Men's Groomer in LA Archives

Commercial Hair Stylist in Los Angeles | IGK Collaboration

As a commercial hair stylist in Los Angeles, I collaborated with IGK, an innovative, styling product brand for the modern generation.

About IGK: They’re a team of four innovative stylists from various parts of the globe and vastly different backgrounds unified in a single vision: to create products designed to fit the lives and needs of the client and hairstylist. By focusing on the needs of their clients, they block out the noise and deliver exactly what their look demands — easy solutions, the most current looks and cuts with multiple styling options.

I always love to try new products, IGK sent me various amazing texture/volumizing sprays, dry shampoo, hair masks, and conditioners.

They work in NYC+LA+MIA, plus pop-up salons in culture capitals throughout the world. Every formula they create is inspired by the stylist, his signature city, and the nuances of what’s trending in that space and time.

As a Los Angeles key hairstylist, I’m in charge of the entire hair department, and I report directly to the production team and clients. Usually, I execute the hair styling for one or two principal actors or models. Working as the key hair stylist on commercials/films/television or fashion shoots requires working in a sanitized, organized, and professional hair and makeup room/trailer. As a film hairstylist, I’m in charge of creating character hairstyle designs and styling actors’ hair on set. Being a hairstylist I work on the film, television, and commercial shoots.

I had an excellent time collaborating with IGK as a commercial hair stylist in LA, I hope to create a long-lasting relationship with him for the future.

I constantly post about hair and makeup trends, please visit my commercial hair stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Hair Stylist in Los Angeles | Collaboration with Sultra Beauty

As a hair stylist in Los Angeles, I collaborated with Sultra Beauty, an innovative, fashion-forward hair tool brand utilizing healing technology to strengthen your hair while you style. Sultra is founded by veteran hairstylist Dana Story in 2008.

Created by a stylist, for stylists, Sultra’s infrared and ionic technology-infused tools promote the healing of the hair and scalp all while breaking down excess moisture and water molecules, both left on the hair and within the surrounding environment, to penetrate the hairs cortex to strengthen and hydrate the hair from within. Fostering the brand ethos that styling your hair should be predictable, reliable, and fun, Sultra is dedicated to creating high quality, high-performance tools that deliver superior results.

Working as a Los Angeles hair stylist is a very challenging job. Not all hair type suits a person/project plus that there is a constant need to go with the new trend and seeing what the project requires. Plus if you are a celebrity hair stylist your work will be watched over by everyone in the industry. Usually, I work on photoshoots, press, editorial, celebrities, and as well as I collaborate with established brands such as Jimmy Choo, Nike and Disney.

I always love to try new products, Sultra Beauty sent me 2 amazing irons, one of them is the After Hours Style, Wave and Straighten Iron and the other one is the After Hours 1.5-Inch Styling Wand which creates bombshell waves.

I had an excellent time collaborating with Sultra Beauty as a hair stylist, I hope to create a long-lasting relationship with him for the future.

I constantly post about hair and makeup trends, please visit my hair stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Los Angeles Men’s Groomer | DATCH Print and Video Campaign

As a Los Angeles men’s groomer I had the pleasure of working with DATCH on their 2020SS print and video campaign shoot in Los Angeles, California. @hueman.it was contacted by DATCH to hire as a creative agency in Los Angeles to produce its 2020SS campaign.

DATCH creates sportswear collection for contemporary men. Streetwear is a style of casual clothing that became global in the 1990s. It grew from California surf skate culture and New York hip hop fashion to encompass elements of sportswear, punk and Japanese street fashion.

About the creative agency, @hueman.it helped the company to re-position DATCH brand on the streetwear market with the #urbanstories SS20 campaign. That is one of the reasons why the agency decided to shoot in Los Angeles, California. They curate brand strategy, creative direction, and content production.

We worked on this shoot for 2 days in Los Angeles, CA. On the first day of this shoot, we captured campaign images and on the second day, we focused on both the photo + video aspect of the commercial shoot. Our team was small yet very professional, the director and fashion photographer flew from Italy, Milan.

Our models are represented by @wilhelminamodels. Wilhelmina Models is one of the largest and most successful modeling agencies in the world, founded by Dutch supermodel Wilhelmina Cooper. Wilhelmina Models represents men, women, children, professional athletes, and celebrities. The agency has offices in New York, Los Angeles, and Miami, and affiliate offices in North America and throughout the world.

As a Los Angeles men’s groomer, I hope to work with this international team in the near future as it was an awesome experience!

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Los Angeles men’s groomer page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: DATCH

Agency: @hueman.it
Producer: @le.sage
Photographer: @eugeniodorio
Styling: @iamalessandrabloom
Grooming, hair-makeup: @lucabuzas
Model: @gabriel_jayne @yattydaddy @josiahsylstra
Agency: @wilhelminamodels
Location: Venice Beach, CA