Los Angeles Creative Coordinator | Royal Enfield Interceptor Commercial

Los Angeles Creative Coordinator | Royal Enfield Interceptor Commercial

I have many different responsibilities as a Los Angeles creative coordinator such as coordinating the wardrobe, the looks for hair and makeup, and the styling in regards to the client’s requests.

I’ve recently lent my services as a Los Angeles creative coordinator and wardrobe stylist in two commercials for Royal Enfield and Tiger House Films led a company called Storyteller.in based in Mumbai, India. Storytellers.in was founded in 2015 under the direction of Arun Gopalan. Over the last three and a half years, the company has worked on many different campaigns that have earned them some notoriety in the industry.

Tiger House Films is an award-winning commercial production located in Los Angeles founded by Jason Kent Carpenter, who also works as a freelance producer and director. The Enfield Cycle Company makes motorcycles, bicycles, lawnmowers, and stationary engines under the name Royal Enfield.

I worked on the Storytellers’ first American shoot as their Creative Coordinator on a commercial shoot in Los Angeles. We shot for five days in various locations including Downtown LA, Malibu, and Pismo Beach.

My main duties on this shoot included:

  • Contributing to the creation of creative materials
  • Handling day-to-day project tracking and management with internal cross-functional teams and agency partners.
  • Assisting in creating and developing briefings
  • Becoming familiar with details of the campaigns in order to keep the team on track
  • Asset management (workflow/timelines), transferring between internal and external departments and ensuring timely delivery.

Since 2012, I’ve worked with many different clients from all around the world. When I had started my journey in Shanghai, I never could have imagined the immense amount of experience in fashion films, commercials, web and TV contents, and photoshoots that I’ve obtained in the last six years. Working as an L.A. creative coordinator may not be an easy task, but it’s a fun one nonetheless.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

To learn more about Royal Enfield please visit their website page here: https://www.royalenfield.com/


Las Vegas Hair and Makeup Artist | HIDOW Print Campaign

Las Vegas Hair and Makeup Artist | HIDOW Print Campaign

Traveling is one of the best parts of my job as a Las Vegas hair and makeup artist, which was where I worked on a print campaign for HIDOW. For this, as with every job, my goal was to match the brand identity and create the appropriate makeup looks for the client.

HIDOW is a company that creates pain management devices, including massagers, heating pads, etc. Most of the products are designed for people with an active lifestyle, as well as those who are prone to different types of muscle pain. The overall look of the shoot was designed to target sporty and active customers.

As a Las Vegas hair and makeup artist, I was assigned to work on four models, and my goal was to create the perfect looks for each of them so they would look great on print. Since the shoot was for a sports brand, we did not want the models to be all glammed up. We wanted to create a “no-makeup” look, but not so much that the models would look plain. I also designed the wardrobe styling. When working with a sports brand, the style is pretty straight forward. I love it when I am able to pull off great looks, even when the available items are limited because it allows me to be creative with the colors and shapes of the outfits.

One of the things I love about my job is that it teaches me how to be flexible. Traveling for a job is a prime example of this. I love planning what to bring and checking what I need ahead of the shoot so that I can come to the location ready to take on the task.

Another thing I love about this job is that I get to work closely with brands, most of which I would personally use and recommend. Usually, the producers are very detailed when it comes to the instructions and briefs in regards to the shoot, and they really appreciate it when you take the time to study the client’s brand identity and ensure that the looks I create suits the brand’s image.

I frequently post about hair and makeup trends on my Instagram, please visit my Las Vegas hair and makeup artist page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a Las Vegas hair and makeup artist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Professional Makeup Artist Based In Los Angeles | Metropolis

Professional Makeup Artist Based In Los Angeles | Metropolis

This fashion commercial production was a collaboration that came together with Shanghai based model Jasin Chang, Director / Cinematographer Jason Kent Carpenter and me as coordiantor and professional makeup artist based in Los Angeles. The urban street wear aesthetic of this fashion project mixes an industrial grunge soundtrack with men’s high fashion.

Jason Operated the camera while I coordinated and did the hair and makeup as well as the styling for the shoot. The team chose the early morning to capture the light across the expansive concrete landscape.

The location we chose, the iconic Los Angeles River, has been the location for countless feature films, fashion commercial productions, music videos and branded content. Most notably, this L.A. River location was the scene for the hot rod drag race in the 1978 movie Grease, starring John Travolta and Olivia Newton John.

Our model Jasin, started off doing runways and now also shoots campaigns, ads and lookbooks. He has an interest in acting and over the summer landed a small role in a Luc Besson produced feature film. Besides fashion, Jasin also works in television commercials and commercial print or digital ads for major labels and brands. As a model he has walked major runways such as in Milan Fashion Week.

For more about Jasin Chang and his modeling and acting career, here is an interview with him on the Thatsmags website: http://www.thatsmags.com/beijing/post/12569/spotlight-jasin-chang-model 

For more of Tiger House Films current projects please visit the portfolio page here: https://tigerhousefilms.com/portfolio-2/

CREDITS:

Agency: Tiger House Films
Production Company: Tiger House Films
Video Director: Jason Kent Carpenter
Production Coordinator: Luca Buzas
Model: Jasin Chang
HMU: Luca Buzas

I constantly post about makeup trends on Instagram, please visit my professional makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


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