Los Angeles Celebrity Makeup Artist | JIMMY CHOO X JK YEONG Campaign

Los Angeles Celebrity Makeup Artist | JIMMY CHOO X JK YEONG Campaign

As a Los Angeles celebrity makeup artist I had the pleasure of working with JIMMY CHOO on their JK YEONG print and video campaign shoot in Los Angeles, California. ThenWhat was contacted by JIMMY CHOO to hire as a creative agency in Los Angeles to produce their JK YEONG print campaign in Los Angeles, California.

Jimmy Choo is a 21st-century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit. The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies.

Korean stylist, creative and influencer YK Jeong collaborated with JIMMY CHOO on an exciting capsule collection, which shows signature Jimmy Choo styles remixed for a bold, brave and fresh perspective.

About the creative agency, ThenWhat helps brands rapidly realize and scale their ideas from concept to consumer with a focus on brand strategy, content creation, elevated product, and innovative experiences.

As a celebrity makeup artist, I hope to work with this international team in the near future as it was an outstanding experience!

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Los Angeles celebrity makeup artist page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: JIMMY CHOO
Director- @taylorjjames
Creative Director- @jonathon @thenwhat
DP- @betterdeadthanvideo
Producer- @columbiatatone
Photographer- @_efig
Key Hair & makeup artist: Luca Buzas
Assistants – @mmmyyaaaa @theamandabourne @bychloerose
Editor- @callaird
VFX- @tarantula_vfx
Models- @miakong999 @amandasteele @myegotrip @aishimatsu @ninja__face
Stylist- @vchillbruh
Color- @edwardsdan
Location: Los Angeles, CA

Los Angeles Beauty Influencer | TYME Iron Pro Collaboration

Los Angeles Beauty Influencer | TYME Iron Pro Collaboration

As a Los Angeles beauty influencer I often collaborate with different brands. TYME sent to me a package including their Iron Pro, Upstaged Thermal Protectant and their Tymeless Protect & Shine. As a beauty influencer in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns so I always need to have my kit professionally put together for my clients. TYME products really help me to stay professional and ready for any situation.

I love my TYME iron, you can create any hairstyle you like with it!  You should expect your TYME Iron curls to last for days. Below are a couple of tips to help get more life out of your style:

  • Make sure you are curling at a slow speed, with loose tension. If you gliding too quickly down the hair strand your hair won’t properly heat, which can cause your curls to fall.
  • Evaluate your foundational products.
  • Check your temperature setting. If your hair is thick or naturally curly you may need to go up a heat setting to set in your curls.

TYME designs products that give every individual the confidence to recognize their own unique beauty. They are a small company, and a family, who are committed to making life easier with superior products, next level customer service and education.

Being a Los Angeles influencer means having a social media base with a significant and engaged following. Because of my professional background in Hollywood,  endorsing specific makeup and beauty brands through shareable, digital content allows brands to get their products to the right people.

I really enjoyed collaborating with the TYME. I get excited about working with new beauty products and about what I can achieve with their products from project to project.

I constantly post about hair and makeup trends, please visit my Los Angeles beauty influencer page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Instagram Makeup Artist and Stylist | Shanghai The Neon City

Instagram Makeup Artist and Stylist | Shanghai The Neon City

As an Instagram makeup artist, it is always challenging for me to create different looks that catch the eye of the internet audience. This project was one of the special ones that got viral attention. We called it the Shanghai Neon. With makeup and styling alone, you can do so much to get the look and feel you are going for. In Shanghai, the locations were already incredible and we just had to bring our imagination. As an Instagram makeup artist and stylist, I love to bring in projects with futuristic elements.

I created the Instagram makeup and hairstyle looks for this project with a really futuristic vibe inspired by Blade Runner. From the clunky, utilitarian vehicles on the streets to the hulking mega towers that dominate the skyline, Shanghai is a city that’s both a vision of the future and grounded in the modern-day. I used blue color neon eye shadows and matched with purple underline eye shadow and pink lipstick. We painted the model’s nails a neon color as well to get the full look.

For wardrobe styling, we were going for an ultra-modern look so we used MONCLER down-filled jackets. The women’s Moncler jackets are athletic and have a street-inspired design. Modish urban shapes are fashioned from high-tech materials and down padding for an aesthetic that is as eye-catching on the streets and in the final pictures. I am very excited to have achieved our final vision for this project.

I always post about style and beauty trends on Instagram, please visit my Los Angeles Instagram makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Dear Velvet is a diary of style, creativity and wanderlust writing constantly amazing blogs about my work, visit their website here: https://dearvelvet.com/style/shanghai-neon/


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