print and video campaign Archives

Women’s Sportswear Stylist in Los Angeles | Napapijri “Future-Positive” Campaign

As a women’s sportswear stylist in Los Angeles, I had the luck working with Napapijri, an Italian premium casual-wear brand owned by VF Corporation. Originally a producer of alpine travel bags, Napapijri now markets upscale apparel for men, women, and children, as well as accessories, footwear, and bags. The Napapijri brand is most widely associated with its Skidoo jacket.

As a commercial production company, Tiger House Films loves to take on challenges, especially when it comes to international fashion commercial clients. We were approached by Zelda Andreoli of Brand Consulting Agency Zelda Zelda to work with Golab Agency and creative director Ced Stefan Pakusevskij of FullScream to be the on the ground production company for the new Napapijri SS19 Fashion Commercial stills and video campaign.

The new campaign for Napapijri produced by Golab Agency and Tiger House Films fashion commercial production company in Los Angeles entitled “Future-Positive”, was the new Spring/Summer 2019 campaign by Napapijri. The Milan based brand has an inclusive approach in this campaign, expressed through the casting of globally diverse and emotionally expressive models. The story artfully mixes adventure, friendship, and romance following the cast as they initiate a new member to the Napapijri Tribe.

Tiger House Films fashion commercial production spanned 2 days with locations all over Los Angeles from the LA River to The Hollywood Hills to Malibu. With a cast of young models from several agencies, the logistical challenges were often present but handled by the on the ground team of producers and stellar crew.

This fashion commercial campaign was the part of the launch of Napapijri’s SS19 Collection, which envisions an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami.

I had an excellent time working with Napapijri, Golab Agency, and Tiger House Films as a women’s sportswear stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my women’s sportswear stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

The full fashion commercial can be viewed: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator | Wardrobe Stylist Assistant: Luca Buzas

Los Angeles Men’s Groomer | DATCH Print and Video Campaign

As a Los Angeles men’s groomer I had the pleasure of working with DATCH on their 2020SS print and video campaign shoot in Los Angeles, California. @hueman.it was contacted by DATCH to hire as a creative agency in Los Angeles to produce its 2020SS campaign.

DATCH creates sportswear collection for contemporary men. Streetwear is a style of casual clothing that became global in the 1990s. It grew from California surf skate culture and New York hip hop fashion to encompass elements of sportswear, punk and Japanese street fashion.

About the creative agency, @hueman.it helped the company to re-position DATCH brand on the streetwear market with the #urbanstories SS20 campaign. That is one of the reasons why the agency decided to shoot in Los Angeles, California. They curate brand strategy, creative direction, and content production.

We worked on this shoot for 2 days in Los Angeles, CA. On the first day of this shoot, we captured campaign images and on the second day, we focused on both the photo + video aspect of the commercial shoot. Our team was small yet very professional, the director and fashion photographer flew from Italy, Milan.

Our models are represented by @wilhelminamodels. Wilhelmina Models is one of the largest and most successful modeling agencies in the world, founded by Dutch supermodel Wilhelmina Cooper. Wilhelmina Models represents men, women, children, professional athletes, and celebrities. The agency has offices in New York, Los Angeles, and Miami, and affiliate offices in North America and throughout the world.

As a Los Angeles men’s groomer, I hope to work with this international team in the near future as it was an awesome experience!

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Los Angeles men’s groomer page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: DATCH