TV Commercial Fashion Stylist in Los Angeles Archives

BMW Commercial | Palm Springs Wardrobe Stylist

As a Palm Springs wardrobe stylist, I recently had the pleasure of working with BMW on their “Ultimate Driving Experience” launch video in Palm Springs, California. I pulled modern, desert-chic wardrobe options for the three actors to match the luxury vehicles. I did the 3 actors hair and makeup as well, I kept the actors’ HMU clean and sweat-proof to hold up under the hot California sun and high speeds.

You can view the commercial here:

https://www.instagram.com/reel/DaTdnSDSWV7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

About BMW Group:

The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. Their vehicles and products are tailored to the needs of our customers and constantly enhanced – with a clear focus on sustainability and the conservation of resources.

The commercial was produced by Mane Co:

Working in branded and original content, they develop and create films that connect with audiences worldwide. They are full service, bringing projects from ideation through delivery, seeking to go the extra mile with our ideas, the message, and the final output. Their team has been working together for years, creating a tight knit ethos that leads our collaborations with clients and partners.

Stories deserve to be told in the most visually and emotionally aesthetic way possible. They push the limits of production utilizing the best crew, talent, equipment and technology possible to make content that exceeds the expectations of the viewer.

I had an amazing time working with BMW Group and Mane Co as a Palm Springs wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my Palm Springs wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Visit Greater Palm Springs Campaign | Traveling Fashion Stylist

As a traveling fashion stylist in Los Angeles, I recently had the pleasure of working with Visit Greater Palm Springs on their photo and video campaign.

About Visit Greater Palm Springs:

Visit Greater Palm Springs (VGPS) is the official tourism marketing agency for the Coachella Valley, which comprises the nine cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella, as well as unincorporated areas of Riverside County. Founded in May 1989 by a Joint Powers Authority, VGPS was created as a public-private partnership to help grow the region’s tourism economy and now serves more than 3,000 business partners, providing sales, marketing, and PR targeted to potential leisure travelers and event, meeting, and convention group markets.

About the Agency, JNS Next: JNS Next Creative & Media Hub was founded in 2007, and is headquartered in Palm Desert, CA with a team of communications professionals that collaborate on creative, strategic ideas and execution. Their mission is to weave the epic story of our destinations, capturing their essence and sharing it with the world in a way that captivates, inspires, and drives results, all while creating a welcoming atmosphere where every visitor feels a true sense of connection to place.

This campaign was produced by Voda Films. Based in Orange County, California, Voda Films is a crew of passionate storytellers with a deep-seated sense of camaraderie created through years of shared experiences. Alongside our clients, we cultivate a culture where collaboration and creativity reign. Regardless of scale, we bring dedication and unity to every project through an agile and efficient crew, creating work that rivals top agencies. Our collaborative approach ensures seamless transitions from pre-production through post, revealing the vision to audiences with precision and heart.

I had an amazing time working with Visit Greater Palm Springs , JNS Next and Voda Films as a traveling fashion stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my traveling fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Isotoner & Totes Campaign | Professional Wardrobe Stylist in Los Angeles

As a professional wardrobe stylist in Los Angeles, I recently had the pleasure of working with Isotoner & Totes on their print campaign. This campaign was shot by Kayla Mendez.

Founded over 100 years ago by a Parisian in New York City, Isotoner honors their heritage of timeless comfort with quality products that feel distinctively made for today: unapologetic, vibrant, and classic for a reason. They connect their past to the present by reimagining comfort for every generation. Continually learning and listening to their customers, they’ve spent the last century perfecting your most comfortable fit. With unmatched quality, imaginative materials, and smart sustainability practices, Isotoner evolves and reimagines comfort with customers in mind.

Founded in 1924 in Ohio, Totes is a leading brand in weather protection, pioneering foldable umbrellas and becoming a major global supplier. Known for durability and innovation, Totes offers windproof, auto-open/close, and UV-protective umbrellas, including their signature bubble style, designed for reliable, stylish, and convenient daily use.

Kayla Mendez is a beauty & lifestyle photographer and videographer based in the heart of Los Angeles. With a love for capturing the natural textures of skin tones and the ethereal dance of natural light, Kayla’s work is a celebration of beauty in its purest form. Specializing in beauty campaigns, Kayla has an innate ability to highlight the unique and captivating essence of her subjects. Her lens tells a story of elegance and strength.

I had an amazing time working with Isotoner & Totes and Kayla Mendez as a professional wardrobe stylist in Los Angeles, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my LA wardrobe and fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Lincoln Nautilus® SUV Commercial | Los Angeles Professional Wardrobe Stylist

As a Los Angeles wardrobe stylist, I recently had the pleasure of working with HEYDAY. HEYDAY is a creative production studio based in Venice, CA. Led by seasoned producers, filmmakers, and creatives, HEYDAY is focused on making commercials, branded content, and social media for the best brands in the game. Their unique approach combines production excellence with powerful creative, delivering high quality brand work that makes the world watch.

A Lincoln car is a luxury vehicle from the Lincoln Motor Company, the high-end division of the Ford Motor Company. Known for comfort and premium features, Lincoln now exclusively sells SUVs like the Corsair, Nautilus, Aviator, and Navigator, having phased out sedans, with offerings including advanced tech, hybrid options, and the exclusive Black Label customization program. In essence, a Lincoln car offers a premium American luxury experience, primarily in the SUV segment today, with high-end materials and distinctive styling

As a professional wardrobe stylist working in the commercial space, my approach always begins with intentional keyword direction. These words help align the creative team — from director to DP to styling — and ensure the clothing enhances the vehicle rather than competes with it. I styled 2 actors in multiple looks during our 2 day shoot in Malibu, CA. It’s luxury that feels lived-in — aspirational, but attainable.

Quiet luxury. Elevated minimalism. West Coast polish. When the campaign leans into lifestyle — especially on the West Coast — wardrobe should feel sun-washed and organic.

I had an amazing time working with HEYDAY and Lincoln as a Los Angeles wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my California wardrobe and fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Divé Jewellery Collaboration | Professional Fashion Stylist

As a professional fashion stylist, I recently had the pleasure of collaborating with Divé Jewellery , a premium jewelry brand from the Netherlands.

Divé Jewellery pieces are crafted to endure, offering a polished, luxurious finish that doesn’t demand constant care. More than just accessories, Divé Jewellery pieces are expressions of effortless elegance. Each design features 14k or 18k real gold coating for that touch of luxury, while also being waterproof, wear-resistant, and hypoallergenic, ensuring comfort and longevity.

In the a world where jewelry is often treated as seasonal or accessory, Divé Jewellery is redefining what it means to wear “daily luxury.” As a Los Angeles wardrobe stylist, I’m always looking for the pieces for my projects that combine durability, aesthetics, and design integrity — and Divé delivers on all fronts.

Behind every compelling brand lies a story. Divé was founded with the intention of crafting fine jewelry that’s not only beautiful, but practical — pieces that can adapt to your lifestyle, not be sidelined for special occasions. Their mission: to make “real luxury part of your daily routine” with thoughtful design and high quality materials. Their designs today are guided by Rebeca Sá, and the brand emphasizes minimal yet bold silhouettes, structural accents, and signature closures.

Divé’s aesthetic sits at the intersection of bold minimalism and elegant edge. Some key design features, which I love as a stylist are signature closures, flexible layering and geometric / structural motifs. In a jewelry marketplace, Divé Jewellery stands out for its marriage of design consciousness and engineering durability.

I had an amazing time collaborating with Divé Jewellery as a professional fashion stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my Los Angeles fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Kalani Sunwear Collaboration | Los Angeles Wardrobe Stylist

As a Los Angeles wardrobe stylist, I recently had the pleasure of collaborating with Kalani Sunwear , a premium Swedish brand specializing in built-in sun protection apparel.

Kalani Sunwear offers innovative and stylish fashion crafted from luxurious Italian fabrics. Their clothing is wrinkle-free, incredibly soft, breathable, and quick-drying, with integrated sun protection. Their mission is to enhance outdoor experiences by combining style, comfort, and functionality, while also helping to reduce sun-related skin damage globally.

Sun protective clothing effectively blocks harmful UV rays through a combination of tight weaves, dark colors, and specialized materials like polyester or nylon, often carrying a UPF (Ultraviolet Protection Factor) rating. Unlike regular clothing with low UPF, specialized UPF 50+ garments are designed to block at least 98% of the sun’s harmful UVA and UVB radiation.

From their womenswear collection, I received the Rio UV Wrap skirt in nude with the matching Milano UV blouse and Bahamas UV hat. The brand also sent me the Palma polo shirt from their menswear line in navy and grey colors.

I am particularly impressed with Kalani Sunwear‘s commitment to using lightweight, moisture-wicking, and breathable fabrics, which are essential for comfort in hot weather conditions. The versatile and stylish designs of your clothing align perfectly with the aesthetic I envision for my upcoming beach and resort fashion shoots. I also appreciate Kalani Sunwear‘s eco-conscious approach by promoting alternatives to chemical sunscreens, which can be harmful to marine ecosystems. I believe accessorizing the pieces with a bathing suit or bikini top would create a trendy and fashionable look that would be ideal for my upcoming projects.

I had an amazing time collaborating with Kalani Sunwear as a Los Angeles wardrobe stylist, I hope to create a long-lasting relationship with them in the future.

I constantly post about styling trends, please visit my California wardrobe and fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Fashion Stylist in Los Angeles | Pocari Sweat Commercial

Being a fashion stylist in Los Angeles, I had the luck of working with the Pocari Sweat and Stories International team on their US launch campaign video.

POCARI SWEAT is a health drink that contains a balance of ions (electrolytes) that resembles the natural fluid balance in the human body. Quickly and easily replenishes the water and ions that your body needs, and quenches every part of you. POCARI SWEAT is quickly absorbed by the body as it is a solution that approximates the electrolyte concentration in the human body. It is the perfect beverage for those that have been perspiring while playing sports, working, or taking a hot bath. It can also hydrate you first thing in the morning.

Stories International is a full-service production, commercial and literary management company based in Tokyo and Los Angeles. STORIES is a creative boutique creating inspiring content including commercials, branded entertainment, and integrated marketing.

This commercial spot was directed by John Michael. JEAN-MICHEL STUDIO is a boutique production based in downtown Los Angeles, working in the fashion and beauty space. John-Michael is a photographer and director based and his work revolves around making objective moments subjective. He does this by creating polished, mysterious, and captivating worlds conceived from his deep curiosity in existentialism and romanticism, his work is experimental in construction but always rooted within a unique point of view.

I had a wonderful time collaborating with POCARI SWEAT and Stories International as a fashion stylist in Los Angeles, I hope to create a long-lasting relationship with them in the future.

I constantly post about hair and makeup trends, please visit my fashion stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Los Angeles Makeup Artist and Stylist | ShoutoutLA Interview

Being a Los Angeles makeup artist and stylist, I had the luck of giving an interview to ShoutoutLA Magazine.

ShoutoutLA is part of the Los Angeles-based Voyage Group of Magazines and our flagship publication, VoyageLA was started in 2015. Since then they’ve grown to almost a dozen cities, generated millions of page views and helped tens of thousands of entrepreneurs and creatives share their stories. Along the way they’ve built a vibrant and highly engaged community and Shoutout is about giving that community an opportunity to go beyond stories.

Their first interview question to me was:

“How do you think about risk?
You have to take risks in your life in order to grow. I moved to LA from Asia ( where I lived for 5 years prior moving to the US ) with only 2 suitcases in 2017, only knowing a few people. No matter the outcome, I started working on different sets, began to network. I believe we grow through the process of experience and become stronger and more confident as we move ahead. By taking risks, you give yourself permission to try things out, to learn, to fail, to grow, and to explore. You get to test your limits and go beyond what you believed was possible. You can go after the things in life you really want to achieve and in LA, the sky is the limit!”

I had a wonderful time collaborating with ShoutoutLA Magazine as a Los Angeles makeup artist and stylist, I hope to create a long-lasting relationship with them in the future.

Here you can read the full interview: https://shoutoutla.com/meet-luca-buzas-stylist-makeup-artist/

I constantly post about hair and makeup trends, please visit my Los Angeles makeup artist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

TV Commercial Wardrobe Stylist | New York Life Insurance

TV Commercial Wardrobe Stylist I New York Life Insurance

As a TV commercial wardrobe stylist in California, I had the opportunity of working with Tiger House Films commercial production company’s team on New York Life Insurance videos multiple times during this year.

Our theme for this commercial video production was “Celebrating Milestones: Diwali”

Diwali is a Hindu festival of lights, held in the period October to November. It is particularly associated with Lakshmi, the goddess of prosperity, and marks the beginning of the fiscal year in India. In total, we had approximately 15 cast members for these 3 videos for the same Diwali theme. All of our cast members were bringing multiple wardrobe choices and I prepared outfit options as well as matching to New York Life Insurance previous advertisements.

A commercial wardrobe stylist is one of the most trending businesses within the fashion and commercial world internationally. What a wardrobe stylist does is pick the clothing and accessories for TV commercials, editorials, print or advertising campaigns and music videos produced by advertising agencies and production companies. This profession is really an essential element in the process of creating advertising campaigns and commercials.

As a TV commercial wardrobe stylist based in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the creative team on this New York Life Insurance web commercial.

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

Wardrobe Stylist / HMUA: Luca Buzas

New York Life Insurance states as you begin the next chapter of your lives together, #Diwali can be the perfect time to start a new tradition of financial responsibility: https://nyl.co/2QqH5NR #GoodAtLife

I constantly post about my work on Instagram, please visit my TV commercial wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

TV Advertising Wardrobe Stylist | Kevin De Leon Campaign

I collaborated with WIN ad agency as a TV advertising wardrobe stylist on their Kevin De Leon Campaign. WIN is a media agency that creates strategic campaigns for engaging audiences, driving action and creating change.

I had two actors to style on this TV advertising project. I would like to explain my process as part of making this campaign:

I got call from WIN’s ad agency producer who had my contact through a recommendation. He was asking my availability as a TV advertising wardrobe stylist and makeup artist for this project, which was a political campaign spot for Kevin De Leon. After that he sent me a short brief by email and explained the plan for the shoot. Luckily, I was free on those days and had time to start immediately.

I began working on the pre-production by communicating the specific style the director was going for, which included showcasing a lower-middle class family. I received talent measurements prior to starting the production wardrobe shopping and began my rounds to find just the right color scheme and overall fit for the talent. We didn’t have time for a fitting because our schedule was very tight but I was bringing wardrobe options so we could confirm talent outfits with the director on the day of the shoot.

After the shoot with WIN as a TV advertising wardrobe stylist, I had to do returns and wrap out the project. I had to take care of the accounting as well and report how much I spent from the wardrobe budget in total, to the production team.

You can find the final video and the article on Adweek : https://www.adweek.com/creativity/poignant-campaign-ad-tells-the-story-of-a-candidate-whose-family-could-have-been-separated-by-ice/

In conclusion I loved working with WIN advertising agency and hope we can continue collaborating on upcoming campaigns in the near future.

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my TV advertising wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To learn more about WIN Agency’s work please visit his website page here: https://www.thewincompany.com/

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