TV Advertising Wardrobe Stylist | Kevin De Leon Campaign

TV Advertising Wardrobe Stylist | Kevin De Leon Campaign

I collaborated with WIN ad agency as a TV advertising wardrobe stylist on their Kevin De Leon Campaign. WIN is a media agency that creates strategic campaigns for engaging audiences, driving action and creating change.

I had two actors to style on this TV advertising project. I would like to explain my process as part of making this campaign:

I got call from WIN’s ad agency producer who had my contact through a recommendation. He was asking my availability as a TV advertising wardrobe stylist and makeup artist for this project, which was a political campaign spot for Kevin De Leon. After that he sent me a short brief by email and explained the plan for the shoot. Luckily, I was free on those days and had time to start immediately.

I began working on the pre-production by communicating the specific style the director was going for, which included showcasing a lower-middle class family. I received talent measurements prior to starting the production wardrobe shopping and began my rounds to find just the right color scheme and overall fit for the talent. We didn’t have time for a fitting because our schedule was very tight but I was bringing wardrobe options so we could confirm talent outfits with the director on the day of the shoot.

After the shoot with WIN as a TV advertising wardrobe stylist, I had to do returns and wrap out the project. I had to take care of the accounting as well and report how much I spent from the wardrobe budget in total, to the production team.

You can find the final video and the article on Adweek : https://www.adweek.com/creativity/poignant-campaign-ad-tells-the-story-of-a-candidate-whose-family-could-have-been-separated-by-ice/

In conclusion I loved working with WIN advertising agency and hope we can continue collaborating on upcoming campaigns in the near future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my TV advertising wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To learn more about WIN Agency’s work please visit his website page here: https://www.thewincompany.com/


Los Angeles Wardrobe Stylist | MTailor TV Commercial

Los Angeles Wardrobe Stylist | MTailor TV Commercial

Recently I was called in by Aris production house to collaborate on an MTailor branded TV commercial shoot. As a Los Angeles wardrobe stylist,  I was hired onto this commercial production as the key wardrobe stylist.

There were 4 actors to style and to make sure their outfits fit perfectly on camera, the director and I collaborated heavily on the concept and mood of the shoot. This TV commercial was shot in 1 day on a location where an airplane was built, dressed and used as set design.

Commercials and branded videos have always been a challenge because the pressure and requirements are very high for demanding brands. As a Los Angeles wardrobe stylist the standards of the industry require that I am extremely detailed and on my game at all times.

MTailor is a custom clothing company that exclusively uses a smartphone app which takes your measurements to create custom shirts, trousers, and suits. The concept of this company is to design perfect fitting custom clothing so this made my job easier, not having to fit each actor (it was already done for me!). All their shirts, suits, jeans, chinos, and tees are made of very high quality materials, the seams are neat and even, the fabric feels durable, and all of the buttons are securely attached.

Styling is one of the most important elements of any fashion brand campaign. It governs how your clothes look in your store and helps to ensure they stand out amongst the sea of similar brands on the market. Every adult male should own a suit—just pay attention to the shade you’ve got.

From Miles, the founder of MTailor:

“At MTailor, we are bringing professional quality custom shirts into the modern era. We make it easy, convenient and fast while maintaining an amazing fit and quality shirts.

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire collection of MTailor, visit their website here: https://www.mtailor.com


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