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Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

Los Angeles Television Wardrobe Stylist | Sugar Lady TV Commercial

As a Los Angeles television wardrobe stylist, I principally work on TV commercials. while I lived in Shanghai, China I was hired by Fred and Farid, an international independent advertising agency to work on a project with one of their clients, Sugar Lady, on their next commercial. Moreover, the production company asked me to bring on board, a hair and makeup team for this commercial.

In this commercial, I took care of the direction we were going regarding the appearance for wardrobe and hair-makeup. The style was very elegant and minimal, I used only monochrome colors for accessories and I selected very large brim hats to keep our model mysterious. In fashion terms, hats are a very noticeable accessory because the onlooker’s attention is first drawn to the face. For this reason, I made sure the costumer’s first attention would be drawn to Sugar Lady’s newest collection.

For styling, the key things you need are creativity, communication skills, and good teamwork. With luxury brands, these things are very important as a result of the clients have really refined taste. There are some inherent and learned qualities that build a successful fashion stylist.

As a wardrobe stylist agency in Los Angeles, you need to have several wardrobes and fashion stylists in your roster to recommend for specific projects. You can represent stylists in each category, for example, luxury, sport, beauty, and fashion.

Sugar Lady has been a ladies’ fashion brand for over 30 years. Sugar Lady is a luxury brand or prestige brand for which a majority of its products are luxury fashion clothes and accessories.

I frequently post about fashion trends on my Instagram, please visit my Los Angeles television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a Los Angeles wardrobe stylist, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Kid’s Wardrobe Stylist | KinderJoy China TV Commercial

Kid’s Wardrobe Stylist | KinderJoy China TV Commercial

I collaborated with  ZORBA-Group ad agency as a kid’s wardrobe stylist on their KinderJoy China TV Commercial. ZORBA is a large agency with offices in Paris, Shanghai, and Singapore. The commercial was produced by Studio Supreme.

For this TV commercial I had 2 Chinese families to style including 6 kids. The color palette the client and agency choose was pastel. Pastels are one of the major trends this season and my favorite combinations for advertising shoots. As a kid’s wardrobe stylist, some of the brands I love to work with are ZARA, Uniqlo, Gap and H&M. These fashion brands always carry different styles and fabric options in their latest collections so I can mix and match their wardrobe. Working with kids is always exciting, they bring high energy to the set.

ZORBA-Group mix the world of artists, scientists and technologies to create the crème de la crème of storytelling and brand contents for all medias and audience. ZORBA-Group is a ad agency, a collective, a brand content company or a production company.

The story of the KINDER™ brand begins in 1968 at the heart of a small Italian town named Alba. Michele Ferrero developed KINDER CHOCOLATE and added what would become a famous brand for the Ferrero company, which remains family owned today. Ferrero couldn’t be more proud of its history and is delighted to take the strong foundation of the past and continue to bring KINDER™ into the future.

In conclusion I loved working with KINDER™ and hope we can continue collaborating on upcoming TV commercials in the near future.

I constantly post about fashion styling trends on Instagram, please visit my kid’s wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To learn more about KinderJoy please visit their website here: https://www.kinder.com/us/en/kinder-joy


Professional Makeup Artist in LA | Hollywood Shine Beauty Editorial

Professional Makeup Artist in LA | Hollywood Shine Beauty Editorial

As a professional makeup artist in LA, I was working with fashion model/influencer Kenzo Lauren on an editorial beauty shoot in Los Angeles. The fashion shoot entitled Hollywood Shine has been published by Dear Velvet on their online blog. We found Kenzo while I was looking for fashion models in the Los Angeles area. We arranged this photoshoot in several locations in Hollywood, Venice and Santa Monica, launching our first fashion photo collaboration.

Most importantly we were going for a high-end look on this shoot, inspired by the Oscars. From gold makeup to sparkling nails, the looks exuded Hollywood glamour. I managed Kenzo’s makeup and styling for this editorial. Eye makeup speaks volumes about your style and when done right, it has the power to be immensely transformative. So it did for Kenzo. I chose matching cocktail dresses to complete her look for this shoot.

As a makeup artist in LA, I always arrive at fashion shoots with a fully equipped kit of high-quality cosmetics in a wide variety of colors. Highlighter is the ultimate photo-ready secret. In this editorial, I used gold and silver glitter as well for eye shadow. A little glitter liner is a super fun way to add some sparkle to your look. 

Dear Velvet is a diary of style, creativity, and wanderlust. We first connected in 2015 with the DV team and since then, they have published several amazing articles about my work as a professional makeup artist in LA.

From the founder of DV: “Art and fashion, writing, photography and sheer curiosity keep me up late, playing in the digital world and on the road in the real one.”

I constantly post about beauty makeup trends, please visit my professional makeup artist in LA page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Please visit Dear Velvet website here for the full article: https://dearvelvet.com/2016/02/26/hollywood-oscar-shine/


Fashion Stylist in Los Angeles | Glamour Sales Commercial

Fashion Stylist in Los Angeles | Glamour Sales Commercial

One of my first commercials as fashion stylist was for Glamour Sales back in 2014 in Shanghai, China. The project was entitled “Glam Dog”, and it’s spokesdog became the brand’s community manager on Weibo, WeChat, and other digital platforms for Glamour Sales. The spokesdog was the star of the “Glam Dog Fashion Show” organized by Fred & Farid Shanghai at the Bund in Shanghai, and it went viral with 2.65 million views.

This was one of my most exciting shoots when I started to work in the advertising industry as a fashion stylist. I had 2 dogs to style so had to play very well with the brand accessories and create costumes for the dogs.

A small blurb from Jing Daily states; Shanghai has found its next big thing, and it struts on four legs and has a tail. As fashion e-commerce brands race to find the sexiest stars to be the face of their brand, Fred & Farid Shanghai, a creative agency, found the perfect solution for online luxury flash sale company Glamour Sales’ need for a glamorous ambassador—they found a “spokesdog.”

In 2014 the Fred & Farid agency received a winning award as well from the Webby Awards  for this commercial.

About Glamour Sales: As the leading Luxury & Fashion Flash Sales website in Asia, Mei.com (Glamour Sales) entered into the China market in April 2010. Glamour Sales is a young luxury clothing and accessories brand in China. Their sell their stuff almost exclusively online. Glamour sales is China premier high taste and quality lifestyle online shopping platform. Inspires and satisfy China’s consumers to pursue higher taste and quality lifestyle.

I frequently post about fashion trends on my Instagram, please visit my fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a fashion stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To learn more about Glamour Sales visit their website here: http://www.mei.com/index.html


Celebrity Makeup Artist In Los Angeles | Mei Online Advertising

Celebrity Makeup Artist In Los Angeles | MEI.COM Online Advertising

I recently collaborated with MEI.COM on a fashion shoot for their online luxury shopping platform. As a celebrity makeup artist in Los Angeles, I often collaborate with fashion brands on their online advertising campaigns. I had the luck of working with Instagram celebrity influencer Taylor Tomasi Hill on this campaign. We went for a natural beauty makeup look with wavy hair style.

Our fashion shoot started early in the morning at one of the 5-star luxury hotel suites in Shanghai, China. We had a quick meeting about the beauty makeup style we were going for. Taylor preferred focusing more on wardrobe styling so we wanted to keep her makeup natural. Natural makeup is all about finding the balance between glowing skin and the perfect foundation application.

MEI.COM is bringing luxury to life. Leading luxury retail platform MEI.COM revolutionizing the way they produce the most fashionable web content in China. As the largest luxury retailer in the Chinese market, staying ahead of trends in fashion is imperative to MEI’s success.

From Wikifashion: “Taylor Tomasi Hill is the style and accessories director for US Marie Claire magazine. It’s said that she is also the muse to Prabal Gurung. Taylor was previously the accessories director for Teen Vogue magazine. Taylor has described herself as a “clothing chameleon”, whose style is constantly evolving. She often mixes feminine pieces with boyish or edgier items. Taylor herself favors items from Proenza Schouler and Rick Owens. She lists Burberry trench coats as a staple in her wardrobe as well as Madewell destroyed jeans, Chanel 2.55 bag and YSL heels for the office. Taylor is rumored to be the new fashion director for Barney’s New York.”

I constantly post about beauty makeup trends, please visit my celebrity makeup artist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To shop from MEI.COM please visit their website here: http://www.mei.com/index.html


Freelance Wardrobe Stylist in Los Angeles | OPPO Print Campaign

Freelance Wardrobe Stylist in Los Angeles | OPPO Print Campaign

As a freelance wardrobe stylist,  I was hired onto this commercial production as the key wardrobe stylist. Amanacliq production company in Shanghai, China found me to style a shoot for OPPO smartphones.

We had 2 freelance models who flew to Shanghai from Guangzhou, China for this campaign shoot. We had different themes, one business casual, one lifestyle and sporty. Our location was StudioArk, Amanacliq‘s official studio space. I was working closely with the Amanacliq production team to get the final looks approved. As a freelance wardrobe stylist in Los Angeles I love to collaborate with new clients, agencies, brands and commercial production companies and travel for work.

This print campaign’s main theme for wardrobe was business casual. Business casual is very versatile. Wardrobe can be paired with more dressed up pieces to look more “put together” and mature, or they can be worn with much more casual pieces for a more laid-back vibe. Some examples of these items can be black blazers, button down shirts, nice flats, cool blouses and cute, easy dresses.

About OPPO, the selfie expert and leader, OPPO is ranked as the number 4 smartphone brand globally since 2016* and is
providing excellent selfie experiences to more and more young people around the world. For the last 10 years, OPPO has been focusing on selfie technology breakthroughs. OPPO innovated selfie beautification and drove the selfie trend in the smartphone industry.

I had a great time working with the Amancliq production company and OPPO, I hope to create a lasting business relationship with them for the future.

I frequently post about fashion trends on my Instagram, please visit my freelance wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work as a freelance wardrobe stylist in Los Angeles, please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the entire OPPO print campaign, visit their website here: https://www.oppo.com/en/index.html


Children’s Wardrobe Stylist | Barbie TV Commercial

Children’s Wardrobe Stylist | Barbie “You can be anything” TV Commercial

Recently I collaborated with Barbie on their “You can be anything” campaign as a children’s wardrobe stylist. With my children’s wardrobe stylist team we had to style 16 children for this TV commercial. Our day started at Mattel studios in Los Angeles, CA where you can find an entire Barbie wardrobe closet full of clothing and fashion accessories. This commercial was produced by STORIES International and directed by Barry Norwood.

For this branded commercial we had to choose very bright and colorful wardrobe options because the concept was based on girls that can become anything they dream to be. It was a very inspirational video where our kids could achieve and empower themselves through their role models. Imagine the possibilities, see what happens when girls are free to imagine, they can be anything. Leading by example for 56 years, Barbie inspires girls to be anything. As a children’s wardrobe stylist in California I love to work with child actors, they are very self driven and talented.

“My whole philosophy with Barbie was that, through the doll, the girl can be anything she wants to be. Barbie has always represented the fact that a woman has choices. “- RUTH HANDLER, BARBIE CREATOR

Adweek wrote an article about our campaign for International Women’s Day, and brands are committing like never before to honoring women everywhere. The Mattel brand unveiled dolls based on women heroes like Amelia Earhart, Frida Kahlo, Katherine Johnson and Chloe Kim. “Barbie is committed to shining a light on empoweringrole models past and present in an effort to inspire more girls,” the brand says.

I constantly post about fashion styling trends on Instagram, please visit my children’s wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see Barbie “You can be anything” campaign please visit their website here: https://barbie.mattel.com/en-us/about/you-can-be-anything.html


Makeup Artist For Instagram Influencers In Los Angeles | Stars Exchange

Makeup Artist For Instagram Influencers In Los Angeles | Stars Exchange

I recently collaborated with Stars Exchange on a photo and video shoot for their brand. As a makeup artist for Instagram influencers in Los Angeles, I often collaborate with brands and agencies on their social media campaigns. Stars Exchange is a Shanghai, China-based influencer agency, they promote models and actors to become celebrities, recently they opened an office in Los Angeles, CA as well.

Our shoot took place in the Hollywood hills surrounded with a beautiful view and luxury homes in Los Angeles, CA. We had a fashion photographer and a behind the scenes video team to capture the upcoming models and influencers in their best looks. On this particular shoot we were going for a Hollywood beauty look. I used Pat McGrath‘s newest eyeshadows and lipsticks. We had multiple instagram influencers on the shoot days to create promotional material for them. I took care not only of their instagram makeup and hair styling, but also their wardrobe. On my latest shoots I had the luck of working with Instagram influencers such as Alena Savostikova, Jess Adams and Eve Lina

As a makeup artist for Instagram influencers living in Los Angeles, my trademark is clean skin, minimal, natural and a no makeup – makeup look. When I do makeup for private clients, celebrities or models, I always look at the person first to see what fits his or her profile so they will feel comfortable in front of the camera and in the spotlight.  I always look for references on what to create from the best celebrity makeup artists on Instagram and for A-list beauty inspirations.

I constantly post about beauty makeup trends, please visit my makeup artist for Instagram influencers in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see Stars Exchange influencers please visit their website here: http://www.stars.exchange/


Celebrity Makeup Artist In Los Angeles, CA | ESSENTIA

Celebrity Makeup Artist In Los Angeles | ESSENTIA

As a celebrity makeup artist in Los Angeles, CA I got hired recently to work with ESSENTIA on a new campaign called Overachievers Nation with celebrity singer/songwriter Arlissa. Arlissa flew in from London to Los Angeles to work with us on this branded video and photo shoot.

The agency and commercial production company was STORIES International, their headquarters are based in Los Angeles, CA. The commercial was directed by Austin Will. We were shooting one day at a Hollywood club called the Hotel Cafe. We started our day selecting Arlissa’s wardrobe, then right after I started to work on her makeup. She loves natural makeup, on this specific commercial shoot, the video and photo campaign was about her and her work. For this production we were going for a look where she felt most comfortable. As a freelance makeup artist and hair stylist I love to work on branded commercials.

The video turned out great, It has been advertised all across the US on billboards, online and in print versions as well. It was a pleasure to work with ESSENTIA on this commercial.

About ESSENTIA:

The result is supercharged ionized alkaline water that has been clinically shown to be more effective at rehydrating. We believe proper hydration increases human potential. Essentia‘s proprietary ionization process creates a clean and smooth tasting 9.5pH or higher alkaline water that’s better at rehydrating. We have backed it up with solid science*. Essentia was included in the first ever hydration study of its kind.

I constantly post about beauty makeup trends on Instagram, please visit my celebrity makeup artist in Los Angeles Instagram page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

To see the branded video with Arlissa please visit Essentia website here: https://www.essentiawater.com/overachiever/arlissa/


Wardrobe Stylist Based In Los Angeles I New York Life Insurance Web Commercial

Wardrobe Stylist Based In Los Angeles I New York Life Insurance Web Commercial

Recently I was hired as a wardrobe stylist by Tiger House Films production company for a New York Life Insurance Web Commercial. This web commercial production had a very fast turnaround and we are happy to say that our workflow with Plan C Agency executed the projects of a very high quality. I had to make sure all the talent had their wardrobe options so I was able to deliver the best to our client on the shoot days. As a wardrobe stylist based in Los Angeles, I was able to communicate with all the talent their wardrobe options very well.

The Tiger House Films production company was approached by Plan C Agency to produce a web commercial production for New York Life Insurance as one of three in a series. This particular web commercial production focuses on cultural diversity through different Asian families celebrating Lunar New Year in their individual households. Tiger House Films commercial production company has teamed with Plan C agency several times in the past to deliver high-quality projects for their clients.

Plan C is a multicultural marketing and communications agency with offices in Los Angeles and New York. Their mission is to guide brands on their path to growth through strategic planning, advertising, traditional & digital media, events, and PR.

As a wardrobe stylist based in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns. I really enjoyed collaborating with the creative team on this New York Life Insurance web commercial.

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

I constantly post about styling trends on Instagram, please visit my wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


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