photoshoot Archives

TV Commercial Makeup Artist | Atlanta Hair and Makeup Artist

As an Atlanta makeup artist I work on a lot of TV commercial shoots. I split my time between Los Angeles and Atlanta for work. Atlanta has become an extremely popular hub for the entertainment and fashion industries, offering a wealth of opportunities for makeup artists to collaborate with brands on commercial shoots.

For commercial shoots, brands typically seek hair and makeup artists who can create versatile looks that align with their campaign’s message and aesthetic. I’ve been building my portfolio since over 10 years in the industry. To attract producers, agencies, photographers and brand collaborations, my portfolio must reflect a range of styles, from natural, minimalist looks to bold, high-fashion glam. Ensuring my portfolio is updated regularly and showcases my best work.

Additionally, having a social media presence, such as an Instagram, Facebook accounts, can be a valuable tool for showcasing your work to a larger audience. I post a lot on social media my most recent works. Brands and agencies often scout talent on these platforms, so consistency in posting my work and engaging with my followers can help increase visibility and attract potential commercial clients.

Working with brands on commercial shoots in Atlanta requires from me a clear understanding of the logistics and expectations of the shoot environment. Commercial shoots tend to be fast-paced and demand professionalism, reliability, and the ability to collaborate with multiple team members. In these environments, being a hair and makeup artist I must be efficient, often working under tight time constraints while I still have to deliver a flawless results for my clients.

I constantly post about hair and makeup trends, please visit my Atlanta makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my TV commercial hair and makeup artist work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Atlanta Wardrobe Stylist | Branded Video and TV Commercial Shoots

Being an Atlanta wardrobe stylist offers an exciting and dynamic career filled with creativity, problem-solving, and opportunities in the fashion, entertainment, and commercial industries. As an Atlanta wardrobe stylist, I work with clients, directors, and creative teams to bring visual concepts to life by curating, organizing, and styling clothing and accessories for photo shoots, commercials, music videos, branded content, and more.

Atlanta has become a major hub for film, television, and commercial productions, thanks to the Georgia Film Tax Credit, which incentivizes filmmakers to shoot in Georgia. This has led to a booming demand for wardrobe stylists, hair and makeup artists particularly in commercial shoots and branded video content, which is increasingly popular for TV, films and online platforms like YouTube, Instagram, and TikTok. It’s really important to understand the brand’s values, target audience, and campaign goals. I always have to ensure that every outfit speaks to these points, making the product desirable or aligning with the brand’s ethos.

My bread and butter are commercial shoots, branded content videos. The process differs slightly from fashion editorials or personal styling because it focuses heavily on selling a product or promoting a brand’s image.

Being a fashion stylist in Atlanta for branded video and TV commercial shoots is an exciting, multifaceted career that blends creativity, fashion, and branding. Whether I’m styling for a global brand or a small local campaign, each project offers an opportunity to showcase my skills, work with incredible teams, and bring a brand’s story to life through fashion.

I also often style celebrities, I love working with high profile individuals because their professionalism always shows instantly on camera.

I constantly post about fashion and wardrobe styling trends, please visit my Atlanta wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Professional Makeup Artist in Atlanta | TV Commercial Shoots

As a professional makeup artist in Atlanta, GA I work a lot of TV commercial shoots. I split my time between Los Angeles and Atlanta for work.

Being a professional makeup artist in Atlanta, particularly working on commercial and film shoots, is an exciting and dynamic career that blends creativity with technical skill. Atlanta is one of the biggest hubs for film and television production in the U.S. thanks to its growing reputation as a “Hollywood of the South,” and the opportunities in this industry have exploded in recent years.

Film and TV commercial shoots are fast-paced, requiring me as a hair and makeup artist to work quickly without compromising on quality. In many cases, I’ll need to be ready for last-minute changes in direction or creative decisions. Being flexible is key, especially in Atlanta, where the production scene is booming, and different types of shoots are happening all the time—from commercials for major brands to TV shows, blockbuster films. Often, I have to work on tight schedules, sometimes juggling multiple talents, all while maintaining a professional attitude.

Atlanta’s film and commercial scene is a close-knit community, and networking plays a crucial role. Attending industry events, joining local unions or professional organizations, and participating in makeup workshops are also great ways to stay connected and up-to-date with trends and new techniques.

Being a makeup artist in Atlanta, working in different locations, projects also allows me to be flexible, research, purchase, and try different beauty lines, techniques. It is a very productive playground for a makeup artist and hairstylist like myself with such creative opportunities to work on various films, TV commercials, and fashion shoots.

I constantly post about hair and makeup trends, please visit my professional makeup artist in Atlanta page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Calvin Klein Campaign | Los Angeles Fashion Stylist

As a Los Angeles fashion stylist, I had the luck of working with Calvin Klein on a 2 days e-commerce shoot in a studio location. The advertising agency was Channel Bakers. Channel Bakers is your ONE agency for all your global needs across retail, ecommerce, creative and social selling. Channel Bakers core tenet is to help brands grow their sales and influence in their retail and eCommerce channels. Through data-driven strategies, they help brands reach new audiences and tell their story.

These videos were produced and directed by Brad Wong. Our photographer was Greyson Tarantino,

he is a self-educated commercial photographer who specializes in e-commerce and still-life photography. He developed a deep respect for the process of creating unique content that will allow individual products and your brand, as a whole, to rise above the competition and distinguish itself. It is his goal to ensure that the details are never overlooked in any project that he undertakes.

Calvin Klein Inc. is an American luxury fashion designer retail chain marketing its eponymously branded products worldwide. The company, which became famous for its designer underwear and denim lines in the 1980s, specialize in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewelry and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019.

I constantly post about wardrobe styling trends, please visit my Los Angeles fashion stylist page here: https://www.instagram.com/lucabuzas/

I had an amazing time collaborating with Calvin Klein Inc. , Brad Wong. and Channel Bakers, I hope to create a long-lasting relationship with them in the future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

State & Liberty Clothing | Wardrobe Stylist in Los Angeles

As a wardrobe stylist in Los Angeles, I had the luck of collaborating with State & Liberty Clothing. State & Liberty Clothing is an American clothing e-commerce company that makes and sells athletic fit performance fabric menswear.

My first impression of the shirts is that the fabric is very lightweight and breathable. Their high-quality, wrinkle-resistant fabric is a game-changer, especially in the fashion world. It not only looks great but also makes my job a lot easier. As a professional fashion stylist who styles people for a living, I have to say this brand is incredible and I highly recommend it to anyone.

The fit is truly athletic, it gives a great silhouette to my models and actors. The hidden collar button is simply genius, I always struggle with collars on my shoots, this won’t ever happen again while using State & Liberty dress shirts. The hidden collar button is such a smart feature—definitely helps keep everything looking sharp during shoots.

The clothes are designed to be close fittings to the body, showing off the physique of the body without excess fabric or button pulling. The brand also offers customization which I love since I work with all types of body types. Customization can make such a difference, especially when working with diverse body types. It really allows for a better fit and a more personal touch.

I constantly post about wardrobe styling trends, please visit my wardrobe stylist in LA page here: https://www.instagram.com/lucabuzas/

I had an amazing time collaborating with State and Liberty Clothing, I hope to create a long-lasting relationship with them in the future. It’s always exciting to find a brand that resonates with me, discovering pieces that align with my clients style and needs really elevates my work.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

SOLBARI Lifestyle Shoot | Traveling Wardrobe Stylist

As a traveling wardrobe stylist, I had the luck of working with Solbari on their photo/video shoot in Los Angeles, CA. I styled, did hair and makeup for one model for this shoot.

Solbari is an Australian company based in Melbourne. At Solbari, Founder & CEO, Johanna Young, knows firsthand the toll that skin cancer and melanoma can take on individuals and their loved ones. After seeing the effects of these illnesses through her work as a volunteer with skin cancer charities, Johanna was motivated to take action.Did you know that 1 in 5 Americans will develop skin cancer by the age of 70 and that more people are diagnosed with skin cancer each year in the U.S. than all other cancers combined? That’s why at Solbari, they’re dedicated to being global leaders in skin cancer research, prevention, detection, and treatment.

The photos and videos was shot by Jessica Linderman. Jessica Linderman is a Videographer & Photographer based in Los Angeles. Her work ranges from adventure travel, wellness, and brand stories to environmental issues such as climate change.

Jess fell in love with the camera the year she decided take a break from her career in television production and backpack solo across Central America and South East Asia. That defining trip led to more travels and chasing projects that aligned with her love for travel, adventure, and personal growth. She now works with brands, organizations, and individuals capturing stunning images and telling meaningful stories.

I constantly post about wardrobe styling trends, please visit my traveling wardrobe stylist in LA page here: https://www.instagram.com/lucabuzas/

I had an amazing time collaborating with Solbari and Jess Linderman as a traveling fashion stylist, I hope to create a long-lasting relationship with them in the future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

1862 Collections | Wardrobe stylist and HMUA

As a wardrobe stylist and HMUA I got a chance to work with 1862 Collections on their campaign shoots in Joshua Tree, California. I had 4 agency models to style and do their hair and makeup. 1862 Collections sells high quality, premium leather jackets. I styled the looks with casual jeans and T-shirts so the products were the campaign’s main focus. The hair and makeup looks were natural and camera ready, to match it with our desert, lifestyle vibe that we were going for. The photo and video campaign launches this autumn and I couldn’t be more excited how it turned out, stay tuned!

Sergio Garcia was our photographer, he is a photographer working from Los Angeles to New York city. His work includes commercial advertising, celebrity, fashion, editorial, and portrait work. He is represented by Exclusive Artists.

1862 Collections’s mother brand is Marai. The idea for MARAI was born after we learned that Switzerland burns tens of thousands of goat and sheepskins from the food industry every year. This has been taking place ever since the regional leather industry came to an end in the 1950s. Fortunately, some of these hides still find their way to G. Neuenschwander Söhne AG in Oberdiessbach, a trader and tanner of hides and furs with a tradition extending back over 150 years. Due to decreased demand, however, the fur trade has been slumbering for several decades: the warehouse is bursting at the seams. If no buyers are found for the hides in the near future, they too will have to be burned.

I constantly post about wardrobe and fashion styling trends, please visit my wardrobe stylist and HMUA in Los Angeles page here: https://www.instagram.com/lucabuzas/

I had an amazing time collaborating with 1862 Collections and Marai as a wardrobe stylist and HMUA, I hope to create a long-lasting relationship with them in the future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Adweek Publication | Top Fashion Stylist in LA

As a top fashion stylist in LA I got a chance to work with New York Life Insurance Company on their TV commercial spot in Los Angeles, CA. Our national commercial spot is featured on Adweek. You can find the article here: https://www.adweek.com/agencyspy/friday-stir-210/

Link to the commercial spot: https://www.youtube.com/watch?v=bsW5EgosHAM

About Adweek: The Adweek Network is made up of 3 industry-leading ( AgencySpy, TVSpy and TVNewser ), continuously-updated news sites covering the inner workings the TV news and advertising industries.

About New York Life Insurance Company: New York Life Insurance Company is the third-largest life insurance company and the largest mutual life insurance company in the United States, and is ranked #71 on the 2023 Fortune 500 list of the largest U.S. corporations by total revenue.

The commercial was produced by Tiger House Films. Tiger House Films is a dynamic, multi-award winning full-service commercial and brand media production company headquartered in Los Angeles, CA, known for it’s vibrant, modern aesthetic. Additional teams are in New York, San Francisco and nationwide.

From Adweek: –New York Life Insurance Company, in collaboration with Plan C Agency, has launched “Your Choice,” a social campaign that celebrates the immigrant experience in America. Understanding the pivotal role these communities play in shaping the national consciousness, New York Life Insurance Company embarked on an ambitious creative campaign to carve out a more inclusive and multicultural space within the insurance industry. The spot serves as a powerful testament to the hopes, dreams, and struggles of immigrant families in the United States.

I constantly post about wardrobe styling trends, please visit my top fashion stylist in LA page here: https://www.instagram.com/lucabuzas/

I had an amazing time collaborating with New York Life Insurance Company and Plan C Agency as a top wardrobe stylist in LA, I hope to create a long-lasting relationship with them in the future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Shark Beauty Commercial | Los Angeles Wardrobe Stylist

Being a Los Angeles wardrobe stylist I got a chance to work with Shark Beauty in Los Angeles, CA. We were shooting this commercial in Pacific Palisades at a beautiful house location. I styled 3 models during this shoot, they each had 2 outfit changes.

SharkNinja is a global product design and technology company based in Needham, Massachusetts. Founded in 1994 by Mark Rosenzweig and led by CEO Mark Barrocas, who joined the company in 2008 as President, the company’s name is formed by combining its two primary brands: Shark and Ninja. Shark Beauty celebrates the diverse, the eclectic, and the yet-to-be celebrated hair, because all hair types are beautiful.

Meet the Shark SpeedStyle Pro FLEX Hair Dryer System: Shark’s new ultra-powerful hair dryer system designed for no heat damage, with higher velocity & a more compact design than the leading luxury hair dryer. Unfolds for salon-quality styles on all hair types with professional power at home, no heat damage. Includes Scalp Shield — designed to protect 100% of new hair growth from extreme heat.

More details on the hair dryer:

• PRO PERFORMANCE: Ultra-fast wet-to-dry styling for salon-quality blowouts & curls.
• HIGH-VELOCITY. COMPACT DESIGN: Airflow reaches 0-100 mph in less than a second.
• SCALP SHIELD: Activate to instantly adjust temp + protect scalp from extreme heat.

I constantly post about wardrobe styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

I had an amazing time collaborating with Shark Beauty and Tiger House Films as a celebrity wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

New York Life Insurance | TV Commercial Stylist

Being an TV commercial stylist I got a chance to work with New York Life Insurance Company on their TV commercial spot in Los Angeles, CA. We were shooting this bared video in Venice at a beautiful house location and at an office building.

About Plan C Agency: Their journey began in 1995 with a spark of creativity and a vision to connect and inspire Asian Americans. In the heart of San Francisco, they started as a humble promotions and event production company and quickly blossomed into a national brand synonymous with Asian events and entertainment. From this single passion point they have proudly produced over 6,000 unforgettable experiences and united over 4 million attendees across North America and Asia.

In 2004, they embarked on a new chapter, expanding beyond events to become a trailblazing force in Asian American marketing and communications. From the very beginning, they’ve been pioneers – pushing boundaries and setting trends.

I constantly post about wardrobe styling trends, please visit my TV commercial stylist page here: https://www.instagram.com/lucabuzas/

I had an amazing time collaborating with New York Life Insurance Company and Plan C Agency as a wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

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