Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

Celebrity stylist in Los Angeles | Magic Johnson Champion Commercial

As a celebrity stylist in Los Angeles, I had the luck to work with Magic Johnson, the legendary basketball player in conjunction with the Champion sportswear brand. Champion is partnering with sports legend Magic Johnson to support its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team. As part of the campaign, Champion will engage with teams small and large around the world to share their passion for teamwork and what it means to them to be a team.

Exposure Agency hired me for the celebrity stylist position on this shoot,.Their team flew to Los Angeles from England specifically for this commercial shoot. Exposure is an integrated, creative communication agency based in London. It was very exciting to collaborate with Exposure on this Champion advertising campaign. I had a couple of days pre-production work to select and prepare all of Magic’s outfits for the shoot day. I worked in conjunction with the photographer and video team to organize the shot list and decide how any outfit changes Magic Johnson needed in order to capture the concept the client required.

Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc., which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee.

You can read more about the collaboration on several platforms:

On Complex: https://www.complex.com/sports/2019/01/interview-magic-johnson/

On Esquire: https://www.esquire.com/style/mens-fashion/a26066633/magic-johnson-champion-anniversary-the-dream-team/

On Footwear News: https://footwearnews.com/2019/focus/athletic-outdoor/champion-100-year-anniversary-magic-johnson-1202736263/

On Sports Illustrated: https://www.si.com/nba/2019/01/30/magic-johnson-dream-team-michael-jordan-lebron-james-business-lakers-champion

On SGB Media: https://sgbonline.com/champion-recruits-magic-johnson-for-centennial-anniversary-campaign/

I had a wonderful time working with Magic Johnson and Champion as a stylist Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my celebrity stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles wardrobe stylist | Lane Crawford Hong Kong

Los Angeles wardrobe stylist | Lane Crawford Hong Kong

As a Los Angeles wardrobe stylist I often travel for work. During this project, I collaborated with Lane Crawford on their e-commerce photo shoot in Shanghai, China. We were shooting hundreds of outfits for 2 weeks with fashion photographer Todd Anthony Tyler. Lane Crawford has a very high-end luxury taste. With our international wardrobe stylist team we were able to work very well together and style the outfits accordingly the client’s taste. Todd Anthony Tyler brought on his photo team so sometimes we had 4 different setups to capture the outfits and the details including the flat-lays.

Todd Anthony Tyler is well recognized as a leading fashion and advertisement photographer in Asia as well as globally. Todd originally started in the fashion industry as a model and traveled extensively from Milan to Tokyo, ultimately working and experiencing over 25 different countries as a model. Todd’s international experience continued with his transition into fashion photography where he was able to take a life long passion and combine it with his knowledge of the fashion industry and creative instinct. Todd’s work from over 15 years of fashion photography have been seen on the pages of Vogue China, Harper’s Bazaar China, L’Officiel China and GQ. Todd has also photographed campaigns for celebrated fashion designer Uma Wang along with Ritz-Carlton hotels, L’Oreal, Adidas, Snickers and Ports 1961.

About Lane Crawford:

Lane Crawford is a global luxury fashion, beauty and lifestyle department store that offers the largest designer portfolio in Greater China, carefully selected by Lane Crawford’s team of experts who travel the world selecting the very best items for its customers. Based in Hong Kong and China, yet with a truly global perspective, Lane Crawford has a unique take on luxury that draws from over 160 years success. It is globally renowned for its carefully curated collections across international womenswear, menswear, shoes and accessories, jewellery, beauty and home & lifestyle.

I had a great time working with Todd Anthony Tyler and Lane Crawford  as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about wardrobe styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Stylist and image consultant | MONCLER Collaboration

Stylist and image consultant | MONCLER Collaboration

As a stylist and image consultant, during my graduation year in Hungary, Budapest in 2012 I collaborated with Moncler to create a collection from their fabrics. I was inspired by the Japanese culture and I love the shape / style of the kimonos so I wanted to produce those looks from Moncler fabrics. I teamed up with a factory in Hungary who showed me how to sew those fabrics and form the designs I had in mind.

For the graduation collection I used very bold colors and interesting patterns, the coats now come in every size, shape, color, and even material. Being a Los Angeles stylist and image consultant I always check what is their newest designs and I love everything what they create at Moncler. Recently seen on runways and beloved by street style stars, there’s an unexpected level of cool associated with such outerwear.

Vivienne Balla, fashion photographer shoot this collection in a Japanese restaurant in the heart of Budapest. She is based in Berlin, but splits her time traveling between London, Paris and Milan. She specialized in editorial and beauty photography. She also shoots for magazines now such as VOGUE, Harper’s Bazaar and Elle.

About Moncler: Founded in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler is now located in Italy. Over the course of the years the brand has merged style with ongoing technological research, which harnesses the knowledge of mountaineering experts. Moncler collections combine extreme needs with day-to-day city life. Beginning in 2003, when Remo Ruffini entered in the Group, a process of repositioning of the brand was initiated through which Moncler products take on an ever more distinctive and exclusive aspect.

I constantly post about fashion styling trends, please visit my Los Angeles stylist and image consultant page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Hair Stylist | Glam Seamless Online Advertising

Los Angeles Hair Stylist | Glam Seamless Online Advertising

As a Los Angeles hair stylist I had the luck of working with Glam Seamless, a hair extension company inspired by glamour & beauty. The highest quality hair extensions in the world with a headquarter in New York City. MuteSix Agency hiered me directly to work on this online advertising and showcase Glam Seamless products. We had 4 models and we applied on them the hair extensions and as well makeup.

MuteSix was started in 2014 by Steve Weiss and Daniel Rutberg with one core mission — to provide companies with a highly effective customer acquisition assistance that focuses on giving trackable revenue for their customers, transparently and profitably. Understanding the immense opportunity the platform provided, Steve and Dan focused principally on Facebook and grew the company to be the “go-to” Facebook ad agency in LA.

As a Los Angeles ahir stylist I loved working with Glam Seamless products, they offer to their customers

  • – Innovative hair extension
  • – Superior Quality
  • – Damage free hair extension

Glam Seamless provides premium seamless “tape-in” hair extensions made with a unique process which ensures high quality hair extensions.The tape-in method is the latest and most innovative hair extension process currently available on the market and is the excellent solution to long-lasting semi-permanent hair extensions.

You can find the company Instagram page here: https://www.instagram.com/glamseamless/?hl=en

Being a Los Angeles hair stylist often means being in high demand, so you can expect your agenda to be packed and traveling to become a way of life. Los Angeles hairstylist work a lot with celebrities, movie stars, influencers, political figures, artists and others in the public eye.

I constantly post about hair and makeup trends, please visit my Los Angeles hair stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Freelance wardrobe stylist | Birdies Slippers Campaign Video

Freelance wardrobe stylist | Birdies Slippers Campaign Video

As a freelance wardrobe stylist, I collaborated with Tiger House Films, commercial and branded content production company on video campaign for Birdies slippers. THF has the privilege of producing many fashion and luxury brand campaigns in both the video and still photography.

Our branded content production with San Francisco based company Birdies Slippers consisted of four separate videos for social media, hi-lighting different styles from their current diverse and colorful collection.

Birdies, is a footwear company founded by former Facebook and Ross Stores executives, Bianca Gates and Marisa Sharkey. The brand markets their products to busy, on the go women. The brand designs stylish house slippers that combine a seven layer sole for comfort and, a hard sole so that they are wearable outdoors like sneakers, the slippers sell for around $140.

The themes our branded content production company formulated with the Birdies team consisted of videos named the holiday, travel and evergreen spots, each telling a unique story surrounding one model. As a freelance wardrobe stylist, I had to change our model, Olga multiple times throughout the 2 shooting days and match her outfits to the different themes.

The holiday branded content production was appropriately marketed for the Thanksgiving and Christmas seasons, consisting of holiday decor, baking, shopping and table setting.

Our other branded content videos had our model making travel plans, going to the bakery, playing with her puppy and other fun activities all while wearing her birdies slippers. I had a great time working with Birdies and THF commercial production company as a freelance wardrobe stylist and hope to create a lasting business relationship with them for the future.

Tiger House Films production company worked in conjunction with the birdies creatives to implement a tight schedule with various location moves.

I constantly post about fashion styling trends, please visit my freelance wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Birdies Slippers
Agency: Quickframe
Production Company: Tiger House Films
Director: Jason Kent Carpenter
Creative Coordinator: Luca Buzas


Los Angeles celebrity stylist | How to become a successful stylist?

Los Angeles celebrity stylist | How to become a successful stylist?

As a Los Angeles celebrity stylist, your job can be very exciting and you can jump from one project to the next. In this blog article, I will give a couple of tips on how to become a successful Los Angeles celebrity stylist.

First of all, you will need to build your network and nurture relationships. As you start working, you’ll meet so many people that can help you along the way including brands, individuals, production companies or agencies.

As a celebrity stylist, you need to create your portfolio and figure out your style and what you are good at. For example, I started my career as a fashion designer but then quickly realized I’m better at styling so I pursued this career. There are many different categories of fashion styling as well, like celebrity styling, wardrobe styling, editorial styling, etc. Find out what kind of work really speaks to you, and pursue that.

Do your research. For every project or event, you will need to spend hours working on your laptop and develop your lookbook which you going to showcase to your clients. Always bring a lot of backup options for dresses, shoes, and accessories. On the day of the shoot or event, everything can change.

As a Los Angeles stylist, you will need to compete with other stylists for the most wanted dresses. In Hollywood the level for a stylist is very high, all of the celebrities want to be the best dressed for their events so you will need to make sure you are the one who styled them. For red carpet events, like the Oscars you have to be really well-planned and organized.

I constantly post about fashion styling trends, please visit my Los Angeles celebrity stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

 


Wardrobe Stylist in Los Angeles | Gillette Fuse Commercial

Wardrobe Stylist in Los Angeles | Gillette Fuse Commercial

As a wardrobe stylist in Los Angeles, I’ve had the opportunity to work with Gillette. and Justin Bell Productions on their new product launch “Gillette Fuse” commercial.

I had 3 talents/models to style and work on their hair and makeup looks.

The client requested V neck and crew-neck tee options with a not-too-high neckline in solid colors: white, grey and Gillette blues only and for bottoms sweats or non-distracting pajama.

We asked the talents to arrive fresh out of the shower hairstyle and contemporary cut, as the makeup looks go I applied camera-ready makeup. The talents shaved on the camera so they had to have 2-3 days of facial hair.

A professional wardrobe stylist is one of the trending professions within the fashion and commercial world globally. What a wardrobe stylist does is select the clothing and accessories for commercials, editorials, print or TVC advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really essential to these companies because if not for the styling and branding, the message of the commercial will not be communicated across to the audience and customers.

As a TV commercial wardrobe stylist in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the production team on this Gillette commercial. I get excited about working with brands and about what I can contribute to their project. Most of all, I love the delight of seeing my work used by clients in some of their major campaigns.

Check out the finalized videos on the Gillette website to learn more about our commercial: https://gillette.com/en-us

I constantly post about styling trends, please visit my wardrobe stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Client: Gillette
Production: Justin Bell
Director: Gregg Helvey

DP: Keith Duggan

Wardrobe Stylist/ HMUA: Luca Buzas
Writer: Richard Stark


Beauty Makeup Artist | Birdies Campaign Video Makeup Tips

Beauty Makeup Artist | Birdies Campaign Video Makeup Tips

As a Los Angeles beauty makeup artist, I’ve had the opportunity to work with the Tiger House Films production company team on their Birdies slippers campaign video. I was the lead beauty makeup artist, a creative coordinator and wardrobe stylist on this project. We were shooting for 2 days in Los Angeles.

I want to share some of the key practices related to being a makeup artist. Some of these practices have really helped me to become excellent at my job.

  1. Wash your face, tone the skin and apply moisturizer
  2. Apply primer, you can also mix it with your foundation
  3. Conceal dark circles and blemishes
  4. Apply foundation evenly matching to your skin tone
  5. Contour and highlight your face
  6. Choose your eyeshadow palette
  7. Line and define the eyes, use liquid or pencil eyeliner
  8. Use a natural lipstick

The third of our three fashion commercial productions with high-end San Francisco based company Birdies Slippers, this “everyday girl” themed video was shot in Los Angeles with the Tiger House Films commercial production team. Known for being Meghan Markle’s favorite slippers brand, this spot was released in 2019.

I had a great time working with Birdies and Tiger House Films commercial production company as a Los Angeles beauty makeup artist and hope to create a lasting business relationship with them for the future.

I constantly post about hair and makeup trends, please visit my Los Angeles beauty makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Client: Birdies
Birdies Creatives: Adriana Kwicinski / Jaqueline Nassar
Agency: Quickframe / Joycie Bernstein
Production / Video: Tiger House Films
Model: Olga Safari
Creative Coordinator / Stylist / HMUA: Luca Buzas
Production Support: Kyle Huemme, Don McNeely, Gene Owens, Jamie Sutor


Hollywood Celebrity Wardrobe Stylist | Solstice Magazine Publication

Hollywood Celebrity Wardrobe Stylist | Solstice Magazine Publication

I would like to share an amazing experience I had working as a Hollywood celebrity wardrobe stylist with Tarek Reed fashion photographer. I have already worked with him on a couple of projects,  his works are simply stunning. Tarek Reed is an editorial and commercial photographer, based in Boston, Miami and Los Angeles.

Our model for this editorial photo shoot was Lyssa Roberts, she is a Los Angeles based actress and model. Lyssa was very easy going and professional to work with.

Every story is what makes an outstanding fashion photograph exceptional and every story begins with an idea. Our idea for this shoot was recreating the old Hollywood on a film shoot so we matched Lyssa’s styling and hair makeup according to that style. As a Hollywood celebrity wardrobe stylist, I loved working on this project.

We rented the clothes from a showroom called Le Maison de Fashion on Melrose Avenue, a snug boutique features a range of stylish high-end designer fashions, accessories & shoes for women.

One of the best things about being a celebrity wardrobe stylist is the opportunity to travel all over the world, discover new cities, locations and explore the places you love.

Solstice Magazine was created by Sebastian Santa Maria, a London based fashion photographer. The magazine is a high-quality publication with a view to giving fashion and photographically orientated creatives another platform for expressing themselves through the visual and written mediums.

Check out the finalized images on Solstice Magazine to learn more about our creative collaboration: http://www.solsticemagazine.co.uk/

I constantly post about fashion styling trends, please visit my Hollywood celebrity wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Tarek Reed website for more: https://tarek-reed.format.com/


Los Angeles Wardrobe Stylist | MTailor TV Commercial

Los Angeles Wardrobe Stylist | MTailor TV Commercial

Recently I was called in by Aris production house to collaborate on an MTailor branded TV commercial shoot. As a Los Angeles wardrobe stylist,  I was hired onto this commercial production as the key wardrobe stylist.

There were 4 actors to style and to make sure their outfits fit perfectly on camera, the director and I collaborated heavily on the concept and mood of the shoot. This TV commercial was shot in 1 day on a location where an airplane was built, dressed and used as set design.

Commercials and branded videos have always been a challenge because the pressure and requirements are very high for demanding brands. As a Los Angeles wardrobe stylist the standards of the industry require that I am extremely detailed and on my game at all times.

MTailor is a custom clothing company that exclusively uses a smartphone app which takes your measurements to create custom shirts, trousers, and suits. The concept of this company is to design perfect fitting custom clothing so this made my job easier, not having to fit each actor (it was already done for me!). All their shirts, suits, jeans, chinos, and tees are made of very high quality materials, the seams are neat and even, the fabric feels durable, and all of the buttons are securely attached.

Styling is one of the most important elements of any fashion brand campaign. It governs how your clothes look in your store and helps to ensure they stand out amongst the sea of similar brands on the market. Every adult male should own a suit—just pay attention to the shade you’ve got.

From Miles, the founder of MTailor:

“At MTailor, we are bringing professional quality custom shirts into the modern era. We make it easy, convenient and fast while maintaining an amazing fit and quality shirts.

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire collection of MTailor, visit their website here: https://www.mtailor.com


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