TV Commercial Styling | Natural Vitality Commercial

TV Commercial Styling | Natural Vitality Commercial

In TV commercial styling, I mostly work on TV commercials and branded videos. I got a chance a couple of months ago to work with RockBridge Productions production company for a Natural Vitality commercial spot. RockBridge Productions was contacted by Craftsman+ to produce several social media videos for Natural Vitality.

I styled 3 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the client and director was lifestyle and casual so I brought many options from H&M and ZARA stores. I was the key hair and makeup artist as well on this project.

Craftsman+ is a modern-day creative agency, building beautiful content to help with branding and make our advertisers’ ads more effective.

RockBridge Productions is a video production agency based in San Francisco. They concentrate on building strong relationships with talented directors and bringing their visions to life through commercials, music videos, and feature films.

I had a great time working with RockBridge Productions and Craftsman+ team as a TV commercial styling and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my TV commercial styling page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Producer Michelle Moy
Writer Nick Chan
Director Roman Medjanov
1st AD Karim Nabil
DP Aaron Grasso
1st AC Garet Jatsek
2nd AC Estevan Falcon
DIT/on set editor Davide Fiore
Casting Sammy Gollestani
Production Coordinator Nic Jara
Sound Kevin Santiago
Key Gaffer Luis Ramos
Best Boy Max Kozelchik
Key Grip Christopher Martin
Best Boy Steven Albovias
Production Designer Sydney Forest
Art PA Tyler Wright
MUA AND! Wardrobe Luca Buzas
Wardrobe Assist Nea Dune
Storyboard Artist Amy Lê
Studio Teacher Dana Gardener
PA Anukriti Singh
Creative Director/co-writer: Henry J Kim

 


Los Angeles Celebrity Stylist | Trendeavour Interview

Los Angeles Celebrity Stylist | Trendeavour Interview

As a Los Angeles celebrity stylist, I got interviewed by Trendeavour Online Magazine. Trendeavour was founded in 2017 as an independent media/education company and digital marketing agency. Their mission is to empower creatives and provide motivational content, actionable resources, tools and tips for aspiring creative entrepreneurs to start and build their business. They interview industry experts to give inspiring, invaluable and proven advice they learned throughout their careers.

Let me tell you a little bit about the interview. Trendeavour asked me a couple of questions via email such as, what made me become a fashion stylist, what challenges I faced living in China and how I moved to Los Angeles and started my career there? You can find my answers below:

“I always wanted to move to Los Angeles so it felt right to start this journey. I always knew that there is a huge creative industry in L.A. but I didn’t know how I would do at first.

I lived in Shanghai for 5 years and was lucky to travel around Asia but I didn’t see myself living there for another 5-10 years.

I had to decide quickly how the future of my career would take shape. With my mind on the US, everything shifted naturally in the direction of Los Angeles as my next destination.

It was great living in Asia for as long as I did and I’m very happy I am able to continue my carrier in the US by taking the lessons I learned in Asia and applying them to the industry here in Hollywood.

Before and after I moved, I connected with a lot of producers, advertising agencies and companies in order to start to work and that networking paid off. ”

The full interview can be found here:

From Shanghai to L.A. – Luca Buzas on Becoming a Hollywood Celebrity Stylist

It was a pleasure collaborating with Trendeavour on this interview as a Los Angeles celebrity stylist and hope to create a lasting relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles celebrity stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Television Wardrobe Stylist | Cathay Bank Commercial

Television Wardrobe Stylist| Cathay Bank Commercial

As a television wardrobe stylist, I got a chance a couple of months ago to work with Tiger House Films production company for a Cathay Bank commercial spot. Tiger House Films was contacted by Plan C Agency located in Downtown Los Angeles to produce several social media videos for Cathay Bank.

I styled about 10 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the client and director was business and business casual so I brought many options from ZARA and H&M stores.

The target audience for this project was the Chinese American demographic here in the United States. By getting social media video content marketed to this particular group about the benefits of banking with Cathay, the wide reach of internet marketing has allowed for Cathay Bank to see immediate results and benefits regarding exposure of their brand.

Because Cathay Bank first opened in 1962 in Los Angeles’ Chinatown as the first Chinese-American bank in Southern California, our goal was to teach the history of this brand to new customers, bringing in the next generation of Chinese-American consumers. In 1979 Cathay Bank opened its first branch office in Monterey Park. Its first overseas representative office in Hong Kong was opened in 1985.

I had a great time working with Cathay Bank and Tiger House Films team as a television wardrobe stylist and hope to create a lasting business relationship with them for the future. As a stylist, I mostly work on TV commercials, branded videos, and fashion shoots.

I constantly post about fashion styling trends, please visit my television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Cathay Bank
Production Company: Tiger House Films
Director: Tony Au
DP: Martin Moody
Creative Coordinator / Wardrobe stylist: Luca Buzas

 


Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

As a Los Angeles television wardrobe stylist, I principally work on TV commercials. while I lived in Shanghai, China I was hired by Fred and Farid, an international independent advertising agency to work on a project with one of their clients, Sugar Lady, on their next commercial. Moreover, the production company asked me to bring on board, a hair and makeup team for this commercial.

In this commercial, I took care of the direction we were going regarding the appearance for wardrobe and hair-makeup. The style was very elegant and minimal, I used only monochrome colors for accessories and I selected very large brim hats to keep our model mysterious. In fashion terms, hats are a very noticeable accessory because the onlooker’s attention is first drawn to the face. For this reason, I made sure the costumer’s first attention would be drawn to Sugar Lady’s newest collection.

For styling, the key things you need are creativity, communication skills, and good teamwork. With luxury brands, these things are very important as a result of the clients have really refined taste. There are some inherent and learned qualities that build a successful fashion stylist.

As a wardrobe stylist agency in Los Angeles, you need to have several wardrobes and fashion stylists in your roster to recommend for specific projects. You can represent stylists in each category, for example, luxury, sport, beauty, and fashion.

Sugar Lady has been a ladies’ fashion brand for over 30 years. Sugar Lady is a luxury brand or prestige brand for which a majority of its products are luxury fashion clothes and accessories.

I frequently post about fashion trends on my Instagram, please visit my Los Angeles television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Wardrobe Stylist Based In Los Angeles I New York Life Insurance Web Commercial

Wardrobe Stylist Based In Los Angeles I New York Life Insurance Web Commercial

Recently I was hired as a wardrobe stylist by Tiger House Films production company for a New York Life Insurance Web Commercial. This web commercial production had a very fast turnaround and we are happy to say that our workflow with Plan C Agency executed the projects of a very high quality. I had to make sure all the talent had their wardrobe options so I was able to deliver the best to our client on the shoot days. As a wardrobe stylist based in Los Angeles, I was able to communicate with all the talent their wardrobe options very well.

The Tiger House Films production company was approached by Plan C Agency to produce a web commercial production for New York Life Insurance as one of three in a series. This particular web commercial production focuses on cultural diversity through different Asian families celebrating Lunar New Year in their individual households. Tiger House Films commercial production company has teamed with Plan C agency several times in the past to deliver high-quality projects for their clients.

Plan C is a multicultural marketing and communications agency with offices in Los Angeles and New York. Their mission is to guide brands on their path to growth through strategic planning, advertising, traditional & digital media, events, and PR.

As a wardrobe stylist based in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the creative team on this New York Life Insurance web commercial.

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

I constantly post about styling trends on Instagram, please visit my wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Wardrobe Stylist | MTailor TV Commercial

Los Angeles Wardrobe Stylist | MTailor TV Commercial

Recently I was called in by Aris production house to collaborate on an MTailor branded TV commercial shoot. As a Los Angeles wardrobe stylist,  I was hired onto this commercial production as the key wardrobe stylist.

There were 4 actors to style and to make sure their outfits fit perfectly on camera, the director and I collaborated heavily on the concept and mood of the shoot. This TV commercial was shot in 1 day on a location where an airplane was built, dressed and used as set design.

Commercials and branded videos have always been a challenge because the pressure and requirements are very high for demanding brands. As a Los Angeles wardrobe stylist the standards of the industry require that I am extremely detailed and on my game at all times.

MTailor is a custom clothing company that exclusively uses a smartphone app which takes your measurements to create custom shirts, trousers, and suits. The concept of this company is to design perfect fitting custom clothing so this made my job easier, not having to fit each actor (it was already done for me!). All their shirts, suits, jeans, chinos, and tees are made of very high quality materials, the seams are neat and even, the fabric feels durable, and all of the buttons are securely attached.

Styling is one of the most important elements of any fashion brand campaign. It governs how your clothes look in your store and helps to ensure they stand out amongst the sea of similar brands on the market. Every adult male should own a suit—just pay attention to the shade you’ve got.

From Miles, the founder of MTailor:

“At MTailor, we are bringing professional quality custom shirts into the modern era. We make it easy, convenient and fast while maintaining an amazing fit and quality shirts.

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire collection of MTailor, visit their website here: https://www.mtailor.com


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