Advertising Archives - Page 16 of 18

Commercial advertising stylist | VoyageLA Interview

As a commercial advertising stylist I got a chance a couple of weeks ago to give an interview to an online magazine called VoyageLA. The interview can be found as part of the Inspiring Stories series here:

http://voyagela.com/interview/meet-luca-buzas-lucabuzas-hollywood/?fbclid=IwAR0MIU9_keVXLCmTJwqo8j-LvPie0Ujxxcl7C-0tTwScBQ-JKBEbD_XSsdQ

Let me tell you a little bit about the interview. VoyageLA asked me a couple of questions via email such as how I started my career, what kind of issues I was facing along the way and about my current/future projects. They gave me about 2 weeks to get back to them which was plenty of time to put together my answers. At the end of my interview they asked me to recommend 5 people who also work in the film / advertising industry because they would like to expend their community to their readers.

I love collaborating with magazines that create interesting stories and connect people together. VoyageLA introduces creatives in different areas of LA, for example they have people in Hollywood, Beverly Hills, Santa Monica etc. so you can search and read about industry professionals in your area.

About VoyageLA: The Voyage Group of Magazines started in Los Angeles with their flagship publication VoyageLA. After generating their first million page views in LA they knew their content was resonating with the community. They’ve since grown to a handful of other amazing cities with the help of an incredible network of friends, associates, local insiders and influencers, PR firms, local bloggers, artists, creatives, entrepreneurs and other professionals.

It was a pleasure collaborating with VoyageLA on this interview as a commercial advertising stylist and hope to create a lasting relationship with them for the future.

I constantly post about fashion styling trends, please visit my commercial advertising stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Los Angeles Stylist | VERVET Jeans Photo + Video Campaign

VERVET denim fashion brand hired me as a Los Angeles stylist for it’s Fall-Winter 2019 photo + video campaign shoot in August 2019. I love to work with brands who have great taste in their work and ad materials. We shot this photo + video campaign during 1 day in Los Angeles, CA. The production company called Ekko Media is based in Orange County. I styled with 2 agency models, they both looked amazing on the final spots.

New brand VERVET has the best design, the best quality, and it’s phenomenal fit which always
presented and proven by Flying monkey and yet keeping the affordable price range to fulfill their
customers’ needs and tremendous requests. I matched their denim pieces with ZARA, H&M, Nordstrom and Adidas clothing.

Famous for it’s ability to spread love and joy to anyone around it, Vervet Denim, like it’s name origin
hopes to do just that. To spread love and joy to everyone around them by providing what they do best.
The latest trends, premium fabrics, high quality washes, and legendary fit all sewn up into a price that
all people can accept. I absolutely love their jeans.

Founded in 2000, Ekko Media is a full service digital agency that has the unique ability to bridge the gaps between strategy, creativity and execution, creating a seamless digital dialogue between a brand and its customers.

I had a great time working with VERVET denim and Ekko Media as a Los Angeles fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: VERVET
Production: Ekko Media
Stylist: Luca Buzas

Location: Orange County, Los Angeles

Los Angeles Fashion Stylist | Keep it Summer! Photo Campaign

Ray Cli, photo art director/producer hired me as a Los Angeles fashion stylist for his Keep it Summer! photo campaign spot in July 2019. I love to work with creatives who have great taste in their work and advertising materials. We shot this photo campaign during 1 day in Los Angeles, CA.

I styled 8 talents through multiple wardrobe changes during this photo campaign production. We worked with top agency models from Meraki Models, DT Model Management and MP Management. The wardrobe direction given from the photographer / producer was casual and lifestyle so I brought many options from ZARA stores and rented from showrooms. In advertising I usually shop new clothes from a variety of brands. I shop A lot, especially if I work on a photo campaign with many models. I usually shop three to four times the amount I actually need.

About Stanton: Stanton is a third generation photographer and director specializing in cross-platform campaigns. The perspectives and observations he gained from growing up in Missouri and Texas before eventually landing in Seattle are part of what makes his work unique. His photo series “Color is Everything” was featured as a solo show at the Seattle Museum of Art. Some of his more well-known commercial clients include Starbucks, Microsoft, Amazon, PizzaHut, Acer, and Vanguard. In 2019 he was named in the top 10 Seattle lifestyle photographers by Peerspace. You can check his works here: http://www.stantonjstephens.com/

I had a great time working with Stanton and Ray as a Los Angeles fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Photographer: @stantonjstephens
Producer: @rycliry
HMU: @reneeloizmakeup @fortheloveof__beauty
Prop: @scottpalmerstudio
Agencies: @dtmodelmgmt @merakimodelmgmt @mpmanagement

Los Angeles Beauty Influencer | TYME Iron Pro Collaboration

As a Los Angeles beauty influencer I often collaborate with different brands. TYME sent to me a package including their Iron Pro, Upstaged Thermal Protectant and their Tymeless Protect & Shine. As a beauty influencer in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns so I always need to have my kit professionally put together for my clients. TYME products really help me to stay professional and ready for any situation.

I love my TYME iron, you can create any hairstyle you like with it! You should expect your TYME Iron curls to last for days. Below are a couple of tips to help get more life out of your style:

Make sure you are curling at a slow speed, with loose tension. If you gliding too quickly down the hair strand your hair won’t properly heat, which can cause your curls to fall.
Evaluate your foundational products.
Check your temperature setting. If your hair is thick or naturally curly you may need to go up a heat setting to set in your curls.

TYME designs products that give every individual the confidence to recognize their own unique beauty. They are a small company, and a family, who are committed to making life easier with superior products, next level customer service and education.

Being a Los Angeles influencer means having a social media base with a significant and engaged following. Because of my professional background in Hollywood, endorsing specific makeup and beauty brands through shareable, digital content allows brands to get their products to the right people.

I really enjoyed collaborating with the TYME. I get excited about working with new beauty products and about what I can achieve with their products from project to project.

I constantly post about hair and makeup trends, please visit my Los Angeles beauty influencer page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Film Production Coordinator | Piaget Commercial with celebrity Hu Ge

Film Production Coordinator | PIAGET Commercial with celebrity Hu Ge

As a film production coordinator, I got hired by Fulldawa Films. Fulldawa commercial production company was approached by PIAGET to create a series of brand commercial productions for their new line of luxury watch products. We produced this commercial spot in Shanghai, China. Our celebrity actor for this spot was Hu Ge, one of China’s most popular actors.

Hu Ge, also known as Hugh Hu, is a Chinese actor and singer. While studying at the Shanghai Theater Academy, he was invited to play the leading role Li Xiaoyao in the 2005 television series Chinese Paladin, and immediately skyrocketed his career.

About Fulldawa: Established in Paris, Fulldawa Films is a feature and commercial production company. Fulldawa is an independent award-winning production company which has been ‘crashing the party’ ever since its inception in 2004.

About Piaget: Mechanical masterpieces defined by pure lines and timeless elegance, Piaget luxury watches figure among the most prestigious ambassadors of the watchmaking world. Since 1957, the Manufacture has made a name for itself as the master of ultra-thin Swiss watches after having created one of the thinnest movements ever made. An expertise that allows the Maison to work diamonds, as well as hard and precious stones, ad infinitum on cases, dials and bracelets, without ever weighing down the delicacy of its luxury watches. Immediately noticed on the wrists of the world’s elite, the Piaget style brought originality to the world of men’s watches and women’s watches.

You can find our commercial brand video along with production photos on the Piaget website: https://www.piaget.com/

To see more of my current fashion and cosmetics commercial work please visit my portfolio page here:https://lucabuzas.com/porfolio-2/

I frequently post on my Instagram, please visit my freelance production coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

Client: PIAGET
Production Company: Fulldawa
Production Coordinator: Luca Buzas

Los Angeles Wardrobe Stylist | Joybird Furniture Advertising

Joybird, a furniture company hired me as a Los Angeles wardrobe stylist for their commercial spot a couple of months ago. I love to work with brands who have great taste in their marketing and advertising materials. We shot this commercial spot for 4 days in their studio in Los Angeles, CA.

I styled 4 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the director was casual and lifestyle so I brought many options from ZARA and H&M stores. In advertising I usually shop new clothes from a variety of brands. I shop A lot, especially if I work on a branded content/ad. I usually shop three to four times the amount I actually need. I’m expected to have endless options for the clients.

I love to be on set, I could work alone if it’s a small shoot or if it doesn’t require to have assistants. This is an entire job to steam and make everything look as it has to be.

About Joybird: Joybird was founded on the idea that people should never settle when it comes to their home furnishing, but rather have the freedom to be boldly original. Their custom-made and curated furniture is built to meet the demands and unique tastes of our customers, providing a high-quality product that will be enjoyed for a lifetime. Joybird is humbled to be a part of your home. Joybird offers high-quality, responsibly sourced furniture meant to last a lifetime. Their goal is to change the way you buy furniture online, providing customized pieces.

I had a great time working with Joybird as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

L.A. Creative Coordinator | “The Society” Branded Videos

As an L.A. creative coordinator, I coordinated the art department and managed the communication between the NETFLIX team and our THF team. I was helping the production team, Tiger House Films, in the hiring process so I reached out to a lot of people who we thought were a good fit for this client. Styling the sets and my ability to shape the look of the project through my creative coordination and bringing on the creative team was the basis for Tiger House Films hiring me to be a part of the project.

Tiger House Films boutique commercial production company has partnered with Netflix to create branded videos for The Society’s Instagram and other social media platforms.

The Society is an American mystery teen drama web television series created by Christopher Keyser, that premiered on Netflix on May 10, 2019. The Society is perfect for those who love a teen drama with an edgy twist. It deals with a bunch of kids who are forced to become the leaders of their town after their parents mysteriously vanish.

Netflix, Inc. is an American media-services provider headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Netflix is the world’s leading internet entertainment service with over 148 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

From the beginning Birdies team was seeking a boutique production company in Los Angeles for their production. Tiger House Films flexibility and creative input was the perfect match for their needs. As a Los Angeles creative coordinator I had a great time working with this team and hope to collaborate again soon.

I constantly post about styling trends, please visit my L.A. creative coordinator page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

To see the final director’s cut of The Society branded videos click here:

Client: NETFLIX
Production Company: Tiger House Films

Executive Producer: Hasan Foster
Director: Jennifer Cochis and Rachel Samuels
Creative Coordinator: Luca Buzas

Los Angeles Costume Designer | Drink UbU Commercial Shoot

Lemonlight, a production company / advertising agency hired me as a Los Angeles costume designer for their UbU commercial spot a couple of months ago. I love to work with brands who have great taste in their marketing and advertising materials. We shot this commercial spot for 2 days around Venice and Santa Monica beach in Los Angeles, CA.

I styled 5 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the director was casual and lifestyle so I brought many options from ZARA and H&M stores.

About UbU: A healthy lifestyle and daily mindful choices are the first steps to a balanced mind and body. If you need vitality and focus with UbU Organic Natural Energy, or the benefits of full spectrum hemp with UbU Organic Hemp Tonic, each bottle provides an immune system boost, supports digestive health, and promotes hydration. UbU naturally empowers you to be your best, balanced self, so you can face almost anything life throws your way.

Lemonlight believes in teamwork to create and fulfill every client’s vision. They house some of the most talented crew members in the country in order to offer each client a unique production that promises success. Lemonlight instills core values and ethical standards that create professionalism and creativity within their company and for their clients. They focus on narrative storytelling to produce cinematic images that inspire an emotional response from your audience.

I had a great time working with Lemonlight and UBU as a Los Angeles costume designer and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles costume designer page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

Freelance Fashion Stylist | Dear Velvet Editorial Shoot

As a freelance fashion stylist, I love to travel for work. I had the luck of flying to the Philippines to style an editorial for Dear Velvet blog. My concept was to use only scarves as outfits. As DV said “One scarf really can do it all. Every travel article I’ve ever read advises taking a scarf to wear as a bandana, blanket, hankie and so on: it’s a camping staple. Packing just one thing seems like a revolutionary idea. Truly, just one scarf can double for almost every item in your wardrobe.”

A classic silk scarf is an investment piece in your wardrobe, that never goes out of style. Wearing a silk scarf with your outfit is a genius way to add instant, effortless chic to any look. But as with many accessories, it’s all in the styling.

Think saris and sarongs, bandanas and bralettes; experiment with twisting and make yourself a halter. Sleeveless or side layered, this is an easy way to dip into the bare shoulder trend. Headscarves, skirts and even bikinis are all there for a little artful tucking and tying. With Summer imminent and the endless hunt for holiday clothes occupying too much of our leisure browsing.

I had a great time working with Dear Velvet team as a freelance fashion stylist and hope to collaborate with him in the future. Here you can take a look on the editoral: https://dearvelvet.com/category/style/page/3/

I constantly post about fashion styling trends, please visit my freelance fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Production & Retouch : Studio Supreme

Photographer : Olivier Hero Dressen

Fashion Stylist & Makeup Artist : Luca Buzas

Model Agency : OZAR Models Philippines
Location: Philippines, Cebu / Moalboal White Sand Beach
Editorial: Dear Velvet

Image Consultant In Los Angeles | Just Cavalli Private Event

Working as an image consultant in Los Angeles is a very exciting job. As an image consultant, you are a specialist who improves the personal or professional image of a client. You evaluate, enhance and upgrade your client’s look, behavior and communication skills to ensure that their image is consistent with their personal or professional goals. When I lived in China I collaborated with Just Cavalli‘s PR team and they flew me to Chengdu to host a private event to their clients.

Image Consultant Responsibilities:

Schedule comprehensive initial meetings with clients to ascertain their personal and professional goals.
Assess, improve and transform the client’s image, behavior and communication skills that will distinguish them from the crowd.
Engage with corporate clients through professional brand coaching and projects.
Counsel and coach clients with purposeful advice that contributes to a positive transformation of their personal or professional image.
Methodically transfer image information through an environment that facilitates the most efficient and effective learning.
Aspire to create images that are authentic, suitable, appealing and sustainable.

The event’s theme: For the Just Cavalli Autumn/Winter 2014-15 pre-collection, Roberto Cavalli was inspired by a fascinating journey to the East, from the mysterious Persian lands to the incredible Turkish landscapes. Kilim rugs, medal embellishments, fringes, and woven accents have become the distinctive elements for both day-wear and evening-wear pieces.

Classic shapes, geometric details, and intense colors are mixed with arabesque motifs and animal-prints, to create a glamorous and contemporary look. The Just Cavalli Women’s pre-collection presents a feminine soul but with a rock’n’roll and an androgynous edge thanks to a series of iconic items such as the classic biker leather jacket, the Montgomery coat and the striped tops infused with Oriental-inspired elements.

I constantly post about image & fashion trends, please visit my image consultant in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

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