Branded Video MUA Archives - Page 14 of 17

Editorial makeup artist | Our fashion shoot in Shanghai

As an editorial makeup artist, I was recently able to work with Viktor Chan photographer, founder of Rimagine and Rui Cheng, Shanghai-based fashion stylist. I worked with them for the first time in 2017, and I hope to work on more fashion shoots with them. This project was shot on location around The Bund in Shanghai, China. It took us one day to finish the shoot and I really loved the results.

A little bit about Viktor Chan photographer, Rimagine is an internationally-owned and managed creative production studio, helping clients bring their brands to life. We offer end-to-end creative design and production management services, including commercial studio and location photography and videography, 3D rendering, retouching, artist and talent booking, set building, prop hunting, model castings and more.

Visionaire is founded by Rui Cheng. Creative & passionate, Rui Cheng is an international stylist & mind shaker based in Shanghai whose personality is simply one of a kind. With almost 2 decades of experience working in New York’s fashion world, Rui brings an effortless, edgy vibe into her highly differentiated repertoire. Rui brought 5 amazing looks to our shoot and we selected the best ones on the day of the ones we shot.

I want to share some of the practices related to being an editorial makeup artist. Some of these practices have really helped me to become excellent at my job. I created a red smokey eye and natural lips for our model, Julianna Mucsi, Hungarian model, founder of I-Agency.

Patience
Tact
Excellent communication/interpersonal skills
Ability to work under pressure
Excellent critical thinking skills
Do whatever it takes
Be creative

I constantly post about hair and makeup trends, please visit my editorial makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Personal Stylist in Los Angeles | Sugar Lady

As a personal stylist in Los Angeles, I love to work with fashion brands who has the eye for luxury and trendy clothes. I collaborated with Sugar Lady on one of their TV commercial shooting. Fred and Farid agency come up with the creative concept and 5th avenue helped executing this fashion commercial production.

A personal stylist role is helping to mix and match the wardrobe and finding for each occasion/scene choosing the most fitting outfit.

Welcome customers as they enter
Identify clients’ needs and help them find clothing items that fit their body type
Create complete looks from head to toe to match clients’ style
Offer personalized styling tips
Pick and recommend shoes and accessories that complement clients’ outfits
Inform customers about fashion trends
Provide product details, including fabrics, wash care instructions, prices and discounts
Suggest alternative outfits and colors to create unique looks
Ensure proper product presentation and stock replenishment
Remember client’s names, sizes and preferences and maintain friendly relationships

Personal stylists in Los Angeles work for individuals, fashion houses, and clothing brands, and will sometimes require traveling to different parts of the world. Some of the main responsibilities include providing fashion advice, choosing and coordinating outfits for models in photo shoots or actors in television and film; and choosing props and accessories and preparing them for shoots. Working as a freelance fashion stylist in Los Angeles has given me the opportunity to be more creative with styling, choosing which style is better for each shoot, what works and what doesn’t, and learning something new everyday.

I had a great time working with Sugar Lady as a personal stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my personal stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

TV Commercial wardrobe stylist | Global Leadership Network Brand Anthem Video

As a TV Commercial wardrobe stylist I often travel for work. During this project, I collaborated with Global Leadership Network, OX Creates and Justin Bell Productions. This spot for the Global Leadership Network, was shot over 1 day in Santa Clarita, California with a stellar Justin Bell Productions commercial production team.

For this shoot, alongside my duties as a TV Commercial wardrobe stylist, I was also in charge of the production design, as well as the set design. Since each of the characters in this brand video are from different parts of the world, I needed to ensure the set and costume designs for each character were appropriately placed in order to represent their stories in the best way possible.

Global Leadership Network is a community who is committed to learning from each other and using our influence to accomplish God’s purposes on earth. Since GLN founding in 1992, they’ve held a deep-seated belief that the Church is God’s plan to redeem and restore our world. GLN initial focus on sharing ministry innovations with pioneering church leaders has evolved, and now they exclusively focus on leadership development. Today, GLN exist not just to serve church leaders, but Christians in all sectors of society to impact the world.

I had a great time working with Global Leadership Network, OX Creates and Justin Bell Productions as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my TV Commercial wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Agency / Production House: OX Creates
Producer: Justin Bell Productions
Director of Photography: Quinton Brogan
Wardrobe Stylist, Production Designer: Luca Buzas
Production Designer Assistant: Gene Owens

Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

As a celebrity stylist in Los Angeles, I had the luck to work with Magic Johnson, the legendary basketball player in conjunction with the Champion sportswear brand. Champion is partnering with sports legend Magic Johnson to support its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team. As part of the campaign, Champion will engage with teams small and large around the world to share their passion for teamwork and what it means to them to be a team.

Exposure Agency hired me for the celebrity stylist position on this shoot,.Their team flew to Los Angeles from England specifically for this commercial shoot. Exposure is an integrated, creative communication agency based in London. It was very exciting to collaborate with Exposure on this Champion advertising campaign. I had a couple of days pre-production work to select and prepare all of Magic’s outfits for the shoot day. I worked in conjunction with the photographer and video team to organize the shot list and decide how any outfit changes Magic Johnson needed in order to capture the concept the client required.

Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc., which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee.

You can read more about the collaboration on several platforms:

On Complex: https://www.complex.com/sports/2019/01/interview-magic-johnson/

On Esquire: https://www.esquire.com/style/mens-fashion/a26066633/magic-johnson-champion-anniversary-the-dream-team/

On Footwear News: https://footwearnews.com/2019/focus/athletic-outdoor/champion-100-year-anniversary-magic-johnson-1202736263/

On Sports Illustrated: https://www.si.com/nba/2019/01/30/magic-johnson-dream-team-michael-jordan-lebron-james-business-lakers-champion

On SGB Media: https://sgbonline.com/champion-recruits-magic-johnson-for-centennial-anniversary-campaign/

I had a wonderful time working with Magic Johnson and Champion as a stylist Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my celebrity stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Los Angeles wardrobe stylist | Lane Crawford Hong Kong

As a Los Angeles wardrobe stylist I often travel for work. During this project, I collaborated with Lane Crawford on their e-commerce photo shoot in Shanghai, China. We were shooting hundreds of outfits for 2 weeks with fashion photographer Todd Anthony Tyler. Lane Crawford has a very high-end luxury taste. With our international wardrobe stylist team we were able to work very well together and style the outfits accordingly the client’s taste. Todd Anthony Tyler brought on his photo team so sometimes we had 4 different setups to capture the outfits and the details including the flat-lays.

Todd Anthony Tyler is well recognized as a leading fashion and advertisement photographer in Asia as well as globally. Todd originally started in the fashion industry as a model and traveled extensively from Milan to Tokyo, ultimately working and experiencing over 25 different countries as a model. Todd’s international experience continued with his transition into fashion photography where he was able to take a life long passion and combine it with his knowledge of the fashion industry and creative instinct. Todd’s work from over 15 years of fashion photography have been seen on the pages of Vogue China, Harper’s Bazaar China, L’Officiel China and GQ. Todd has also photographed campaigns for celebrated fashion designer Uma Wang along with Ritz-Carlton hotels, L’Oreal, Adidas, Snickers and Ports 1961.

About Lane Crawford:

Lane Crawford is a global luxury fashion, beauty and lifestyle department store that offers the largest designer portfolio in Greater China, carefully selected by Lane Crawford’s team of experts who travel the world selecting the very best items for its customers. Based in Hong Kong and China, yet with a truly global perspective, Lane Crawford has a unique take on luxury that draws from over 160 years success. It is globally renowned for its carefully curated collections across international womenswear, menswear, shoes and accessories, jewellery, beauty and home & lifestyle.

I had a great time working with Todd Anthony Tyler and Lane Crawford as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Stylist and image consultant | MONCLER Collaboration

As a stylist and image consultant, during my graduation year in Hungary, Budapest in 2012 I collaborated with Moncler to create a collection from their fabrics. I was inspired by the Japanese culture and I love the shape / style of the kimonos so I wanted to produce those looks from Moncler fabrics. I teamed up with a factory in Hungary who showed me how to sew those fabrics and form the designs I had in mind.

For the graduation collection I used very bold colors and interesting patterns, the coats now come in every size, shape, color, and even material. Being a Los Angeles stylist and image consultant I always check what is their newest designs and I love everything what they create at Moncler. Recently seen on runways and beloved by street style stars, there’s an unexpected level of cool associated with such outerwear.

Vivienne Balla, fashion photographer shoot this collection in a Japanese restaurant in the heart of Budapest. She is based in Berlin, but splits her time traveling between London, Paris and Milan. She specialized in editorial and beauty photography. She also shoots for magazines now such as VOGUE, Harper’s Bazaar and Elle.

About Moncler: Founded in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler is now located in Italy. Over the course of the years the brand has merged style with ongoing technological research, which harnesses the knowledge of mountaineering experts. Moncler collections combine extreme needs with day-to-day city life. Beginning in 2003, when Remo Ruffini entered in the Group, a process of repositioning of the brand was initiated through which Moncler products take on an ever more distinctive and exclusive aspect.

I constantly post about fashion styling trends, please visit my Los Angeles stylist and image consultant page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Los Angeles celebrity makeup artist | How to become one?

All Los Angeles celebrity makeup artist and hairstylist began careers the same way, but stand out by working with well-known clientele due to the level of work and detail the artist puts forth. Hustle every day.

First of all go to a makeup school and try to learn as much as you can before practicing on others. The principal thing that any celebrity makeup artist needs is the right training and education.

Build your book and assist smaller artists before going on to assist some of the greats in the industry. This experience led to high-profile campaigns, and larger opportunities which would eventually result in a decade-long collaboration. Keeping a portfolio of your successes will allow you to showcase your skills the way you want them showcased – with professional photos that use proper lighting techniques. Also take snapshots of your work so that you have a working diary of your career.

As a Los Angeles celebrity makeup artists and hairstylist, it’s also essential to build great relationships with both clients and brands — you never know where your next campaign could come from or how you’ll connect with your next big client. Great relationships can also lead to your very own collaboration with the brands directly. For example, I often collaborate with Anastasia Beverly Hills because I love their products and they have such a great team behind the brand.

Being a celebrity makeup artist often means being in high demand, so you can expect your schedule to be packed and traveling to become a way of life. Los Angeles celebrity makeup artists work exclusively with movie stars, political figures, artists and others in the public eye.

I constantly post about hair and makeup trends, please visit my Los Angeles celebrity makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Freelance wardrobe stylist | Birdies Slippers Campaign Video

As a freelance wardrobe stylist, I collaborated with Tiger House Films, commercial and branded content production company on video campaign for Birdies slippers. THF has the privilege of producing many fashion and luxury brand campaigns in both the video and still photography.

Our branded content production with San Francisco based company Birdies Slippers consisted of four separate videos for social media, hi-lighting different styles from their current diverse and colorful collection.

Birdies, is a footwear company founded by former Facebook and Ross Stores executives, Bianca Gates and Marisa Sharkey. The brand markets their products to busy, on the go women. The brand designs stylish house slippers that combine a seven layer sole for comfort and, a hard sole so that they are wearable outdoors like sneakers, the slippers sell for around $140.

The themes our branded content production company formulated with the Birdies team consisted of videos named the holiday, travel and evergreen spots, each telling a unique story surrounding one model. As a freelance wardrobe stylist, I had to change our model, Olga multiple times throughout the 2 shooting days and match her outfits to the different themes.

The holiday branded content production was appropriately marketed for the Thanksgiving and Christmas seasons, consisting of holiday decor, baking, shopping and table setting.

Our other branded content videos had our model making travel plans, going to the bakery, playing with her puppy and other fun activities all while wearing her birdies slippers. I had a great time working with Birdies and THF commercial production company as a freelance wardrobe stylist and hope to create a lasting business relationship with them for the future.

Tiger House Films production company worked in conjunction with the birdies creatives to implement a tight schedule with various location moves.

I constantly post about fashion styling trends, please visit my freelance wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Birdies Slippers
Agency: Quickframe
Production Company: Tiger House Films
Director: Jason Kent Carpenter
Creative Coordinator: Luca Buzas

Los Angeles celebrity stylist | How to become a successful stylist?

As a Los Angeles celebrity stylist, your job can be very exciting and you can jump from one project to the next. In this blog article, I will give a couple of tips on how to become a successful Los Angeles celebrity stylist.

First of all, you will need to build your network and nurture relationships. As you start working, you’ll meet so many people that can help you along the way including brands, individuals, production companies or agencies.

As a celebrity stylist, you need to create your portfolio and figure out your style and what you are good at. For example, I started my career as a fashion designer but then quickly realized I’m better at styling so I pursued this career. There are many different categories of fashion styling as well, like celebrity styling, wardrobe styling, editorial styling, etc. Find out what kind of work really speaks to you, and pursue that.

Do your research. For every project or event, you will need to spend hours working on your laptop and develop your lookbook which you going to showcase to your clients. Always bring a lot of backup options for dresses, shoes, and accessories. On the day of the shoot or event, everything can change.

As a Los Angeles stylist, you will need to compete with other stylists for the most wanted dresses. In Hollywood the level for a stylist is very high, all of the celebrities want to be the best dressed for their events so you will need to make sure you are the one who styled them. For red carpet events, like the Oscars you have to be really well-planned and organized.

I constantly post about fashion styling trends, please visit my Los Angeles celebrity stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Wardrobe Stylist in Los Angeles | Gillette Fuse Commercial

As a wardrobe stylist in Los Angeles, I’ve had the opportunity to work with Gillette. and Justin Bell Productions on their new product launch “Gillette Fuse” commercial.

I had 3 talents/models to style and work on their hair and makeup looks.

The client requested V neck and crew-neck tee options with a not-too-high neckline in solid colors: white, grey and Gillette blues only and for bottoms sweats or non-distracting pajama.

We asked the talents to arrive fresh out of the shower hairstyle and contemporary cut, as the makeup looks go I applied camera-ready makeup. The talents shaved on the camera so they had to have 2-3 days of facial hair.

A professional wardrobe stylist is one of the trending professions within the fashion and commercial world globally. What a wardrobe stylist does is select the clothing and accessories for commercials, editorials, print or TVC advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really essential to these companies because if not for the styling and branding, the message of the commercial will not be communicated across to the audience and customers.

As a TV commercial wardrobe stylist in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the production team on this Gillette commercial. I get excited about working with brands and about what I can contribute to their project. Most of all, I love the delight of seeing my work used by clients in some of their major campaigns.

Check out the finalized videos on the Gillette website to learn more about our commercial: https://gillette.com/en-us

I constantly post about styling trends, please visit my wardrobe stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Client: Gillette
Production: Justin Bell
Director: Gregg Helvey

DP: Keith Duggan

Wardrobe Stylist/ HMUA: Luca Buzas
Writer: Richard Stark

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