TV Commercial Styling | Natural Vitality Commercial

TV Commercial Styling | Natural Vitality Commercial

In TV commercial styling, I mostly work on TV commercials and branded videos. I got a chance a couple of months ago to work with RockBridge Productions production company for a Natural Vitality commercial spot. RockBridge Productions was contacted by Craftsman+ to produce several social media videos for Natural Vitality.

I styled 3 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the client and director was lifestyle and casual so I brought many options from H&M and ZARA stores. I was the key hair and makeup artist as well on this project.

Craftsman+ is a modern-day creative agency, building beautiful content to help with branding and make our advertisers’ ads more effective.

RockBridge Productions is a video production agency based in San Francisco. They concentrate on building strong relationships with talented directors and bringing their visions to life through commercials, music videos, and feature films.

I had a great time working with RockBridge Productions and Craftsman+ team as a TV commercial styling and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my TV commercial styling page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Producer Michelle Moy
Writer Nick Chan
Director Roman Medjanov
1st AD Karim Nabil
DP Aaron Grasso
1st AC Garet Jatsek
2nd AC Estevan Falcon
DIT/on set editor Davide Fiore
Casting Sammy Gollestani
Production Coordinator Nic Jara
Sound Kevin Santiago
Key Gaffer Luis Ramos
Best Boy Max Kozelchik
Key Grip Christopher Martin
Best Boy Steven Albovias
Production Designer Sydney Forest
Art PA Tyler Wright
MUA AND! Wardrobe Luca Buzas
Wardrobe Assist Nea Dune
Storyboard Artist Amy Lê
Studio Teacher Dana Gardener
PA Anukriti Singh
Creative Director/co-writer: Henry J Kim

 


Los Angeles Celebrity Stylist | Trendeavour Interview

Los Angeles Celebrity Stylist | Trendeavour Interview

As a Los Angeles celebrity stylist, I got interviewed by Trendeavour Online Magazine. Trendeavour was founded in 2017 as an independent media/education company and digital marketing agency. Their mission is to empower creatives and provide motivational content, actionable resources, tools and tips for aspiring creative entrepreneurs to start and build their business. They interview industry experts to give inspiring, invaluable and proven advice they learned throughout their careers.

Let me tell you a little bit about the interview. Trendeavour asked me a couple of questions via email such as, what made me become a fashion stylist, what challenges I faced living in China and how I moved to Los Angeles and started my career there? You can find my answers below:

“I always wanted to move to Los Angeles so it felt right to start this journey. I always knew that there is a huge creative industry in L.A. but I didn’t know how I would do at first.

I lived in Shanghai for 5 years and was lucky to travel around Asia but I didn’t see myself living there for another 5-10 years.

I had to decide quickly how the future of my career would take shape. With my mind on the US, everything shifted naturally in the direction of Los Angeles as my next destination.

It was great living in Asia for as long as I did and I’m very happy I am able to continue my carrier in the US by taking the lessons I learned in Asia and applying them to the industry here in Hollywood.

Before and after I moved, I connected with a lot of producers, advertising agencies and companies in order to start to work and that networking paid off. ”

The full interview can be found here:

From Shanghai to L.A. – Luca Buzas on Becoming a Hollywood Celebrity Stylist

It was a pleasure collaborating with Trendeavour on this interview as a Los Angeles celebrity stylist and hope to create a lasting relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles celebrity stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Wardrobe Stylist | Deloitte Digital Marketing Campaign

Los Angeles Wardrobe Stylist | Deloitte Digital Marketing Campaign

As a Los Angeles wardrobe stylist, I’ve had the opportunity to work with Deloitte Digital on their 8×8 Communications promotional materials. I was the lead makeup artist and wardrobe stylist on this shoot. This campaign was shot in the Deloitte office in Los Angeles, California.

We shot this commercial spot for 3 days and I styled 5 talents each day through multiple wardrobe changes during this production. The wardrobe direction given from the director and client was business casual/corporate and lifestyle so I brought many options from Topshop and ZARA stores.

A couple of styling tips and tricks:

  1. Have your models wear trends in an appropriate way
  2. Mix prints and patterns carefully because of the camera can read prints differently
  3. Don’t be too matchy-matchy
  4. Show skin selectively
  5. Bring staple pieces
  6. Develop a signature style for each model
  7. Have a classic white shirt ready

Deloitte Touche Tohmatsu Limited, commonly referred to as Deloitte, is a multinational professional services network. Deloitte is one of the “Big Four” accounting organizations and the largest professional services network in the world by revenue and number of professionals with headquarters in London, United Kingdom.

For this corporate photoshoot, I need to make we have tailored suit jackets, bottoms, shoes, blouses, and ties available for our talents. For blouses underneath the jacket, think shiny. The silky fabric looks great on the camera. I brought simple earrings, bracelets, and necklaces with me as well.

I had a wonderful time working with Deloitte’s team as a Los Angeles wardrobe stylist, I hope to create a long-lasting relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Television Wardrobe Stylist | Cathay Bank Commercial

Television Wardrobe Stylist| Cathay Bank Commercial

As a television wardrobe stylist, I got a chance a couple of months ago to work with Tiger House Films production company for a Cathay Bank commercial spot. Tiger House Films was contacted by Plan C Agency located in Downtown Los Angeles to produce several social media videos for Cathay Bank.

I styled about 10 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the client and director was business and business casual so I brought many options from ZARA and H&M stores.

The target audience for this project was the Chinese American demographic here in the United States. By getting social media video content marketed to this particular group about the benefits of banking with Cathay, the wide reach of internet marketing has allowed for Cathay Bank to see immediate results and benefits regarding exposure of their brand.

Because Cathay Bank first opened in 1962 in Los Angeles’ Chinatown as the first Chinese-American bank in Southern California, our goal was to teach the history of this brand to new customers, bringing in the next generation of Chinese-American consumers. In 1979 Cathay Bank opened its first branch office in Monterey Park. Its first overseas representative office in Hong Kong was opened in 1985.

I had a great time working with Cathay Bank and Tiger House Films team as a television wardrobe stylist and hope to create a lasting business relationship with them for the future. As a stylist, I mostly work on TV commercials, branded videos, and fashion shoots.

I constantly post about fashion styling trends, please visit my television wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: Cathay Bank
Production Company: Tiger House Films
Director: Tony Au
DP: Martin Moody
Creative Coordinator / Wardrobe stylist: Luca Buzas

 


TV Commercial Stylist | New York Life Insurance Commercial

TV Commercial Stylist | New York Life Insurance Commercial

I was hired as a TV commercial stylist multiple times by Tiger House Films production company for a New York Life Insurance Commercial. This TV commercial production had a very fast turnaround and we are happy to say that our workflow with Plan C Agency executed the projects of very high quality. I had to make sure all the talent had their wardrobe options so I was able to deliver the best to our client on the shoot days. As a wardrobe stylist based in Los Angeles, I was able to communicate with all the talent their wardrobe options very well.

We shot this commercial for 2 days, one day in an ice skating rink and in the client’s Los Angeles office. The second day was a beautiful house located in Beverly Hills. Not only did wardrobe styling on this job but I was also the hair and makeup artist. The commercial turned out great, it is very dynamic. Our schedule for this creative commercial was a bit difficult as we had to do an overnight due to the Pasadena Ice Skating Center’s schedule. Tiger House Films crew made the difficult situation into a very smooth and precise shoot that went off without any problem.

The plot of this branded media revolves around an affluent Asian American family who wants the best for their daughter. She tries activities such as piano and violin (very popular culturally relevant activities in Asian American communities across the country) but can’t quite find her niche. She finally tries something more athletic, ice skating, and realizes her passion for the sport.

Plan C is a multicultural marketing and communications agency with offices in Los Angeles and New York. Their mission is to guide brands on their path to growth through strategic planning, advertising, traditional & digital media, events, and PR.

I had a great time working with New York Life Insurance and Tiger House Films team as a TV commercial stylist and hope to create a lasting business relationship with them for the future. As a stylist, I mostly work on TV commercials, branded videos, and campaigns with THF production team.

I constantly post about fashion styling trends, please visit my TV commercial stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Director: Tony Au

Agency: Plan C Agency

Production Company: Tiger House Films
Creative Coordinator and Stylist: Luca Buzas


Los Angeles Wardrobe Stylist | Ember Commercial

Los Angeles Wardrobe Stylist | Ember Commercial

Ember, a design-led temperature control brand hired me as a Los Angeles wardrobe stylist for their commercial spot in July 2019. I love to work with creatives who have great taste in their work and advertising materials. We shot this video campaign during 1 day in Los Angeles, CA.

I styled 2 talents through multiple wardrobe changes during this photo campaign production. The wardrobe direction given from the client and director was casual and lifestyle so I brought many options from ZARA and H&M stores. In advertising I usually shop new clothes from a variety of brands. I shop A lot, especially if I work on a video campaign with multiple models. I usually shop three to four times the amount I actually need.

About Ember: The Ember Ceramic Mug is beautifully designed to be used in your home or at your desk, and keeps your beverages at the perfect temperature from the first sip to the last drop.
Ember was created to solve a simple, yet universal problem for coffee and tea drinkers. Using their patented temperature control technology, Ember invented a way to extend the moment of perfection with your favorite hot beverage.

We shot this commercial spot at Ember’s office and at a home location. Designed for home or office, the new Ember Mug does more than simply keep your coffee hot. Their smart mug allows you to set an exact drinking temperature, so your coffee is never too hot, or too cold.

I had a great time working with Ember’s Team as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Director: Dori Oskowitz
HMUA and Wardrobe Stylist: Luca Buzas


Commercial advertising stylist | VoyageLA Interview

Commercial advertising stylist | VoyageLA Interview

As a commercial advertising stylist I got a chance a couple of weeks ago to give an interview to an online magazine called VoyageLA. The interview can be found as part of the Inspiring Stories series here:

http://voyagela.com/interview/meet-luca-buzas-lucabuzas-hollywood/?fbclid=IwAR0MIU9_keVXLCmTJwqo8j-LvPie0Ujxxcl7C-0tTwScBQ-JKBEbD_XSsdQ

Let me tell you a little bit about the interview. VoyageLA asked me a couple of questions via email such as how I started my career, what kind of issues I was facing along the way and about my current/future projects. They gave me about 2 weeks to get back to them which was plenty of time to put together my answers. At the end of my interview they asked me to recommend 5 people who also work in the film / advertising industry because they would like to expend their community to their readers.

I love collaborating with magazines that create interesting stories and connect people together. VoyageLA introduces creatives in different areas of LA, for example they have people in Hollywood, Beverly Hills, Santa Monica etc. so you can search and read about industry professionals in your area.

About VoyageLA: The Voyage Group of Magazines started in Los Angeles with their flagship publication VoyageLA.  After generating their first million page views in LA they knew their content was resonating with the community. They’ve since grown to a handful of other amazing cities with the help of an incredible network of friends, associates, local insiders and influencers, PR firms, local bloggers, artists, creatives, entrepreneurs and other professionals.

It was a pleasure collaborating with VoyageLA on this interview as a commercial advertising stylist and hope to create a lasting relationship with them for the future.

I constantly post about fashion styling trends, please visit my commercial advertising stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Stylist | VERVET Jeans Photo + Video Campaign

Los Angeles Stylist | VERVET Jeans Photo + Video Campaign

VERVET denim fashion brand hired me as a Los Angeles stylist for it’s Fall-Winter 2019 photo + video campaign shoot in August 2019. I love to work with brands who have great taste in their work and ad materials. We shot this photo + video campaign during 1 day in Los Angeles, CA. The production company called Ekko Media is based in Orange County. I styled with 2 agency models, they both looked amazing on the final spots.

New brand VERVET has the best design, the best quality, and it’s phenomenal fit which always
presented and proven by Flying monkey and yet keeping the affordable price range to fulfill their
customers’ needs and tremendous requests. I matched their denim pieces with ZARA, H&M, Nordstrom and Adidas clothing.

Famous for it’s ability to spread love and joy to anyone around it, Vervet Denim, like it’s name origin
hopes to do just that. To spread love and joy to everyone around them by providing what they do best.
The latest trends, premium fabrics, high quality washes, and legendary fit all sewn up into a price that
all people can accept. I absolutely love their jeans.

Founded in 2000, Ekko Media is a full service digital agency that has the unique ability to bridge the gaps between strategy, creativity and execution, creating a seamless digital dialogue between a brand and its customers.

I had a great time working with VERVET denim and Ekko Media as a Los Angeles fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: VERVET
Production: Ekko Media
Stylist: Luca Buzas

Location: Orange County, Los Angeles


Los Angeles Fashion Stylist | Keep it Summer! Photo Campaign

Los Angeles Fashion Stylist | Keep it Summer! Photo Campaign

Ray Cli, photo art director/producer hired me as a Los Angeles fashion stylist for his Keep it Summer! photo campaign spot in July 2019. I love to work with creatives who have great taste in their work and advertising materials. We shot this photo campaign during 1 day in Los Angeles, CA.

I styled 8 talents through multiple wardrobe changes during this photo campaign production. We worked with top agency models from Meraki Models, DT Model Management and MP Management. The wardrobe direction given from the photographer / producer was casual and lifestyle so I brought many options from ZARA stores and rented from showrooms. In advertising I usually shop new clothes from a variety of brands. I shop A lot, especially if I work on a photo campaign with many models. I usually shop three to four times the amount I actually need.

About Stanton: Stanton is a third generation photographer and director specializing in cross-platform campaigns. The perspectives and observations he gained from growing up in Missouri and Texas before eventually landing in Seattle are part of what makes his work unique. His photo series “Color is Everything” was featured as a solo show at the Seattle Museum of Art. Some of his more well-known commercial clients include Starbucks, Microsoft, Amazon, PizzaHut, Acer, and Vanguard. In 2019 he was named in the top 10 Seattle lifestyle photographers by Peerspace. You can check his works here: http://www.stantonjstephens.com/

I had a great time working with Stanton and Ray as a Los Angeles fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Photographer: @stantonjstephens
Producer: @rycliry
HMU: @reneeloizmakeup @fortheloveof__beauty
Prop: @scottpalmerstudio
Agencies: @dtmodelmgmt @merakimodelmgmt 
@mpmanagement


Los Angeles Beauty Influencer | TYME Iron Pro Collaboration

Los Angeles Beauty Influencer | TYME Iron Pro Collaboration

As a Los Angeles beauty influencer I often collaborate with different brands. TYME sent to me a package including their Iron Pro, Upstaged Thermal Protectant and their Tymeless Protect & Shine. As a beauty influencer in Los Angeles, I mostly work on TV commercials, branded videos, and campaigns so I always need to have my kit professionally put together for my clients. TYME products really help me to stay professional and ready for any situation.

I love my TYME iron, you can create any hairstyle you like with it!  You should expect your TYME Iron curls to last for days. Below are a couple of tips to help get more life out of your style:

  • Make sure you are curling at a slow speed, with loose tension. If you gliding too quickly down the hair strand your hair won’t properly heat, which can cause your curls to fall.
  • Evaluate your foundational products.
  • Check your temperature setting. If your hair is thick or naturally curly you may need to go up a heat setting to set in your curls.

TYME designs products that give every individual the confidence to recognize their own unique beauty. They are a small company, and a family, who are committed to making life easier with superior products, next level customer service and education.

Being a Los Angeles influencer means having a social media base with a significant and engaged following. Because of my professional background in Hollywood,  endorsing specific makeup and beauty brands through shareable, digital content allows brands to get their products to the right people.

I really enjoyed collaborating with the TYME. I get excited about working with new beauty products and about what I can achieve with their products from project to project.

I constantly post about hair and makeup trends, please visit my Los Angeles beauty influencer page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


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