High Fashion Styling Archives - Page 15 of 16

Professional Wardrobe Stylist In California | Green Tea TVC

As a professional wardrobe stylist in California, I had the luck of flying to the Philippines to style a TV commercial with the Shooting Gallery Asia production company team. It was a very exciting trip. We were shooting their Green tea TV commercial for three days around Manila. We worked with an advertising agency called GREY China.

As a professional wardrobe stylist, I love planning ahead. As soon as I get a brief about a project, I immediately have a vision of what the brand can use for the shoot. It helps make the actual shoot run smoothly. I prepared most of the wardrobe styling in Shanghai, China throughout my pre-production days. In Manila, I only had to source a couple of additional wardrobe choices to complete the looks. Another tip, for aspiring wardrobe stylists out there, is to always have a backup plan. Bring as many styles there as are available and is possible to use on location, especially when working in a place you are not familiar with.

Our commercial was for a green tea brand so the looks had to match with the brand’s previous advertising campaigns. Our main color was green. I loved playing around with the tones for this shoot. The art direction for this project created a really friendly, lifestyle and happy atmosphere for the camera. I love how we were able to harmonize each of the aspects of the production to create a fun commercial to watch. I personally like it when all these visions come together into one work of art.

A professional wardrobe stylist is one of the foremost trending professions within the fashion and commercial world globally. What a wardrobe stylist does is select the clothing and accessories for commercials, editorials, print or TVC advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really essential to these companies because if not for the styling and branding, the message of the commercial will not be communicated across to the audience and customers.

I also had an excellent time working with Indie Go Media and Shooting Gallery Asia production companies in the Philippines, I hope to create more projects with them in the future. Shooting Gallery Asia is a TVC and Film production company that has a wide range of clients. They are a trusted name in production with projects spanning from Singapore, China, Indonesia, Vietnam, Philippines, Malaysia, France, New Zealand, The Maldives, and Japan. They also do 3D CGI/Capture and Print, Digital Imaging and Original Content Creation.

Getting to travel across the world, is just one of the many perks of being a professional wardrobe stylist. But most of all, I get to do what I love and enjoy working with creative people!

I frequently post about fashion trends on my Instagram, please visit my professional wardrobe stylist in California page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a professional wardrobe stylist in California, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Professional Makeup Artist | Fundamental Coast

As a professional makeup artist, I was recently able to work with Fundamental Coast. I worked with them for the first time last year, and I hope to work on more campaigns with them. This project was shot on location around Manhattan Beach in Los Angeles. It took us two days to finish the shoot and I really loved the results.

Fundamental Coast’s brand is centered on the coastal culture including surfing, skating, action sports, etc. Most of their products reflect the lifestyle of their area. It was fun to be part of a shoot in such a good location. When doing makeup for lifestyle pictures it is essential to get to know the brand and to work around what the brand stands for.

Fundamental Coast is a lifestyle brand and as such, they wanted to create lifestyle looks. Doing makeup for lifestyle looks has become an easy job to do for me. They have a pretty relaxed yet fun feel in their products. The kind of products that you can use indoors and most especially for outdoor activities. Most of their apparel is for weekend escapades and fun trips. It was tricky at first to capture what a lifestyle look is, because it needs a degree of discipline to do the research on what matches a particular lifestyle brand, but over time if you are an experienced makeup artist, you master the techniques.

I want to share some of the practices related to being a professional makeup artist. Some of these practices have really helped me to become excellent at my job.

Practice makes perfect

Makeup is also artistry, and personally, I practice a lot in order to achieve the level of skill I currently have. Despite my current experience, I still practice every day. Learning by experience will help you perfect your skill. It is worth noting how effective it is to learn from the experts as well.

2. Experiment and just go for it.

Most successful makeup artists have their own makeup style or expertise. I think if you like to experiment with makeup, then you will eventually get distinct results. There are a lot of makeup artists experimenting and going all out on creativity which push the boundaries of our industry.

Stay updated with the latest trends

This is extremely important in my case. Having to work with many brands, I am expected to know what is trending. I must be current with the styles that are popular in the moment. Having basic knowledge will only get you far, but keeping your mind on trends and demands will keep you ahead of the game.

I am enjoying my job as a professional makeup artist and I love working with a wide range of looks and stlyes that my clients request. I get excited about working with brands and about what I can contribute to their project. Most of all, I love the delight of seeing my work used by clients in some of their major campaigns.

I constantly post about hair stying trends, please visit my professional makeup artist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Fundamental Coast website for more: https://fundamentalcoast.com/

Celebrity Wardrobe Stylist Los Angeles | DTLA Photoshoot

I would like to share a fun experience I recently had working as a celebrity wardrobe stylist Los Angeles. L.A. has a great community of creatives working with each other. Tarek Reed is the fashion photographer I worked with on this campaign. I have already worked with him on a couple of projects, his works are simply stunning.

Celebrities and influences are some of my favorite people to work with because they have a certain energy that is contagious. These celebrities and influencers have a certain personal brand that they have achieved which makes each one unique to the style. This group of talent also gives me a lot of options to create the looks that they can easily pull off. Working with them is always an adventure and experimental at times.

Tarek Reed is one of my favorite fashion photographers. It was a pleasure to work with him, especially because there are a lot of people he can pick for a celebrity wardrobe stylist in Los Angeles. We did photo shoots for a few projects for clients including fashion stores, showrooms and model agencies. We got a behind the scenes videographer to shoot a video of this particular collaboration. Working with a professional like Tarek Reed is a great opportunity to cultivate my work. We are currently in the process of submitting the final images for publication. It is exciting to see the final products when you have helped produce beautiful photos. It is even more exciting to see them in publications.

During the shoot with Tarek Reed, I did my job as a celebrity wardrobe stylist. Downtown Los Angeles was our location. Many people ask what a celebrity wardrobe stylist does, so I’ll make a shortlist of the things I actually do during a project:

I select items including fashion items and props that a model can use for a shoot whether it is for magazine, billboards or other media.
Sometimes I also advise the photographer on what would look good in photos and items that are then chosen for us to promote.
I Communicate with celebrities/models, retailers, designers, brands, hairdressers, photographers, etc.
I also do makeup and hairstyling for celebrities during a photoshoot.
Generally, I advise clients about what fashion direction they should take.

A celebrity wardrobe stylist may do the things listed above, and more, but the main goal is to make the model or the celebrity look good for a shoot whether on video or in photographs. It does sound fun, right? Working with different kinds of creatives and putting together something beautiful for others to look at.

So what does it take to be a celebrity wardrobe stylist? I found out after years of working in this job, that passion for fashion and unique trends is the first and foremost thing that a wardrobe stylist must-have. Next to that, is a keen eye for beauty. What colors match the model’s tone? What items must be selected for the celebrity to wear to make the photographs stand out? These are all the things that I think about every day on the job.

I constantly post about stying trends, please visit my celebrity wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Tarek Reed website for more: https://tarek-reed.format.com/

TV Commercial makeup artist and hairstylist | BRIOGEO

When I am not styling celebrity wardrobes, I also take projects as a TV Commercial makeup artist and hairstylist. I was recently hired by an advertising agency to help them do the hair makeup for one of their clients, Briogeo. Working with hair may seem easy, but it can get tricky. But this makes it even more exciting job!

I want to also say a few things about my client Briogeo. Briogeo makes hair products that are specific to your hair’s texture. You can choose a product for repair if you want to add volume to your hair, or you just want to enhance your curls. Their formulas are also free of harmful chemicals and irritants including sulfates, parabens, phthalates, silicones, DEA and synthetic color.

What I did for this project as a TV commercial makeup artist was to create before and after hair and makeup looks on camera for this production. This work was fun because I got to see the actual changes happen in real-time on the models before and after I styled them. Starting with the before look, I applied the hair conditioner and other hair products. After washing and drying the hair, I created simple looks for each model.

Being a TV Commercial makeup artist and hairstylist is an advantage when you want to get jobs especially for advertising campaigns. It is a plus when you have this set of skills combined. You already have a set of skills to complete a look from A to Z. For me, these two jobs combine naturally because I love making people look beautiful, having multiple skills to apply to my job is a bonus.

I want to throw in some tips for those who want to work as a TV Commercial makeup artist and hairstylist. The most important skill is creativity. And for me, I think creativity is in every one of us. Anyone can be creative. A hairstylist also needs to be a good communicator. The job gets easier when you know how to talk to your clients, and how to make your model more comfortable. After years on the job, I got to learn to be more open to new ideas and new techniques. You have to know how to accept feedback and comments and improve your work in the process. And most of all, a skill that people do not mention often is that you have to be interested in personal grooming as well.

Hairstyling for TV commercials is a little bit different from styling for editorial and other photography centered campaigns. This was definitely the case for Briogeo because they are a brand of hair products and the hair was the focus in this TV commercial.

How I got the Briogeo job was through an advertising agency. Sometimes agencies source TV commercial makeup and hairstylists, especially if you already have a list of campaigns in your CV. I love getting jobs from production companies as well. I also have clients who contact me directly.

I constantly post about hair stying trends, please visit my TV Commercial makeup artist and hairstylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Briogeo website for more: https://briogeohair.com/

Top Makeup Artist in Los Angeles | Domyos Sport Print Campaign

I was working recently on a Domyos print campaign. Luckily I have been told that I am viewed as one of the top makeup artists in Los Angeles, therefore I am often asked to take on challenging and interesting projects. We were shooting over one day in a Hollywood house and one day in Venice Beach. Domyos is a successful sports clothing brand, known for their sportswear focusing on Decathlons.

We were going for athletic-inspired beauty and sport style makeup looks during this photoshoot. The athletic minimalistic look is defined by bare-bones makeup with an emphasis on glowing skin and strong eyebrows. The hair is usually in a sleek ponytail or worn loose and wet-looking. During this sporty photo shoot, I had 8 models to take care of in terms of makeup and hair styling. I was going for minimal, fresh looks without a lot of coverage. “Fresh,” “sporty,” and “young” these were the keywords during this shoot.

As a top makeup artist in Los Angeles, I love to create minimal makeup looks. Bare-faced beauty is all about looking like you’re letting your natural skin shine through just a glowier, more even-toned version of your natural skin. To create these looks, one of my favorite types of make are moisturizers, primers, BB creams, mascara, eyeliner, lip balm, and blush.

Decathlon‘s main mission is to make sport accessible to as many people as possible. They would like to help, inspire and guide people through their sports experiences. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle. Decathlon has 70 sport brands under one roof.

I constantly post about makeup trends, please visit my top makeup artist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Decathlon website for more: https://www.decathlon.co.uk/

Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

As a Los Angeles television wardrobe stylist, I principally work on TV commercials. while I lived in Shanghai, China I was hired by Fred and Farid, an international independent advertising agency to work on a project with one of their clients, Sugar Lady, on their next commercial. Moreover, the production company asked me to bring on board, a hair and makeup team for this commercial.

In this commercial, I took care of the direction we were going regarding the appearance for wardrobe and hair-makeup. The style was very elegant and minimal, I used only monochrome colors for accessories and I selected very large brim hats to keep our model mysterious. In fashion terms, hats are a very noticeable accessory because the onlooker’s attention is first drawn to the face. For this reason, I made sure the costumer’s first attention would be drawn to Sugar Lady’s newest collection.

For styling, the key things you need are creativity, communication skills, and good teamwork. With luxury brands, these things are very important as a result of the clients have really refined taste. There are some inherent and learned qualities that build a successful fashion stylist.

As a wardrobe stylist agency in Los Angeles, you need to have several wardrobes and fashion stylists in your roster to recommend for specific projects. You can represent stylists in each category, for example, luxury, sport, beauty, and fashion.

Sugar Lady has been a ladies’ fashion brand for over 30 years. Sugar Lady is a luxury brand or prestige brand for which a majority of its products are luxury fashion clothes and accessories.

I frequently post about fashion trends on my Instagram, please visit my Los Angeles television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Professional Makeup Artist in LA | Hollywood Shine Beauty Editorial

As a professional makeup artist in LA, I was working with fashion model/influencer Kenzo Lauren on an editorial beauty shoot in Los Angeles. The fashion shoot entitled Hollywood Shine has been published by Dear Velvet on their online blog. We found Kenzo while I was looking for fashion models in the Los Angeles area. We arranged this photoshoot in several locations in Hollywood, Venice and Santa Monica, launching our first fashion photo collaboration.

Most importantly we were going for a high-end look on this shoot, inspired by the Oscars. From gold makeup to sparkling nails, the looks exuded Hollywood glamour. I managed Kenzo’s makeup and styling for this editorial. Eye makeup speaks volumes about your style and when done right, it has the power to be immensely transformative. So it did for Kenzo. I chose matching cocktail dresses to complete her look for this shoot.

As a makeup artist in LA, I always arrive at fashion shoots with a fully equipped kit of high-quality cosmetics in a wide variety of colors. Highlighter is the ultimate photo-ready secret. In this editorial, I used gold and silver glitter as well for eye shadow. A little glitter liner is a super fun way to add some sparkle to your look.

Dear Velvet is a diary of style, creativity, and wanderlust. We first connected in 2015 with the DV team and since then, they have published several amazing articles about my work as a professional makeup artist in LA.

From the founder of DV: “Art and fashion, writing, photography and sheer curiosity keep me up late, playing in the digital world and on the road in the real one.”

I constantly post about beauty makeup trends, please visit my professional makeup artist in LA page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Dear Velvet website here for the full article: https://dearvelvet.com/2016/02/26/hollywood-oscar-shine/

Fashion Stylist in Los Angeles | Glamour Sales Commercial

One of my first commercials as fashion stylist was for Glamour Sales back in 2014 in Shanghai, China. The project was entitled “Glam Dog”, and it’s spokesdog became the brand’s community manager on Weibo, WeChat, and other digital platforms for Glamour Sales. The spokesdog was the star of the “Glam Dog Fashion Show” organized by Fred & Farid Shanghai at the Bund in Shanghai, and it went viral with 2.65 million views.

This was one of my most exciting shoots when I started to work in the advertising industry as a fashion stylist. I had 2 dogs to style so had to play very well with the brand accessories and create costumes for the dogs.

A small blurb from Jing Daily states; Shanghai has found its next big thing, and it struts on four legs and has a tail. As fashion e-commerce brands race to find the sexiest stars to be the face of their brand, Fred & Farid Shanghai, a creative agency, found the perfect solution for online luxury flash sale company Glamour Sales’ need for a glamorous ambassador—they found a “spokesdog.”

In 2014 the Fred & Farid agency received a winning award as well from the Webby Awards for this commercial.

About Glamour Sales: As the leading Luxury & Fashion Flash Sales website in Asia, Mei.com (Glamour Sales) entered into the China market in April 2010. Glamour Sales is a young luxury clothing and accessories brand in China. Their sell their stuff almost exclusively online. Glamour sales is China premier high taste and quality lifestyle online shopping platform. Inspires and satisfy China’s consumers to pursue higher taste and quality lifestyle.

I frequently post about fashion trends on my Instagram, please visit my fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a fashion stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To learn more about Glamour Sales visit their website here: http://www.mei.com/index.html

Celebrity Makeup Artist In Los Angeles | Mei Online Advertising

Celebrity Makeup Artist In Los Angeles | MEI.COM Online Advertising

I recently collaborated with MEI.COM on a fashion shoot for their online luxury shopping platform. As a celebrity makeup artist in Los Angeles, I often collaborate with fashion brands on their online advertising campaigns. I had the luck of working with Instagram celebrity influencer Taylor Tomasi Hill on this campaign. We went for a natural beauty makeup look with wavy hair style.

Our fashion shoot started early in the morning at one of the 5-star luxury hotel suites in Shanghai, China. We had a quick meeting about the beauty makeup style we were going for. Taylor preferred focusing more on wardrobe styling so we wanted to keep her makeup natural. Natural makeup is all about finding the balance between glowing skin and the perfect foundation application.

MEI.COM is bringing luxury to life. Leading luxury retail platform MEI.COM revolutionizing the way they produce the most fashionable web content in China. As the largest luxury retailer in the Chinese market, staying ahead of trends in fashion is imperative to MEI’s success.

From Wikifashion: “Taylor Tomasi Hill is the style and accessories director for US Marie Claire magazine. It’s said that she is also the muse to Prabal Gurung. Taylor was previously the accessories director for Teen Vogue magazine. Taylor has described herself as a “clothing chameleon”, whose style is constantly evolving. She often mixes feminine pieces with boyish or edgier items. Taylor herself favors items from Proenza Schouler and Rick Owens. She lists Burberry trench coats as a staple in her wardrobe as well as Madewell destroyed jeans, Chanel 2.55 bag and YSL heels for the office. Taylor is rumored to be the new fashion director for Barney’s New York.”

I constantly post about beauty makeup trends, please visit my celebrity makeup artist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To shop from MEI.COM please visit their website here: http://www.mei.com/index.html

Freelance Wardrobe Stylist in Los Angeles | OPPO Print Campaign

As a freelance wardrobe stylist, I was hired onto this commercial production as the key wardrobe stylist. Amanacliq production company in Shanghai, China found me to style a shoot for OPPO smartphones.

We had 2 freelance models who flew to Shanghai from Guangzhou, China for this campaign shoot. We had different themes, one business casual, one lifestyle and sporty. Our location was StudioArk, Amanacliq‘s official studio space. I was working closely with the Amanacliq production team to get the final looks approved. As a freelance wardrobe stylist in Los Angeles I love to collaborate with new clients, agencies, brands and commercial production companies and travel for work.

This print campaign’s main theme for wardrobe was business casual. Business casual is very versatile. Wardrobe can be paired with more dressed up pieces to look more “put together” and mature, or they can be worn with much more casual pieces for a more laid-back vibe. Some examples of these items can be black blazers, button down shirts, nice flats, cool blouses and cute, easy dresses.

About OPPO, the selfie expert and leader, OPPO is ranked as the number 4 smartphone brand globally since 2016* and is
providing excellent selfie experiences to more and more young people around the world. For the last 10 years, OPPO has been focusing on selfie technology breakthroughs. OPPO innovated selfie beautification and drove the selfie trend in the smartphone industry.

I had a great time working with the Amancliq production company and OPPO, I hope to create a lasting business relationship with them for the future.

I frequently post about fashion trends on my Instagram, please visit my freelance wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a freelance wardrobe stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire OPPO print campaign, visit their website here: https://www.oppo.com/en/index.html

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