial production company team on their Birdies campaign video. I was the lead Los Angeles makeup artist, wardrobe stylist and creative coordinator on this project.

To create our model’s makeup look for this campaign I used Anastasia Beverly Hills products. Our clients were going for light smokey eyes, wavy hair and minimalistic styling. The process of creating Olga’s smoky eye was a simple 5 step process:

1) I prepped for the smokey eyes with a long-wear eye base

2) Applied a medium shadow on the lower lid up into the crease, then layer a darker medium shadow on top to build intensity.

3) Used an eye pencil and a gel liner in black color

4) Curled the lashes and added fake eyelashes for the more intensive look

I love my job as a makeup artist and I love working with a wide range of different looks and styles that my clients request. I get excited about working with luxury brands such as Birdies. I am always curious as to what I can contribute to these projects. Most of all, I delight in seeing my work used by clients in their social media posts, advertising campaigns, and websites.

Birdies are the most versatile slippers in the world. Birdies combine elevated style, luxurious comfort, and everyday versatility.

I constantly post about hair and makeup trends, please visit my Los Angeles makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Client: Birdies
Birdies Creatives: Adriana Kwicinski / Jaqueline Nassar
Agency: Quickframe / Joycie Bernstein
Production / Video: Tiger House Films
Model: Olga Safari
Creative Coordinator / Stylist/ HMUA: Luca Buzas
Production Support: Kyle Huemme, Don McNeely, Gene Owens, Jamie Sutor


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