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Freelance wardrobe stylist | Birdies Slippers Campaign Video

As a freelance wardrobe stylist, I collaborated with Tiger House Films, commercial and branded content production company on video campaign for Birdies slippers. THF has the privilege of producing many fashion and luxury brand campaigns in both the video and still photography.

Our branded content production with San Francisco based company Birdies Slippers consisted of four separate videos for social media, hi-lighting different styles from their current diverse and colorful collection.

Birdies, is a footwear company founded by former Facebook and Ross Stores executives, Bianca Gates and Marisa Sharkey. The brand markets their products to busy, on the go women. The brand designs stylish house slippers that combine a seven layer sole for comfort and, a hard sole so that they are wearable outdoors like sneakers, the slippers sell for around $140.

The themes our branded content production company formulated with the Birdies team consisted of videos named the holiday, travel and evergreen spots, each telling a unique story surrounding one model. As a freelance wardrobe stylist, I had to change our model, Olga multiple times throughout the 2 shooting days and match her outfits to the different themes.

The holiday branded content production was appropriately marketed for the Thanksgiving and Christmas seasons, consisting of holiday decor, baking, shopping and table setting.

Our other branded content videos had our model making travel plans, going to the bakery, playing with her puppy and other fun activities all while wearing her birdies slippers. I had a great time working with Birdies and THF commercial production company as a freelance wardrobe stylist and hope to create a lasting business relationship with them for the future.

Tiger House Films production company worked in conjunction with the birdies creatives to implement a tight schedule with various location moves.

I constantly post about fashion styling trends, please visit my freelance wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Birdies Slippers
Agency: Quickframe
Production Company: Tiger House Films
Director: Jason Kent Carpenter
Creative Coordinator: Luca Buzas

Los Angeles celebrity stylist | How to become a successful stylist?

As a Los Angeles celebrity stylist, your job can be very exciting and you can jump from one project to the next. In this blog article, I will give a couple of tips on how to become a successful Los Angeles celebrity stylist.

First of all, you will need to build your network and nurture relationships. As you start working, you’ll meet so many people that can help you along the way including brands, individuals, production companies or agencies.

As a celebrity stylist, you need to create your portfolio and figure out your style and what you are good at. For example, I started my career as a fashion designer but then quickly realized I’m better at styling so I pursued this career. There are many different categories of fashion styling as well, like celebrity styling, wardrobe styling, editorial styling, etc. Find out what kind of work really speaks to you, and pursue that.

Do your research. For every project or event, you will need to spend hours working on your laptop and develop your lookbook which you going to showcase to your clients. Always bring a lot of backup options for dresses, shoes, and accessories. On the day of the shoot or event, everything can change.

As a Los Angeles stylist, you will need to compete with other stylists for the most wanted dresses. In Hollywood the level for a stylist is very high, all of the celebrities want to be the best dressed for their events so you will need to make sure you are the one who styled them. For red carpet events, like the Oscars you have to be really well-planned and organized.

I constantly post about fashion styling trends, please visit my Los Angeles celebrity stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Wardrobe Stylist in Los Angeles | Gillette Fuse Commercial

As a wardrobe stylist in Los Angeles, I’ve had the opportunity to work with Gillette. and Justin Bell Productions on their new product launch “Gillette Fuse” commercial.

I had 3 talents/models to style and work on their hair and makeup looks.

The client requested V neck and crew-neck tee options with a not-too-high neckline in solid colors: white, grey and Gillette blues only and for bottoms sweats or non-distracting pajama.

We asked the talents to arrive fresh out of the shower hairstyle and contemporary cut, as the makeup looks go I applied camera-ready makeup. The talents shaved on the camera so they had to have 2-3 days of facial hair.

A professional wardrobe stylist is one of the trending professions within the fashion and commercial world globally. What a wardrobe stylist does is select the clothing and accessories for commercials, editorials, print or TVC advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really essential to these companies because if not for the styling and branding, the message of the commercial will not be communicated across to the audience and customers.

As a TV commercial wardrobe stylist in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the production team on this Gillette commercial. I get excited about working with brands and about what I can contribute to their project. Most of all, I love the delight of seeing my work used by clients in some of their major campaigns.

Check out the finalized videos on the Gillette website to learn more about our commercial: https://gillette.com/en-us

I constantly post about styling trends, please visit my wardrobe stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Client: Gillette
Production: Justin Bell
Director: Gregg Helvey

DP: Keith Duggan

Wardrobe Stylist/ HMUA: Luca Buzas
Writer: Richard Stark

Hollywood Celebrity Wardrobe Stylist | Solstice Magazine Publication

I would like to share an amazing experience I had working as a Hollywood celebrity wardrobe stylist with Tarek Reed fashion photographer. I have already worked with him on a couple of projects, his works are simply stunning. Tarek Reed is an editorial and commercial photographer, based in Boston, Miami and Los Angeles.

Our model for this editorial photo shoot was Lyssa Roberts, she is a Los Angeles based actress and model. Lyssa was very easy going and professional to work with.

Every story is what makes an outstanding fashion photograph exceptional and every story begins with an idea. Our idea for this shoot was recreating the old Hollywood on a film shoot so we matched Lyssa’s styling and hair makeup according to that style. As a Hollywood celebrity wardrobe stylist, I loved working on this project.

We rented the clothes from a showroom called Le Maison de Fashion on Melrose Avenue, a snug boutique features a range of stylish high-end designer fashions, accessories & shoes for women.

One of the best things about being a celebrity wardrobe stylist is the opportunity to travel all over the world, discover new cities, locations and explore the places you love.

Solstice Magazine was created by Sebastian Santa Maria, a London based fashion photographer. The magazine is a high-quality publication with a view to giving fashion and photographically orientated creatives another platform for expressing themselves through the visual and written mediums.

Check out the finalized images on Solstice Magazine to learn more about our creative collaboration: http://www.solsticemagazine.co.uk/

I constantly post about fashion styling trends, please visit my Hollywood celebrity wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Tarek Reed website for more: https://tarek-reed.format.com/

Los Angeles Wardrobe Stylist | Birdies Evergreen Video

I would like to share a great experience I had working as a Los Angeles wardrobe stylist with Tiger House Films commercial production company. I have already worked with THF on numerous projects, as a wardrobe stylist, makeup artist or creative coordinator.

As a Los Angeles wardrobe stylist, I’ve had the opportunity to work with Birdies slippers. In this blog article, I would like to share with you a couple of useful tricks and tips on how I created the styling looks for our model, Olga for this campaign video.

1) Fit is incredibly important. Olga has a perfect shape and everything I bought for this video shooting fit to her incredibly well. I used a lot of black and white, high quality clothes. Ultimately, I really believe you should just wear what you love and what makes you feel happy.

2) I love incorporating silk and classic pieces into my styling and collection. There’s nothing cooler to me than a delicate top worn with stiff vintage jeans and Birdies flats for a day out.

3) Make sure on every take the clothes, shoes fit perfectly, specially when you have multiple models. On the monitor you can watch the video at the same time when the cinematographer is shooting so you can make sure everything looks exactly the way you want it. You need to check the details and at the same time the full image as well.

I’m a wardrobe stylist and these Birdies shoes are something I could wear all day on my feet when I’m on set.

Check out the finalized videos on Birdies Slippers website to learn more about our creative collaboration: https://birdiesslippers.com/

I constantly post about styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Client: Birdies
Birdies Creatives: Adriana Kwicinski / Jaqueline Nassar
Agency: Quickframe / Joycie Bernstein
Production / Video: Tiger House Films
Model: Olga Safari
Creative Coordinator / Stylist/ HMUA: Luca Buzas
Production Support: Kyle Huemme, Don McNeely, Gene Owens, Jamie Sutor

Los Angeles Fashion Stylist | Editorial Photo Shoot in Hollywood

I would like to share a great experience I had working as a Los Angeles fashion stylist with Tarek Reed fashion photographer. I have already worked with him on a couple of projects, his works are simply outstanding. Tarek Reed is an editorial and commercial photographer, based in Boston, Miami and Los Angeles.

Our model on this editorial photo shoot was Amanda Gullickson who is currently signed up with Wilhelmina Los Angeles, New York, Chicago and NEXT Models Miami.

We worked with Mannfolk PR and Media Playground on this shoot. As a Los Angeles fashion stylist I reached out to them a couple of weeks before our photo shoot day and shared with them our creative concept. Both of these PR companies loved our direction and they were happy to lend to us their exclusive designer pieces for the duration of the shoot. Their brands included Mimi Tran celebrity fashion designer’s pieces.

MANNFOLK PUBLIC RELATIONS is a modern one-stop solution for the new millennium. Named one of the country’s most dependable “it” PR firms by WWD, MANNFOLK PR combines years of savvy experience and knowledge for today’s digitally focused strategies. Their strengths in the digital media realm recognizes the importance of the right strategic collaborations while providing brands with the personalized attention only a boutique firm can provide.

With a PR showroom in Los Angeles and office in New York, MANNFOLK PR is staffed by creative, experienced, and highly motivated professionals who are committed to bringing your brand’s message to the fashion, beauty, and lifestyle industries’ most influential trendsetters.

Media Playground PR (MPPR) is a Los Angeles based public relations firm specializing in fashion and lifestyle brands since 2003. They craft integrated media strategies, connecting public relations and social media with brand directives to maximize your brand’s global exposure.

Check out the finalized images on En-Vie-Fashion Magazine to learn more about our creative collaboration: http://www.en-vie-fashion.com/

I constantly post about styling trends, please visit my Los Angeles fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Tarek Reed website for more: https://tarek-reed.format.com/

TV Advertising Wardrobe Stylist | Kevin De Leon Campaign

I collaborated with WIN ad agency as a TV advertising wardrobe stylist on their Kevin De Leon Campaign. WIN is a media agency that creates strategic campaigns for engaging audiences, driving action and creating change.

I had two actors to style on this TV advertising project. I would like to explain my process as part of making this campaign:

I got call from WIN’s ad agency producer who had my contact through a recommendation. He was asking my availability as a TV advertising wardrobe stylist and makeup artist for this project, which was a political campaign spot for Kevin De Leon. After that he sent me a short brief by email and explained the plan for the shoot. Luckily, I was free on those days and had time to start immediately.

I began working on the pre-production by communicating the specific style the director was going for, which included showcasing a lower-middle class family. I received talent measurements prior to starting the production wardrobe shopping and began my rounds to find just the right color scheme and overall fit for the talent. We didn’t have time for a fitting because our schedule was very tight but I was bringing wardrobe options so we could confirm talent outfits with the director on the day of the shoot.

After the shoot with WIN as a TV advertising wardrobe stylist, I had to do returns and wrap out the project. I had to take care of the accounting as well and report how much I spent from the wardrobe budget in total, to the production team.

You can find the final video and the article on Adweek : https://www.adweek.com/creativity/poignant-campaign-ad-tells-the-story-of-a-candidate-whose-family-could-have-been-separated-by-ice/

In conclusion I loved working with WIN advertising agency and hope we can continue collaborating on upcoming campaigns in the near future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my TV advertising wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To learn more about WIN Agency’s work please visit his website page here: https://www.thewincompany.com/

Print Advertising Wardrobe Stylist | CONVERSE China

I worked with Converse China as a print advertising wardrobe stylist on their campaign. I worked closely with the creative director of the company to come up with the wardrobe styling ideas for this particular advertising.

David Jumpa fashion/editorial/commercial photographer shot this campaign. David was going for lifestyle looks and kept the models in action during the whole shoot. He directed them to play with their clothing. I had 4 models to style from ESEE Model Management. Converse has a sporty, comfy style which I mix-matched with trendy pieces from their collection. I used skirts, graphic tees and hats to make their collection stand out. We played with the female model’s makeup as well and added strong lips.

My Responsibilities as a print advertising wardrobe stylist were on this Converse shoot:

Direct and coordinate all styling and outfitting as needed for editorial and e-commerce
Work with and coordinate all aspects of this advertising campaign, to include outfitting, hair and make-up and accessorizing.
Support and communicate with the Creative Director on all shoot and style requests.
Recommend styling ideas and work with creative team to implement.
Manage the organization of accessories and clothing in shooting area.
Ensure accurate efficiency with on set shot lists.

Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003. During World War II, the company shifted its manufacturing from the public, and instead made footwear for the military.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my print advertising wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To learn more about David Jumpa’s work please visit his website page here: https://www.instagram.com/davidjumpa/

Commercial Wardrobe Stylist | The Ritz-Carlton Hotel Print Campaign

I worked with Christian Mushenko photographer and director as a commercial wardrobe stylist for The Ritz-Carlton Hotel during a print campaign in Shanghai, China. We were shooting during one afternoon/evening at The Ritz-Carlton’s top floor. I had 2 models to style from ESEE Model Management.

It was a great opportunity to collaborate with Christian because he just flew in from Sydney, Australia for a business meeting. Our project theme was introducing a young Asian couple’s lifestyle who is on a trip discovering Shanghai. As a commercial wardrobe stylist I changed the models wardrobe multiple times through the day to match their clothing to our story.

A commercial wardrobe stylist is a multi-functional role within the production team. Dressing the models in accordance with the photographer direction and effectively managing their day to ensure that shoot targets are achieved. A passion for current culture, trends, and brands is critical to the success of the role. The Ritz-Carlton is a business oriented hotel so we wanted to keep our models styling matching to the brand’s identity.

About The Ritz-Carlton: 100 years of history. Countless rewards. With an unshakeable credo and corporate philosophy of unwavering commitment to service, both in our hotels and in our communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality. The Ritz-Carlton inspires life’s most meaningful journeys.

I was privileged to work on this commercial advertising campaign with Christian Mushenko photographer and The Ritz-Carlton. The final pictures are used internally in the company.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my commercial wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To learn more about Christian Mushenko’s work please visit his website page here: http://www.christianmushenko.com/

Production Coordinator in Los Angeles | Mani Jassal SS18 Fashion Video

I was hired by Tiger House Films as a production coordinator in Los Angeles to create Mani Jassal SS18 fashion video. Tiger House Films Los Angeles video production company teamed up with Toronto based Indian fashion designer Mani Jassal to create a fashion video production for her SS18 collection of traditional Indian designs with a modern edge.

The fashion collection was inspired by a story of an inner journey from a chaotic self-image to inner peace in the garden of desire. Our model Vita Mallela flew in from New York to showcase Mani Jassal’s designs at an Italian villa in the Hollywood Hills.

This was Tiger House Films Los Angeles video production company’s debut collection with Mani Jassal. Her large social media following and rapid growth globally prove the ever-increasing demand for a brand like hers. Her aesthetic is widely recognized all across the world with her pieces being worn by celebrities and influencers like Ashanti, Nazanin Mandi, Madison Beer, Bebe Rexha, Sonam Bajwa, Gigi Gorgeous. Her clothing has also been published in international and national magazines like Vanity Fair, Vice Magazine, Playboy, Marie Claire, and Stardust.

Tiger House Films Los Angeles fashion video production team was able to capture multiple looks during our one day shoot in Hollywood. My job as a production coordinator based in Los Angeles was keeping us on schedule and making sure we shot all the Mani Jassal SS18 styles we planned capturing. Staying lightweight and mobile along with a strict shooting schedule allowed us to move around the multi-level location quickly and efficiently to give Mani the maximum production value for her collection’s photos and fashion video.

Tiger House Films Los Angeles video production company worked in conjunction with fashion photographer Rita Labib

You can find our fashion video along with Rita Labib’s Photos on the Mani Jassal website: https://manijassal.com/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my production coordinator in Los Angeles page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: Mani Jassal
Agency: Tiger House Films
Production Company: Tiger House Films
Video Director: Jason Kent Carpenter
Production Coordinator: Luca Buzas
Assistant Camera: Robin Pabello
Still Photography: Rita Labib
Model: Vita Mallela

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