Pacifico Commercial | TV Commercial Makeup Artist
Pacifico Commercial | TV Commercial Makeup Artist
As a TV commercial makeup artist, I had the luck of working with Pacifico, a pilsner-style Mexican lager beer.It’s brewed in Mazatlán, Mexico, and is a popular choice among those who enjoy a light and easy-drinking beer. We’ve shot this commercial and photo campaign during 3 days in a studio in Los Angeles, CA.
Pacifico Beer history: In 1900, three German brewers established Cervecería del Pacifico in the small Mexican port town of Mazatlán. Word of the exceptionally drinkable pilsner-style lager traveled fast. Soon, thirst for Pacifico spread from Sinaloa and up the rugged Baja coastline. Fast forward to the early 1970s. As the story goes, a group of California surfers ventured south in their van to explore the breaks along the coast. Eventually they found themselves in Baja, where they also discovered hidden surf spots, friendly cantinas, and a beloved local beer called Pacifico.
Day One Agency created the concept and produced this commercial. An independent creative communications agency built for the next 10 years. FastCompany’s 2024 Most Innovative Companies. Ad Age’s 2024 A-List. PRWeek’s Outstanding MidsizeAgency 2024 and 2023. Fresh Thinking. New Energy. Every Day. This is Day One.
Unlike film or editorial shoots, TV commercials move fast. One of the most important thing is that I need to understand the brand, the director’s vision, the DP’s lighting setup, and my talent’s skin tone and then deliver fast. Commercials can feature everyone from celebrities to real people, and I need to make all of them look like the best version of themselves, on camera, under hot lights, possibly outdoors, usually the shoots go on 12+ hours.
I had an amazing time working with Pacifico and Day One Agency as a Los Angeles TV commercial makeup artist, I hope to create a long-lasting relationship with them in the future.
I constantly post about hair and makeup trends, please visit my traveling hair and makeup artist page here: https://www.instagram.com/lucabuzas/
To see more of my commercial work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/