Commercial advertising stylist | VoyageLA Interview

Commercial advertising stylist | VoyageLA Interview

As a commercial advertising stylist I got a chance a couple of weeks ago to give an interview to an online magazine called VoyageLA. The interview can be found as part of the Inspiring Stories series here:

http://voyagela.com/interview/meet-luca-buzas-lucabuzas-hollywood/?fbclid=IwAR0MIU9_keVXLCmTJwqo8j-LvPie0Ujxxcl7C-0tTwScBQ-JKBEbD_XSsdQ

Let me tell you a little bit about the interview. VoyageLA asked me a couple of questions via email such as how I started my career, what kind of issues I was facing along the way and about my current/future projects. They gave me about 2 weeks to get back to them which was plenty of time to put together my answers. At the end of my interview they asked me to recommend 5 people who also work in the film / advertising industry because they would like to expend their community to their readers.

I love collaborating with magazines that create interesting stories and connect people together. VoyageLA introduces creatives in different areas of LA, for example they have people in Hollywood, Beverly Hills, Santa Monica etc. so you can search and read about industry professionals in your area.

About VoyageLA: The Voyage Group of Magazines started in Los Angeles with their flagship publication VoyageLA.  After generating their first million page views in LA they knew their content was resonating with the community. They’ve since grown to a handful of other amazing cities with the help of an incredible network of friends, associates, local insiders and influencers, PR firms, local bloggers, artists, creatives, entrepreneurs and other professionals.

It was a pleasure collaborating with VoyageLA on this interview as a commercial advertising stylist and hope to create a lasting relationship with them for the future.

I constantly post about fashion styling trends, please visit my commercial advertising stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Stylist | VERVET Jeans Photo + Video Campaign

Los Angeles Stylist | VERVET Jeans Photo + Video Campaign

VERVET denim fashion brand hired me as a Los Angeles stylist for it’s Fall-Winter 2019 photo + video campaign shoot in August 2019. I love to work with brands who have great taste in their work and ad materials. We shot this photo + video campaign during 1 day in Los Angeles, CA. The production company called Ekko Media is based in Orange County. I styled with 2 agency models, they both looked amazing on the final spots.

New brand VERVET has the best design, the best quality, and it’s phenomenal fit which always
presented and proven by Flying monkey and yet keeping the affordable price range to fulfill their
customers’ needs and tremendous requests. I matched their denim pieces with ZARA, H&M, Nordstrom and Adidas clothing.

Famous for it’s ability to spread love and joy to anyone around it, Vervet Denim, like it’s name origin
hopes to do just that. To spread love and joy to everyone around them by providing what they do best.
The latest trends, premium fabrics, high quality washes, and legendary fit all sewn up into a price that
all people can accept. I absolutely love their jeans.

Founded in 2000, Ekko Media is a full service digital agency that has the unique ability to bridge the gaps between strategy, creativity and execution, creating a seamless digital dialogue between a brand and its customers.

I had a great time working with VERVET denim and Ekko Media as a Los Angeles fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Client: VERVET
Production: Ekko Media
Stylist: Luca Buzas

Location: Orange County, Los Angeles


Los Angeles Fashion Stylist | Keep it Summer! Photo Campaign

Los Angeles Fashion Stylist | Keep it Summer! Photo Campaign

Ray Cli, photo art director/producer hired me as a Los Angeles fashion stylist for his Keep it Summer! photo campaign spot in July 2019. I love to work with creatives who have great taste in their work and advertising materials. We shot this photo campaign during 1 day in Los Angeles, CA.

I styled 8 talents through multiple wardrobe changes during this photo campaign production. We worked with top agency models from Meraki Models, DT Model Management and MP Management. The wardrobe direction given from the photographer / producer was casual and lifestyle so I brought many options from ZARA stores and rented from showrooms. In advertising I usually shop new clothes from a variety of brands. I shop A lot, especially if I work on a photo campaign with many models. I usually shop three to four times the amount I actually need.

About Stanton: Stanton is a third generation photographer and director specializing in cross-platform campaigns. The perspectives and observations he gained from growing up in Missouri and Texas before eventually landing in Seattle are part of what makes his work unique. His photo series “Color is Everything” was featured as a solo show at the Seattle Museum of Art. Some of his more well-known commercial clients include Starbucks, Microsoft, Amazon, PizzaHut, Acer, and Vanguard. In 2019 he was named in the top 10 Seattle lifestyle photographers by Peerspace. You can check his works here: http://www.stantonjstephens.com/

I had a great time working with Stanton and Ray as a Los Angeles fashion stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Photographer: @stantonjstephens
Producer: @rycliry
HMU: @reneeloizmakeup @fortheloveof__beauty
Prop: @scottpalmerstudio
Agencies: @dtmodelmgmt @merakimodelmgmt 
@mpmanagement


Los Angeles Wardrobe Stylist | Joybird Furniture Advertising

Los Angeles Wardrobe Stylist | Joybird Furniture Advertising

Joybird, a furniture company hired me as a Los Angeles wardrobe stylist for their commercial spot a couple of months ago. I love to work with brands who have great taste in their marketing and advertising materials. We shot this commercial spot for 4 days in their studio in Los Angeles, CA.

I styled 4 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the director was casual and lifestyle so I brought many options from ZARA and H&M stores. In advertising I usually shop new clothes from a variety of brands. I shop A lot, especially if I work on a branded content/ad. I usually shop three to four times the amount I actually need. I’m expected to have endless options for the clients.

I love to be on set, I could work alone if it’s a small shoot or if it doesn’t require to have assistants. This is an entire job to steam and make everything look as it has to be.

About Joybird: Joybird was founded on the idea that people should never settle when it comes to their home furnishing, but rather have the freedom to be boldly original. Their custom-made and curated furniture is built to meet the demands and unique tastes of our customers, providing a high-quality product that will be enjoyed for a lifetime. Joybird is humbled to be a part of your home. Joybird offers high-quality, responsibly sourced furniture meant to last a lifetime. Their goal is to change the way you buy furniture online, providing customized pieces.

I had a great time working with Joybird as a Los Angeles wardrobe stylist and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles wardrobe stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Costume Designer | Drink UbU Commercial Shoot

Los Angeles Costume Designer | Drink UbU Commercial Shoot

Lemonlight, a production company / advertising agency hired me as a Los Angeles costume designer for their UbU commercial spot a couple of months ago. I love to work with brands who have great taste in their marketing and advertising materials. We shot this commercial spot for 2 days around Venice and Santa Monica beach in Los Angeles, CA.

I styled 5 talents through multiple wardrobe changes during this commercial production. The wardrobe direction given from the director was casual and lifestyle so I brought many options from ZARA and H&M stores.

About UbU: A healthy lifestyle and daily mindful choices are the first steps to a balanced mind and body. If you need vitality and focus with UbU Organic Natural Energy, or the benefits of full spectrum hemp with UbU Organic Hemp Tonic, each bottle provides an immune system boost, supports digestive health, and promotes hydration. UbU naturally empowers you to be your best, balanced self, so you can face almost anything life throws your way.

Lemonlight believes in teamwork to create and fulfill every client’s vision. They house some of the most talented crew members in the country in order to offer each client a unique production that promises success. Lemonlight instills core values and ethical standards that create professionalism and creativity within their company and for their clients. They focus on narrative storytelling to produce cinematic images that inspire an emotional response from your audience.

I had a great time working with Lemonlight and UBU as a Los Angeles costume designer and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my Los Angeles costume designer page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Freelance Fashion Stylist | Dear Velvet Editorial Shoot

Freelance Fashion Stylist | Dear Velvet Editorial Shoot

As a freelance fashion stylist, I love to travel for work. I had the luck of flying to the Philippines to style an editorial for Dear Velvet blog. My concept was to use only scarves as outfits. As DV said “One scarf really can do it all. Every travel article I’ve ever read advises taking a scarf to wear as a bandana, blanket, hankie and so on: it’s a camping staple. Packing just one thing seems like a revolutionary idea. Truly, just one scarf can double for almost every item in your wardrobe.”

A classic silk scarf is an investment piece in your wardrobe, that never goes out of style. Wearing a silk scarf with your outfit is a genius way to add instant, effortless chic to any look. But as with many accessories, it’s all in the styling.

Think saris and sarongs, bandanas and bralettes; experiment with twisting and make yourself a halter. Sleeveless or side layered, this is an easy way to dip into the bare shoulder trend. Headscarves, skirts and even bikinis are all there for a little artful tucking and tying. With Summer imminent and the endless hunt for holiday clothes occupying too much of our leisure browsing.

I had a great time working with Dear Velvet team as a freelance fashion stylist and hope to collaborate with him in the future. Here you can take a look on the editoral: https://dearvelvet.com/category/style/page/3/

I constantly post about fashion styling trends, please visit my freelance fashion stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

CREDITS:

Production & Retouch : Studio Supreme

Photographer : Olivier Hero Dressen

Fashion Stylist & Makeup Artist : Luca Buzas

Model Agency : OZAR Models Philippines
Location: Philippines, Cebu / Moalboal White Sand Beach
Editorial: Dear Velvet


Image Consultant In Los Angeles | Just Cavalli Private Event

Image Consultant In Los Angeles | Just Cavalli Private Event

Working as an image consultant in Los Angeles is a very exciting job. As an image consultant, you are a specialist who improves the personal or professional image of a client. You evaluate, enhance and upgrade your client’s look, behavior and communication skills to ensure that their image is consistent with their personal or professional goals. When I lived in China I collaborated with Just Cavalli‘s PR team and they flew me to Chengdu to host a private event to their clients.

Image Consultant Responsibilities:

  • Schedule comprehensive initial meetings with clients to ascertain their personal and professional goals.
  • Assess, improve and transform the client’s image, behavior and communication skills that will distinguish them from the crowd.
  • Engage with corporate clients through professional brand coaching and projects.
  • Counsel and coach clients with purposeful advice that contributes to a positive transformation of their personal or professional image.
  • Methodically transfer image information through an environment that facilitates the most efficient and effective learning.
  • Aspire to create images that are authentic, suitable, appealing and sustainable.

The event’s theme: For the Just Cavalli Autumn/Winter 2014-15 pre-collection, Roberto Cavalli was inspired by a fascinating journey to the East, from the mysterious Persian lands to the incredible Turkish landscapes. Kilim rugs, medal embellishments, fringes, and woven accents have become the distinctive elements for both day-wear and evening-wear pieces.

Classic shapes, geometric details, and intense colors are mixed with arabesque motifs and animal-prints, to create a glamorous and contemporary look. The Just Cavalli Women’s pre-collection presents a feminine soul but with a rock’n’roll and an androgynous edge thanks to a series of iconic items such as the classic biker leather jacket, the Montgomery coat and the striped tops infused with Oriental-inspired elements.

I constantly post about image & fashion trends, please visit my image consultant in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Personal Stylist | Menswear Business Casual Look

Los Angeles Personal Stylist | Menswear Business Casual Look

As a Los Angeles personal stylist, I love to work with individuals who have an eye for luxury and trendy clothes. I styled Ashok, a Shanghai-based fashion model during our collaboration. His style is sophisticated and modern, I just had to coordinate his wardrobe looks during our photoshoot.

By definition, a menswear business casual look is a style that’s not quite as formal as traditional office wear, but nevertheless still created to render a professional or business-like impression. Naturally, that leaves plenty of room for interpretation. Not helping is the inclusion of the word “casual”, which historically imparts visions of men in Hawaiian t-shirts, shorts, and sandals. To that we would say: just go ahead and try wearing truly casual wardrobe to the office on a regular workday and see how far it gets you. In other words, business casual is still far more “business” than it is “casual”, and that’s absolutely a good thing.

As a personal stylist, I styled Ashok in 3 different looks. The first one was a formal modern man’s suit, the second was a street style and the third look a full-on jeans outfit. Personal stylists help clients achieve their desired looks by aiding them in the selection of personal style items, such as clothes, shoes, and accessories. Sometimes these services extend even further than clothing selection; personal stylists can also work with home decoration or advising hair and makeup looks.

I had a great time working with Ashok as a Los Angeles personal stylist and hope to collaborate with him in the future.

I constantly post about fashion styling trends, please visit my Los Angeles personal stylist page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


Los Angeles Fashion Stylist | Vogue Italia Napapijri Publication

Los Angeles Fashion Stylist | Vogue Italia Napapijri Publication

I got hired into this commercial production as a Los Angeles fashion stylist and creative coordinator. Tiger House Films, a boutique production company in Los Angeles, the ultimate goal is to create the best project possible with creative, interesting people. For this reason, it was a dream for THF commercial production team to be working with Zelda Andreoli of Brand Consulting Agency Zelda ZeldaGolab Agency and commercial director Ced Stefan Pakusevskij of FullScream.

The Napapijri SS19 Fashion Commercial stills and video campaign that THF produced with this international crew has been featured in an article in Vogue Italia. It is always a goal for any commercial and fashion production company to be involved in projects that are well received by the international fashion community and being featured in an iconic publication such as Vogue, puts the cherry on top of what was an incredible collaboration with out production partners on this campaign.

As a Los Angeles fashion stylist and creative coordinator I was responsible of all the looks were lined up and organized for the stills and video shoot. This fashion commercial campaign is for the launch of Napapijri’s SS19 Collection, which envisions “an unlimited future where different ethnic and diverse inspirations come together to form a collage of aesthetic influences: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami”.

Here is a link to the Vogue Italia Article on our Future Positive Campaign: https://www.vogue.it/moda/article/napapijri-presenta-la-nuova-campagna-future-positive

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/

I frequently post about fashion trends on my Instagram, please visit my Los Angeles creative coordinator page here: https://www.instagram.com/lucabuzas/

CREDITS:

The full fashion commercial can be viewed: HERE

Client: Napapijri

Agency: Golab Agency

Production Company: FullScream / Tiger House Films / Zelda Zelda

Creative Coordinator | Fashion Stylist Assistant : Luca Buzas


Personal Stylist in Los Angeles | Sugar Lady

Personal Stylist in Los Angeles | Sugar Lady

As a personal stylist in Los Angeles, I love to work with fashion brands who has the eye for luxury and trendy clothes. I collaborated with Sugar Lady on one of their TV commercial shooting. Fred and Farid agency come up with the creative concept and 5th avenue helped executing this fashion commercial production.

A personal stylist role is helping to mix and match the wardrobe and finding for each occasion/scene choosing the most fitting outfit.

  • Welcome customers as they enter
  • Identify clients’ needs and help them find clothing items that fit their body type
  • Create complete looks from head to toe to match clients’ style
  • Offer personalized styling tips
  • Pick and recommend shoes and accessories that complement clients’ outfits
  • Inform customers about fashion trends
  • Provide product details, including fabrics, wash care instructions, prices and discounts
  • Suggest alternative outfits and colors to create unique looks
  • Ensure proper product presentation and stock replenishment
  • Remember client’s names, sizes and preferences and maintain friendly relationships

Personal stylists in Los Angeles work for individuals, fashion houses, and clothing brands, and will sometimes require traveling to different parts of the world. Some of the main responsibilities include providing fashion advice, choosing and coordinating outfits for models in photo shoots or actors in television and film; and choosing props and accessories and preparing them for shoots. Working as a freelance fashion stylist in Los Angeles has given me the opportunity to be more creative with styling, choosing which style is better for each shoot, what works and what doesn’t, and learning something new everyday.

I had a great time working with Sugar Lady as a personal stylist in Los Angeles and hope to create a lasting business relationship with them for the future.

I constantly post about fashion styling trends, please visit my personal stylist in Los Angeles page here: https://www.instagram.com/lucabuzas/

To see more of my work please visit my portfolio page here: https://lucabuzas.com/porfolio-2/


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