Branded Content Makeup Archives - Page 14 of 16

Los Angeles Hairstylist | TILTA Commercial

As a Los Angeles hairstylist, I’ve had the opportunity to work with several well-known clients with brands such as Converse, Pinterest, Forever21, ANTA, MONTBLANC, Alibaba, Etam, Oppo, just to name a few. My experience in photo shooting, creative directory tasks, and commercial shoots led me to a recent gig I had with Overturn Media and our client, TILTA.

The client, TILTA, is a digital company founded in 2008 dedicated to creating high-resolution cameras. TILTA wanted to introduce its new camera KO filter in the digital market. I had got the opportunity to present my creativity as a Los Angeles hairstylist because she is in the list of top hair and makeup artists in Los Angeles. In this commercial, I worked with two professional dancers. The challenge for me was to style the hair and makeup in a way that was classy and simple, but elegant, while also taking into account the corresponding costumes, the location of the shoot, and the color coordination of TILTA’s new KO camera filter.

For this project, Overturn wanted someone who can enhance the features of the commercial, and they considered me among the list of top hair and makeup artists of Los Angeles. Overturn is a versatile company consisting of “storytellers who help brands build a narrative and create a unique experience for their consumers with a focus on design principles, problem-solving and creative storytelling”.

Over the past several years, I’ve been able to polish my skills as a Los Angeles hairstylist. I’ve managed to gain a vast range of experience, worked with many different celebrities, and allowing my ambition and creative energy to assist in the creative process and provide a satisfying result.

I constantly post about hair stying trends, please visit my Los Angeles hairstylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit TILTA website for more: https://tilta.com/

Las Vegas Hair and Makeup Artist | HIDOW Print Campaign

Traveling is one of the best parts of my job as a Las Vegas hair and makeup artist, which was where I worked on a print campaign for HIDOW. For this, as with every job, my goal was to match the brand identity and create the appropriate makeup looks for the client.

HIDOW is a company that creates pain management devices, including massagers, heating pads, etc. Most of the products are designed for people with an active lifestyle, as well as those who are prone to different types of muscle pain. The overall look of the shoot was designed to target sporty and active customers.

As a Las Vegas hair and makeup artist, I was assigned to work on four models, and my goal was to create the perfect looks for each of them so they would look great on print. Since the shoot was for a sports brand, we did not want the models to be all glammed up. We wanted to create a “no-makeup” look, but not so much that the models would look plain. I also designed the wardrobe styling. When working with a sports brand, the style is pretty straight forward. I love it when I am able to pull off great looks, even when the available items are limited because it allows me to be creative with the colors and shapes of the outfits.

One of the things I love about my job is that it teaches me how to be flexible. Traveling for a job is a prime example of this. I love planning what to bring and checking what I need ahead of the shoot so that I can come to the location ready to take on the task.

Another thing I love about this job is that I get to work closely with brands, most of which I would personally use and recommend. Usually, the producers are very detailed when it comes to the instructions and briefs in regards to the shoot, and they really appreciate it when you take the time to study the client’s brand identity and ensure that the looks I create suits the brand’s image.

I frequently post about hair and makeup trends on my Instagram, please visit my Las Vegas hair and makeup artist page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a Las Vegas hair and makeup artist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Las Vegas Professional Makeup Artist | FC Scion Gala Video

While working in both fields, I have learned that print makeup is quite different from video makeup. I was hired as a professional makeup artist in Las Vegas where I worked with a commercial production company called Tiger House Films.

Tiger House Films is a dynamic, multi-award winning full-service commercial and brand film production company headquartered in Los Angeles, CA, working in New York, San Francisco and nationwide. THF have the combined capabilities of an advertising agency, video production company, and post-production house.

Many brands enjoy shooting in Las Vegas as it can provide a variety of locations. For this particular shoot, I did makeup for actor, Vincent Veillon, and knowing the difference between photo and video makeup is essential for this type of job.

The TV show that we shot is a Swiss comedy show called 26 Minutes. They filmed in many different locations throughout Nevada. Since I really enjoyed the location, I am going to list down some of the things that make Las Vegas my favorite location:

Las Vegas is iconic. The city itself is a character, reminding the spectators of its fancy makeup and glittering lights, and people tend to associate it with party and fun.
Accessibility and flexibility. If you want to shoot in the dessert, you’re in luck! You’re already there, and if you want want complete isolation, it’s just a short drive away. If you want to shoot on the streets, there are several picturesque streets throughout the city. The city can also provide locations for various different types of shoots. Whether it would be TV shows, fashion, print, commercials, you name it, Las Vegas can provide it.
The city is busy with entertainment events. In Las Vegas, very day is a show. Entertainment is endless and non-stop. This creates job opportunities for artists, production companies, production people and everyone who is creative. As a Las Vegas professional makeup artist, you’ll have no trouble finding exciting projects to work on.

To learn more about FC Scion Gala Video please visit their youtube page here: https:// www.youtube.com/watch?v=icT2qBXcDJ0

I frequently post about hair and makeup trends on my Instagram, please visit my Las Vegas professional makeup artist page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a Las Vegas professional makeup artist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Professional Makeup Artist | Fundamental Coast

As a professional makeup artist, I was recently able to work with Fundamental Coast. I worked with them for the first time last year, and I hope to work on more campaigns with them. This project was shot on location around Manhattan Beach in Los Angeles. It took us two days to finish the shoot and I really loved the results.

Fundamental Coast’s brand is centered on the coastal culture including surfing, skating, action sports, etc. Most of their products reflect the lifestyle of their area. It was fun to be part of a shoot in such a good location. When doing makeup for lifestyle pictures it is essential to get to know the brand and to work around what the brand stands for.

Fundamental Coast is a lifestyle brand and as such, they wanted to create lifestyle looks. Doing makeup for lifestyle looks has become an easy job to do for me. They have a pretty relaxed yet fun feel in their products. The kind of products that you can use indoors and most especially for outdoor activities. Most of their apparel is for weekend escapades and fun trips. It was tricky at first to capture what a lifestyle look is, because it needs a degree of discipline to do the research on what matches a particular lifestyle brand, but over time if you are an experienced makeup artist, you master the techniques.

I want to share some of the practices related to being a professional makeup artist. Some of these practices have really helped me to become excellent at my job.

Practice makes perfect

Makeup is also artistry, and personally, I practice a lot in order to achieve the level of skill I currently have. Despite my current experience, I still practice every day. Learning by experience will help you perfect your skill. It is worth noting how effective it is to learn from the experts as well.

2. Experiment and just go for it.

Most successful makeup artists have their own makeup style or expertise. I think if you like to experiment with makeup, then you will eventually get distinct results. There are a lot of makeup artists experimenting and going all out on creativity which push the boundaries of our industry.

Stay updated with the latest trends

This is extremely important in my case. Having to work with many brands, I am expected to know what is trending. I must be current with the styles that are popular in the moment. Having basic knowledge will only get you far, but keeping your mind on trends and demands will keep you ahead of the game.

I am enjoying my job as a professional makeup artist and I love working with a wide range of looks and stlyes that my clients request. I get excited about working with brands and about what I can contribute to their project. Most of all, I love the delight of seeing my work used by clients in some of their major campaigns.

I constantly post about hair stying trends, please visit my professional makeup artist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Fundamental Coast website for more: https://fundamentalcoast.com/

Celebrity Makeup Artist Los Angeles | Essentia Billboard

Being a celebrity makeup artist Los Angeles has some totally fun perks. The other day I was at the Grove, and the advertisement I worked on appeared on the billboard! This is one of the projects I had fun working on, and what I am proud of, is that this particular campaign I did with Essentia called the Overachievers Nation was marketed heavily throughout the United States. We shot with the celebrity singer and songwriter, Arlissa, who flew all the way from London. She looked gorgeous in the advertisement.

My goal is to keep the consistent work I am getting as a celebrity stylist and makeup artist in Los Angeles who works with video shoots for big brands. For this campaign, I worked with STORIES International which is a trusted agency and commercial production company from Los Angeles. They have handled campaigns for well-known companies such as Sony, Subaru, KFC, IKEA, etc. STORIES International has a long list of clients on its website. The Overachievers Nations is directed by the talented Austin Will, who has done works for Puma, Nike, and other active lifestyle-related campaigns.

The campaign took us one day to shoot. We did the production at Hotel Cafe which is a Hollywood club. I was excited to get my hands on the job to shoot on that day. I did the celebrity stylist tasks first and we started choosing pieces for Arlissa’s wardrobe. She was fun to style because she got the unique, fit and gorgeous look perfect for the Essentia brand.

After taking care of her wardrobe, we immediately proceeded to Arlissa’s makeup. For her makeup, we chose the natural look. The concept of the video is centered on what she does, that is why we want her to look as natural and comfortable as she regularly does. I really liked working on the look because she seemed effortlessly stunning in the photos, especially when I saw the ad on the billboard.

The advertisement was also shown on different platforms all over the United States. It was seen in print, online and billboard, including that one in the premium location at the Grove, Los Angeles. I always feel delighted when I see a campaign I worked on, especially this Overachievers Nation project. Essentia was a great company to work with. It was a pleasure to complete this beautiful advertisement. If you want to have a peek of the advertisement, you can also see the video on their website.

Essentia currently provides smooth tasting alkaline bottled water and has been popular with athletes who play physically demanding sports or go through lots of energy and demanding tasks every day. These people need to replenish and refresh after their arduous workouts. Arlissa was indeed a perfect person for this ad as she performs and burns through energy very quickly on stage.

Overall, it was a memorable experience and seeing the billboard made me realize how rewarding it is to be a celebrity stylist or celebrity makeup artist. Los Angeles is a great place for this profession. You get to meet amazing people and brands, and you get to see your work shown and admired by strangers as well as the general public.

I constantly post about beauty makeup trends on Instagram, please visit my celebrity makeup artist Los Angeles Instagram page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the branded video with Arlissa please visit Essentia website here: https://www.essentiawater.com/overachiever/arlissa/

TV Commercial makeup artist and hairstylist | BRIOGEO

When I am not styling celebrity wardrobes, I also take projects as a TV Commercial makeup artist and hairstylist. I was recently hired by an advertising agency to help them do the hair makeup for one of their clients, Briogeo. Working with hair may seem easy, but it can get tricky. But this makes it even more exciting job!

I want to also say a few things about my client Briogeo. Briogeo makes hair products that are specific to your hair’s texture. You can choose a product for repair if you want to add volume to your hair, or you just want to enhance your curls. Their formulas are also free of harmful chemicals and irritants including sulfates, parabens, phthalates, silicones, DEA and synthetic color.

What I did for this project as a TV commercial makeup artist was to create before and after hair and makeup looks on camera for this production. This work was fun because I got to see the actual changes happen in real-time on the models before and after I styled them. Starting with the before look, I applied the hair conditioner and other hair products. After washing and drying the hair, I created simple looks for each model.

Being a TV Commercial makeup artist and hairstylist is an advantage when you want to get jobs especially for advertising campaigns. It is a plus when you have this set of skills combined. You already have a set of skills to complete a look from A to Z. For me, these two jobs combine naturally because I love making people look beautiful, having multiple skills to apply to my job is a bonus.

I want to throw in some tips for those who want to work as a TV Commercial makeup artist and hairstylist. The most important skill is creativity. And for me, I think creativity is in every one of us. Anyone can be creative. A hairstylist also needs to be a good communicator. The job gets easier when you know how to talk to your clients, and how to make your model more comfortable. After years on the job, I got to learn to be more open to new ideas and new techniques. You have to know how to accept feedback and comments and improve your work in the process. And most of all, a skill that people do not mention often is that you have to be interested in personal grooming as well.

Hairstyling for TV commercials is a little bit different from styling for editorial and other photography centered campaigns. This was definitely the case for Briogeo because they are a brand of hair products and the hair was the focus in this TV commercial.

How I got the Briogeo job was through an advertising agency. Sometimes agencies source TV commercial makeup and hairstylists, especially if you already have a list of campaigns in your CV. I love getting jobs from production companies as well. I also have clients who contact me directly.

I constantly post about hair stying trends, please visit my TV Commercial makeup artist and hairstylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Briogeo website for more: https://briogeohair.com/

Top Makeup Artist in Los Angeles | Domyos Sport Print Campaign

I was working recently on a Domyos print campaign. Luckily I have been told that I am viewed as one of the top makeup artists in Los Angeles, therefore I am often asked to take on challenging and interesting projects. We were shooting over one day in a Hollywood house and one day in Venice Beach. Domyos is a successful sports clothing brand, known for their sportswear focusing on Decathlons.

We were going for athletic-inspired beauty and sport style makeup looks during this photoshoot. The athletic minimalistic look is defined by bare-bones makeup with an emphasis on glowing skin and strong eyebrows. The hair is usually in a sleek ponytail or worn loose and wet-looking. During this sporty photo shoot, I had 8 models to take care of in terms of makeup and hair styling. I was going for minimal, fresh looks without a lot of coverage. “Fresh,” “sporty,” and “young” these were the keywords during this shoot.

As a top makeup artist in Los Angeles, I love to create minimal makeup looks. Bare-faced beauty is all about looking like you’re letting your natural skin shine through just a glowier, more even-toned version of your natural skin. To create these looks, one of my favorite types of make are moisturizers, primers, BB creams, mascara, eyeliner, lip balm, and blush.

Decathlon‘s main mission is to make sport accessible to as many people as possible. They would like to help, inspire and guide people through their sports experiences. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle. Decathlon has 70 sport brands under one roof.

I constantly post about makeup trends, please visit my top makeup artist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Decathlon website for more: https://www.decathlon.co.uk/

Hair And Makeup Artist Los Angeles | Luxury Villa Branded Video

As a hair and makeup artist Los Angeles I was working on a branded video shoot for a luxury villa last year. The video was produced by the BLNK production company in Shanghai, China. We were starting our shoot in the bathroom where I was creating a very natural makeup look. Later on the day, our model was wearing a cocktail dress which is when I changed her look to smokey cat eyes and red lips.

Smoky eye or cat eye makeup looks are stunning on their own, however, combining the 2 looks will create one pair of seriously smokin’ eyes. Recently we’ve been seeing more and more of this kind of eye makeup exposure on commercials, on the red carpet, fashion week, celebrity events, and on gals around the city. Smoky eyes and dark red lips can work perfectly together, our model looked stunning with this mix, combining the boldness of the classic red lip with the flirty vibe of smokey cat eyes.

The trick to getting red lips right is a great lip liner – this helps your lipstick last longer and allows you to achieve an excellent shape. The key to making red lips look sophisticated, and not messy, is careful application. ‘Red lipstick is a source of strength,’ says Poppy King, creator of Lipstick Queen. ‘You put it on and suddenly you feel more capable than you did without it.’ Debbie Harry asserted herself in the boys’. As a hair and makeup artist in Los Angeles directors, photographers, creatives often ask for this makeup look during shoots.

I constantly post about makeup trends, please visit my hair and makeup artist Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

TV Commercial Makeup Artist in Los Angeles | Scotch Porter TVC

As a TV commercial makeup artist in Los Angeles, I was hired by HCI advertising last year for their Scotch Porter TV Commercial shoot. We had a night shoot in a butcher store in Hollywood. I had about 25 male actors/models to do makeup for. It was a very straightforward shoot because we were going for camera-ready looks.

Being camera-ready means the products and techniques used to achieve the overall look are compatible with high quality cameras that photographers and videographers use. That means you will be HD compatible and as technology advances, makeup products and techniques advance as well. When I work as a TV commercial makeup artist in Los Angeles I always prepare my makeup kit with the essential products.

Camera-ready makeup isn’t concerning heavy coverage or too bright colors. It’s about understanding what the camera is going to see. It’s about proper tone, accentuation. Clean, moisturized skin is that the ideal palette to work on. The camera can pick up on dry or excessively oily skin very easily. Television cameras and bright lights will alter your appearance drastically and there’s no way around it makeup is essential. A primer will ensure that your foundation doesn’t sink into your skin.

Scotch Porter is more than just a brand; it’s a call to action. When Calvin Quallis left the comfort of his cushy desk job last year to pursue his dream of creating the ultimate men’s grooming line, he did so with the intent of making the most stylishly accessible products in the game. Scotch Porter is for the modern day man who wants to look his best at all times. Your first impression is your last impression, and while you rock your distressed denim, cashmere sweater and leather bag or even your suit and tie, we’ve got you covered on the rest. From head to toe.

I constantly post about makeup trends, please visit my TV commercial makeup artist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Scotch Porter website for more: https://www.scotchporter.com/

Professional Makeup Artist in LA | Hollywood Shine Beauty Editorial

As a professional makeup artist in LA, I was working with fashion model/influencer Kenzo Lauren on an editorial beauty shoot in Los Angeles. The fashion shoot entitled Hollywood Shine has been published by Dear Velvet on their online blog. We found Kenzo while I was looking for fashion models in the Los Angeles area. We arranged this photoshoot in several locations in Hollywood, Venice and Santa Monica, launching our first fashion photo collaboration.

Most importantly we were going for a high-end look on this shoot, inspired by the Oscars. From gold makeup to sparkling nails, the looks exuded Hollywood glamour. I managed Kenzo’s makeup and styling for this editorial. Eye makeup speaks volumes about your style and when done right, it has the power to be immensely transformative. So it did for Kenzo. I chose matching cocktail dresses to complete her look for this shoot.

As a makeup artist in LA, I always arrive at fashion shoots with a fully equipped kit of high-quality cosmetics in a wide variety of colors. Highlighter is the ultimate photo-ready secret. In this editorial, I used gold and silver glitter as well for eye shadow. A little glitter liner is a super fun way to add some sparkle to your look.

Dear Velvet is a diary of style, creativity, and wanderlust. We first connected in 2015 with the DV team and since then, they have published several amazing articles about my work as a professional makeup artist in LA.

From the founder of DV: “Art and fashion, writing, photography and sheer curiosity keep me up late, playing in the digital world and on the road in the real one.”

I constantly post about beauty makeup trends, please visit my professional makeup artist in LA page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Dear Velvet website here for the full article: https://dearvelvet.com/2016/02/26/hollywood-oscar-shine/

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