TVC creative coordinator Archives

Women’s Sportswear Stylist in Los Angeles | Napapijri “Future-Positive” Campaign

As a women’s sportswear stylist in Los Angeles, I had the luck working with Napapijri, an Italian premium casual-wear brand owned by VF Corporation. Originally a producer of alpine travel bags, Napapijri now markets upscale apparel for men, women, and children, as well as accessories, footwear, and bags. The Napapijri brand is most widely associated with its Skidoo jacket.

As a commercial production company, Tiger House Films loves to take on challenges, especially when it comes to international fashion commercial clients. We were approached by Zelda Andreoli of Brand Consulting Agency Zelda Zelda to work with Golab Agency and creative director Ced Stefan Pakusevskij of FullScream to be the on the ground production company for the new Napapijri SS19 Fashion Commercial stills and video campaign.

The new campaign for Napapijri produced by Golab Agency and Tiger House Films fashion commercial production company in Los Angeles entitled “Future-Positive”, was the new Spring/Summer 2019 campaign by Napapijri. The Milan based brand has an inclusive approach in this campaign, expressed through the casting of globally diverse and emotionally expressive models. The story artfully mixes adventure, friendship, and romance following the cast as they initiate a new member to the Napapijri Tribe.

This fashion commercial campaign was the part of the launch of Napapijri’s SS19 Collection, which envisions an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami.

I had an excellent time working with Napapijri, Golab Agency, and Tiger House Films as a women’s sportswear stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my women’s sportswear stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

The full fashion commercial can be viewed: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator | Wardrobe Stylist Assistant: Luca Buzas

Los Angeles Fashion Stylist | Vogue Italia Napapijri Publication

I got hired into this commercial production as a Los Angeles fashion stylist and creative coordinator. Tiger House Films, a boutique production company in Los Angeles, the ultimate goal is to create the best project possible with creative, interesting people. For this reason, it was a dream for THF commercial production team to be working with Zelda Andreoli of Brand Consulting Agency Zelda Zelda , Golab Agency and commercial director Ced Stefan Pakusevskij of FullScream.

The Napapijri SS19 Fashion Commercial stills and video campaign that THF produced with this international crew has been featured in an article in Vogue Italia. It is always a goal for any commercial and fashion production company to be involved in projects that are well received by the international fashion community and being featured in an iconic publication such as Vogue, puts the cherry on top of what was an incredible collaboration with out production partners on this campaign.

As a Los Angeles fashion stylist and creative coordinator I was responsible of all the looks were lined up and organized for the stills and video shoot. This fashion commercial campaign is for the launch of Napapijri’s SS19 Collection, which envisions “an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami”.

Here is a link to the Vogue Italia Article on our Future Positive Campaign: https://www.vogue.it/moda/article/napapijri-presenta-la-nuova-campagna-future-positive

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

The full fashion commercial can be viewed: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator | Fashion Stylist Assistant : Luca Buzas

Los Angeles Creative Coordinator | Napapijri Fashion Commercial

I got hired by THF as a Los Angeles creative coordinator to work on this commercial. Tiger House Films was approached by Zelda Andreoli of Brand Consulting Agency Zelda Zelda to work with Golab Agency and creative director Ced stefan pakusevskij of FullScream to be the on the ground production company for the new Napapijri SS19 Fashion Commercial stills and video campaign.

The new campaign for Napapijri produced by Tiger House Films fashion commercial production company in Los Angeles entitled “Future-Positive”, is the new Spring/Summer 2019 campaign by Napapijri. The Italian, Milan based brand has an inclusive approach in this campaign, expressed through the casting of globally diverse and emotionally expressive models. The story artfully mixes friendship, adventure, and romance following the cast as they initiate a new member to the Napapijri Tribe.

Tiger House Films fashion commercial production spanned 2 days with locations all over Los Angeles from the LA River to The Hollywood Hills to Malibu. With a cast of young models from several agencies, the logistical challenges were often present but handled by the on the ground team of producers and stellar crew. Eli Arenson was our DP and he chose to use Panavision as our camera vendor for the project. We were also supported by our aerial collaborators Drone Dudes as we captured some incredible shots from both the air and on the ground.

As a Los Angeles creative coordinator I was responsible of the wardrobe styling, hair / makeup looks and generally the film creative appearance during this fashion commercial production. This fashion commercial campaign will be a part of the launch of Napapijri’s SS19 Collection, which envisions an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami.

We hope to work with this international team in the near future as it was a stellar experience the first time around!

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

The full fashion commercial can be viewed: HERE

On Vogue Italia: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator: Luca Buzas

TV Commercial Wardrobe Stylist | New York Life Insurance

TV Commercial Wardrobe Stylist I New York Life Insurance

As a TV commercial wardrobe stylist in California, I had the opportunity of working with Tiger House Films commercial production company’s team on New York Life Insurance videos multiple times during this year.

Our theme for this commercial video production was “Celebrating Milestones: Diwali”

Diwali is a Hindu festival of lights, held in the period October to November. It is particularly associated with Lakshmi, the goddess of prosperity, and marks the beginning of the fiscal year in India. In total, we had approximately 15 cast members for these 3 videos for the same Diwali theme. All of our cast members were bringing multiple wardrobe choices and I prepared outfit options as well as matching to New York Life Insurance previous advertisements.

A commercial wardrobe stylist is one of the most trending businesses within the fashion and commercial world internationally. What a wardrobe stylist does is pick the clothing and accessories for TV commercials, editorials, print or advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really an essential element in the process of creating advertising campaigns and commercials.

As a TV commercial wardrobe stylist based in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the creative team on this New York Life Insurance web commercial.

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

Wardrobe Stylist / HMUA: Luca Buzas

New York Life Insurance states as you begin the next chapter of your lives together, #Diwali can be the perfect time to start a new tradition of financial responsibility: https://nyl.co/2QqH5NR #GoodAtLife

I constantly post about my work on Instagram, please visit my TV commercial wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Los Angeles Production Coordinator | Wikipedia x Paramount Network Project

I was involved as a Los Angeles production coordinator in this project. I collaborated with Tiger House Films Los Angeles brand video production company was approached for the second time by social media giant NowThis Media to produce a brand video production for Paramount Network’s primetime show American Woman and Wikipedia.

Set in the center of Hollywood at Neuehouse, this brand video campaign was produced to highlight women’s empowerment by bringing to light the fact that only a small percentage of Wikipedia article editors are in fact, women. As a Los Angeles production coordinator I was thrilled to be part of this project.

Teaming with Paramount Network and their new show American Woman, NowThis Media and Tiger House Films brand video production company were able to produce a branded video production of an “all women edit-a-thon”.

The venue for the event, Neuehouse, is a brand new office and event space in the center of Hollywood. The location is a venue at the crossroads of art, culture, film and creative business. It is an ideal location for a forward thinking brand video production such as the collaboration between Tiger House Films and NowThis Media.

This brand video production is intended to reach a global audience through various social media channels including followers of American Woman on Instagram, Twitter, Facebook and various other social media platforms.

Following the trend of social media brand video production and branded media to promote causes, our team at Tiger House Films was able to harness our extensive experience in this particular field to shoot this spot all within a twelve hour production day.

I constantly post about my work on social media, please visit my Los Angeles production coordinator page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Check out the finalized video to learn more about our collaboration: https://shortyawards.com/3rd-socialgood/nowthis-x-paramount-networks-wikiwomen

CREDITS:

Studio: NowThis Media
Production Company: Tiger House Films
Client: Wikipedia / Paramount Network
Starring: Cast Of American Woman
Producers: Jason Kent Carpenter / Luca Buzas
Director: Alyssa Kurtzman (Group Nine Media)
D.P.: Josh Allen

Creative Coordinator in Los Angeles | Motorcycle TV Commercial

I got hired by THF as a creative coordinator in Los Angeles to work on this commercial. The Continental GT motorcycle commercial production was the first of two international commercial productions we created for Royal Enfield in conjunction with Storytellers.in from Mumbai, India. This spot for the new Continental GT, was shot over 5 days all over California with a stellar Tiger House Films commercial production team.

This first of two motorcycle commercial productions for Royal Enfield was shot in Downtown Los Angeles with an overnight production schedule. Our commercial producers shut down 4th street bridge and shot fireworks off of it, blocked 2nd street tunnel, lower Grand Ave and many blocks of Broadway to accommodate the stunts and precision riding necessary to pull off this motorcycle commercial production.

I was not only the creative coordinator in Los Angeles on this project but also did the wardrobe styling. I had 10 main casts to style. As a TV commercial wardrobe stylist I love working with a wide range of looks and stlyes that my clients request.

Royal Enfield is a historic Indian motorcycle manufacturing brand with the tag of “the oldest global motorcycle brand in continuous production”. The first Royal Enfield motorcycle was built in 1901. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.

This international motorcycle commercial production was an extreme challenge for our production company on many levels. The end results were beautiful and made the journey worth it.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my creative coordinator in Los Angeles page here: https://www.instagram.com/lucabuzas/

To view our new motorcycle commercial productions on the brand site, visit: The Official Royal Enfield Site

CREDITS:

Client: Royal Enfield
Agency: DDB
Production Companies: Storrytellers.in (India) / Tiger House Films (USA)
Director: Arun Gopalan
DP: Matt Chuang
Creative Coordinator: Luca Buzas

Los Angeles Creative Coordinator | Royal Enfield Interceptor Commercial

I have many different responsibilities as a Los Angeles creative coordinator such as coordinating the wardrobe, the looks for hair and makeup, and the styling in regards to the client’s requests.

I’ve recently lent my services as a Los Angeles creative coordinator and wardrobe stylist in two commercials for Royal Enfield and Tiger House Films led a company called Storyteller.in based in Mumbai, India. Storytellers.in was founded in 2015 under the direction of Arun Gopalan. Over the last three and a half years, the company has worked on many different campaigns that have earned them some notoriety in the industry.

Tiger House Films is an award-winning commercial production located in Los Angeles founded by Jason Kent Carpenter, who also works as a freelance producer and director. The Enfield Cycle Company makes motorcycles, bicycles, lawnmowers, and stationary engines under the name Royal Enfield.

I worked on the Storytellers’ first American shoot as their Creative Coordinator on a commercial shoot in Los Angeles. We shot for five days in various locations including Downtown LA, Malibu, and Pismo Beach.

My main duties on this shoot included:

Contributing to the creation of creative materials
Handling day-to-day project tracking and management with internal cross-functional teams and agency partners.
Assisting in creating and developing briefings
Becoming familiar with details of the campaigns in order to keep the team on track
Asset management (workflow/timelines), transferring between internal and external departments and ensuring timely delivery.

Since 2012, I’ve worked with many different clients from all around the world. When I had started my journey in Shanghai, I never could have imagined the immense amount of experience in fashion films, commercials, web and TV contents, and photoshoots that I’ve obtained in the last six years. Working as an L.A. creative coordinator may not be an easy task, but it’s a fun one nonetheless.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

To learn more about Royal Enfield please visit their website page here: https://www.royalenfield.com/