Activewear Fashion Stylist Archives

Tiger Edge Campaign Photo Shoot | Celebrity Stylist and Makeup Artist

As a celebrity stylist and makeup artist, I had the luck of working with Tiger Edge on their photo shoot campaign in Los Angeles, CA. I styled and did hair and makeup for 3 models for this campaign. We shot these campaign images in a beautiful house location in Culver City during 1 day.

The Tiger Edge SLB-A10U whole food blender delivers a smooth, ideal mouthfeel while preserving the fresh flavors of vegetables and fruits. Blends smoothly without requiring manual adjustment. Made possible through 100 years of experience and insight as a manufacturing superpower. The unique 45 degreedrive design allows you to make smoothies however you wish, with whole apples or hard-to-crush kale! The “diagonal drive” revolutionizes your daily routine.

The photo campaign was produced by Stories International. Through the power of storytelling, Stories solves brand marketing challenges by moving the hearts of consumers. Founded in 2011 by the Hakuhodo DY Group, the team has produced over 1,000 campaigns in the past 13 years, including research, strategic planning, branded content, TV commercials, PR, graphics, websites, SNS marketing, events, TV programs, and films from its two offices in Tokyo and Los Angeles. In addition to more than 30 members in Japan and the U.S., we have a network of more than 20 creators and planners, and are a one-stop professional team that handles everything from planning to production to implementation.

I had an amazing time collaborating with Tiger Edge and Stories International as a celebrity stylist and makeup artist in Los Angeles, I hope to create a long-lasting relationship with them in the future.

I constantly post about hair and makeup trends, please visit my Los Angeles celebrity stylist and makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my commercial work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Fitness Fashion Stylist | Nurture Digital x NASM Campaign

As an fitness fashion stylist in Los Angeles, I had the luck to work with Nurture Digital, a creative content agency. Nurture is an ad agency that creates and promotes online video campaigns for brands big and small.

Nurture Digital hired me for the activewear fashion stylist position on this shoot. Their team produced this 3 days commercial shoot. Nurture is a first-class digital agency. They always exceed expectations when it comes to the final product and are always on time hitting deadlines, no matter how short the turnaround time might be. It was very exciting to collaborate with Nurture Digital on this NASM advertising campaign. Me and my assistant had a couple of days pre-production work to select and prepare all of the talents outfits for the shoot days. I worked in conjunction with the agency and video team to organize the shot list and decide how any outfit changes talents needed in order to capture the concept the client required.

About NASM: Now in their 30th year, the National Academy of Sports Medicine has been world-renowned for the quality of their personal trainers and the scientific rigor of their program. NASM offers a Certified Personal Training program, with 4 learning packages available. And NASM specializations can take your personal training skills to a whole new level.

I had a wonderful time working with Nurture Digital and NASM as a fitness fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe and fashion styling trends, please visit my activewear fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: NASM
Agency: Nurture Digital
Production Company: Nurture Digital
Wardrobe Stylist: Luca Buzas

Assistant: Fala Dagher

Traveling Sport Stylist | Retro Reverse Adidas NHL Jersey Fashion Show

As a traveling sport stylist, I had the luck of working with Adidas and NHL on a Retro Reverse fashion show in Las Vegas, Nevada.

Everything old is new with the Adidas Reverse Retro alternate jerseys, a play on all 31 NHL teams’ throwback jerseys with modern twists. This marks the first time every NHL team is included in an alternate jersey rollout, and the collection is a colorful mix of primary and secondary logos, old school and new school striping, and reimagined classics.

As a traveling sport stylist, I was assigned to work on fourteen models, and my goal was to create the perfect looks for each of them so they would look great in the NHL hockey jerseys on the fashion show.

One of the things I love about my job is that it teaches me how to be flexible. Traveling for a job is a prime example of this. I love planning what to bring and checking what I need ahead of the fashion show so that I can come to the location ready to take on the task.

Each jersey was inspired by one worn by the team during a season with some historical significance; the entire design process took about two years. Teams will wear the jerseys multiple times this season, including designated rivalry games.

I had a wonderful time collaborating with Adidas and NHL as a stylist in Las Vegas, I hope to create a long-lasting relationship with them in the future.

You can find more info on the collection here: https://www.cbssports.com/nhl/news/nhl-reverse-retro-jerseys-grades-for-all-31-new-alternates/

I frequently post about fashion trends on my Instagram, please visit my traveling sport stylist page here: https://www.instagram.com/lucabuzas/

To see additional of my work as a traveling sport stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Women’s Sportswear Stylist in Los Angeles | Napapijri “Future-Positive” Campaign

As a women’s sportswear stylist in Los Angeles, I had the luck working with Napapijri, an Italian premium casual-wear brand owned by VF Corporation. Originally a producer of alpine travel bags, Napapijri now markets upscale apparel for men, women, and children, as well as accessories, footwear, and bags. The Napapijri brand is most widely associated with its Skidoo jacket.

As a commercial production company, Tiger House Films loves to take on challenges, especially when it comes to international fashion commercial clients. We were approached by Zelda Andreoli of Brand Consulting Agency Zelda Zelda to work with Golab Agency and creative director Ced Stefan Pakusevskij of FullScream to be the on the ground production company for the new Napapijri SS19 Fashion Commercial stills and video campaign.

The new campaign for Napapijri produced by Golab Agency and Tiger House Films fashion commercial production company in Los Angeles entitled “Future-Positive”, was the new Spring/Summer 2019 campaign by Napapijri. The Milan based brand has an inclusive approach in this campaign, expressed through the casting of globally diverse and emotionally expressive models. The story artfully mixes adventure, friendship, and romance following the cast as they initiate a new member to the Napapijri Tribe.

Tiger House Films fashion commercial production spanned 2 days with locations all over Los Angeles from the LA River to The Hollywood Hills to Malibu. With a cast of young models from several agencies, the logistical challenges were often present but handled by the on the ground team of producers and stellar crew.

This fashion commercial campaign was the part of the launch of Napapijri’s SS19 Collection, which envisions an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami.

I had an excellent time working with Napapijri, Golab Agency, and Tiger House Films as a women’s sportswear stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my women’s sportswear stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

The full fashion commercial can be viewed: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator | Wardrobe Stylist Assistant: Luca Buzas

Activewear Wardrobe Stylist in Los Angeles | Higher Line Photoshoot

As an activewear wardrobe stylist in Los Angeles, I had the luck working with Higher Line, a premium eco-friendly yoga mat company, their mats custom-designed for mindful practice. Made to support the gentlest yoga asana to the most athletic high-intensity bodyweight training.

Being an activewear wardrobe stylist in Los Angeles, I styled Anya Shendrik and Ashok Zaman, the founders of Higher Line, and selected for them multiple wardrobe looks. I advised them which activewear brands will fit them for this photoshoot and communicate with them on trends, clothing styles, colors, and make-up matching to their brand.

Activewear and athleisure are taking over the fashion industry and more and more of us are opting to wear comfortable, stylish women’s fitness clothing as everyday casual wear. When it comes to yoga tops for women, a loose flowing yoga top is the queen. Layered over a stylish sports bra or crop top and vest, a loose yoga top will create effortless style and a cool, casual look. Don’t forget about black leggings/shorts they should be a staple of every woman’s wardrobe.

About Higher Line: With many years of experience between them as practitioners of yoga, fitness, and meditation, Higher Line began as the search for the perfect yoga mat, one that could complement all their practices. A mat that’s durable, easy to clean, and a good choice both for the health of one’s personal practice space as well as the environment as a whole. Their years of experience with substandard mats proved that this is not so easy to find.

I had a great time working with Higher Line as an activewear wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my activewear wardrobe stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Higher Line
Production Company: Studio Supreme
Wardrobe / Fashion Stylist: Luca Buzas

Personal Stylist Los Angeles | FUPIN Group – MRH Sparotica Groupe Collaboration

As a personal stylist Los Angeles, I had the luck to work with Fupin Group – MRH Sarotica Groupe, MRH SpaRotica Groupé curates an exceptional array of evocative premium fashion brands with longterm survivability that transcends global fashion trends.

We worked with 2 international models from ESEE Model Management. Founded in 2002, ESEE model management is the leading professional model agency in China. ESEE represents a diverse collection of Chinese and foreign models across Asia.

Being a personal stylist, I styled these 2 models and selected for them countless wardrobe looks. I advised them which brands will fit them and communicated with Fupin Group on new fashion trends, clothing styles, colors, and make-up.

Depending on how I’m getting hired by the client, a personal stylist job is not to be confused with a wardrobe stylist job. When I select the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and public appearances made by celebrities and models. As a personal stylist, I typically work one-on-one with the client, while when I’m doing wardrobe styling I’m often part of a larger creative team collaborating with a brand, photographer, art director and a video production team to put together a particular look or theme for the specific project.

FUPINGROUP (“FUPIN”) is a consumer-centric aspirational luxury group. Their existence is profoundly inspired by iconoclastic/evocative premium fashion brands and ardent customers that lust for them. They curate and invest in impactful brands through acquisition and licensing, and capitalize on their longterm value by financing, managing and nurturing their growth.

I had a wonderful time working with Fupin Group and ESEE Model Management as a personal stylist Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my personal stylist Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Fupin Group
Agency: Studio Supreme
Production Company: Studio Supreme
Wardrobe / Personal Stylist: Luca Buzas

Activewear Fashion Stylist | Nurture Digital x NASM Zumba Shoot

As an activewear fashion stylist in Los Angeles, I had the luck to work with Nurture Digital, a creative content agency. Nurture is an ad agency that creates and promotes online video campaigns for brands big and small. NASM is partnering with ZUMBA to extend its network that will explore what it means to be a team.

Nurture Digital hired me for the activewear fashion stylist position on this shoot. Their team produced this 4 days commercial shoot. Nurture is a first-class digital agency. They always exceed expectations when it comes to the final product and are always on time hitting deadlines, no matter how short the turnaround time might be. It was very exciting to collaborate with Nurture Digital on this NASM advertising campaign. I had a couple of days pre-production work to select and prepare all of the talents outfits for the shoot days. I worked in conjunction with the agency and video team to organize the shot list and decide how any outfit changes talents needed in order to capture the concept the client required.

NASM and ZUMBA Fitness are collaborating on different personal trainer programs. ZUMBA is pretty much the most awesome workout ever. Dance to great music, with great people, and burn a ton of calories without even realizing it.

I had a wonderful time working with Nurture Digital and NASM as an activewear fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe trends, please visit my activewear fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: NASM
Agency: Nurture Digital
Production Company: Nurture Digital
Wardrobe Stylist: Luca Buzas