Advertising Archives - Page 6 of 18

Drink Prime Campaign with Logan Paul x KSI | Celebrity makeup artist in Los Angeles

Being a celebrity makeup artist in Los Angeles, I mostly work on TV commercials and branded videos. I got a chance a couple of weeks ago to work with Drink Prime on their latest campaign with Logan Paul and KSI.

I was the key and celebrity hair and makeup artist on this project. We shot this campaign during one day in a studio location in Los Angeles, California.

The 2 founder of the company are Logan Paul and KSI. Logan Alexander Paul is an American social media personality, actor, and professional wrestler. He is currently signed to WWE, where he performs on the Raw brand. He has over 23 million subscribers on his YouTube channel, and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018, and 2021.

Olajide Olayinka Williams “JJ” Olatunji, known professionally as KSI, is an English YouTuber, rapper and boxer. He is a co-founder and member of the British YouTube group known as the Sidemen. He is the CEO of Misfits Boxing and the co-owner of Prime energy drink, XIX Vodka and a restaurant chain known as Sides.

About Drink Prime:

PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. They’re confident you’ll love it as much as they do.

I had a great time working with Drink Prime team as a celebrity makeup artist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about hair and makeup trends, please visit my celebrity makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Be The Match Video Shoot | Professional hair and makeup artist

Being a professional hair and makeup artist in Los Angeles, I mostly work on TV commercials, branded videos and events. I got a chance a couple of weeks ago to work with PCA agency and Be The Match.

I was the key hair and makeup artist on this project and had the luck of working directly with 3 influencers, including Male, who is a professional dancer and content creator, AJA DANG content creator and AJ Rafael who is a social media influencer and musician. We were going for a natural, camera ready hair and makeup looks and we shot these branded video contents in a Los Angeles studio.

About PCA Agency: their adventure began in 1995 when they founded a promotions and event production company in San Francisco. What began as a college endeavor to bring Asian Americans together grew into a national brand that became a staple in the Asian events and entertainment community. On their journey, they produced over 5,000 events and amassed over 3 million attendees throughout North America & Asia. From the beginning, they wanted more than just a company. They wanted an adventure.

About Be The Match: The National Marrow Donor Program is a nonprofit organization founded in 1986 and based in Minneapolis, Minnesota, that operates the Be The Match Registry of volunteer hematopoietic cell donors and umbilical cord blood units in the United States.

I had an amazing time working with PCA agency and Be The Match as a professional hair and makeup artist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about hair and makeup trends, please visit my celebrity makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Modular AI Launch Event | Professional makeup artist

Being a professional makeup artist in Los Angeles, I mostly work on TV commercials, branded videos and events. I got a chance a couple of weeks ago to work with Stept Studios and Modular AI.

I was the key hair and makeup artist on this project and had the luck of working directly with the founders of Modular AI during this 2 days studio shoot.

About Stept Studios: STEPT IS AN AWARD-WINNING CREATIVE AND PRODUCTION STUDIO KNOWN FOR WORK THAT FEELS MORE LIKE ENTERTAINMENT THAN ADVERTISING.

They partner with brands, agencies, and platforms to create campaigns, commercials, and branded content with authenticity at its core. Their award-winning roster of directors represents the next generation of storytellers, working across commercial and documentary genres.

About Modular AI: They are world leaders in AI infrastructure. They contributed to so much of it, now they are reinventing it. They believe that AI is a net positive force in the world and will help transform it for the better. Their vision and mission are to reinvent AI infrastructure to advance humanity and our surroundings

Chris Lattner and Tim Davis met at Google and felt AI was being held back by overly complex and fragmented infrastructure. Motivated by a desire to accelerate the impact of AI on the world by lifting the industry towards production-quality AI software, they founded Modular.

I had an amazing time working with Stept Studios and Modular AI as a professional makeup artist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about hair and makeup trends, please visit my celebrity makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Here you can see the full launch video:

https://www.modular.com

Smile Zemi Campaign | Wardrobe stylist in Los Angeles

As a wardrobe stylist in Los Angeles, I had the luck of working with Smile Zemi on their US website and campaign launch in Los Angeles, CA.

Smile Zemi boosts your child’s learning. You never forget the smile on your child’s face when they reach a milestone. With Smile Zemi, your little one can reach milestones in how they learn. Their home learning system offers a flexible method for fostering the confidence and skills learners need in today’s world. Over the past decade, Smile Zemi has helped 1 million children (and counting) experience the joy of learning while improving their academic skills.

The commercial was produced by Stories International, STORIES LLC is a full-service production, commercial and literary management company based in Tokyo with its international arm.

These campaign images were shot by the talented Elena Petrova, her photography is inspired by all the art, music and culture that she has experienced. She admires mood, mystery, gestures, eyes, shadows, eye-catching lighting and beautiful wardrobe.

I love working with children, a couple of things that I pay attention to when I style them:

Avoid logos
I use bright colors / what feels good
Prints or solid both works great as long as they are not distracting
Choose what works on camera

I had a wonderful time working with Smile Zemi and Stories International as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Production company: Stories International
Production team: @ikuko_0711 @billykol @michaelchasin @ellietsutsumi
Photographer: @iamelenapetrova_
AD: @gracestralia
Wardrobe stylist and key hair/makeup: @lucabuzas
Hair and makeup artist: @neadune
Assistant stylist: @ninanmofrad

Hollywood Park Casino Commercial | Los Angeles wardrobe stylist

As a Los Angeles wardrobe stylist, I had the luck of working with Hollywood Park Casino on their TV Commercial spot in Los Angeles, CA.

Hollywood Park Casino is the premier cardroom and entertainment destination in Southern California. They are just minutes from Downtown Los Angeles and five minutes away from LAX in the city of Inglewood, California. They offer guests an enhanced gaming experience in a fun and dynamic setting.

The commercial was produced by Tiger House Films, a dynamic, multi-award winning full-service commercial and brand media production company headquartered in Los Angeles, CA, known for it’s vibrant, modern aesthetic. Additional teams are in New York, San Francisco and nationwide.

The advertising agency on this commercial was Plan C Agency. Their adventure began in 1995 when they founded a promotions and event production company in San Francisco. What began as a college endeavor to bring Asian Americans together grew into a national brand that became a staple in the Asian events and entertainment community. On their journey, they produced over 5,000 events and amassed over 3 million attendees throughout North America & Asia.

For this TV commercial spot I styled about 15 actors and models. The looks we were going for were fashion forward, business smart casual and classy. All actors provided their outfits and I selected and matched together the looks based on the clients vision and feedbacks.

I had a wonderful time working with Plan C Agency, Hollywood Park Casino and Tiger House Films as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Los Angeles AI Visual Stylist | AI Fashion Shoot Concept

As a Los Angeles AI visual stylist, I created a high end luxury fashion shoot concept digitally. Artificial intelligence (AI) has come a long way in recent years, and its impact can be seen across various industries.

The fashion industry is no exception, as AI is revolutionizing the way fashion shoots are conducted. AI fashion shoots have gained popularity due to their efficiency and precision, enabling fashion brands to produce high-quality images in less time and at lower costs.

My concept was creating a busy Manhattan city environment with beautiful top female models wearing sparkling dresses with neon lights surrounding them. New York city is a fashion capital and I love to utilize the city for any fashion shoot I’m working on. AI fashion shoots are changing the fashion industry by offering a cost-effective, efficient, and sustainable alternative to traditional fashion shoots and making it possible to create a shoot in NYC.

One of the benefits of AI fashion shoots and creating different concepts is their ability to reduce costs and save time. Traditional fashion shoots can be expensive, involving multiple staff members, equipment, and time. However, AI fashion shoots require minimal human intervention, reducing the need for staff and equipment. This makes them a cost-effective alternative for brands looking to produce high-quality images on a budget.

I had a wonderful time working with new AI Artificial intelligence programs as a Los Angeles AI visual stylist and hope to continue creating more for the future. As a remote AI fashion stylist it is important to me to stay up to date on the current trends.

I constantly post about wardrobe and fashion styling trends, please visit my Los Angeles visual stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Los Angeles Wardrobe Stylist | Grey Goose Cocktail Videos

As a Los Angeles wardrobe stylist, I had the luck to work with Grey Goose on their cocktail video shoot in Los Angeles, CA.

The Grey Goose cocktail videos were produced by Justin Bell Productions. Justin Bell is a feature film, TV, and branded entertainment producer based in Los Angeles. The cocktail videos were directed and shot by Jason Kent Carpenter,

About Grey Goose: Grey Goose is a brand of vodka produced in France. It was created in the 1990s by Sidney Frank, who sold it to Bacardi in 2004. The Maître de Chai for Grey Goose is François Thibault, who developed the original recipe for the vodka in Cognac, France.

I had a wonderful time working with Grey Goose and Justin Bell Productions as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: @greygoose / @bacardi
Agency: @touchstorm_ | @pennyroadd, @mattheweporter
Production Company / Producer: @jbellprods
Global Head of Mixologist: @joemccanta
Senior Grey Goose Ambassador: @marie_meyers036
1st AD: @jess23d
Production Coordinator: @yeshyeshyall
Copywriter: @rblumes
Director / DP: @jasonkentcarpenter
B Cam operator: @jeffdolen
1st AC: @dave_eaves
2nd AC: Francesca DiMarzio
Still photographer: @darinrios
DIT: @daveisadp
Teleprompter Operator: Briana Amlin
Gaffer: Mark Lopez
Key Grip / Driver: Hunter Rodgers
BBE: @bluebri777
Swing G&E: @tengaldo
Production Sound Mixer: @destinyfarrant
Wardrobe stylist / Key HMU: @lucabuzas
Drink Stylist: @siennacake
Drink Stylist Assistant: @thejeeba
Art Director : @tarobb1
Set Decorator: Susan Oneto
Set dresser/Driver: Chad Ellis
Art PA: Aryn Bomer
Set PA: Eric Sever
PA/Driver: Samuel Moyle & Jess TaylorEditor: @asherland
Color & VFX: @vanishingangle @drydock_post
Motion Graphics: gavin_buckland
Post Sound Mix: @soundryan

Celebrity Wardrobe Stylist | BUICK “See Her Greatness” Campaign

As a celebrity wardrobe stylist, I had the luck to work with BUICK on the See Her Greatness campaign shoot in Los Angeles, CA.

The BUICK See Her Greatness Campaign was produced by Local Boy Productions, Local Boy is a full service film and video production company in the Detroit, MI, area. They’re a group of dedicated film makers with a shared passion to see the world differently and create multifaceted content accordingly. They strive to bring an innovative creative edge to every opportunity presented. No matter the budget. No matter the scale. Local Boy is truly here to change perspectives and leave the world a little more imagined than it was.

The shot was directed by Columbia Tatone, American Film Director, Writer, Producer, and Photographer. She studied Jazz at Berklee College of Music in Boston and later received her Business degree in Southern California at Vanguard University. Columbia empowers her audience through eye-popping, thought-provoking action sequences. Columbia has been featured in industry magazines such as Flaunt Magazine for her Mike Taylor music video “Colours,” which celebrates global diversity; and Post Magazine and Billboard Magazine for her Pop Evil music video “A Crime to Remember,” standing against gun violence.

About BUICK: Buick is a division of the American automobile manufacturer General Motors. Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908.

I had a wonderful time working with BUICK and Local Boy Productions as a celebrity wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: @buickusa
Directed by @columbia_tatone

Produced by @localboydetroit

Agency @leoburnett
Behind the scenes pictures shot by @dommyo
Talent @kiki.rice

Atomic Heart Commercial with Jensen Ackles | Celebrity makeup artist

Being a celebrity makeup artist in Los Angeles, I mostly work on TV commercials and branded videos. I got a chance a couple of weeks ago to work with Tiger House Films production company and Focus Entertainment on an Atomic Heart commercial spot.

I was the key hair and makeup artist on this project and also coordinated the shoot. Our celebrity actor was Jensen Ackles, he has a major 10.5 million instagram followers. Jensen Ross Ackles is an American actor. He is best known for his portrayal of Dean Winchester in The WB/CW dark fantasy drama series Supernatural and appearing in television series such as NBC’s Days of Our Lives as Eric Brady.

About Focus Entertainment: Focus Entertainment is a French video game developer and publisher based in Paris, France. Founded in 1996, Focus has published and distributed original titles such as Sherlock Holmes, TrackMania, Runaway, and sports games like Cycling Manager and Virtual Skipper.

Atomic Heart is a first-person shooter video game developed by Mundfish and published by Focus Entertainment and 4Divinity. The game was released for Microsoft Windows, PlayStation 4, PlayStation 5, Xbox One and Xbox Series X/S on February 21, 2023.

I had a great time working with Tiger House Films production company and Focus Entertainment as a celebrity makeup artist and hope to create a lasting business relationship with them for the future.

I constantly post about hair and makeup trends, please visit my celebrity makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Here you can see the full commercial spot:

CREDITS:

Client: @focus_entmt
Director: @dessilbas
Principal Talent: @jensenackles @iamchasegarland @theemmabear

Casting Directors: @mormanboling
Mr. Ackles’ Representation: @wmeproduction

Production Company: @tigerhousefilms
Producer / DP: @jasonkentcarpenter
Line Producer: @jbellprods

A couple of articles about the commercial:

https://www.ign.com/videos/atomic-heart-official-the-atomic-way-trailer-ft-jensen-ackles

https://www.escapistmagazine.com/atomic-heart-trailer-enlists-jensen-ackles-to-take-shots-at-hogwarts-legacy/

https://www.playstationlifestyle.net/2023/02/14/atomic-heart-pokes-fun-at-hogwarts-legacy-with-jensen-ackles-trailer/

https://www.cbr.com/jensen-ackles-atomic-heart-trailer/

https://www.gamespot.com/videos/atomic-heart-the-atomic-way-trailer-ft-jensen-ackles/2300-6460613/

https://gamerant.com/atomic-heart-trailer-jensen-ackles-hogwarts-legacy/

https://bleedingcool.com/games/jensen-ackles-offers-his-atomic-heart-for-valentines-day-trailer/

Los Angeles Fashion Stylist | Sleepyhead Campaign

As a Los Angeles fashion stylist, I had the luck to work with Sleepyhead on their campaign shoot in Los Angeles, CA.

Sleepyhead is more than just a mattress topper. They are committed to hiring college students and giving back to students in need through our topper donations per ten products sold. They allow students to bring their dreams to life through college competitions, and they implement environmental solutions by reducing their carbon footprint. Sleepyhead toppers are made with advanced memory-foam that is infused with sleep-inducing properties like copper and gel.

The shot was photographed by Scott Nathan, he is an outstanding celebrity photographer, multidisciplinary artist and writer based in Los Angeles, California.

I styled and did hair and makeup on 4 fashion models throughout the shoot. We had various lifestyle and comfy outfits, following the brand’s guideline. We shot these images and videos in a luxury, modern house location during 1 day.

When I style comfy, casual outfits I often pick the looks based on what fabric they made out of. Cotton is the ideal fabric for bedtime, as it’s both lightweight and breathable, helping you to stay comfy. Linen is both breathable and absorbent, although generally not the most comfortable fabric to wear at night due to its lack of softness.

I had a wonderful time working with Sleepyhead and celebrity photographer Scott Nathan as a Los Angeles fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my celebrity fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: @sleepyheadusa
Shot by @scottnathanphoto
Assistant @deborahjaffe
Styling and hair / makeup @lucabuzas
Models @katedokan @allyrossel @seangthea

Location: Los Angeles, CA

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